Magnite To Unify Curation & Activation Within ClearLine Buying Solution
Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aim...s to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Magnite has introduced the next generation of SpringServe, integrating its streaming ad server and SSP to enhance OTT monetization and programmatic live sports advertising.
Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration
Magnite integrates streaming technology with TCL's ad-supported business, enhancing ad performance for brands like Milo and Nescafe on premium platforms.
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through M...agnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite
Magnite has partnered with REMAX to expand commerce media across onsite and offsite channels. REMAX will utilize Magnite's technology to monetize its digital inventory and leverage first-party home b...uyer data, creating curated audience packages. This collaboration aims to enhance targeting precision and efficiency for advertisers, aligning with the trend of data moving to the supply side.
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Magnite and Dentsu have expanded their partnership to enhance CTV and video activation across EMEA. This collaboration leverages Magnite's video tools to support Dentsu's Total TV initiative, focusin...g on interoperability and automation. The partnership aims to improve media planning, transparency, and client performance by integrating data-rich connections and optimizing media buys.
Paramount & Magnite Partner To Unlock Programmatic Access To Paramount+ Ad Tier
Magnite has partnered with Paramount Australia to enable programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration leverages Magnite's technology to enhanc...e advertisers' reach and efficiency in targeting engaged streaming audiences. The partnership marks a significant step in Paramount Australia's technology transformation and offers advertisers improved automation and data-driven buying strategies.
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Magnite and Paramount Australia have partnered to provide programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration allows advertisers to reach engaged aud...iences more efficiently using Magnite's technology, enhancing targeting and automation in media buying strategies.
Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access
Magnite and T-Mobile have partnered to expand mobile-first advertising access, enabling brands to reach audiences on the go through advanced programmatic ad solutions. This collaboration leverages Ma...gnites sell-side ad platform and T-Mobiles mobile network to deliver targeted, high-impact campaigns optimized for mobile environments.
Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey
Magnite and Redfin have announced a partnership to provide advertisers with enhanced audience targeting across the homebuying journey. This collaboration enables brands to reach potential homebuyers ...more effectively using Magnite's programmatic advertising technology and Redfin's audience data.
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market Digital Media Net
Magnite and ITN have launched the first programmatic solution for local linear TV advertising in the US. This collaboration allows advertisers to buy live local TV ads programmatically, streamlining ...access to over 1,100 stations. The initiative modernizes local TV ad buying, addressing rising demand for live local inventory.
Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now
Magnite partners with Sky New Zealand to enhance programmatic advertising on Sky Sport Now, highlighting advancements in CTV innovation and programmatic live sports advertising.
LG Ad Solutions Renews Global Partnership with Magnite
LG Ad Solutions renews its global partnership with Magnite. Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming p...latforms. The company emphasizes streaming TV's importance and offers insights on adtech fundamentals.
WeTV Partners With Magnite to Enhance Video Inventory Monetisation
WeTV partners with Magnite to improve video inventory monetization. Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms. The focus i...s on streaming TV, audience data, and adtech fundamentals.
Magnite reported a 6% year-over-year revenue increase to $173.3 million for Q2 2025, with a 10% rise in Contribution ex-TAC to $162 million, surpassing guidance. CTV and DV+ segments showed strong gr...owth, with CTV up 14% and DV+ up 8%. Net income reached $11.1 million, reversing a loss from the previous year. Adjusted EBITDA grew 22% to $54.4 million.
Magnite has announced its financial results for the first quarter of 2025. The report details the companys recent performance and key financial metrics for the period.
Magnite Reports Fourth Quarter and Full - Year 2024 Results
Magnite reported a 4% increase in total revenue and a 9% increase in Contribution ex-TAC for Q4 2024. CTV Contribution ex-TAC grew 23%, and Adjusted EBITDA margin was 42%. Net income was $36.4 millio...n, with non-GAAP EPS of $0.34.
Magnites Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Magnite's President of Operations, Katie Evans, joins the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment highlights Magnite's commitment to i...nclusive CTV advertising, leveraging her expertise to transform unused CTV inventory into opportunities for mission-driven organizations.
Magnite??s Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Katie Evans, Magnite's President of Operations, has joined the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment aligns with Magnite's commitmen...t to inclusive CTV access, leveraging her expertise in video and streaming to support AdGood's mission of transforming unused CTV inventory into advertising opportunities for mission-driven organizations.
Magnite Gets Highest Score For ‘Current Offering’ in Leading SSP Report
Magnite received top scores for its current offering in a leading SSP report. The company collaborates with brands like Nestlé to enhance ad performance on premium streaming platforms.
Magnites Audience Activation Solution Expands Into India and Southeast Asia
Magnite expands its Audience Activation Solution to India and Southeast Asia, enhancing programmatic advertising capabilities. Collaborations with Tennis Australia and Nestl Dentsu Indonesia highligh...t successful ad performance and brand exposure on premium streaming platforms.
Breaking Through Seasonal Clutter with IRIS-enabled Contextual Targeting
Magnite uses IRIS-enabled contextual targeting and partners with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms, highlighting the importance of streaming... TV in Southeast Asia.
Enhance Addressability with Streamlined Identity Integrations via Control Center
Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming platforms. The company focuses on sustainable media ecosystem...s and contextual targeting through various insights and events.
Other Related News and Updates from Magnite For Sellers
Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now
Magnite is partnering with Sky New Zealand to enhance programmatic advertising on Sky Sport Now, showcasing their involvement in sports advertising and programmatic solutions.
FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally
FIFA+ has chosen Magnite to enhance their global programmatic video advertising on FIFA+ and FAST channels worldwide, indicating a strategic expansion in their advertising capabilities.
