Latest Product Updates and Feature Enhancements on ShowHeroes
ShowHeroes Launches Summer Special: Attention Index Now Included as Standard on Direct IO Campaigns for Connected TV and Online Video Marketing Communication News - Marketing Communication News
ShowHeroes has launched a summer special, making its proprietary Attention Index a standard feature for all direct IO campaigns in Connected TV and online video. This move aims to enhance transparenc...y and provide advertisers with real-time insights into user engagement without additional costs. The Attention Index measures active attention, offering a strategic advantage in a market challenged by signal loss and rising media costs.
Strategic Partnerships and Integrations of ShowHeroes
DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness 07/10/2025 - MediaPost
ShowHeroes and DoubleVerify have formed a programmatic partnership to enhance media quality and ad effectiveness. This collaboration integrates ShowHeroes' SemanticHero technology with DoubleVerify's... Marketplace Suite, focusing on improving brand safety, invalid traffic protection, and contextual relevance for connected TV (CTV) and video advertising. The partnership aims to address challenges in ad placement quality and effectiveness through automation, offering a future-ready solution for advertisers and publishers.
ShowHeroes and Titan OS Partner to Bring Retail Data to CTV - VideoWeek
ShowHeroes has partnered with Titan OS to integrate retail data into CTV advertising across the UK, Germany, and Brazil. This collaboration allows advertisers to use first-party retailer data for tar...geted campaigns, enhancing audience engagement with ShowHeroes' creative capabilities. Retailers like Currys and Casas Bahia are involved, enabling customized ad experiences based on consumer interests and purchase intent.
ShowHeroes and DoubleVerify have formed a strategic partnership to integrate ShowHeroes' SemanticHero technology with DV Marketplace Suite. This collaboration enhances brand safety, IVT protection, a...nd contextual relevance in advertising by combining advanced AI and verification tools. The partnership aims to improve media quality, engagement rates, and ROI for advertisers and publishers.
ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision - ExchangeWire
ShowHeroes has expanded its Attention Index Model to Connected TV by partnering with TVision, enhancing their data capabilities for better audience measurement.
Leadership and Executive Team Updates at ShowHeroes
ShowHeroes Appoints Sarah Lewis as Global Vice President, CTV - Marketing Communication News
ShowHeroes has promoted Sarah Lewis to Global Vice President, CTV. Lewis will lead the CTV Innovation Team and expand ShowHeroes' global CTV presence. Her promotion underscores the company's commitme...nt to Connected TV, a key area in digital advertising. CEO Ilhan Zengin highlighted her role in the company's CTV success and global expansion plans.
