Latest Product Updates and Feature Enhancements on Magnite For Sellers
Magnite To Unify Curation & Activation Within ClearLine Buying Solution
Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aim...s to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Magnite has introduced the next generation of SpringServe, integrating its streaming ad server and SSP to enhance OTT monetization and programmatic live sports advertising.
Strategic Partnerships and Integrations of Magnite For Sellers
Fanatics Teams Up with Magnite to Bring Sports-Fueled Audiences to Advertisers
Fanatics has partnered with Magnite to enhance its commerce media business by leveraging Magnite's curation and buying platform. This collaboration allows advertisers to connect with sports fans usin...g Fanatics' first-party data integrated with Snowflake's cloud platform. The partnership aims to provide scalable, high-performing audience access, enhancing engagement and ROI for advertisers in the sports sector.
ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai
ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging... GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.
Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite
The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers... to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through M...agnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite
Magnite has partnered with REMAX to expand commerce media across onsite and offsite channels. REMAX will utilize Magnite's technology to monetize its digital inventory and leverage first-party home b...uyer data, creating curated audience packages. This collaboration aims to enhance targeting precision and efficiency for advertisers, aligning with the trend of data moving to the supply side.
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Magnite and Dentsu have expanded their partnership to enhance CTV and video activation across EMEA. This collaboration leverages Magnite's video tools to support Dentsu's Total TV initiative, focusin...g on interoperability and automation. The partnership aims to improve media planning, transparency, and client performance by integrating data-rich connections and optimizing media buys.
Paramount & Magnite Partner To Unlock Programmatic Access To Paramount+ Ad Tier
Magnite has partnered with Paramount Australia to enable programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration leverages Magnite's technology to enhanc...e advertisers' reach and efficiency in targeting engaged streaming audiences. The partnership marks a significant step in Paramount Australia's technology transformation and offers advertisers improved automation and data-driven buying strategies.
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Magnite and Paramount Australia have partnered to provide programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration allows advertisers to reach engaged aud...iences more efficiently using Magnite's technology, enhancing targeting and automation in media buying strategies.
Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access
Magnite and T-Mobile have partnered to expand mobile-first advertising access, enabling brands to reach audiences on the go through advanced programmatic ad solutions. This collaboration leverages Ma...gnites sell-side ad platform and T-Mobiles mobile network to deliver targeted, high-impact campaigns optimized for mobile environments.
Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey
Magnite and Redfin have announced a partnership to provide advertisers with enhanced audience targeting across the homebuying journey. This collaboration enables brands to reach potential homebuyers ...more effectively using Magnite's programmatic advertising technology and Redfin's audience data.
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market Digital Media Net
Magnite and ITN have launched the first programmatic solution for local linear TV advertising in the US. This collaboration allows advertisers to buy live local TV ads programmatically, streamlining ...access to over 1,100 stations. The initiative modernizes local TV ad buying, addressing rising demand for live local inventory.
Western Union Media Network Taps Magnite to Expand Advertising Capabilities
Western Union Media Network partners with Magnite to enhance advertising capabilities.
Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
Samsung Ads and Magnite have strengthened their partnership to improve audience addressability in streaming TV.
Magnite Named Global Partner for the Spotify Ad Exchange
Magnite has been named a global partner for the Spotify Ad Exchange, enhancing its advertising capabilities and reach.
Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now
Magnite partners with Sky New Zealand to enhance programmatic advertising on Sky Sport Now, highlighting advancements in CTV innovation and programmatic live sports advertising.
Funding News and Financial Performance of Magnite For Sellers
Magnite Reports Second Quarter 2025 Results
Magnite reported a 6% year-over-year revenue increase to $173.3 million for Q2 2025, with a 10% rise in Contribution ex-TAC to $162 million, surpassing guidance. CTV and DV+ segments showed strong gr...owth, with CTV up 14% and DV+ up 8%. Net income reached $11.1 million, reversing a loss from the previous year. Adjusted EBITDA grew 22% to $54.4 million.
Magnite Reports First Quarter 2025 Results
Magnite has announced its financial results for the first quarter of 2025. The report details the companys recent performance and key financial metrics for the period.
Magnite to Announce First Quarter 2025 Financial Results on May 7 , 2025
Magnite will announce its first quarter 2025 financial results on May 7, 2025, and host a conference call to discuss the results and outlook.
Magnite : Q4 2024 Earnings Conference Call Transcript - February 27 , 2025 at 03 : 38 am EST
Magnite held its Q4 2024 earnings conference call on February 27, 2025, at 03:38 am EST, discussing its financial results for the quarter.
Magnite Reports Fourth Quarter and Full - Year 2024 Results
Magnite reported a 4% increase in total revenue and a 9% increase in Contribution ex-TAC for Q4 2024. CTV Contribution ex-TAC grew 23%, and Adjusted EBITDA margin was 42%. Net income was $36.4 millio...n, with non-GAAP EPS of $0.34.
Leadership and Executive Team Updates at Magnite For Sellers
Magnites Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Magnite's President of Operations, Katie Evans, joins the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment highlights Magnite's commitment to i...nclusive CTV advertising, leveraging her expertise to transform unused CTV inventory into opportunities for mission-driven organizations.
Magnite??s Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Katie Evans, Magnite's President of Operations, has joined the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment aligns with Magnite's commitmen...t to inclusive CTV access, leveraging her expertise in video and streaming to support AdGood's mission of transforming unused CTV inventory into advertising opportunities for mission-driven organizations.
Awards, Recognitions, and Industry Achievements of Magnite For Sellers
Frost Radar Recognizes Magnites Leadership in SSP Innovation and Growth
Frost Radar recognizes Magnite for its leadership in SSP innovation and growth, highlighting its achievements in the ad tech industry.