Latest Product Updates and Feature Enhancements on Magnite For Sellers
Magnite adds AMC linear and streaming ad buying
Magnite has expanded its offerings by incorporating AMC's linear and streaming ad buying capabilities. This enhancement allows advertisers to access AMC's inventory through Magnite's platform, broade...ning the reach and targeting options for ad campaigns.
Magnite To Unify Curation & Activation Within ClearLine Buying Solution
Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aim...s to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.
Strategic Partnerships and Integrations of Magnite For Sellers
AMC Global Medias Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite
Magnite has partnered with AMC Global Media to offer AMC's unified streaming and linear programmatic buying capabilities through Magnite's platform. This collaboration, enabled by Magnite's ClearLine... solution, allows advertisers to access AMC's TV content via a single access point, enhancing operational efficiency and simplifying media executions across linear and streaming environments.
Magnite (MGNI), NOVA Entertainment Partner to Enable Programmatic Audio ...
Magnite and NOVA Entertainment have partnered to enable programmatic advertising on the Nova Retail Network in Australia. This collaboration integrates NOVA's digital audio inventory with Magnite's t...echnology, streamlining campaign activation and enhancing access to retail environments. The partnership aims to automate the buying process, providing brands with efficient access to high-impact retail spaces.
Magnite Enables Programmatic Access to Nova Retail Network
Magnite has partnered with NOVA Entertainment to enable programmatic advertising across the Nova Retail Network, a major in-store audio network in Australia. This collaboration allows advertisers to ...access premium digital audio inventory programmatically, enhancing campaign activation and offering brands new opportunities to engage consumers at retail locations.
Magnite and NOVA Entertainment Partner to Enable Programmatic ...
Magnite has partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, an in-store audio network in Australia. This collaboration allows advertisers to programmatical...ly access premium digital audio inventory, enhancing campaign activation and offering brands new opportunities to engage with consumers at the point of purchase.
Magnite to power NOVA in-store audio ad network
Magnite will power NOVA's in-store audio ad network, enhancing NOVA's advertising capabilities with Magnite's technology.
New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply
Magnite and New York Times Advertising have formed a strategic collaboration to enhance in-app advertising supply. Magnite's DV+ platform will be the preferred choice for private marketplace deals, a...llowing advertisers to access premium mobile ad inventory from The New York Times. This partnership aims to improve campaign outcomes by connecting advertisers with engaged audiences in trusted app environments.
MNTN and Magnite Turn Live Streamings Biggest Moments Into Performance TV for Growth Brands
MNTN and Magnite have partnered to provide MNTN advertisers access to premium live sports, breaking news, and on-demand streaming through Magnite's media relationships. This integration allows advert...isers to reach audiences during high-engagement programming, including major events, with innovative ad formats. The collaboration aims to enhance streaming TV's transparency and effectiveness, benefiting both advertisers and publishers.
Magnite and Cognitiv Announce Deep Learning Integration for Real-Time Curation
Magnite and Cognitiv have integrated deep learning models to enhance real-time curation within Magnite's ClearLine solution. This partnership aims to optimize media buying by providing more dynamic a...ccess to premium video inventory, allowing buyers to plan and activate custom curated deals effectively. The integration enriches the bidstream, enabling better omnichannel campaign optimization.
Magnite Becomes a Global Partner to Power Rewarded Video on Roblox
Magnite has formed a global partnership with Roblox to power Rewarded Video, enabling advertisers to reach Roblox's vast Gen Z audience. This collaboration enhances Roblox's economic ecosystem by pro...viding new revenue streams for creators and offering advertisers premium video demand through Magnite's mobile in-app capabilities.
Fanatics Teams Up with Magnite to Bring Sports-Fueled Audiences to Advertisers
Fanatics has partnered with Magnite to enhance its commerce media business by leveraging Magnite's curation and buying platform. This collaboration allows advertisers to connect with sports fans usin...g Fanatics' first-party data integrated with Snowflake's cloud platform. The partnership aims to provide scalable, high-performing audience access, enhancing engagement and ROI for advertisers in the sports sector.
ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai
ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging... GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.
Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite
The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers... to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through M...agnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite
Magnite has partnered with REMAX to expand commerce media across onsite and offsite channels. REMAX will utilize Magnite's technology to monetize its digital inventory and leverage first-party home b...uyer data, creating curated audience packages. This collaboration aims to enhance targeting precision and efficiency for advertisers, aligning with the trend of data moving to the supply side.
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Magnite and Dentsu have expanded their partnership to enhance CTV and video activation across EMEA. This collaboration leverages Magnite's video tools to support Dentsu's Total TV initiative, focusin...g on interoperability and automation. The partnership aims to improve media planning, transparency, and client performance by integrating data-rich connections and optimizing media buys.
Paramount & Magnite Partner To Unlock Programmatic Access To Paramount+ Ad Tier
Magnite has partnered with Paramount Australia to enable programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration leverages Magnite's technology to enhanc...e advertisers' reach and efficiency in targeting engaged streaming audiences. The partnership marks a significant step in Paramount Australia's technology transformation and offers advertisers improved automation and data-driven buying strategies.
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Magnite and Paramount Australia have partnered to provide programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration allows advertisers to reach engaged aud...iences more efficiently using Magnite's technology, enhancing targeting and automation in media buying strategies.
Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access
Magnite and T-Mobile have partnered to expand mobile-first advertising access, enabling brands to reach audiences on the go through advanced programmatic ad solutions. This collaboration leverages Ma...gnites sell-side ad platform and T-Mobiles mobile network to deliver targeted, high-impact campaigns optimized for mobile environments.
Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey
Magnite and Redfin have announced a partnership to provide advertisers with enhanced audience targeting across the homebuying journey. This collaboration enables brands to reach potential homebuyers ...more effectively using Magnite's programmatic advertising technology and Redfin's audience data.
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market Digital Media Net
Magnite and ITN have launched the first programmatic solution for local linear TV advertising in the US. This collaboration allows advertisers to buy live local TV ads programmatically, streamlining ...access to over 1,100 stations. The initiative modernizes local TV ad buying, addressing rising demand for live local inventory.
Funding News and Financial Performance of Magnite For Sellers
MGNI Press Release: Magnite to Announce First Quarter 2026 Financ...
Magnite will announce its first quarter 2026 financial results on May 6, 2026, after market close. A conference call to discuss the results will follow.
Magnite Reports Fourth Quarter and Full-Year 2025 Results
Magnite reported its Q4 and full-year 2025 financial results, highlighting a 6% revenue increase to $205.4 million in Q4. Contribution ex-TAC rose 8%, with CTV contributing $93.6 million, a 20% year-...over-year increase. The company announced a new $200 million stock buyback program and expects continued growth in 2026, with CTV now comprising over 50% of its business.
Magnite Reports 6% Revenue Growth and 8% Increase in Contribution ex ...
Magnite reported a 6% revenue increase to $205.4 million for Q4 2025, with a notable 20% growth in connected TV (CTV) contribution ex-TAC. The company announced a $200 million stock buyback program. ...Net income rose significantly to $123.1 million, aided by a one-time tax benefit. Magnite anticipates at least 11% growth in overall contribution ex-TAC for 2026.
CTV Fueled Magnite's Q4 Growth As Display Falters
Magnite's Q4 results highlight a significant shift towards Connected TV (CTV) as its primary revenue driver, with CTV growing 32% year-over-year to $93.6 million. Despite challenges in its display ad...vertising segment, Magnite's overall revenue increased by 6% to $205 million. The company is also exploring AI capabilities through the Ad Context Protocol framework, aiming to enhance automated ad buying processes.
Magnite Reports Fourth Quarter and Full-Year 2025 Results
Magnite reported a 6% increase in Q4 2025 revenue to $205.4 million, with a 20% rise in Contribution ex-TAC from CTV. Net income surged to $123.1 million, benefiting from a $90 million tax benefit. T...he company announced a $200 million stock buyback program, highlighting its strong financial performance and strategic focus on CTV growth.
Magnite to Announce Fourth Quarter 2025 Financial Results on February 25, 2026
Magnite will announce its fourth quarter 2025 financial results on February 25, 2026, after market close. A conference call will follow to discuss the results and outlook.
Magnite Reports Second Quarter 2025 Results
Magnite reported a 6% year-over-year revenue increase to $173.3 million for Q2 2025, with a 10% rise in Contribution ex-TAC to $162 million, surpassing guidance. CTV and DV+ segments showed strong gr...owth, with CTV up 14% and DV+ up 8%. Net income reached $11.1 million, reversing a loss from the previous year. Adjusted EBITDA grew 22% to $54.4 million.
Magnite Reports First Quarter 2025 Results
Magnite has announced its financial results for the first quarter of 2025. The report details the companys recent performance and key financial metrics for the period.
Leadership and Executive Team Updates at Magnite For Sellers
Magnites Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Magnite's President of Operations, Katie Evans, joins the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment highlights Magnite's commitment to i...nclusive CTV advertising, leveraging her expertise to transform unused CTV inventory into opportunities for mission-driven organizations.
Magnite??s Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Katie Evans, Magnite's President of Operations, has joined the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment aligns with Magnite's commitmen...t to inclusive CTV access, leveraging her expertise in video and streaming to support AdGood's mission of transforming unused CTV inventory into advertising opportunities for mission-driven organizations.