Latest Product Updates and Feature Enhancements on Spectrio
Are Your Stores a Hidden Goldmine?
Spectrio has introduced the RMN Revenue Estimator, a tool designed to help retailers assess potential ad revenue from in-store digital signage. This tool allows retailers to forecast revenue, model v...arious scenarios, and minimize investment risk by providing insights into foot traffic, share of voice, and ad durations. It aims to empower retailers to transform their stores into revenue-generating opportunities.
Strategic Partnerships and Integrations of Spectrio
Screenverse, Spectrio team up to monetize digital signage
Spectrio has partnered with Screenverse to enhance its digital signage monetization capabilities. This collaboration allows Spectrio's network partners to generate additional revenue through programm...atic digital out-of-home advertising. By integrating Screenverse's platform, Spectrio offers its customers the ability to participate in brand-safe ad campaigns, offsetting licensing fees and increasing the value of their digital signage investments.
Spectrio Partners with Screenverse to Monetize Enterprise Digital Signage
Spectrio has partnered with Screenverse to enhance the monetization of its digital signage solutions through programmatic digital out-of-home (DOOH) advertising. This strategic collaboration allows S...pectrio's partners to generate additional revenue by integrating Screenverses advertising technology, offering clients access to premium ad campaigns. The partnership aims to create a scalable and sustainable ad ecosystem, benefiting both companies and their clients.
Christian Armstrong Promoted to VP of Product Management
Christian Armstrong has been promoted to Vice President of Product Management at Spectrio, effective July 23, 2025. He will lead the alignment of the product roadmap with market needs, focusing on gr...owth and delivering value to partners and users.
Elizabeth Purkiss Named CRO at Spectrio to Lead Sustained Revenue Growth.
Spectrio has appointed Elizabeth Purkiss as Chief Revenue Officer (CRO), strengthening its executive leadership team to drive growth across its digital signage, content creation, and audience engagem...ent solutions.
