Perion Overview

Perion is a technology leader connecting advertisers and brands to consumers using AI-powered solutions. All major digital channels are utilized by Perion.

This is a summary of the comprehensive capabilities and benefits of Perion based on over 5 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Perion, belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Perion is right for your needs? Our Cuspera AI engine can evaluate how Perion fits your specific business needs, industry, and context. Get your personalized assessment report today.

Perion supports business activities such as:

  • Engaging And Following Up
  • Advertisement

It can help manage these activities if you use Social Media for these needs.

Perion Reviews

11 buyers and buying teams have used Cuspera to assess how well Perion solved their Search and Social Advertising needs. Cuspera uses 5 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Use Cases

Peers recommend Engaging And Following Up , Advertisement , as the business use cases that they have been most satisfied while using Perion.

Customer Stories

Visit Savannah & Miles Partnership - Hospitality

Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add an AI chatbot to their ad formats. The chatbot answered questions and gave ...personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.

Samsung - Consumer Electronics

Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with dayparted, dynamic creatives on 50 digital billboards, highlighting featur...es like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.

Tecate - Food & Beverages

Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home ads to boost brand engagement. Over four weeks, it deliv...ered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.

2degrees - Telecommunications

2degrees used Perion's programmatic Digital Out-of-Home (DOOH) platform for a sustainable ad campaign. The goal was to show that DOOH can be high-performing and eco-friendly. 2degrees used Scope3’s e...missions modeling to select low-carbon screens and targeted ads during peak commuter hours. The campaign reached 1,698,275 impressions in 8 days and ranked 93 for carbon efficiency in New Zealand. The campaign proved that emissions-aware advertising can deliver strong results.

Ambetter - Health, Wellness And Fitness

SORTâ„¢ helped Ambetter boost ad performance during Open Enrollment. The brand used high impact display and CTV ads with cookieless targeting. SORTâ„¢ outperformed 3rd party targeting on all KPIs. Ambett...er saw an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. The solution enabled privacy-compliant, cross-device audience reach for healthcare advertising.

Based on peer insights

Cuspera recommends Perion for

Use Cases Engaging And Following Up , Advertisement
Medium Social Media

IT and Other Capabilities

for Perion

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Perion

Top Failure Risks for Perion

Vendor Profile Details

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Financials

NA