SAS® Data Governance Overview

SAS data management solutions enhance AI ambitions with seamless data connectivity and robust governance. They enable the building, managing, and optimizing of data pipelines across diverse platforms.

Use Cases

Customers recommend Workflow Management, Attribution Management, Collaboration, as the business use cases that they have been most satisfied with while using SAS® Data Governance.

Other use cases:

  • Sending & Publishing Communications
See all use cases See less use cases

SAS® Data Governance Use-Cases and Business Priorities: Customer Satisfaction Data

SAS® Data Governance works with different mediums / channels such as Promotions. Offline. and Point Of Sale.

SAS® Data Governance's features include Dashboard. and SAS® Data Governance support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS® Data Governance analytics capabilities include Custom Reports, and Analytics.

Reviews

"...We ttied using sas data governance module in our current workflow but it was too inflexible...." Peer review by User

Popular Business Setting

for SAS® Data Governance

Top Industries

  • Financial Services

Popular in

  • Large Enterprise

SAS® Data Governance is popular in Financial Services, and is widely used by Large Enterprise,

SAS® Data Governance Customer wins, Customer success stories, Case studies

How can SAS® Data Governance enhance your Workflow Management process?

 

DmTECH Modernizes Customer Engagement With SAS Customer Intelligence 360 and Snowflake

DmTECH, the technology arm of Germany's leading drugstore dm, has modernized its customer engagement strategy using SAS Customer Intelligence 360 and Snowflake's AI Data Cloud. This collaboration has... significantly reduced operational workload, enhanced scalability, and automated customer segmentation, enabling dmTECH to efficiently execute marketing campaigns and improve customer targeting.

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Tango unlocks 50% campaign lift with SAS Customer Intelligence 360 | SAS

Tango, a Proximus Luxembourg brand, achieved a 50% increase in campaign effectiveness using SAS Customer Intelligence 360. This platform unified Tango's marketing operations, enabling real-time perso...nalization and omnichannel integration. Tango plans to leverage SAS's upcoming AI module for predictive analytics, enhancing customer engagement and operational efficiency.

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Learn AI skills through the SAS Hackathon | WebWire

L'Oral partnered with Appier to enhance SkinCeuticals' e-commerce platform using Appier's Ad Cloud and Personalization Cloud. This collaboration led to a 152% increase in ROAS, a 400% rise in CVR amo...ng hesitant users, and a 48% boost in on-site revenue. Appier's AI-driven solutions enabled strategic customer engagement and optimized marketing performance.

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Intesa Sanpaolo - Banking

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

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wienerberger - Manufacturing

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

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Norwegian Cruise Line Holdings - Hospitality

SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.

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SAS® Data Governance Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.68/5 ★

Read Reviews (9)
Analytics

3.52/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.68/5 ★

Read Reviews (9)
Analytics

3.52/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for SAS® Data Governance

Top Failure Risks for SAS® Data Governance

SAS Institute Inc. News

Partnership

SAS Joins AI-Native Blueprint Initiative to drive trusted AI adoption in telecom - PR Newswire

SAS has joined the AI-Native Blueprint Initiative, collaborating with TM Forum to enhance AI governance in telecom. As co-chair of the AI Security and Governance Workstream, SAS aims to develop AI governance guardrails to ensure secure and responsible AI adoption by communications service providers. This initiative will help CSPs transition from experimentation to scalable, trustworthy AI, improving network operations and customer intelligence.

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Partnership

SAS positioning itself as a partner-first, innovation- driven organization - Varindia

SAS is enhancing its partner-first strategy by focusing on innovation and collaboration. The company aims to strengthen its channel ecosystem, emphasizing SAS Viya and AI capabilities. SAS uses tools like market development funds and joint business plans to support partner incentives. Continuous partner engagement through advisory councils and joint solution development is key to aligning with market needs and driving growth.

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Awards

IDC MarketScape: SAS a leader in data integration software platforms | SAS

SAS has been recognized as a leader in the IDC MarketScape: Worldwide Data Integration Software Platforms 2025 Vendor Assessment. SAS Viya, their cloud-native data and AI platform, is highlighted for its integrated data engineering, operational readiness, and AI-assisted capabilities. The platform supports various organizations, including Georgia-Pacific and Nexent Bank Romania, in optimizing operations and enhancing services.

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Awards

Chartis: SAS a leader in 7 credit risk management categories - PR Newswire

SAS has been named a Category Leader in seven sectors of the credit risk management market by Chartis Research. SAS's platform is praised for its agility, efficiency, and compliance-driven features, supporting banks and insurers in credit risk management. The recognition highlights SAS's comprehensive solutions, including real-time decisioning, stress testing, and advanced analytics, which enhance financial performance and decision-making for financial services firms.

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SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

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Financials

PRIVATE