Latest Product Updates and Feature Enhancements on Smartly.io
Smartly and Roku: Scaling CTV campaigns for performance marketers
Smartly and Roku have integrated their platforms to enable performance marketers to manage Connected TV (CTV) campaigns using their existing social media workflows. This integration allows marketers ...to optimize and measure CTV campaigns through Roku Ads Manager, leveraging Smartly's AI-powered tools for creative production and insights. The partnership aims to bridge the gap between social media and CTV advertising, offering enhanced reach and performance.
Smartly builds AI memory layer for agents managing 7 billion in ad spend
Smartly introduced Smartly Synapse, an AI orchestration and memory layer, enhancing its platform's AI agents for campaign planning, execution, and optimization. Synapse processes campaign signals to ...create a continuous performance loop, improving decision-making across channels. This integration aims to reduce manual efforts and enhance outcomes for brands managing complex media budgets.
Smartly becomes first SaaS partner for Horizon's Blu audience API
Smartly and Horizon Media Holdings have expanded their partnership, making Smartly the first SaaS platform to integrate Horizon's Blu audience segments into campaign workflows via the Blu Audience AP...I. This integration enhances campaign execution across social, commerce, and CTV channels, enabling a continuous feedback loop between audience intelligence and creative optimization, resulting in improved engagement and reduced costs.
Smartly Introduces Smartly Synapse, the Intelligent AI Orchestration
Smartly introduced Smartly Synapse, an intelligent AI orchestration layer that enhances its advertising platform. This new feature transforms campaign data and user input into coordinated actions, im...proving planning, execution, and optimization. Smartly Synapse aims to help marketers manage complex media budgets and workflows more efficiently.
Horizon Media and Smartly Launch Partnership to Turn Audience Intelligence Into Performance
Smartly and Horizon Media have expanded their partnership to integrate HorizonOS' Blu audiences into Smartly's creative and campaign workflows. This integration enhances audience intelligence, optimi...zing social, commerce, and CTV campaigns, resulting in improved creative engagement and reduced costs.
Smartly Introduces Smartly Synapse, the Intelligent AI Orchestration Layer Powering Its Advertising Platform
Smartly has introduced Smartly Synapse, an AI orchestration layer that enhances its advertising platform. This new feature integrates campaign data, business context, and user input to streamline med...ia planning and execution. It aims to reduce manual processes and improve campaign outcomes for brands and agencies.
Smartly plugs into Roku Ads API to run CTV campaigns like social
Smartly has integrated its AI advertising platform with Roku Ads Manager via the Roku Ads API, enabling marketers to manage CTV campaigns on Roku using existing social advertising workflows. This int...egration includes AI Studio for creative conversion and several performance tools, enhancing campaign management and measurement across channels.
Smartly Enters Partnership with Roku, Inc. to Integrate Ai-Powered ...
Smartly has partnered with Roku to integrate its AI-powered advertising technology with Roku Ads Manager. This collaboration allows marketers to extend social advertising campaigns to connected TV, e...nhancing speed, precision, and measurability. The integration streamlines creative development, enabling advertisers to adapt social assets for TV, saving time and resources.
Smartly and Roku Bring Social Performance Playbook to the Biggest ...
Smartly and Roku have partnered to integrate Smartly's AI-powered advertising platform with Roku Ads Manager, enabling advertisers to extend social media strategies to connected TV (CTV) seamlessly. ...This integration allows marketers to use existing social tools for CTV campaigns, streamlining creative development and execution while reaching new audiences effectively.
Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home
Smartly and Roku have partnered to integrate Smartly's AI-powered advertising platform with Roku Ads Manager. This collaboration allows advertisers to extend social media strategies to connected TV (...CTV), enhancing campaign speed, precision, and measurability. The integration streamlines creative development, enabling brands to adapt social assets for TV, thus optimizing resource use and expanding audience reach.
Strategic Partnerships and Integrations of Smartly.io
Roku
Roku partners with Smartly
Smartly has partnered with Roku to integrate its AI-powered advertising platform with Roku Ads Manager, enabling marketers to extend social advertising campaigns to connected TV (CTV) with enhanced s...peed and precision. This collaboration allows advertisers to adapt social assets for TV, streamlining creative development and execution, and aims to drive measurable growth by leveraging proven social strategies on TV screens.
OpenAI and Smartly partnership is a glimpse at the future of ChatGPT ads
OpenAI has partnered with Smartly to develop interactive, chat-based ad formats. This collaboration aims to enhance real-time ad tweaking and introduce new ad formats, potentially boosting sales by f...ive times compared to basic ads. The partnership is part of OpenAI's strategy to expand its ad business while maintaining user trust by avoiding cluttered ad spaces.
OpenAI + Smartly: Conversational ChatGPT Ads Are the Next Big Shift in ...
OpenAI has partnered with Smartly to develop conversational ads for ChatGPT, transforming traditional ad formats into interactive experiences. This collaboration aims to enhance ad engagement by allo...wing users to interact with ads within ChatGPT. Smartly will initially assist brands in optimizing these ads, with a long-term goal of creating ads that can engage in dialogue. This partnership marks a significant shift in AI marketing, emphasizing conversational design and user interaction.
Smartly Becomes OpenAI's First Creative Ad-Tech Partner
Smartly.io has partnered with OpenAI as its first creative ad-tech partner, enabling ads within the ChatGPT interface. This collaboration allows advertisers to engage users with interactive ads, desc...ribed as "mini-chatbots," that adapt based on user interactions. Smartly's technology supports real-time ad optimization and has signed clients in entertainment, retail, and sports for a pilot. This move positions Smartly as a key player in conversational commerce.
OpenAI partners with Smartly to bring conversational ads to ChatGPT
OpenAI has partnered with Smartly to introduce conversational ad units to ChatGPT, enhancing user interaction by allowing ads to initiate dialogues. Smartly will optimize ad performance, leveraging i...ts expertise in real-time campaign management. This collaboration marks a significant shift from static ads, aiming to integrate commercial content seamlessly into ChatGPT's interface.
OpenAI Is Working With Smartly to Bring Conversational Ads to ChatGPT ...
OpenAI has partnered with Smartly, an adtech company, to enhance ChatGPT's advertising capabilities. Smartly will help create personalized, interactive ads that mimic ChatGPT's conversational interfa...ce. This partnership aims to improve ad relevance and user engagement, with Smartly's technology allowing real-time ad adjustments. The collaboration marks OpenAI's first creative adtech partnership, focusing on making ads more tailored and effective.
Smartly Integrates With Amazon DSP to Bring AI-Powered Creative and ...
Smartly has integrated with Amazon DSP to enhance AI-powered creative and measurement capabilities for Prime Video and Fire TV. This partnership allows brands to manage video campaigns across Amazon'...s CTV inventory using Smartly's platform, offering creative optimization, unified campaign management, and cross-channel measurement. The integration aims to streamline CTV advertising, providing real-time performance insights and faster budget reallocation.
Smartly has launched a global integration with Amazon DSP to enhance AI-driven CTV campaign management and creative optimization. This integration allows advertisers to manage campaigns on Amazon's C...TV platforms through Smartly's interface, offering real-time performance insights and extending AI-powered creative tools to CTV. The collaboration aims to unify social and CTV advertising, providing marketers with scalable personalization and performance-driven results.
Smartly plugs into Amazon DSP to bring AI creative to streaming TV
Smartly has integrated its AI-powered advertising platform with Amazon DSP, allowing advertisers to extend social campaign creative into Amazon's CTV inventory, including Prime Video and Fire TV. Thi...s integration offers AI-driven creative optimization, unified cross-channel measurement, and streamlined workflows, addressing creative production bottlenecks in CTV advertising. Announced on March 2, 2026, the integration is available globally, enhancing Smartly's platform capabilities for over 800 brands.
Smartly Integrates Amazon DSP for AI-Optimized CTV Campaigns
Smartly has integrated with Amazon DSP to enhance AI-driven video campaigns for connected TV (CTV) platforms, including Prime Video and Fire TV. This integration allows advertisers to manage social a...nd CTV campaigns within a single workflow, optimizing creative content and performance across channels. The collaboration aims to streamline campaign activation and measurement, providing real-time insights and expanding reach for advertisers globally.
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to C
Smartly has integrated with Amazon DSP to enhance campaign management across social and CTV platforms. This integration allows advertisers to optimize creative content and manage campaigns within a u...nified workflow, offering real-time performance insights. The partnership aims to streamline budget reallocation and improve cross-channel measurement, providing marketers with enhanced personalization and full-funnel impact.
Mergers, Acquisitions, and Business Moves by Smartly.io
Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality
Smartly has signed a letter of intent to acquire INCRMNTAL, a Tel Aviv-based AI measurement company. This acquisition aims to integrate INCRMNTAL's always-on incrementality measurement into Smartly's... platform, enhancing real-time optimization across social, commerce, and CTV channels. The deal, announced on March 16, 2026, underscores Smartly's focus on improving advertising measurement amidst evolving privacy regulations.
Smartly Technology Moves to Acquire INCRMNTAL in Strategic Expansion
Smartly Technology plans to acquire INCRMNTAL to bolster its marketing technology offerings. This strategic move aims to enhance Smartly's data analytics and digital marketing solutions, improving se...rvices for clients in social media and influencer marketing. The acquisition reflects industry trends towards consolidation for competitive advantage.
Smartly To Acquire Incrmntal, Improve Campaign Measurements
Smartly plans to acquire Incrmntal, an AI-driven marketing measurement platform, to enhance real-time campaign metrics across multiple channels. This acquisition aims to bridge the gap in traditional... measurement approaches by integrating Incrmntal's incrementality measurement into Smartly's platform, enabling marketers to better allocate media planning and budgets.
Smartly to Acquire INCRMNTAL for Real-Time Intelligence
Smartly has announced its intent to acquire INCRMNTAL to enhance its real-time marketing intelligence capabilities. INCRMNTAL specializes in incrementality measurement, which helps marketers assess c...ampaign impacts without relying on user-level tracking. This acquisition aims to integrate these insights into Smartly's platform, enabling more precise budget allocation and creative performance adjustments, while supporting privacy-friendly, data-driven marketing strategies.
Smartly Signs Letter of Intent to Acquire INCRMNTAL
Smartly has signed a letter of intent to acquire INCRMNTAL, an AI-powered platform for incrementality measurement. This acquisition aims to enhance Smartly's advertising platform by integrating real-...time incrementality insights, allowing marketers to optimize media and creative strategies effectively. The move strengthens Smartly's position in connecting creative, media, and intelligence for improved marketing outcomes.
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks
Smartly plans to acquire INCRMNTAL, an incrementality measurement startup, to enhance its AI-powered advertising platform. The acquisition, expected to close in a few weeks, aims to integrate INCRMNT...AL's real-time incrementality measurement capabilities into Smartly's optimization tools. This move is designed to improve decision-making and performance by providing marketers with predictive insights.
Leadership and Executive Team Updates at Smartly.io
Smartly Expands Leadership to Accelerate AI Innovation and Drive Growth
Smartly has expanded its leadership team by appointing Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems AI Applications, and Julie Green as SVP of Global Customer Success. The...se appointments aim to enhance Smartly's AI-driven advertising technology and drive growth through innovation, partnerships, and customer success.
Corporate News and Organizational Updates on Smartly.io
Smartly bets on Mexico City to power its global AI ad tech push
Smartly has opened a new Product, Engineering, and Commercial Hub in Mexico City, marking its first location in Latin America. This expansion supports Smartly's focus on Creative Ad Tech, Connected T...V, and AI campaign orchestration. The hub aims to accelerate product development and serve enterprise customers in North and Latin America, leveraging local talent to enhance its AI advertising platform.
