Real-World Case Studies and Customer Success Stories with TargetX

TargetX Portal helped University of Wisconsin–La Crosse deliver a virtual transfer student orientation during COVID-19. The team needed a simple,... customizable solution for a smaller, unique student group. The portal let them create a personalized, mobile-friendly space with easy access and tracking. Staff used the portal’s features to follow up with students who had not logged in. Seventy-six percent of students found the portal valuable, and both students and administrators praised its user-friendly design.
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TargetX by Liaison helped Shepherd University fix its manual admissions process. The university needed a CRM to integrate application, communication,... and event systems. TargetX made operations faster and easier. Staff now use dashboards to see data quickly. Deposits increased by 38%, applications by almost 20%, and admits by over 15%. Automated messages and smart acceptance letters improved student experience and outreach.
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TargetX Recruitment Suite helped Worcester Polytechnic Institute fix problems with their old document management system. The new CRM gave WPI... more control, flexibility, and custom options. Staff can now see all student and financial aid info in one place. This improved service for students and families. WPI can now innovate and manage admissions better, all for less money than before.
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TargetX Recruitment Suite helped USC Palmetto College fix problems in their student recruitment process. Before, they lost prospects and did... most work by hand. With TargetX, they now track student data and talk to prospects from anywhere. The mobile-first Online Application made it easier for rural and first-generation students to apply. After using TargetX, USC Palmetto College Online saw about a 20% increase in enrollment for Fall 2017. Staff now learn more about their applicants and plan better for the future.
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TargetX Portal helped University of Wisconsin – La Crosse deliver a flexible online orientation for transfer students during COVID-19. The admissions team... used the portal to create a personalized, mobile-friendly space with resources and videos. Students accessed the portal on their own schedule. UWL tracked participation and followed up with students who had not logged in. Seventy-six percent of student-users found the portal valuable. The solution saved staff time and received positive feedback from both students and administration.
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TargetX Insights helped the University of Idaho improve data-driven decision making. Their old CRM, Slate, lacked real-time analytics and easy... dashboards. With TargetX Insights, they quickly added plug-and-play dashboards and reporting. Staff now see up-to-the-minute data, track goals, and share information across departments. The solution fixed data issues and made reporting faster. The university accelerated analytics and improved collaboration campus-wide.
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TargetX Recruitment CRM helped University of Houston Bauer College of Business replace a slow, manual system. The college needed better... reporting and easier data sharing. TargetX provided an out-of-the-box CRM for higher education. Staff learned to use workflows and reports without technical help. The CRM let them track student lifecycles and measure event and ad effectiveness. The team now saves time, makes better decisions, and tracks all student interactions in one place.
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TargetX CRM helped Università Cattolica del Sacro Cuore engage and recruit more prospective students. The university unified operations across five... campuses and improved targeted communications. They increased their international student population more than tenfold. Real-time data allowed the marketing team to adjust strategies and compare campaign performance. The CRM made operations more personal and cost-effective for the university.
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TargetX Recruitment Suite helped Texas Tech University reach its goal of enrolling 40,000 students by 2020. TTU struggled with previous... CRMs that slowed their work and limited growth. With TargetX, the admissions team improved efficiency and made better data-driven decisions. The new CRM allowed easy data access, dynamic reporting, and personalized dashboards. From 2018 to 2020, TTU saw a 6% increase in total enrollment, 18% more freshman applications, 11% more admissions, and 6% more freshman enrollments.
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TargetX Recruitment and Retention Suites helped Skagit Valley College fix poor student success rates and low enrollment support. The college used... TargetX to centralize student data and automate communications. Staff now track student interactions easily and personalize outreach. Early results show more students register after applying. The new CRM has strong support from staff and faculty.
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TargetX Recruitment Suite helped Simpson University make their online application mobile-friendly and easy to use. The university faced problems with... their old CRM, including manual data entry, poor analytics, and a difficult sign-in process. With TargetX, they automated data processing, improved communication, and linked their SIS to the CRM. Simpson University now plans to cut incomplete applications in half and increase applicant numbers. The solution supports future goals for retention and alumni development.
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TargetX Recruitment Suite helped Shepherd University fix its manual admissions process. The university needed a CRM to integrate systems and... automate communications. TargetX made operations smoother and improved staff efficiency. Deposits increased by 38%. Applications rose by almost 20%. Admits went up by over 15%. The admissions team now uses data dashboards and automated messaging to reach more students and support first-generation applicants.
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TargetX Recruitment Suite helped Plymouth State University centralize and automate admissions data. Before, staff managed student information manually across many... systems. With TargetX, all data moved to one place, making prospect management faster and easier. The number of deposited freshman grew from 840 to 1512 without hiring more staff. Decision turnaround dropped from six weeks to less than a week. Staff now focus more on students, not paperwork.
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TargetX Recruitment Suite helped Piedmont College improve its admissions process. The college faced slow, manual systems that frustrated students and... staff. With TargetX, they automated communications, enabled SMS messaging, and made applications easier to complete. Staff could focus more on building relationships with prospects. The new system led to a 26% increase in admits. Admissions became more efficient and student-friendly.
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TargetX Recruitment Suite helped Longwood University fix its admissions process. The team moved from manual data work to a single... system. They now build reports and dashboards fast. Event attendance jumped from 90 to nearly 1,000 students. Student applications grew from 4,867 to 6,704. Application decision time dropped from 21 days to 72 hours.
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TargetX Recruitment Suite helped Keene State College speed up application review. Staff no longer use multiple systems or do manual... indexing. The Application Review tool lets staff work from anywhere. Application processing dropped from two weeks to one day. Decision letters now take one hour instead of 4-5 hours. The college saves 15-20 hours per day by removing manual indexing. Students get decisions almost instantly, and staff are happier and more productive.
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TargetX Online Application helped Illinois Institute of Technology improve its student application process. The school needed a mobile-friendly, flexible application... to match its tech-focused image. TargetX delivered a mobile-first platform built on Salesforce, making it easy for students to apply and for staff to manage many programs. Illinois Tech saw record-breaking application numbers after launch. Staff efficiency and communication across departments also improved.
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TargetX Recruitment Suite helped HERS manage growth and expand its programs. HERS needed a CRM that could handle more events,... better applications, and centralize data. Their old system was hard to use and scattered information. With TargetX, HERS now tracks applicants, events, and communications in one place. The new system made applications easier and increased application numbers. Staff can now manage events, collect payments, and send automated emails. HERS says the difference is "night and day."
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TargetX Schools App helped George Mason University build a strong online community for incoming students. The admissions team needed a... mobile tool to engage students and boost enrollment. With Schools App, staff and students connected easily, breaking down communication silos. Students using the app were four times more likely to enroll. For out-of-state students, 60% who joined the app enrolled, compared to only 4% who did not. The app made staff more efficient by letting them target students based on keywords in conversations.
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TargetX Recruitment Suite helped Freed-Hardeman University (FHU) improve student recruitment and enrollment. FHU replaced an in-house system with TargetX for... better customization and reporting. The admissions team used TargetX to enhance communication and support for students. Since 2015, FHU saw a 31.6% increase in student applications, growing from 1,900 to 2,500 applications by 2021. FHU broke enrollment records for three years in a row and improved the student experience with more personalized support.
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TargetX Schools App helped Embry-Riddle Aeronautical University boost first-year student enrollment by 27%. The university faced low yield rates and... struggled to meet enrollment targets using only email and phone outreach. By adding Schools App, counselors engaged students with personalized messages and mobile community features. Enrollment Intelligence helped prioritize communication. The team saw a projected tuition revenue increase of over $1 million in the first year.
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TargetX Recruitment Suite helped Delaware County Community College address declining enrollment and student retention. The college faced a 10.5% drop... in student matriculation since 2011 and more students attending part-time. DCCC used TargetX to improve communication with students, using chat and text, and to boost engagement with the Schools App. Early results show increased student engagement and optimism for better recruitment and retention outcomes.
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TargetX Insights helped Concordia University Texas solve reporting challenges for recruitment. The admissions team struggled to deliver clear, targeted data... to campus groups. TargetX Insights gave them real-time, easy-to-use dashboards. Now, faculty and athletics can track enrollment metrics without confusion. The tool saves time, reduces frustration, and supports a data-driven culture. Everyone on campus can now help recruit students more effectively.
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TargetX Recruitment CRM helped Concordia University Irvine solve problems with their old CRM. The previous system lacked support, customization, and... field capacity. TargetX offered reliability, expandability, and strong customer service. The university improved student communications and email campaigns. After one year, undergraduate enrollment increased by about 10%. The team values the easy event management and helpful online forum.
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TargetX Recruitment Suite helped Columbia College gain more control and customization in their CRM. The college struggled with an old... system that limited innovation and required outside help. With TargetX, they moved data easily, improved staff adoption, and got a mobile-first online application. In just ten months, they saw a big increase in prospective students and higher staff usage. The new CRM lets them make changes quickly and supports their admissions goals.
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TargetX Recruitment Suite and Premier Services helped Christian Brothers University solve communication and data management problems. Before 2014, CBU had... no CRM and struggled with email, SMS, and reporting. The Recruitment Suite gave them tools for targeted campaigns and better data access. Premier Services provided support and training, letting CBU avoid hiring new staff. As a result, CBU increased applications and admissions without extra hires. The solution was cost-effective and improved efficiency for the admissions team.
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TargetX Recruitment Suite helped Cabrini University improve student recruitment and admissions. Cabrini needed a flexible CRM with automation, mobile access,... and strong reporting. Their old system lacked automation, mobile support, and dynamic email tools. With TargetX, Cabrini gained automated email campaigns, mobile application review, and fast reporting. The team now hits enrollment goals and enjoys responsive customer support.
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TargetX Recruitment Suite helped Berklee College of Music fix a hard application and audition scheduling process. The college used TargetX... to make the application visual and easy, letting students upload documents and schedule auditions in one place. After expanding TargetX to all undergraduate programs, Berklee doubled its applications compared to the previous year. The new system also made it easier to manage auditions for many types of students. Staff concerns about the new technology faded after seeing these results.
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TargetX Recruitment Suite helped City Year combine recruitment and admissions into one system. City Year struggled with decentralized, non-mobile technology... and slow application processes. The new solution gave them a clear view of applicant data and improved team efficiency. Recruiters could access information anywhere. 96% of applicants found the application easy to complete. Time to application submission dropped by an average of 5.2 days.
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