Real-World Case Studies and Customer Success Stories with Smaply

Smaply helped the University of Michigan School of Information Design Clinic students create a mobile app for teenage chronic patients. Students used journey... mapping and personas to identify gaps in existing medication reminder apps. They conducted interviews, focus groups, and surveys to gather user insights. The team designed a flexible medication management system with improved scheduling and user experience. Smaply enabled the team to visualize user journeys and build a solution tailored to real needs.
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Smaply journey mapping helped a US university's graduate public health program address student retention. Students used journey mapping to analyze... curriculum, financial, and social challenges. They interviewed current and former students, reviewed university data, and applied strategic planning tools. The project led to actionable insights, including expanding orientation programs and creating KPIs to track improvements. Students learned to apply service design and empathy in healthcare education.
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STBY used mobile ethnography to study Dutch food habits for a government-backed project. The goal was to understand how people... in the Netherlands view healthy and sustainable food. STBY recruited 32 participants and guided them through workshops and a four-week app-based reporting process. The project collected 750 detailed reports, revealing a gap between knowledge and willingness to change eating habits. The research provided deep insights into food choices and sustainability attitudes.
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Smaply helped Community Empowerment Lab design a model to scale Kangaroo Mother Care in rural India. The team mapped patient... and stakeholder journeys to improve collaboration and understanding. They used stakeholder mapping, personas, and journey mapping to find pain points and opportunities. The project aimed to provide Kangaroo Mother Care to 80% of target newborns. It was selected as a national best practice in July 2017.
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Smaply helped Deutsche Telekom drive innovation by using journey mapping and service design. The company empowered internal CX navigators to... promote a customer-centered mindset. Teams dedicated 30% of their time to service design projects. This approach led to positive feedback and cultural change. Deutsche Telekom won the Service Design Network award for systemic and cultural change.
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Smaply helped Bayer improve employee experience by mapping user journeys and identifying pain points. The team found employees struggled with... too many platforms, overwhelming annual tasks, and confusing naming conventions. They used journey mapping, research, and workshops to design solutions. Bayer launched an HR calendar and a one-start-shop hub for resources, making it easier for employees and managers to navigate processes and complete tasks.
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