Strategic Partnerships and Integrations of Smartly.io
OpenAI + Smartly: Conversational ChatGPT Ads Are the Next Big Shift in ...
OpenAI has partnered with Smartly to develop conversational ads for ChatGPT, transforming traditional ad formats into interactive experiences. This collaboration aims to enhance ad engagement by allo...wing users to interact with ads within ChatGPT. Smartly will initially assist brands in optimizing these ads, with a long-term goal of creating ads that can engage in dialogue. This partnership marks a significant shift in AI marketing, emphasizing conversational design and user interaction.
OpenAI and Smartly partnership is a glimpse at the future of ChatGPT ads
OpenAI has partnered with Smartly to develop interactive, chat-based ad formats. This collaboration aims to enhance real-time ad tweaking and introduce new ad formats, potentially boosting sales by f...ive times compared to basic ads. The partnership is part of OpenAI's strategy to expand its ad business while maintaining user trust by avoiding cluttered ad spaces.
Smartly Becomes OpenAI's First Creative Ad-Tech Partner
Smartly.io has partnered with OpenAI as its first creative ad-tech partner, enabling ads within the ChatGPT interface. This collaboration allows advertisers to engage users with interactive ads, desc...ribed as "mini-chatbots," that adapt based on user interactions. Smartly's technology supports real-time ad optimization and has signed clients in entertainment, retail, and sports for a pilot. This move positions Smartly as a key player in conversational commerce.
OpenAI Is Working With Smartly to Bring Conversational Ads to ChatGPT ...
OpenAI has partnered with Smartly, an adtech company, to enhance ChatGPT's advertising capabilities. Smartly will help create personalized, interactive ads that mimic ChatGPT's conversational interfa...ce. This partnership aims to improve ad relevance and user engagement, with Smartly's technology allowing real-time ad adjustments. The collaboration marks OpenAI's first creative adtech partnership, focusing on making ads more tailored and effective.
OpenAI partners with Smartly to bring conversational ads to ChatGPT
OpenAI has partnered with Smartly to introduce conversational ad units to ChatGPT, enhancing user interaction by allowing ads to initiate dialogues. Smartly will optimize ad performance, leveraging i...ts expertise in real-time campaign management. This collaboration marks a significant shift from static ads, aiming to integrate commercial content seamlessly into ChatGPT's interface.
Smartly Integrates With Amazon DSP to Bring AI-Powered Creative and ...
Smartly has integrated with Amazon DSP to enhance AI-powered creative and measurement capabilities for Prime Video and Fire TV. This partnership allows brands to manage video campaigns across Amazon'...s CTV inventory using Smartly's platform, offering creative optimization, unified campaign management, and cross-channel measurement. The integration aims to streamline CTV advertising, providing real-time performance insights and faster budget reallocation.
Smartly has launched a global integration with Amazon DSP to enhance AI-driven CTV campaign management and creative optimization. This integration allows advertisers to manage campaigns on Amazon's C...TV platforms through Smartly's interface, offering real-time performance insights and extending AI-powered creative tools to CTV. The collaboration aims to unify social and CTV advertising, providing marketers with scalable personalization and performance-driven results.
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to C
Smartly has integrated with Amazon DSP to enhance campaign management across social and CTV platforms. This integration allows advertisers to optimize creative content and manage campaigns within a u...nified workflow, offering real-time performance insights. The partnership aims to streamline budget reallocation and improve cross-channel measurement, providing marketers with enhanced personalization and full-funnel impact.
Smartly Integrates Amazon DSP for AI-Optimized CTV Campaigns
Smartly has integrated with Amazon DSP to enhance AI-driven video campaigns for connected TV (CTV) platforms, including Prime Video and Fire TV. This integration allows advertisers to manage social a...nd CTV campaigns within a single workflow, optimizing creative content and performance across channels. The collaboration aims to streamline campaign activation and measurement, providing real-time insights and expanding reach for advertisers globally.
Smartly plugs into Amazon DSP to bring AI creative to streaming TV
Smartly has integrated its AI-powered advertising platform with Amazon DSP, allowing advertisers to extend social campaign creative into Amazon's CTV inventory, including Prime Video and Fire TV. Thi...s integration offers AI-driven creative optimization, unified cross-channel measurement, and streamlined workflows, addressing creative production bottlenecks in CTV advertising. Announced on March 2, 2026, the integration is available globally, enhancing Smartly's platform capabilities for over 800 brands.
Mergers, Acquisitions, and Business Moves by Smartly.io
Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality
Smartly has signed a letter of intent to acquire INCRMNTAL, a Tel Aviv-based AI measurement company. This acquisition aims to integrate INCRMNTAL's always-on incrementality measurement into Smartly's... platform, enhancing real-time optimization across social, commerce, and CTV channels. The deal, announced on March 16, 2026, underscores Smartly's focus on improving advertising measurement amidst evolving privacy regulations.
Smartly Technology Moves to Acquire INCRMNTAL in Strategic Expansion
Smartly Technology plans to acquire INCRMNTAL to bolster its marketing technology offerings. This strategic move aims to enhance Smartly's data analytics and digital marketing solutions, improving se...rvices for clients in social media and influencer marketing. The acquisition reflects industry trends towards consolidation for competitive advantage.
Smartly to Acquire INCRMNTAL for Real-Time Intelligence
Smartly has announced its intent to acquire INCRMNTAL to enhance its real-time marketing intelligence capabilities. INCRMNTAL specializes in incrementality measurement, which helps marketers assess c...ampaign impacts without relying on user-level tracking. This acquisition aims to integrate these insights into Smartly's platform, enabling more precise budget allocation and creative performance adjustments, while supporting privacy-friendly, data-driven marketing strategies.
Smartly To Acquire Incrmntal, Improve Campaign Measurements
Smartly plans to acquire Incrmntal, an AI-driven marketing measurement platform, to enhance real-time campaign metrics across multiple channels. This acquisition aims to bridge the gap in traditional... measurement approaches by integrating Incrmntal's incrementality measurement into Smartly's platform, enabling marketers to better allocate media planning and budgets.
Smartly Signs Letter of Intent to Acquire INCRMNTAL
Smartly has signed a letter of intent to acquire INCRMNTAL, an AI-powered platform for incrementality measurement. This acquisition aims to enhance Smartly's advertising platform by integrating real-...time incrementality insights, allowing marketers to optimize media and creative strategies effectively. The move strengthens Smartly's position in connecting creative, media, and intelligence for improved marketing outcomes.
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks
Smartly plans to acquire INCRMNTAL, an incrementality measurement startup, to enhance its AI-powered advertising platform. The acquisition, expected to close in a few weeks, aims to integrate INCRMNT...AL's real-time incrementality measurement capabilities into Smartly's optimization tools. This move is designed to improve decision-making and performance by providing marketers with predictive insights.
Leadership and Executive Team Updates at Smartly.io
Smartly Expands Leadership to Accelerate AI Innovation and Drive Growth
Smartly has expanded its leadership team by appointing Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems AI Applications, and Julie Green as SVP of Global Customer Success. The...se appointments aim to enhance Smartly's AI-driven advertising technology and drive growth through innovation, partnerships, and customer success.
Corporate News and Organizational Updates on Smartly.io
Smartly bets on Mexico City to power its global AI ad tech push
Smartly has opened a new Product, Engineering, and Commercial Hub in Mexico City, marking its first location in Latin America. This expansion supports Smartly's focus on Creative Ad Tech, Connected T...V, and AI campaign orchestration. The hub aims to accelerate product development and serve enterprise customers in North and Latin America, leveraging local talent to enhance its AI advertising platform.
