Perion Overview

Perion is a technology leader connecting advertisers and brands to consumers using AI-powered solutions. All major digital channels are utilized by Perion.

This is a summary of the comprehensive capabilities and benefits of Perion based on over 5 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Perion, belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Perion is right for your needs? Our Cuspera AI engine can evaluate how Perion fits your specific business needs, industry, and context. Get your personalized assessment report today.

Perion supports business activities such as:

  • Engaging And Following Up
  • Advertisement

It can help manage these activities if you use Social Media for these needs.

Perion Reviews

11 buyers and buying teams have used Cuspera to assess how well Perion solved their Search and Social Advertising needs. Cuspera uses 5 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Use Cases

Peers recommend Engaging And Following Up , Advertisement , as the business use cases that they have been most satisfied while using Perion.

See all use cases

Customer Stories

 

ADEME - Government Administration - Medium

Angers, France

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to boost brand safety and visibility. The campaign delivered 8.15... million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.

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Volkswagen Sweden - Automotive - Large

Stockholm, Sweden

Volkswagen Sweden used Perion's Journeys solution to target drivers of a competing electric vehicle brand. The campaign used programmatic digital out-of-home ads to reach premium EV owners across Swe...den. Perion's technology matched audience routes to screen placements for precise targeting. The campaign achieved 99.99% audience concentration for place-based EV brand owners, 96% for location visitors, and 98% for fast-charger users. Volkswagen Sweden gained real-time insights and improved budget efficiency with data-driven advertising.

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Fire and Emergency NZ - Government Administration - Large

Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign used an API to match fire incidents with digi...tal out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.

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Ambetter - Health, Wellness And Fitness - Large

USA

Ambetter used SORTTM to improve their targeting strategy for the Open Enrollment Period. They wanted to reach key audiences and increase awareness and leads. The solution combined High Impact Display... and CTV ads with cookieless targeting. SORTTM helped Ambetter reach users across all devices and browsers. Results included an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. Ambetter found SORTTM to be privacy-compliant and effective for future-proofing their campaigns.

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Based on peer insights

Cuspera recommends Perion for

Use Cases Engaging And Following Up , Advertisement
Medium Social Media

IT and Other Capabilities

for Perion

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Perion

Top Failure Risks for Perion

Vendor Profile Details

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

NA