TheyDo Overview

TheyDo transforms how businesses approach customer journey management by offering a collaborative workspace. This tool aligns customer needs with business goals, ensuring every team member is on the same page. By focusing on customer journey insights, TheyDo helps businesses make informed decisions that enhance customer satisfaction and drive business results. The platform encourages smarter workflows and strategic planning, all within an intuitive interface. A surprising fact? Companies can jumpstart their journey management process for free, making it accessible for teams to start aligning objectives without financial barriers.

Use Cases

Customers recommend Collaboration, Workflow Management, International Marketing, as the business use cases that they have been most satisfied with while using TheyDo.

Other use cases:

  • Measuring Net Promoter Score
  • Measuring Customer Satisfaction
  • Account Management
  • Content Sharing
  • Opportunity Management
  • Lifetime Value Management
  • Training & Onboarding
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Business Priorities

Enhance Customer Relationships and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using TheyDo.

Other priorities:

  • Acquire Customers
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TheyDo Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Share your TheyDo journey across your organization to collaborate and get the necessary buy-in. ..." Digital Journey Service. A free tool from the TheyDo team
"...Align teams with opportunities across journeys, assign owners and track solution workflows. ..." TheyDo's Features Journey Management made simple
"...Global Marketing Director Randstad. ..." Customer-centric prioritisation

TheyDo, belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

TheyDo is a collaborative workspace for Customer Journey Management. It aligns customer needs with business results to create impactful outcomes.

TheyDo Customer wins, Customer success stories, Case studies

What makes TheyDo ideal for Collaboration?

 

Lyreco - Consumer Goods - Very Large

Marly, France

Lyreco used TheyDo to fix fragmented customer journey mapping. Teams had many versions and no shared system. They created a single journey framework tied to OKRs and KPIs. Each country now adapts the... framework locally. Quarterly reviews and training built a culture of collaboration. Over 80 contributors across 5 pilot countries now use journey management daily.

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Kimberly-Clark Professional - Consumer Goods - Very Large

Irving, USA

Kimberly-Clark Professional used TheyDo to improve their customer experience strategy. They moved from fragmented tools to a single platform for journey mapping. This helped teams align, share insigh...ts, and collaborate better. The pilot focused on marketing and sales process improvements. After success, TheyDo was adopted for global journey management and governance. This change made decision-making faster and improved cross-team connections.

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Scania - Automotive - Very Large

Södertälje, Sweden

TheyDo helped Scania map 53 customer journeys and prioritize 141 opportunities. Scania used journey management to align teams and focus on customer needs. The platform created a single source of trut...h for CX strategy. Scania improved driver onboarding and app workflows. 32 initiatives were completed using insights from journey mapping. This approach positioned Scania as a leader in customer experience and innovation.

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Lufthansa Group - Airlines - Very Large

Frankfurt, Germany

Lufthansa Group used TheyDo to transform customer journey management. They replaced disconnected canvases with real-time journey dashboards. Teams analyzed over 20,000 Help Center feedback entries us...ing Journey AI, clustering results in minutes. A new KPI-driven workflow now triggers action when negative feedback spikes. Seven business units adopted the shared journey framework, improving product decisions and service planning.

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VEMT - Marketing And Advertising - Small

Amsterdam, Netherlands

VEMT used TheyDo to shorten its sales cycle by 40%. Before using TheyDo, VEMT's clients needed to see solutions in action, which slowed down sales. With TheyDo, VEMT quickly visualizes customer journ...eys and shows where its CX & Loyalty platform adds value. This helps clients understand solutions faster and makes meetings more productive. The team also saves time during implementation and program management.

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Essent - Utilities - Large

's-Hertogenbosch, Netherlands

Essent used TheyDo to align teams and service partners on customer needs for green energy products. Jasper van Heusden and his team built personas and mapped customer journeys to guide platform devel...opment. TheyDo helped Essent avoid opinion-based decisions by focusing on real customer insights. The platform accelerated the launch of energiewonen.nl, a new service for solar panel buyers. Essent now manages multiple propositions with a single source of truth for customer experience.

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TheyDo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.95/5 ★

Read Reviews (25)
Custom Reports

3.94/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.95/5 ★

Read Reviews (25)
Custom Reports

3.94/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for TheyDo

Top Failure Risks for TheyDo

TheyDo BV. Profile

Company Name

TheyDo BV.

Company Website

https://www.theydo.com/

HQ Location

Amsterdam, Noord-Holland 1079 DC, NL

Employees

1-10

Social

Linkedin

Financials

SEED