Real-World Case Studies and Customer Success Stories with Sovrn

Daily Voice used Sovrn Signal to boost ad revenue. They saw a 10% increase in revenue. Signal's dynamic pricing improved yield by 20%. The average CPM uplift was $0.39 per ad unit. The test ran in la...te 2023.
Show More..

Daily Voice increased programmatic ad yield by 20% using Sovrn's ad management solutions.

Daily Voice increased programmatic ad yield by 20% using Sovrn's ad management solutions.

Zip, a buy now, pay later solution, wanted to monetize their app traffic. They partnered with Sovrn to create an affiliate strategy. Sovrn's large network of merchants helped Zip monetize their merch...ant links. This led to a 600% increase in affiliate click growth. Sovrn continues to optimize Zip's performance and find new growth opportunities.
Show More..

Mumsnet, a UK-based parenting platform, achieved higher yields and increased revenue using Sovrn's analytics and ad management solutions.

Mumsnet, a UK-based parenting platform, achieved higher yields and increased revenue using Sovrn's analytics and ad management solutions.

Sovrn and ID5 tested Sovrn Signal to improve data privacy and audience segmentation. They found that using Signal with ID5 ID nearly doubled CPMs. This helps publishers better control audience value ...and identity. Sovrn Signal provides tools to enrich data and improve ad performance.
Show More..

Sovrn Signal helped Monumetric make nearly 25% of their publisher visitors addressable with hashed email. Monumetric used Sovrn Signal to link first-party data to ID5 IDs, improving data visibility a...nd transparency for buyers. This led to over 2x CPM for almost a quarter of their traffic. Monumetric scaled partnerships with ID5 and other identity partners using Sovrn Signal. The solution helped future-proof revenue in a cookieless ecosystem.
Show More..

Mumsnet used Sovrn's Signal dynamic pricing to boost revenue. They saw a 10% revenue increase. Average yield uplift was 21% with a floor. Average CPM uplift per ad unit was $0.28. Signal helped optim...ize ad pricing and increase programmatic yield.
Show More..

Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets. Sovrn Signal and ID5 ID were tested to provide privacy-safe so...lutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.
Show More..