Perion Overview

Perion helps marketing teams activate programmatic digital out-of-home (DOOH) campaigns through precise audience targeting. Teams use it to launch programmatic DOOH campaigns, targeting ads at peak times for maximum impact. They also run digital advertising campaigns by delivering geo-targeted, cross-screen ads and adjusting creative throughout the campaign. For example, Perion helped the customer launch a new product using programmatic DOOH ads. An integration with a data-driven approach made the ads more engaging.

Main focus

Reported results

Typical customer

Large and very large companies

70% of customer stories; 13% from government administration.

Here's the scoop on Perion! We've gathered over 5 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Perion, belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Perion is right for your needs? Our Cuspera AI engine can evaluate how Perion fits your specific business needs, industry, and context. Get your personalized assessment report today.

Perion supports business activities such as:

  • Engaging And Following Up
  • Advertisement

It can help manage these activities if you use Social Media for these needs.

Perion Reviews

11 buyers and buying teams have used Cuspera to assess how well Perion solved their Search and Social Advertising needs. Cuspera uses 5 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

What teams use Perion for

Explore Perion use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Also used for
Albertsons Media Collective, Austrian Airlines, Samsung, lululemon and others Digital Signage Main focus
Core use
ADEME, Owl Labs, Stop & Shop, Nulo and others Account Based Marketing Main focus
Core use
Accor Digital Analytics
Emerging use
Tecate Influencer Marketing
Emerging use
Campaign management Helena Rubinstein Marketing Automation
Emerging use
Bakers Delight Marketing Data Intelligence
Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

Customer Stories

 

ADEME - Government Administration - Medium

Angers, France

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to boost brand safety and visibility. The campaign delivered 8.15... million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.

Read the story → Source
 

Volkswagen Sweden - Automotive - Large

Stockholm, Sweden

Volkswagen Sweden used Perion's Journeys solution to target drivers of a competing electric vehicle brand. The campaign used programmatic digital out-of-home ads to reach premium EV owners across Swe...den. Perion's technology matched audience routes to screen placements for precise targeting. The campaign achieved 99.99% audience concentration for place-based EV brand owners, 96% for location visitors, and 98% for fast-charger users. Volkswagen Sweden gained real-time insights and improved budget efficiency with data-driven advertising.

Read the story → Source

Fire and Emergency NZ - Government Administration - Large

+14% escape plan completions

Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign used an API to match fire incidents with digi...tal out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.

Read the story → Source

Based on peer insights

Cuspera recommends Perion for

Use Cases Engaging And Following Up , Advertisement
Medium Social Media

IT and Other Capabilities

for Perion

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

?

for Perion

Top Failure Risks for Perion

Vendor Profile Details

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

NA