Latest Product Updates and Feature Enhancements on Shuttlerock
Shuttlerocks New Subscription Model Reduces Creative Production Cost By Up To 75%
Shuttlerock has launched a new subscription model designed to reduce creative production costs by up to 75%. This model allows marketers to produce a wide range of digital advertising content at a fi...xed monthly cost, offering flexibility in format and platform choice. The service is managed through ShuttlerockCloud, ensuring quick delivery and cost efficiency. Brands like Mot Hennessy and Dubber are already benefiting from this service, enhancing their creative output and cost management.
Shuttlerock LIVE: Fast-Tracking Creative With Virtual Workshops
Shuttlerock has launched Shuttlerock LIVE, virtual workshops designed to fast-track creative advertising. These sessions offer interactive experiences where participants collaborate with Shuttlerock ...designers to create mobile-optimized video ads. The workshops are divided into 'Learn' and 'Build' modules, providing both educational insights and practical ad creation. Les Mills, in partnership with Facebook, successfully utilized this platform to enhance their video ad campaigns.
Shuttlerock Announces SOC 2 Certification
Shuttlerock has achieved SOC 2 Type II certification, affirming its commitment to data security and integrity. This certification, conducted by an independent auditor, validates Shuttlerock's systems... against trust services criteria, enhancing its reputation as a secure cloud-based Ad Creative platform. The certification includes measures like multi-factor login and security training, positioning Shuttlerock as a trusted partner for brands and ad platforms.
New Visibility & Controls for AI Usage Across Shuttlerock Creative Projects
Shuttlerock has introduced new AI control and visibility features in its ShuttlerockCloud platform. These enhancements allow clients to customize AI usage in creative projects, select AI providers, a...nd define AI's scope. Clients can opt out of AI or adjust preferences anytime. The features aim to align with clients' ethical standards and ensure data security, reinforcing Shuttlerock's commitment to ethical AI practices.
A Complete Guide to Shuttlerock's AI Tools & How They Empower Marketers
Shuttlerock has introduced a suite of AI tools within ShuttlerockCloud to enhance marketers' creative workflows. These tools include an AI briefing assistant, AI copy generation, and AI-driven revisi...on management, which streamline creative processes and reduce turnaround times. Additionally, Shuttlerock offers AI-powered solutions for image generation, voice-overs, and music, integrating human expertise to ensure quality and customization. These innovations aim to boost efficiency and creativity for marketing teams.
Strategic Partnerships and Integrations of Shuttlerock
YouTube Partners With Shuttlerock
Shuttlerock has announced a creative partnership with YouTube, becoming a part of YouTube's Creative Directory. This collaboration allows Shuttlerock to leverage its platform to create high-performan...ce mobile video ads using existing visual assets, enhancing advertisers' reach and performance on YouTube. Shuttlerock's expertise in mobile-first creative will support advertisers and agencies in crafting effective video ads.
Shuttlerock Partners with CreativeX to Elevate Creative Excellence
Shuttlerock and CreativeX have partnered to integrate CreativeX's Pre-Flight evaluation tool with Shuttlerock's creative workflow technology. This integration streamlines creative processes, enhances... quality assurance, and provides real-time assessments for advertisers. The partnership aims to improve operational efficiency and deliver measurable results, empowering marketers with data-driven decisions and media-ready content.
Shuttlerock Announced As TikTok Creative Partner
Shuttlerock has become an official TikTok Creative Partner, enhancing its capabilities in producing vertical video ads for TikTok's platform. This partnership includes an API integration between Shut...tlerock Studio and TikTok's Ads Manager, allowing brands to create and deploy TikTok-optimized ads efficiently. Shuttlerock's collaboration with TikTok aims to provide brands with high-quality video content tailored for TikTok's unique audience.
Pinterest Partners With Shuttlerock
Shuttlerock has become an official Pinterest Creative Partner, enhancing its role in producing high-performing video ads for the platform. This partnership positions Shuttlerock as a trusted provider... for advertisers looking to optimize their brand presence on Pinterest through visually appealing video content. Shuttlerock's expertise in transforming brand assets into Pinterest-optimized videos supports marketers in scaling video ad production efficiently.
Hulu + Shuttlerock: Opening The Door To Streaming TV For SMB Advertisers
Shuttlerock and Hulu have partnered to enable small-to-medium-sized businesses (SMBs) to create affordable, TV-ready video ads for streaming TV. This collaboration leverages Hulu's Ad Manager and Shu...ttlerock's creative services to streamline ad production, allowing SMBs to effectively reach audiences on Hulu's platform with high-quality video content.
Google App Campaigns Welcome Shuttlerock as App Preferred Creative Partner
Shuttlerock has been named an official App preferred creative partner for Google App campaigns, enhancing its ability to deliver high-impact video ad creatives across Google's extensive ad network. T...his partnership expands Shuttlerock's reach, adding to its existing collaborations with major platforms like Facebook and YouTube, and aims to optimize app installs and ad impact for global brands.
Attention-Worthy Amazon Ads, Delivered By Shuttlerock
Shuttlerock has become an official Amazon Advertising partner, offering advertisers a comprehensive creative solution for Amazon's platform. Through ShuttlerockCloud, advertisers can manage and deplo...y Amazon Ad creatives efficiently, thanks to an API integration with Amazon Advertising. Shuttlerock's in-house design team transforms existing brand assets into impactful video creatives, leveraging Amazon's diverse ad solutions to enhance brand awareness and reach.
DGTL Holdings Inc. Secures Strategic Channel Partnership with Shuttlerock Ltd. - TMX Newsfile
DGTL Holdings Inc. has formed a strategic channel partnership with Shuttlerock Ltd. to enhance mobile-forward video content production. This collaboration aims to provide Hashoff, a DGTL subsidiary, ...with efficient video production capabilities for social media platforms like TikTok, YouTube, and Snapchat. The partnership supports Hashoff's three-year revenue growth plan and offers revenue-sharing opportunities.
Mergers, Acquisitions, and Business Moves by Shuttlerock
Shuttlerock Acquires Shakr: Revolutionizing Production for Global Brands
Shuttlerock has acquired Shakr, enhancing its digital content production capabilities. This acquisition integrates Shakr's dynamic ad-automation platform, allowing Shuttlerock to offer scalable, pers...onalized content solutions for global brands. The combined platform supports omnichannel mass personalization, enabling marketers to create and deploy customized video ads efficiently across platforms like Meta and TikTok. This strategic move positions Shuttlerock as a leader in the evolving digital advertising landscape.
Funding News and Financial Performance of Shuttlerock
Shuttlerock Raises $20M to Accelerate Adoption of its Creative-as-a-Service Solution
Shuttlerock has secured $20M in Series A funding led by Sam Morgan, with participation from GD1 and The Icehouse. This investment will accelerate the global expansion of Shuttlerock's Creative-as-a-S...ervice solution, enhancing sales and technology teams across North America, EMEA, and Asia Pacific. The funding aims to meet the growing demand for scalable video creative solutions among enterprise and digital-focused brands.
Leadership and Executive Team Updates at Shuttlerock
New global marketing and comms lead at Shuttlerock
Shuttlerock has appointed Sian Church as the global marketing and communications lead. Based in Auckland, Church will drive Shuttlerock's global marketing strategy, leveraging her extensive experienc...e in PR and brand marketing for tech companies. Her role is pivotal as Shuttlerock aims to enhance its brand presence and address challenges in digital advertising through its AI-powered platform.
Comments on: Sian Church joins Shuttlerock to lead global marketing and ...
Sian Church has joined Shuttlerock as the head of global marketing, bringing her expertise to enhance the company's marketing strategies and global presence.
Sian Church joins Shuttlerock to lead global marketing and ...
Shuttlerock has appointed Sian Church as the new head of global marketing and communications. Based in Auckland, Church will lead the company's marketing strategy, focusing on brand and storytelling ...as Shuttlerock expands internationally. Her extensive experience in PR and marketing for tech companies positions her to drive Shuttlerock's growth in the digital advertising space.
Shuttlerock Welcomes New Board Member, Amanda Donovan
Shuttlerock has appointed Amanda Donovan, a partner at Haigh Lyon, to its Board of Directors. This move aligns with the company's focus on expanding its talent pool, particularly in R&D and sales, wh...ile maintaining its dynamic culture. Donovan's expertise in people and culture is expected to enhance Shuttlerock's growth and cultural initiatives.
Guillem Bonavia Appointed As Shuttlerock's Chief Strategy Officer
Shuttlerock has appointed Guillem Bonavia as Chief Strategy Officer to drive growth and global expansion. Reporting to CEO Jonny Hendriksen, Bonavia will focus on enhancing the Creative-as-a-Service ...model and expanding the customer base. This appointment follows other recent leadership changes at Shuttlerock, which has seen significant growth since adopting a subscription model.
Harry Preston joins Shuttlerock as Managing Director, ANZ
Shuttlerock has appointed Harry Preston as Managing Director for Australia and New Zealand. Preston, with over two decades of experience in creative and production roles, aims to expand Shuttlerock's... partnerships and streamline agency operations across ANZ and Singapore. His appointment reflects Shuttlerock's strategy to enhance its leadership team and support agencies in scaling creative production.
Comments on: Harry Preston joins Shuttlerock as Managing Director, ANZ
Harry Preston has been appointed as the Managing Director for Shuttlerock in the Australia and New Zealand region.
Harry Preston joins Shuttlerock as Managing Director, ANZ - Campaign Brief
Shuttlerock has appointed Harry Preston as Managing Director for Australia and New Zealand, enhancing its leadership team to drive growth in the region. Preston, with over 20 years of experience in c...reative and production roles, aims to expand Shuttlerock's partnerships and help agencies streamline production processes. His appointment reflects Shuttlerock's commitment to scaling its presence and supporting agencies with innovative technology solutions.
Awards, Recognitions, and Industry Achievements of Shuttlerock
Shuttlerock Founder named EY's Entrepreneur of the Year
Shuttlerock Founder Jonny Hendriksen has been named New Zealand's EY Entrepreneur of the Year for 2024. Recognized for his global business achievements, Hendriksen has grown Shuttlerock from a local ...startup into a leading Creative-as-a-Service provider. The award highlights his innovation, perseverance, and ability to scale a Kiwi business internationally.