Sumo Overview

Here’s the scoop on Sumo! We've gathered over 1562 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Sumo, Paperform, OptiMonk, OptinMonster, Sleeknote, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Sumo is right for your needs? Our Cuspera AI engine can evaluate how Sumo fits your specific business needs, industry, and context. Get your personalized assessment report today.

Sumo supports business activities such as:

  • Social Media Management
  • Content Management
  • Engagement Management
  • Communication Management
  • Generation Of New Leads

Sumo can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Improve ROI, Enhance Customer Relationships, Improve Efficiency, etc. It can help manage these activities if you use Social Media E-Mail Website etc. for these needs. As a solution, Sumo's capabilities include Widgets, Alerts: Popups & Notifications, Capture Email, etc.

Sumo Marketing and Advertising Vertical is its biggest customer base.

Reviews

"I am actually mad at myself for not buying this sooner. My email signups are now around 8% (it used to be 1.3%) and people have bought after signing up! " - Jen Jadda

Sumo Reviews

11 buyers and buying teams have used Cuspera to assess how well Sumo solved their Other Demand Generation needs. Cuspera uses 1562 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Sumo.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Average Basket Value
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Content Management , Engagement Management , as the business use cases that they have been most satisfied while using Sumo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.88/5

Read Reviews (160)

"...- Using SumoMe as a Wordpress plugin, has let me increase my social shares to a new level - Presence of a lot of apps to use alongside the SumoMe app - Installation and set up is a lot more easier...."
scheduling post to social media

4.90/5

Read Reviews (122)

"...Sumo Sumo is a popular suite of tools for WordPress that brings together email marketing, social sharing, and analytics...."
social media analytics

4.30/5

Read Reviews (15)

"...Sumo offers 12 tools under three broad categories: email, social sharing and analytics...."
monitoring social media

4.81/5

Read Reviews (12)

"...From email capture to tracking and social media sharing, Sumo got you covered...."
engaging on social media

4.61/5

Read Reviews (6)

"...Good for trial and SEO for content creation to increase engagement on social channels...."
managing social media account

3.78/5

Read Reviews (1)

"...Adding share buttons to your blog posts or lead pages allows your readers to share your content themselves or on their social accounts...."
Content Management with Social Media, Website and Promotions

4.87/5

Read Reviews (50)

"...Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy...." How to Run a Successful App Install Ad Campaign?
content sharing

4.93/5

Read Reviews (27)

"...With this tool, you are able to add a social media share bar to your posts making it super easy for your readers to share your content into their favorite social media networks. ..."
content publishing

4.59/5

Read Reviews (6)

"...Yup, we brought the whole Sumo family together to create a giveaway that has just about everything you would need to launch a blog, manage your processes, promote your content, AND make money doing it! ..."
content curation

3.96/5

Read Reviews (3)

"...You can use Sumo me to create your content upgrade or if you use WordPress platform, Content Upgrades PRO is also a great plugin to help you do this...."
searching for content

3.59/5

Read Reviews (1)

"...Analyse your site, e-newsletter and social media statistics regularly to see which content is driving the most traffic to your site, and adjust / refine your content strategy based on this information...."
Engagement Management with Website and Social Media

4.91/5

Read Reviews (46)

"...I use Sumo to gain new email subscribers, advertise current deals, and engage readers and shoppers on social media...."
engaging and following up

4.88/5

Read Reviews (37)

"...Intelligent sales coaching, gamification, and real-time progress charts aim to motivate, engage and train sales representatives...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.88/5

Read Reviews (160)

"...- Using SumoMe as a Wordpress plugin, has let me increase my social shares to a new level - Presence of a lot of apps to use alongside the SumoMe app - Installation and set up is a lot more easier...." Peer review by Thejdeep G
scheduling post to social media

4.88/5

Read Reviews (122)

social media analytics

4.88/5

Read Reviews (15)

monitoring social media

4.88/5

Read Reviews (12)

engaging on social media

4.88/5

Read Reviews (6)

managing social media account

4.88/5

Read Reviews (1)

Content Management with Social Media, Website and Promotions

4.87/5

Read Reviews (50)

"...Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy...." How to Run a Successful App Install Ad Campaign?
content sharing

4.87/5

Read Reviews (27)

content publishing

4.87/5

Read Reviews (6)

content curation

4.87/5

Read Reviews (3)

searching for content

4.87/5

Read Reviews (1)

Engagement Management with Website and Social Media

4.91/5

Read Reviews (46)

"...I use Sumo to gain new email subscribers, advertise current deals, and engage readers and shoppers on social media...." Peer review by Sydney M, Marketing Manager, Retail
engaging and following up

4.91/5

Read Reviews (37)

32+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1562 insights from peers and experts to help you assess how these Sumo use cases fit your Other Demand Generation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sumo testimonial

Jen Jadda

Founder

JJ Caprices

I am actually mad at myself for not buying this sooner. My email signups are now around 8% (it used to be 1.3%) and people have bought after signing up! Testimonial By Jen Jadda
Sumo testimonial

Antonio Botello

Head of Ecommerce

Loly in the Sky

Sumo is a great platform. ROIs are transparent AF, and it provides great flexibility for advanced campaign strategies. Testimonial By Antonio Botello
Sumo testimonial

Lewis Love

Ecommerce Manager

Love Aroma

Quick update after two months using Sumo - it has helped me generate $20k+ in sales already and it's only been live for a few weeks! That's almost $500 A DAY extra! Testimonial By Lewis Love
CUSTOMERS TESTIMONIALS
Sumo testimonial

Jen Jadda

Founder

JJ Caprices

I am actually mad at myself for not buying this sooner. My email signups are now around 8% (it used to be 1.3%) and people have bought after signing up! Testimonial By Jen Jadda
Sumo testimonial

Antonio Botello

Head of Ecommerce

Loly in the Sky

Sumo is a great platform. ROIs are transparent AF, and it provides great flexibility for advanced campaign strategies. Testimonial By Antonio Botello
Sumo testimonial

Lewis Love

Ecommerce Manager

Love Aroma

Quick update after two months using Sumo - it has helped me generate $20k+ in sales already and it's only been live for a few weeks! That's almost $500 A DAY extra! Testimonial By Lewis Love

Frequently Asked Questions(FAQ)

for Sumo

What is Sumo?

Sumo is a suite of marketing tools to grow email lists, get more traffic and increase conversion rate as well as increase the amount of daily email signups.

What is Sumo used for?

Sumo is a Other Demand Generation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Social Media Management, Content Management and Engagement Management .

What are the top features of Sumo?

Widgets, Alerts: popups & Notifications and Capture email are some of the top features of Sumo.

Who uses Sumo?

Sumo is used by Marketing And Advertising, Computer Software and Retail among other industries.

What are Sumo alternatives?

Paperform, OptiMonk, OptinMonster and Sleeknote are popular alternatives for Sumo.

Popular Business Setting

for Sumo

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Sumo to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Sumo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Widgets

3.37/5

Read Reviews (106)
Alerts: popups & Notifications

2.77/5

Read Reviews (103)
Capture email

4.67/5

Read Reviews (51)
Gamification

4.92/5

Read Reviews (24)
SEO

4.20/5

Read Reviews (20)
FEATURES RATINGS AND REVIEWS
Widgets

3.37/5

Read Reviews (106)
Alerts: popups & Notifications

2.77/5

Read Reviews (103)
Capture email

4.67/5

Read Reviews (51)
Gamification

4.92/5

Read Reviews (24)
SEO

4.20/5

Read Reviews (20)

IT and Other Capabilities

for Sumo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.24/5

Read Reviews (53)
Data Import

4.00/5

Read Reviews (58)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.24/5

Read Reviews (53)
Data Import

4.00/5

Read Reviews (58)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5

Read Reviews (23)
Phone Support

3.86/5

Read Reviews (5)
Chat Support

3.48/5

Read Reviews (11)
24/7 Support

3.25/5

Read Reviews (49)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5

Read Reviews (23)
Phone Support

3.86/5

Read Reviews (5)
Chat Support

3.48/5

Read Reviews (11)
24/7 Support

3.25/5

Read Reviews (49)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.73/5

Read Reviews (88)
Custom Reports

4.07/5

Read Reviews (222)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.73/5

Read Reviews (88)
Custom Reports

4.07/5

Read Reviews (222)

Software Failure Risk Guidance

?

for Sumo

Overall Risk Meter

Low Medium High

Top Failure Risks for Sumo

Vendor Profile Details

Company Name

Sumo

Company Website

https://sumo.com/

HQ Location

Employees

101-250

Financials

PRIVATE