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Textmetrics
Textmetrics Content Marketing 4.56 479 reviewer insights
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Textmetrics: Content Quality Management and Job Posting Content Creation

The easiest way to create high quality content that converts

Textmetrics helps marketing teams create job postings and ensure inclusive communication by focusing on content quality management. Teams use it to create job postings by receiving SEO advice and ensuring clear, inclusive language. They also use it to communicate inclusively in recruitment, receiving real-time feedback on readability and tone. For example, the platform helps make job postings easier to find with SEO, ensuring clear and inclusive language. Textmetrics helps keep a consistent tone and supports diversity in hiring.

Is Textmetrics right for your team?

Seen most for

Reported results

Typical customer

Large and very large companies

88% of customer stories; 15% from education.

What teams use Textmetrics for

Explore Textmetrics use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Content Marketing jobs
Content operations and quality Vattenfall, Nationale-Nederlanden
Common use
Also used for
Werkspot / Instapro SEO
Common use
Recruitment content authoring DAF Trucks Authoring and Publishing
Emerging use

Other use cases

Textmetrics capabilities

Explore Textmetrics capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Textmetrics

IndustriesAggregated usage insights
Education: 12%Internet: 10%Hospital & Health Care: 6%Publishing: 6%Design: 6%Other industries: 60%
  • Other industries60%
Company sizeAggregated usage insights
Enterprise: 47%Small business: 44%Mid-market: 9%
  • Enterprise47%
  • Small business44%
  • Mid-market9%

Textmetrics customer stories

Results reported in published case studies.

Werkspot / Instapro

Internet · Medium
+146% website traffic

Textmetrics helped Werkspot / Instapro boost website traffic by 146%. The company used AI content quality control to rewrite content and keep up with changing SEO rules. This led to a 68%...

Textmetrics helped Werkspot / Instapro boost website traffic by 146%. The company used AI content quality control to rewrite content and keep up with changing SEO rules. This led to a 68% increase in conversion rate. Content publishing speed tripled. Werkspot / Instapro now uses Textmetrics in France, the Netherlands, and Italy.

Wageningen University and Research

Education · Large

Textmetrics helps Wageningen University and Research improve job postings. The recruitment team uses Textmetrics to make vacancies more accessible and inclusive. The tool checks tone, sen...

Textmetrics helps Wageningen University and Research improve job postings. The recruitment team uses Textmetrics to make vacancies more accessible and inclusive. The tool checks tone, sentence length, SEO, and readability. It supports writing in multiple languages and ensures gender-inclusive language. Recruiters value the partnership and the systematic quality assurance.

Vattenfall

Utilities · Very Large

Vattenfall used Textmetrics to rewrite key web pages and customer communications. Content specialists from different departments worked together to ensure a consistent tone of voice. Text...

Vattenfall used Textmetrics to rewrite key web pages and customer communications. Content specialists from different departments worked together to ensure a consistent tone of voice. Textmetrics enabled real-time content checks and clear improvement suggestions. Rewritten texts had to score at least 7.0 on the Textmetrics content quality standard. The process became faster and more collaborative across teams.

ROC Amsterdam – Flevoland

Education · Large

Textmetrics helps ROC Amsterdam – Flevoland improve job posting quality and inclusion. The tool gives real-time feedback on readability, tone, and structure. HR teams use it to write clea...

Textmetrics helps ROC Amsterdam – Flevoland improve job posting quality and inclusion. The tool gives real-time feedback on readability, tone, and structure. HR teams use it to write clear, accessible, and inclusive content. Fewer errors and more readable texts are now standard. Teams can show measurable progress in inclusive recruitment. Textmetrics supports D&I goals and is easy for all staff to use.

Municipality of Leiden

Government Administration · Large

Textmetrics helped the municipality of Leiden make its communication clearer for residents. Before, many messages were hard to understand because of complex language and jargon. With Text...

Textmetrics helped the municipality of Leiden make its communication clearer for residents. Before, many messages were hard to understand because of complex language and jargon. With Textmetrics, employees get instant feedback in Word, making it easier to write clear texts. The share of residents who say the municipality communicates clearly rose from 59% to 70%. Employees now save time and keep quality high across all departments.

Municipality Sittard-Geleen

Government Administration · Medium

Textmetrics helps Municipality Sittard-Geleen make all texts easier to read. Employees use Textmetrics to check if writing follows house style and B1 reading level. The tool gives real-ti...

Textmetrics helps Municipality Sittard-Geleen make all texts easier to read. Employees use Textmetrics to check if writing follows house style and B1 reading level. The tool gives real-time feedback and practical suggestions. Around 300 employees now use it, including HR and policy teams. Textmetrics supports legal compliance and helps meet the European Accessibility Act. The municipality saves time and writes clearer, more consistent documents.

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Textmetrics B.V. News

Product

Copilot and Textmetrics: The Perfect AI Combo for Inclusive Content

Textmetrics integrates with Microsoft Copilot to enhance content creation by ensuring inclusivity and consistency in tone, complementing Copilot's text drafting capabilities.

Textmetrics B.V. Profile

Company Name

Textmetrics B.V.

Company Website

https://www.textmetrics.com

HQ Location

Oude Oeverstraat 120, 6e verdieping, Arnhem, GLD 6811JZ, NL

Employees

11-50

Social

Financials

SEED