Perion: Reviews, Testimonials and Expert Opinions

Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add an AI chatbot to their ad formats. The chatbot answered questions and gave ...personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.
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Visit Savannah and Miles Partnership wanted to improve travel planning for visitors. They worked with Perion to create interactive ads with dynamic flight pricing based on the user's location. The ad...s showed real-time flight information and let users explore Savannah attractions. The campaign had a 15.69% engagement rate and a 3.31% click-through rate, both higher than standard ads.
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Sunglass Hut wanted to improve their summer campaign and reach more people. They worked with Perion to use Dynamic CTV and Video ads. The ads showed nearby store locations and let people try on sungl...asses virtually. This made the ads more fun and personal. The campaign had a 99.81% video completion rate and got a 5-star rating for growth potential.
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OVO Energy wanted to tell people about greener times to use energy and get them to join their Power Move program. They worked with Goodstuff and Hivestack to run a digital out-of-home ad campaign tha...t only showed when the grid used more renewable energy. The campaign used real-time data and a special algorithm to show ads at the best times. Over two months, 16,928 people signed up for Power Move, making up 24% of yearly sign-ups. The campaign also shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO's brand awareness went up by 2% during the campaign.
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Nulo wanted to reach more pet owners and increase visits to stores. They used programmatic digital out of home ads and partnered with Simone Biles. They targeted people who visited pet stores and tho...se interested in health and fitness. The ads showed on screens near PetSmart and Petco stores across the US. The campaign got 72 million impressions in two months. Brand interest went up by 40%, product consideration by 38%, and brand familiarity by 25%.
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