Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Other priorities:

  • Improve ROI
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Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...They go above and beyond for their advertisers...." Peer review by User

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

What makes Magnite, For Buyers ideal for Sending & Publishing Communications?

 

D2 Media Drives Sales Lift with Magnites Streamlined CTV Activation

D2 Media partnered with Magnite to activate premium CTV at scale, aiding a national auto dealership network in launching its first CTV campaign. This collaboration resulted in a year-over-year sales ...lift, a 99% video completion rate, and strong engagement from high-intent local audiences.

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a leading global automotive brand - Automotive - automotive

Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.

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dentsu UK - Marketing And Advertising - Marketing and Advertising

Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure connected TV campaigns at scale. The unified, data-driven approach helps an alco...hol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.

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IMGE - Marketing And Advertising - Marketing and Advertising

Magnite helped IMGE use a single exchange strategy for CTV buying. IMGE compared this to using multiple exchanges. The single exchange approach lowered CPMs and reduced costs per household reached. I...MGE saw stronger message frequency and better transparency. This strategy kept campaign scale and impact while cutting inefficiencies.

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BigAds - Marketing And Advertising - Marketing and Advertising

Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183 advertisers. The platform brought more efficiency to their business. B...igAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.

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D2 Media - Marketing And Advertising - Marketing and Advertising

Magnite helped D2 Media move brands from traditional TV to streaming. D2 Media used Magnite to launch a CTV campaign for a national auto dealership network. The campaign achieved a 99% video completi...on rate and strong engagement from local audiences. D2 Media saw a year-over-year sales lift with targeted, programmatic CTV activation. The solution enabled measurable business outcomes for local advertisers.

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Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

AMC Global Medias Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite

Magnite has partnered with AMC Global Media to offer AMC's unified streaming and linear programmatic buying capabilities through Magnite's platform. This collaboration, enabled by Magnite's ClearLine solution, allows advertisers to access AMC's TV content via a single access point, enhancing operational efficiency and simplifying media executions across linear and streaming environments.

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Product

Magnite adds AMC linear and streaming ad buying

Magnite has expanded its offerings by incorporating AMC's linear and streaming ad buying capabilities. This enhancement allows advertisers to access AMC's inventory through Magnite's platform, broadening the reach and targeting options for ad campaigns.

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Financial

MGNI Press Release: Magnite to Announce First Quarter 2026 Financ...

Magnite will announce its first quarter 2026 financial results on May 6, 2026, after market close. A conference call to discuss the results will follow.

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Partnership

Magnite (MGNI), NOVA Entertainment Partner to Enable Programmatic Audio ...

Magnite and NOVA Entertainment have partnered to enable programmatic advertising on the Nova Retail Network in Australia. This collaboration integrates NOVA's digital audio inventory with Magnite's technology, streamlining campaign activation and enhancing access to retail environments. The partnership aims to automate the buying process, providing brands with efficient access to high-impact retail spaces.

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Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location