Upland RO Innovation Overview

Upland RO Innovation is a cloud-based customer reference and sales enablement software solution. It is designed to support organizations with the acceleration of sales cycles. It increases win rates with targeted customer references.

Upland RO Innovation helps organizations simplify reference management and include trusted customer voices in every stage of the buyer’s journey. With targeted customer references and marketing content, revenue teams can break through the noise to influence buyers and increase win rates. It activates the most effective customer references at the right time to drive differentiation and close deals faster.

Some of its features include reference management, content management, sales enablement module, partner enablement module and more. RO Innovation offers three key implementation options that include CRM integration, stand-alone access and a hybrid approach.

Cuspera Reviews

15 buyers and buying teams have used Cuspera to assess how well Upland RO Innovation solved their Sales Enablement needs. Cuspera uses 240 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Upland RO Innovation.

Other priorities:

  • Improve ROI
  • Scale Best Practices
  • Increase Sales & Revenue
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advocacy Management , Campaign Analytics , as the business use cases that they have been most satisfied while using Upland RO Innovation.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

3.71/5

Read Reviews (16)

"...RO Innovation has helped us grow our program and track our customer interactions, information, and activities, ensuring we are able to respond to reference requests in a timely fashion and avoid overtaxing our most valuable assets: our reference customers...." Peer review by Brenda Hodge, CMO, Nuance
engaging and following up

4.17/5

Read Reviews (9)

engaging with scheduling & cadence

0.84/5

Read Reviews (1)

Advocacy Management

4.81/5

Read Reviews (14)

"...Our customer advocacy team relies heavily on RO Innovation in order for our program to run smoothly...." Peer review by Christine Moree, Senior Customer Advocacy Manager, BMC Software
Campaign Analytics

4.20/5

Read Reviews (4)

"...Showcase the impact customer references have on accelerated deals and influenced revenue with real-time analytics dashboards and reports. ..." Customer Reference Management Software
PEER EXPERIENCES
Engagement Management

3.71/5

Read Reviews (16)

"...RO Innovation has helped us grow our program and track our customer interactions, information, and activities, ensuring we are able to respond to reference requests in a timely fashion and avoid overtaxing our most valuable assets: our reference customers...." Peer review by Brenda Hodge, CMO, Nuance
engaging and following up

3.71/5

Read Reviews (9)

engaging with scheduling & cadence

3.71/5

Read Reviews (1)

Advocacy Management

4.81/5

Read Reviews (14)

"...Our customer advocacy team relies heavily on RO Innovation in order for our program to run smoothly...." Peer review by Christine Moree, Senior Customer Advocacy Manager, BMC Software
Campaign Analytics

4.20/5

Read Reviews (4)

"...Showcase the impact customer references have on accelerated deals and influenced revenue with real-time analytics dashboards and reports. ..." Customer Reference Management Software

18+ more Business Use Cases

Our AI advisor, Wyz, harnessed 240 insights from peers and experts to help you assess how these Upland RO Innovation use cases fit your Sales Enablement needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Christine Moree

Sr. Customer Advocacy Manager

BMC Software, Inc.

Our customer advocacy team relies heavily on RO Innovation for our program to run smoothly. It's easy to make updates and changes to the solution, which allows us to keep up with the rapid pace and changing needs of our business. Testimonial By Christine Moree

Liz Pedro

Director of Customer Advocacy

Five9

RO Innovation has revolutionized our reference program. It's crazy to think how long we used inefficient spreadsheets. With RO Innovation, I have a system that integrates seamlessly with Salesforce and is far easier to manage. RO Innovation's decades of experience matter. Testimonial By Liz Pedro

Kevin Lau

Sr. Customer Marketing Manager

Marketo

Marketo's customer reference program has influenced tens of millions of dollars in revenue. RO Innovation is key to helping us deliver this level of impact on the business. Testimonial By Kevin Lau
CUSTOMERS TESTIMONIALS

Christine Moree

Sr. Customer Advocacy Manager

BMC Software, Inc.

Our customer advocacy team relies heavily on RO Innovation for our program to run smoothly. It's easy to make updates and changes to the solution, which allows us to keep up with the rapid pace and changing needs of our business. Testimonial By Christine Moree

Liz Pedro

Director of Customer Advocacy

Five9

RO Innovation has revolutionized our reference program. It's crazy to think how long we used inefficient spreadsheets. With RO Innovation, I have a system that integrates seamlessly with Salesforce and is far easier to manage. RO Innovation's decades of experience matter. Testimonial By Liz Pedro

Kevin Lau

Sr. Customer Marketing Manager

Marketo

Marketo's customer reference program has influenced tens of millions of dollars in revenue. RO Innovation is key to helping us deliver this level of impact on the business. Testimonial By Kevin Lau

Case Studies

COMPANY CASE STUDIES
Case Study Informatica

Discover how Informatica streamlines and strategically enhances reference-based sales efforts across multiple global teams with Upland RO Innovation.

Read More
Case Study FICO

How with RO Innovation, the FICO sales team had access to relevant customer references that quickly began influencing and accelerating sales cycles.

Read More

Popular Business Setting

for Upland RO Innovation

Top Industries

  • Computer Software
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Upland RO Innovation to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Upland RO Innovation

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Gamification

3.48/5

Read Reviews (10)
Microsites

4.54/5

Read Reviews (10)
Rewards

2.69/5

Read Reviews (6)
Dashboard

3.97/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Gamification

3.48/5

Read Reviews (10)
Microsites

4.54/5

Read Reviews (10)
Rewards

2.69/5

Read Reviews (6)
Dashboard

3.97/5

Read Reviews (5)

IT and Other Capabilities

for Upland RO Innovation

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.80/5

Read Reviews (15)
Data Import

2.82/5

Read Reviews (18)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.80/5

Read Reviews (15)
Data Import

2.82/5

Read Reviews (18)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5

Read Reviews (20)
Chat Support

3.62/5

Read Reviews (3)
Email Support

3.17/5

Read Reviews (2)
Phone Support

3.17/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5

Read Reviews (20)
Chat Support

3.62/5

Read Reviews (3)
Email Support

3.17/5

Read Reviews (2)
Phone Support

3.17/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.70/5

Read Reviews (15)
Custom Reports

3.54/5

Read Reviews (30)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.70/5

Read Reviews (15)
Custom Reports

3.54/5

Read Reviews (30)

Software Failure Risk Guidance

?

for Upland RO Innovation

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland RO Innovation

Vendor Profile Details

Company Name

Upland Software

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

IPO