Latest News & Updates on Upsales

Upsales is set to launch its AI Agent Workspace, enabling European B2B companies to run AI-driven sales and marketing processes entirely within the EU. This move addresses data sovereignty concerns f...or regulated industries by ensuring all AI components, including language models and transcription engines, are EU-hosted and processed. The initiative positions Upsales as a unique provider for industries with strict data residency requirements, enhancing compliance with GDPR and NIS2 regulations.
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Upsales has launched a new AI-based pricing model, building on their recent introduction of the AI Agent Workspace. This development aims to enhance sales efficiency by leveraging artificial intellig...ence to optimize pricing strategies.
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Upsales Technology AB has launched a new AI-based pricing model that combines subscription and consumption-based elements, following the introduction of its AI Agent Workspace. This model aims to enh...ance transparency and align customer value with Upsales' commercial interests, reflecting a shift towards usage-based pricing in B2B software. The AI Agent Workspace, launched on May 12, 2026, offers advanced features like self-learning capabilities and access to extensive financial data, enhancing B2B revenue processes.
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Upsales Technology AB will launch the next generation of its B2B revenue platform on May 12, 2026, in Stockholm. The platform features autonomous AI agents that enhance sales productivity by executin...g tasks like prospecting and CRM management. This innovation aims to transform sales output in the Nordic B2B market, addressing productivity constraints.
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Upsales is set to launch the next generation of its B2B revenue platform on May 12, 2026, in Stockholm. The new platform features AI agents that autonomously manage sales tasks, promising enhanced pr...oductivity for Nordic B2B companies. The launch event will include a live demonstration and is aimed at institutional investors, analysts, and media.
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Upsales will launch its next-generation B2B revenue platform on May 12, 2026, in Stockholm. The platform features autonomous AI agents that enhance sales productivity by executing tasks like prospect...ing and CRM management. This significant product release aims to transform revenue generation in the Nordic B2B market.
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Upsales has launched a new feature allowing direct integration with AI tools like Claude and Cursor. This enables users to query sales data, such as pipeline status and customer interactions, directl...y through their AI assistants. The integration supports read-only access and mirrors existing permission levels in Upsales, with plans for future updates to allow data writing.
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Upsales has launched the MCP Connector, a native integration allowing AI assistants to access CRM data directly. This read-only connector supports MCP-compatible AI tools like Claude and Cursor, enab...ling users to query pipelines, contacts, and reports in natural language. The integration enhances workflow efficiency and data analysis for sales teams. Future updates will allow data editing.
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Upsales Technology AB plans to distribute shares of its subsidiary, AI Revenue Assistant Software Stockholm AB (Aira), to its shareholders, enabling Aira's separate listing. An information brochure d...etailing this proposal has been published, with the distribution and trading of Aira shares expected by the end of May 2026, pending shareholder approval at the upcoming Annual General Meeting.
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Upsales Technology AB plans to distribute shares of its subsidiary, AI Revenue Assistant Software Stockholm AB (Aira), to shareholders, facilitating Aira's separate listing. This move aims to allow b...oth Upsales and Aira to focus on their distinct business models. Upsales expects improved profitability post-separation, with an EBITDA margin exceeding 35% by Q2 2026. Aira, an AI-driven sales agent, will launch globally on April 15, 2026.
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Upsales Technology AB plans to distribute shares of its subsidiary, AI Revenue Assistant Software Stockholm AB (Aira), to shareholders, enabling Aira's separate listing. This move aims to streamline ...Upsales as a profitable SaaS company while allowing Aira to focus on its AI-driven sales agent product. The separation is expected to enhance Upsales' profitability, with an anticipated EBITDA margin exceeding 35% in 2026.
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Upsales Technology AB reported a 13% increase in net sales for Q1 2026, reaching MSEK 40.8. The company announced plans to separate and list Aira, an AI product, independently. The separation aims to... enhance focus and valuation for both Upsales and Aira. Upsales continues to evolve its platform with AI capabilities, maintaining strong customer retention and revenue growth expectations.
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Upsales Technology AB reported its Q1 2026 earnings, with sales increasing to SEK 44.47 million from SEK 38.49 million year-over-year. Net income slightly decreased to SEK 2.99 million from SEK 3.12 ...million. Basic and diluted earnings per share were SEK 0.18, compared to SEK 0.19 the previous year.
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Upsales Technology AB's year-end report for 2025 highlights a 10.8% increase in Q4 net sales and improved EBITDA margins. The company experienced record ARR growth, driven by an AI-focused strategy a...nd product innovation, positioning it for continued growth in 2026.
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Upsales Technology AB has proposed a separate listing for its subsidiary, Aira, indicating a strategic move to potentially enhance profitability and focus on core operations.