Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Other priorities:

  • Improve ROI
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Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

How efficiently Does Magnite, For Buyers manage your Sending & Publishing Communications?

a leading global automotive brand - Automotive

Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.

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Vidio - Entertainment

Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.

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Wolt - Consumer Services

Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.

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the7stars - Marketing And Advertising

Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.

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Tennis Australia - Sports

Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical and operational ...skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.

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HEINEKEN UK - Food & Beverages

Magnite helped HEINEKEN UK run a two-month campaign for their new sustainable cider, Inch’s. HEINEKEN UK wanted to measure incremental reach and brand awareness from digital and CTV ads. Magnite’s pl...atform increased brand awareness by 55%. The campaign also drove incremental reach through connected TV. This case highlights digital advertising, CTV, and video streaming for beverage brands.

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Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

Fanatics Teams Up with Magnite to Bring Sports-Fueled Audiences to Advertisers

Fanatics has partnered with Magnite to enhance its commerce media business by leveraging Magnite's curation and buying platform. This collaboration allows advertisers to connect with sports fans using Fanatics' first-party data integrated with Snowflake's cloud platform. The partnership aims to provide scalable, high-performing audience access, enhancing engagement and ROI for advertisers in the sports sector.

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Partnership

ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai

ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.

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Partnership

Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite

The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.

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Product

Magnite To Unify Curation & Activation Within ClearLine Buying Solution

Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aims to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.

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Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location