Latest Product Updates and Feature Enhancements on Smartly.io
Smartly Adds Reddit to Its AI-Powered Advertising Platform - Business Wire
Smartly has integrated Reddit into its AI-powered advertising platform, allowing brands to manage, automate, and measure Reddit ad campaigns alongside other channels. This update brings automated wor...kflows and creative scalability to Reddit advertising, enabling marketers to reach Reddits large, engaged audience with cross-channel campaign orchestration.
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Smartly has integrated Reddit into its AI-powered advertising platform, enabling advertisers to manage and optimize Reddit campaigns alongside other digital channels. This addition expands Smartlys m...ultichannel ad automation capabilities, allowing brands to leverage Reddits unique audience and engagement features within a unified campaign management interface.
Strategic Partnerships and Integrations of Smartly.io
Smartly Integrates Amazon DSP for AI CTV Ads
Smartly has launched a global integration with Amazon DSP to enhance AI-driven CTV campaign management and creative optimization. This integration allows advertisers to manage campaigns on Amazon's C...TV platforms through Smartly's interface, offering real-time performance insights and extending AI-powered creative tools to CTV. The collaboration aims to unify social and CTV advertising, providing marketers with scalable personalization and performance-driven results.
Smartly Integrates With Amazon DSP to Bring AI-Powered Creative and ...
Smartly has integrated with Amazon DSP to enhance AI-powered creative and measurement capabilities for Prime Video and Fire TV. This partnership allows brands to manage video campaigns across Amazon'...s CTV inventory using Smartly's platform, offering creative optimization, unified campaign management, and cross-channel measurement. The integration aims to streamline CTV advertising, providing real-time performance insights and faster budget reallocation.
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to C
Smartly has integrated with Amazon DSP to enhance campaign management across social and CTV platforms. This integration allows advertisers to optimize creative content and manage campaigns within a u...nified workflow, offering real-time performance insights. The partnership aims to streamline budget reallocation and improve cross-channel measurement, providing marketers with enhanced personalization and full-funnel impact.
Smartly Integrates Amazon DSP for AI-Optimized CTV Campaigns
Smartly has integrated with Amazon DSP to enhance AI-driven video campaigns for connected TV (CTV) platforms, including Prime Video and Fire TV. This integration allows advertisers to manage social a...nd CTV campaigns within a single workflow, optimizing creative content and performance across channels. The collaboration aims to streamline campaign activation and measurement, providing real-time insights and expanding reach for advertisers globally.
Smartly plugs into Amazon DSP to bring AI creative to streaming TV
Smartly has integrated its AI-powered advertising platform with Amazon DSP, allowing advertisers to extend social campaign creative into Amazon's CTV inventory, including Prime Video and Fire TV. Thi...s integration offers AI-driven creative optimization, unified cross-channel measurement, and streamlined workflows, addressing creative production bottlenecks in CTV advertising. Announced on March 2, 2026, the integration is available globally, enhancing Smartly's platform capabilities for over 800 brands.
Mergers, Acquisitions, and Business Moves by Smartly.io
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks
Smartly plans to acquire INCRMNTAL, an incrementality measurement startup, to enhance its AI-powered advertising platform. The acquisition, expected to close in a few weeks, aims to integrate INCRMNT...AL's real-time incrementality measurement capabilities into Smartly's optimization tools. This move is designed to improve decision-making and performance by providing marketers with predictive insights.
Smartly Signs Letter of Intent to Acquire INCRMNTAL
Smartly has signed a letter of intent to acquire INCRMNTAL, an AI-powered platform for incrementality measurement. This acquisition aims to enhance Smartly's advertising platform by integrating real-...time incrementality insights, allowing marketers to optimize media and creative strategies effectively. The move strengthens Smartly's position in connecting creative, media, and intelligence for improved marketing outcomes.
Leadership and Executive Team Updates at Smartly.io
Smartly Expands Leadership to Accelerate AI Innovation and Drive Growth
Smartly has expanded its leadership team by appointing Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems AI Applications, and Julie Green as SVP of Global Customer Success. The...se appointments aim to enhance Smartly's AI-driven advertising technology and drive growth through innovation, partnerships, and customer success.
Corporate News and Organizational Updates on Smartly.io
Smartly bets on Mexico City to power its global AI ad tech push
Smartly has opened a new Product, Engineering, and Commercial Hub in Mexico City, marking its first location in Latin America. This expansion supports Smartly's focus on Creative Ad Tech, Connected T...V, and AI campaign orchestration. The hub aims to accelerate product development and serve enterprise customers in North and Latin America, leveraging local talent to enhance its AI advertising platform.