Internet Case Studies and Customer Success Stories with Sovrn
Sortable
- Internet
- Small
Waterloo, Canada
Sortable used Sovrn’s Header Bidding API to improve ad operations. Before, they lost 5-20% of impressions due to manual processes... and discrepancies. Sovrn’s solution reduced discrepancies to 4-7% and cut manual work. Integration was fast, taking less than two weeks. Sortable now manages more sites with less effort and higher yield.
Sovrn Signal helped Mumsnet boost programmatic ad revenue by 10%. The platform used dynamic pricing to set optimal floors for... each ad impression. Mumsnet saw a 21% yield uplift when a floor was present and a $0.28 CPM increase per ad unit. Signal's automation replaced manual price floor updates, improving efficiency. Results stayed strong even with traffic changes and across all programmatic channels.
Sovrn Signal helped Mumsnet boost programmatic ad revenue by 10%. The platform used dynamic pricing to set optimal floors for... each ad impression. Mumsnet saw a 21% yield uplift when a floor was present and a $0.28 CPM increase per ad unit. Signal's automation replaced manual price floor updates, improving efficiency. The solution worked across all programmatic channels, including Google AdX.
Media Production Case Studies and Customer Success Stories with Sovrn
Daily Voice
- Media Production
- Medium
Sovrn Signal helped Daily Voice boost programmatic ad revenue by 10%. The digital news platform used Signal's dynamic pricing to... set optimal price floors for every ad unit. This led to a 20% average yield uplift when a floor was present and a $0.39 CPM increase per ad unit. Daily Voice saw steady revenue gains across all programmatic channels, including Google AdX. The solution required only a single line of JavaScript code for implementation.
Sovrn Signal helped Daily Voice boost programmatic ad revenue by 10%. The digital news platform used Signal's dynamic pricing to... set optimal price floors for every ad unit. This led to a 20% average yield uplift when a floor was present and a $0.39 CPM increase per ad unit. Daily Voice saw steady revenue gains across all programmatic channels, including Google AdX. The solution required only a single line of JavaScript code for implementation.
Sovrn Commerce helped Zip, a buy now, pay later provider, grow monetized affiliate clicks by 600%. Zip wanted to monetize... its app traffic and needed a scalable affiliate solution. Sovrn's Commerce API let Zip monetize merchant links in their app, tapping into a network of 50,000+ merchants. This partnership drove rapid affiliate channel growth and ongoing revenue optimization for Zip.
Zip used Sovrn Commerce API to monetize merchant links in their app. They wanted to scale affiliate traffic and needed... a way to do it automatically. Sovrn gave Zip access to a large network of merchants and helped them set up their affiliate channel. Zip saw a 600% increase in monetized clicks after using Sovrn. The Sovrn team continues to help Zip find new ways to grow revenue.
Publishing Case Studies and Customer Success Stories with Sovrn
Livingly Media
- Publishing
- Medium
San Carlos, USA
Livingly Media used Sovrn’s Pre-Auction API to improve header bidding across its online brands. The company wanted all ad partners... to see and bid on every impression, not just Google. Sovrn’s open, standard approach enabled fast implementation in under 72 hours. Daily revenue from Sovrn more than doubled, and ad discrepancy rates dropped to below 6%. Livingly Media valued Sovrn’s collaborative support and easy integration.
Publishers using Sovrn Signal and ID5
- Publishing
- Small
Sovrn Signal and ID5 helped publishers enrich and segment first-party data. Publishers used Sovrn Signal to link data to the... ID5 ID, enabling privacy-safe audience targeting. This approach led to nearly two times greater lift in CPMs. Publishers could also benchmark ad performance and optimize pricing strategies. Sovrn Signal provided real-time insights and analytics for better ad inventory management.
Sovrn Signal and ID5 ID helped publishers address the challenge of cookieless web environments. By linking first-party data to the... ID5 ID, publishers saw nearly double CPM lift. Signal enabled secure, real-time data enrichment and segmentation for ad inventory. Publishers used robust analytics to benchmark and optimize ad performance. The solution provided a scalable way to increase revenue and maximize inventory value.
Sovrn Signal helped Monumetric make nearly 25% of their publisher visitors addressable with hashed emails. By linking first-party data to... ID5 IDs, Monumetric saw over 2x CPM for almost a quarter of their traffic. The solution improved data visibility and transparency with buyers. Monumetric scaled partnerships with ID5 and other identity partners. Sovrn Signal enabled better monetization of cookieless traffic and future-proofed revenue.
Education Case Studies and Customer Success Stories with Sovrn
SpanishDict
- Education
- Medium
Washington, USA
SpanishDict struggled with manual price floor adjustments and passbacks in their ad stack. They switched to Sovrn's header bidding solution... to capture higher bids and simplify ad management. Header bidding removed the need for daily optimizations and manual segmentation. SpanishDict now works with 9 partners and sees only 7% discrepancies, with no major latency issues. The team values Sovrn's responsive support and plans to use dynamic bid data for deeper analysis.
Graphiq
- Information Technology And Services
- Medium
Santa Barbara, USA
Graphiq used Sovrn's header bidding solution to boost ad revenue. After starting header bidding in March 2015, Graphiq saw a... 30% revenue increase right away. Over the next year, their revenue grew by more than 40%. Sovrn became one of Graphiq’s top three header bidding partners. Revenue per visit increased by 5% on average with Sovrn. Graphiq also praised Sovrn’s responsive account management and development teams.
