Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

How does Magnite, For Buyers facilitate Sending & Publishing Communications?

 

Breaking Through Seasonal Clutter with IRIS-enabled Contextual Targeting

Magnite uses IRIS-enabled contextual targeting and partners with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms, highlighting the importance of streaming... TV in Southeast Asia.

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Enhance Addressability with Streamlined Identity Integrations via Control Center

Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming platforms. The company focuses on sustainable media ecosystem...s and contextual targeting through various insights and events.

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Samsung Ads - Marketing And Advertising

Magnite's SSP and SpringServe ad serving technology helped Samsung Ads and GroupM streamline programmatic media buying. The GroupM Premium Marketplace improved transparency and efficiency for Samsung... premium inventory. Buyers gained end-to-end control and better campaign performance. The solution made it easier to scale campaigns and increase win rates. Media buying became more efficient and transparent.

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KLY - Internet

Magnite Demand Manager helped KLY improve header bidding on Bola.net. KLY saw an 8% increase in eCPM in just 6 weeks. Bidder’s gross spend grew 4 times after using Demand Manager. Operational efficie...ncy improved by 60%. Magnite provided seamless integration, better data reporting, and more monetization options.

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IMGE - Marketing And Advertising

Magnite helped IMGE use a single exchange strategy for CTV buying. IMGE compared this to using multiple exchanges. The single exchange approach lowered CPMs and reduced costs per household reached. I...MGE saw stronger message frequency and better transparency. This strategy kept campaign scale and impact while cutting inefficiencies.

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HK01 - Media Production

Magnite Demand Manager helped HK01, a leading Hong Kong digital news source, boost revenue by 68%. HK01 wanted to diversify monetization with open-source header bidding. The solution increased paid i...mpressions by 82%. Demand Manager delivered more scale, transparency, and bidder connections. HK01 outperformed their previous unified auction solution.

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Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

Fanatics Teams Up with Magnite to Bring Sports-Fueled Audiences to Advertisers

Fanatics has partnered with Magnite to enhance its commerce media business by leveraging Magnite's curation and buying platform. This collaboration allows advertisers to connect with sports fans using Fanatics' first-party data integrated with Snowflake's cloud platform. The partnership aims to provide scalable, high-performing audience access, enhancing engagement and ROI for advertisers in the sports sector.

Partnership

ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai

ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.

Partnership

Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite

The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.

Product

Magnite To Unify Curation & Activation Within ClearLine Buying Solution

Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aims to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location