Twitter Ads Overview

This is a summary of the comprehensive capabilities and benefits of Twitter Ads based on over 253696 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Twitter Ads, Facebook For Business, Hootsuite, Buffer, Sprout Social, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Twitter Ads is right for your needs? Our Cuspera AI engine can evaluate how Twitter Ads fits your specific business needs, industry, and context. Get your personalized assessment report today.

Twitter Ads supports business activities such as:

  • Advertisement
  • Communication Management
  • Social Media Management
  • Engagement Management
  • Content Management

Twitter Ads can help you with many business goals, such as Acquire Customers, Improve Brand Engagement, Improve Digital And Social Presence, Build Brand Awareness, Grow Market Share, etc. It can help manage these activities if you use Social Media Twitter and Facebook for these needs. As a solution, Twitter Ads's capabilities include Personalization, Alerts: Popups & Notifications, Recording, etc.

Twitter Ads was founded in 2008. Education Vertical is its biggest customer base.

Reviews

"Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. " - Soledad Castejón Fernández de Gamboa

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Twitter Ads solved their Social Media Marketing needs. Cuspera uses 253696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities peers achieved using Twitter Ads.

Other priorities:

  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Grow Market Share
  • Scale Best Practices
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve ROI
  • Improve Internal Communications
  • Manage Risk
  • Improve Efficiency
  • Improve Visibility
  • Improve Stakeholder Relations
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Navigation
  • Shorten Ramp Up Time
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Social Media Management , as the business use cases that they have been most satisfied while using Twitter Ads.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media, Twitter and Facebook

3.90/5 ★

Read Reviews (13796)

"...Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad...."
Communication Management with Social Media and Twitter

3.83/5 ★

Read Reviews (11032)

"...Twitter allows you to following your idols, friends and other people and also publish tweets...."
sending & publishing communications

3.79/5 ★

Read Reviews (10554)

"...You can route tickets to other team members and respond directly to social posts from Zendesk. ..."
tracking & monitoring communications

4.96/5 ★

Read Reviews (364)

"...Folks expect a timely response to any customer service issue so make sure you monitor social media channels...."
Social Media Management with Social Media and Twitter

4.41/5 ★

Read Reviews (8234)

"...If Twitter is where you get the most growth and/or engagement with your social followers, then it is worth an investment...."
scheduling post to social media

4.48/5 ★

Read Reviews (2593)

"...I m also still working on my author website, updates will be posted in my social media...."
engaging on social media

4.45/5 ★

Read Reviews (2003)

"...RT News Twitter account had the highest engagement on the social network relating to the Papal selfie...."
managing social media account

4.38/5 ★

Read Reviews (1700)

"...I ve spent a good amount of my free time studying fake and deceptive social media accounts...."
social media analytics

4.15/5 ★

Read Reviews (950)

"...Social Blade is a social media analytics startup that (among other things) tracks Twitter activity...."
monitoring social media

4.98/5 ★

Read Reviews (308)

"...Social monitoring is more specific to tracking @mentions of your brand and comments directed to your brand...."
PEER EXPERIENCES
Advertisement with Social Media, Twitter and Facebook

3.90/5 ★

Read Reviews (13796)

"...Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad...." Peer review by Olabintan Adenike Shoro, Customer Service Representative, Union Bank
Communication Management with Social Media and Twitter

3.83/5 ★

Read Reviews (11032)

"...Twitter allows you to following your idols, friends and other people and also publish tweets...." Peer review by Patryk Stolar, Information Technology and Services
sending & publishing communications

3.83/5 ★

Read Reviews (10554)

tracking & monitoring communications

3.83/5 ★

Read Reviews (364)

Social Media Management with Social Media and Twitter

4.41/5 ★

Read Reviews (8234)

"...If Twitter is where you get the most growth and/or engagement with your social followers, then it is worth an investment...." Peer review by Brett Doucette, ABC, MBA, Digital Strategist/Manager, Creative Syndicate
scheduling post to social media

4.41/5 ★

Read Reviews (2593)

engaging on social media

4.41/5 ★

Read Reviews (2003)

managing social media account

4.41/5 ★

Read Reviews (1700)

social media analytics

4.41/5 ★

Read Reviews (950)

monitoring social media

4.41/5 ★

Read Reviews (308)

114+ more Business Use Cases

Our AI advisor, Wyz, harnessed 253696 insights from peers and experts to help you assess how these Twitter Ads use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Soledad Castejón Fernández de Gamboa

Digital Marketing Manager

Randstad España

Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. Testimonial By Soledad Castejón Fernández de Gamboa

Hosam Elhaj

Head of Digital Marketing

Ways Marketing Solutions

Twitter is the best when it comes to achieving our client's business objectives and also how user engagement towards a brand creates a great impact. Ideas and trends reach everyone faster than lightning! Testimonial By Hosam Elhaj

Ben Marshall

Global Social Media Manager

Movember Australia

Movember is a peer-to-peer fundraising campaign that encourages conversations and positive actions surrounding men's health. Twitter enabled us to use premium placements to bring greater awareness around these topics and issues, that often get overlooked by men. Testimonial By Ben Marshall
CUSTOMERS TESTIMONIALS

Soledad Castejón Fernández de Gamboa

Digital Marketing Manager

Randstad España

Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. Testimonial By Soledad Castejón Fernández de Gamboa

Hosam Elhaj

Head of Digital Marketing

Ways Marketing Solutions

Twitter is the best when it comes to achieving our client's business objectives and also how user engagement towards a brand creates a great impact. Ideas and trends reach everyone faster than lightning! Testimonial By Hosam Elhaj

Ben Marshall

Global Social Media Manager

Movember Australia

Movember is a peer-to-peer fundraising campaign that encourages conversations and positive actions surrounding men's health. Twitter enabled us to use premium placements to bring greater awareness around these topics and issues, that often get overlooked by men. Testimonial By Ben Marshall

Case Studies

COMPANY CASE STUDIES
Case Study Uniper

How a Energy company powers up to build a community on Twitter

Read More
Case Study Snoonu

How delivery app Snoonu increased brand awareness using Trend Takeover.

Read More
Case Study Powerhouse Museum

How a museum leveraged Twitter to drive important conversations and awareness around climate change

Read More

Frequently Asked Questions(FAQ)

for Twitter Ads

What is Twitter Ads?

Twitter Ads is Twitter based advertising platform through which businesses can have promoted tweets appear in Twitter streams or Twitter search results of specific targeted users. Different kinds of ads can be posted on Twitter - Promoted Tweets, Promoted Accounts and Promoted Trends. It helps to improve brand awareness, digital, and social presence, attract new customers.

What is Twitter Ads used for?

Twitter Ads is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve Brand Engagement by Advertisement, Communication Management and Social Media Management .

What are the top features of Twitter Ads?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of Twitter Ads.

Who uses Twitter Ads?

Twitter Ads is used by Education, Marketing And Advertising and Information Technology And Services among other industries.

What are Twitter Ads alternatives?

Facebook For Business, Hootsuite, Buffer and Sprout Social are popular alternatives for Twitter Ads.

Popular Business Setting

for Twitter Ads

Top Industries

  • Education
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Twitter Ads to Acquire customers and Improve brand engagement

Peer and Expert Opinion on Features

for Twitter Ads

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.35/5 ★

Read Reviews (7694)
Alerts: popups & Notifications

2.93/5 ★

Read Reviews (3222)
Recording

3.07/5 ★

Read Reviews (2701)
Gamification

3.67/5 ★

Read Reviews (2104)
Widgets

3.35/5 ★

Read Reviews (2007)
FEATURES RATINGS AND REVIEWS
Personalization

3.35/5 ★

Read Reviews (7694)
Alerts: popups & Notifications

2.93/5 ★

Read Reviews (3222)
Recording

3.07/5 ★

Read Reviews (2701)
Gamification

3.67/5 ★

Read Reviews (2104)
Widgets

3.35/5 ★

Read Reviews (2007)

IT and Other Capabilities

for Twitter Ads

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.79/5 ★

Read Reviews (23387)
Data Export

2.76/5 ★

Read Reviews (10337)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.79/5 ★

Read Reviews (23387)
Data Export

2.76/5 ★

Read Reviews (10337)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5 ★

Read Reviews (1438)
Phone Support

4.09/5 ★

Read Reviews (1087)
Email Support

4.03/5 ★

Read Reviews (1144)
24/7 Support

3.22/5 ★

Read Reviews (16729)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5 ★

Read Reviews (1438)
Phone Support

4.09/5 ★

Read Reviews (1087)
Email Support

4.03/5 ★

Read Reviews (1144)
24/7 Support

3.22/5 ★

Read Reviews (16729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.90/5 ★

Read Reviews (2042)
Analytics

3.99/5 ★

Read Reviews (10097)
Custom Reports

3.19/5 ★

Read Reviews (29417)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.90/5 ★

Read Reviews (2042)
Analytics

3.99/5 ★

Read Reviews (10097)
Custom Reports

3.19/5 ★

Read Reviews (29417)

Software Failure Risk Guidance

?

for Twitter Ads

Overall Risk Meter

Low Medium High

Top Failure Risks for Twitter Ads

Vendor Profile Details

Company Name

Twitter

Year Founded

2008

HQ Location

Employees

51-100

Social

Financials

PRIVATE