Upland RO Innovation Overview
Upland RO Innovation offers customer reference management software to enhance sales efforts. Companies can gain a competitive edge with winning references using this tool.
Use Cases
Customers recommend Engagement Management, Advocacy Management, Campaign Analytics, as the business use cases that they have been most satisfied with while using Upland RO Innovation.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Upland RO Innovation.
Upland RO Innovation Use-Cases and Business Priorities: Customer Satisfaction Data
Upland RO Innovation works with different mediums / channels such as Promotions.
Upland RO Innovation's features include Gamification, Microsites, Rewards, etc. and Upland RO Innovation support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Upland RO Innovation analytics capabilities include Analytics, and Custom Reports.
Reviews
"RO Innovation is our global sales enablement platform. With its Marketo integration, it's the holy grail of B2B Marketing, enabling account-based marketing on-the-fly." - Chris Adlard
Peer review evidence (same sources as the product rating summary)
"...RO Innovation has helped us grow our program and track our customer interactions, information, and activities, ensuring we are able to respond to reference requests in a timely fashion and avoid overtaxing our most valuable assets: our reference customers...." Peer review by Brenda Hodge, CMO, Nuance
"...Our customer advocacy team relies heavily on RO Innovation in order for our program to run smoothly...." Peer review by Christine Moree, Senior Customer Advocacy Manager, BMC Software
"...Showcase the impact customer references have on accelerated deals and influenced revenue with real-time analytics dashboards and reports. ..." Customer Reference Management Software
Upland RO Innovation, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Upland RO Innovation
Top Industries
- Computer Software
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Upland RO Innovation is popular in Computer Software, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Large Enterprise.
Upland RO Innovation Customer wins, Customer success stories, Case studies
How does Upland RO Innovation address your Engagement Management Challenges?
How efficiently Does Upland RO Innovation manage your Advocacy Management?
How does Upland RO Innovation facilitate Workflow Management?
15 buyers and buying teams have used Cuspera to assess how well Upland RO Innovation solved their Sales Enablement needs. Cuspera uses 240 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
RO Innovation is our global sales enablement platform. With its Marketo integration, it's the holy grail of B2B Marketing, enabling account-based marketing on-the-fly. Testimonial By Chris Adlard |
|
|
Our customer advocacy team relies heavily on RO Innovation for our program to run smoothly. It's easy to make updates and changes to the solution, which allows us to keep up with the rapid pace and changing needs of our business. Testimonial By Christine Moree |
|
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Marketo's customer reference program has influenced tens of millions of dollars in revenue. RO Innovation is key to helping us deliver this level of impact on the business. Testimonial By Kevin Lau |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Chris Adlard Global Customer Advocacy Manager Misys |
RO Innovation is our global sales enablement platform. With its Marketo integration, it's the holy grail of B2B Marketing, enabling account-based marketing on-the-fly. Testimonial By Chris Adlard |
|
Christine Moree Sr. Customer Advocacy Manager BMC Software, Inc. |
Our customer advocacy team relies heavily on RO Innovation for our program to run smoothly. It's easy to make updates and changes to the solution, which allows us to keep up with the rapid pace and changing needs of our business. Testimonial By Christine Moree |
|
Kevin Lau Sr. Customer Marketing Manager Marketo |
Marketo's customer reference program has influenced tens of millions of dollars in revenue. RO Innovation is key to helping us deliver this level of impact on the business. Testimonial By Kevin Lau |
Peers used Upland RO Innovation for engagement management and advocacy management
Upland RO Innovation Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (15) |
| Custom Reports | Read Reviews (30) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (15) |
| Custom Reports | Read Reviews (30) |
Software Failure Risk Guidance
?for Upland RO Innovation
Overall Risk Meter
Top Failure Risks for Upland RO Innovation
Upland Software, Inc. News
Upland Software Appoints Jennifer Simon as New Chief Financial Officer ...
Upland Software has appointed Jennifer Simon as its new Chief Financial Officer, effective August 17, 2026. Simon brings over two decades of experience in the software industry and private equity-backed leadership roles. This leadership change is expected to support Upland's transformation and growth initiatives.
Upland Software Earns 43 Badges in G2's Summer 2026 Market Reports
Upland Software earned 43 badges in G2's Summer 2026 Market Reports, highlighting the impact of its AI-powered solutions like Upland Panviva and Upland RightAnswers. These accolades reflect customer satisfaction and the effectiveness of Upland's products in delivering AI-driven results.
Upland Software Reports First Quarter 2026 Financial Results
Upland Software announced its financial results for the first quarter of 2026.
Upland Software Q1 revenue falls 24%, guides 2026
Upland Software reported a 24% decline in Q1 2026 revenue to $48.7 million, primarily due to 2025 divestitures. Despite the drop, the company exceeded guidance midpoints for revenue and Adjusted EBITDA, and introduced new AI-powered products like the Upland BA Insight Platform and AI Conversational Search for Upland Panviva Sidekick. Upland also expanded its customer base, adding 107 new customers and enhancing relationships with 189 existing ones.
Upland Software, Inc. Profile
HQ Location
Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788
Employees
251-500
Social
Financials
PRIVATE
