Magnite For Sellers Overview

Magnite-for-sellers offers a transparent, efficient programmatic marketplace. Premium buyers can connect across various formats and demand through Rubicon Project.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Rating And Review Management, as the business use cases that they have been most satisfied with while using Magnite For Sellers.

Other use cases:

  • Social Media Analytics
  • Deal Management
  • Promotion Management
  • Forecasting
  • Discount Management
  • Engaging And Following Up
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Magnite For Sellers.

Magnite For Sellers Use-Cases and Business Priorities: Customer Satisfaction Data

Magnite For Sellers's features include SEM, and Dashboard. and Magnite For Sellers support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Magnite For Sellers analytics capabilities include Analytics, and Custom Reports.

Reviews

"We already know how powerful video is as a content medium as well as how that translates into high performing video ads, but being able to optimize an ad unit for the highest bid whether that be display or video is a huge deal as it opens up ad slot...s to more competition for that impression. Magnite’s Demand Manager allows us to easily configure the Prebid adapter to optimize our yield operations, improve CPMs and get real insights. For instance, the A/B testing capabilities of Demand Manager allowed us to measure the success of the multi-format ads before scaling up." - Leigh H

Magnite For Sellers, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite For Sellers

Top Industries

  • Media Production
  • Internet
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Magnite For Sellers is popular in Media Production, Internet, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Magnite For Sellers Customer wins, Customer success stories, Case studies

How does Magnite For Sellers address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well Magnite For Sellers solved their Publisher Ad Management needs. Cuspera uses 105 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Magnite For Sellers testimonial

Leigh H

Head of Ad Operations & Programmatic

Business Insider

We already know how powerful video is as a content medium as well as how that translates into high performing video ads, but being able to optimize an ad unit for the highest bid whether that be display or video is a huge deal as it opens up ad slots to more competition for that impression. Magnite...’s Demand Manager allows us to easily configure the Prebid adapter to optimize our yield operations, improve CPMs and get real insights. For instance, the A/B testing capabilities of Demand Manager allowed us to measure the success of the multi-format ads before scaling up.

Testimonial By Leigh H
Magnite For Sellers testimonial

Ryan G

VP Digital Media

Rain the Growth Agency

At Rain the Growth Agency, we’re always actively seeking efficient and transparent ways to purchase media that gives us more control, making budgets work harder for our clients without sacrificing quality. Given that CTV is a more nascent investment for some of our clients, it’s critical to have di...rect pathways to inventory with full transparency and no hidden fees. Combined with premium video inventory and access to real- time data, pricing, and performance, ClearLine’s seamless campaign execution makes scaling campaigns much easier as we’re armed with the data-based insights to make well-informed decisions to deploy more of our client budgets into working media.

Testimonial By Ryan G
Magnite For Sellers testimonial

Yogi T

Emtek Digital

Revenue scalability remains our primary focus, but we also value the transparency, comprehensive reporting, and operational cost and time savings provided by Demand Manager. These benefits have been crucial in growing our programmatic infrastructure. Testimonial By Yogi T
CUSTOMERS TESTIMONIALS
Magnite For Sellers testimonial

Leigh H

Head of Ad Operations & Programmatic

Business Insider

We already know how powerful video is as a content medium as well as how that translates into high performing video ads, but being able to optimize an ad unit for the highest bid whether that be display or video is a huge deal as it opens up ad slots to more competition for that impression. Magnite...’s Demand Manager allows us to easily configure the Prebid adapter to optimize our yield operations, improve CPMs and get real insights. For instance, the A/B testing capabilities of Demand Manager allowed us to measure the success of the multi-format ads before scaling up.

Testimonial By Leigh H
Magnite For Sellers testimonial

Ryan G

VP Digital Media

Rain the Growth Agency

At Rain the Growth Agency, we’re always actively seeking efficient and transparent ways to purchase media that gives us more control, making budgets work harder for our clients without sacrificing quality. Given that CTV is a more nascent investment for some of our clients, it’s critical to have di...rect pathways to inventory with full transparency and no hidden fees. Combined with premium video inventory and access to real- time data, pricing, and performance, ClearLine’s seamless campaign execution makes scaling campaigns much easier as we’re armed with the data-based insights to make well-informed decisions to deploy more of our client budgets into working media.

Testimonial By Ryan G
Magnite For Sellers testimonial

Yogi T

Emtek Digital

Revenue scalability remains our primary focus, but we also value the transparency, comprehensive reporting, and operational cost and time savings provided by Demand Manager. These benefits have been crucial in growing our programmatic infrastructure. Testimonial By Yogi T
 

Breaking Through Seasonal Clutter with IRIS-enabled Contextual Targeting

Magnite uses IRIS-enabled contextual targeting and partners with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms, highlighting the importance of streaming... TV in Southeast Asia.

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Enhance Addressability with Streamlined Identity Integrations via Control Center

Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming platforms. The company focuses on sustainable media ecosystem...s and contextual targeting through various insights and events.

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a leading global automotive brand - Automotive

Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.

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Capital One - Financial Services

Magnite helped Capital One and their agency the7stars use connected TV (CTV) to reach new households. They targeted viewers not accessible through linear TV. The campaign aimed to boost brand awarene...ss. Detailed reporting and insights helped optimize the campaign. The case highlights the value of CTV for financial services advertisers.

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Heineken - Food & Beverages

Magnite helped Heineken reach more young viewers on connected TV in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted 18- to 34-year-olds who are hard to reach wit...h traditional TV. The campaign led to better audience engagement and smarter spending decisions. The case highlights the value of data-driven advertising for brands seeking younger audiences.

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McCain - Food & Beverages

Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was to find viewers not watching traditional TV. This approach increased incremental re...ach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.

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Uplifting Multicultural Voices and Investing in Diverse Media and Advertising

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Peers used Magnite For Sellers for advertisement and sending & publishing communications

Magnite For Sellers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.96/5

Read Reviews (4)
Custom Reports

3.34/5

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.96/5

Read Reviews (4)
Custom Reports

3.34/5

Read Reviews (11)

Software Failure Risk Guidance

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for Magnite For Sellers

Top Failure Risks for Magnite For Sellers

Magnite, Inc. News

Partnership

ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai

ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.

Partnership

Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite

The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.

Product

Magnite To Unify Curation & Activation Within ClearLine Buying Solution

Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aims to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.

Partnership

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite

Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through Magnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location