Media Production Case Studies and Customer Success Stories with Sovrn
Daily Voice
- Media Production
Daily Voice, a digital news platform, wanted to increase its programmatic advertising yield and operational efficiency. They used Sovrn Signal's... dynamic pricing tool to optimize ad pricing. By adding a single line of JavaScript code, they could dynamically measure, price, and monetize ad units. This resulted in a 10% overall revenue increase and a 20% average revenue uplift across all ad formats.
Zip, a buy now, pay later solution, wanted to monetize their app traffic. They partnered with Sovrn to create an... affiliate strategy. Sovrn's large network of merchants helped Zip monetize their merchant links. This led to a 600% increase in affiliate click growth. Sovrn continues to optimize Zip's performance and find new growth opportunities.
Sovrn Signal helped Monumetric make nearly 25% of their publisher visitors addressable with hashed email. Monumetric used Sovrn Signal to... link first-party data to ID5 IDs, improving data visibility and transparency for buyers. This led to over 2x CPM for almost a quarter of their traffic. Monumetric scaled partnerships with ID5 and other identity partners using Sovrn Signal. The solution helped future-proof revenue in a cookieless ecosystem.
Internet Case Studies and Customer Success Stories with Sovrn
Mumsnet
- Internet
Mumsnet, a UK-based parenting platform, wanted to improve its advertising yield and efficiency. They used Sovrn Signal's dynamic pricing tool... to optimize ad pricing. By adding a single line of JavaScript code, they could dynamically measure and price ads. This led to a 10% revenue uplift and a 21% yield increase. The solution helped Mumsnet adapt to market changes and maximize revenue.
Other Industry Case Studies and Success Stories with Sovrn
Sovrn and ID5
- Advertising
Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets.... Sovrn Signal and ID5 ID were tested to provide privacy-safe solutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.
