Perion: Reviews, Testimonials and Expert Opinions

Undertone's SORT cookieless technology helped UNICEF boost site visits and engagement. The campaign focused on Ukraine support, using multi-format ads and a scrolling timeline for deeper user interac...tion. SORT technology delivered a 2x lift in page grabber visitation rate and a 97% lift in brand visitation rate compared to 3rd party targeting. Page grabber interactions rose 75% over contextual targeting. UNICEF's CMO praised the solution for strong performance without cookies.
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Undertone SORT technology helped Owl Labs launch a new product and boost brand awareness. The team used high impact ads and cookieless targeting to reach more users. SORT AI outperformed cookie-based... targeting, driving a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate. Owl Labs saw better performance across all KPIs and ad formats. The solution protected user privacy while increasing ad relevancy.
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Georgia Tourism Board used SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the southeast and boost Georgia's image as a top family destination. Perion's cr...eative ads and cookieless targeting helped them connect with more travelers. SORT outperformed other tactics, with a 41% higher page grabber CTR than 3rd party and 51% higher than contextual. Bottom adhesion CTR was 11% higher than 3rd party and 71% higher than contextual.
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Perion's programmatic DOOH platform powered a weather-activated campaign for Austrian Airlines. The campaign used real-time weather data to trigger ads in Vienna's high-traffic areas, boosting brand ...awareness and consideration. Results included a 69% ad recall rate, 79% increase in interest, 183% uplift in brand image, and 58% increase in consideration. The campaign ranked in the top 5% of global travel DOOH studies, showing strong impact on brand perception and customer engagement.
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SORT™ helped Ambetter boost ad performance during Open Enrollment. The brand used high impact display and CTV ads with cookieless targeting. SORT™ outperformed 3rd party targeting on all KPIs. Ambett...er saw an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. The solution enabled privacy-compliant, cross-device audience reach for healthcare advertising.
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