Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Other priorities:

  • Improve ROI
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Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...the filters in the search engine could be more precise, may be improving the deffinition of the publishers...." Peer review by User

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

What benefits does Magnite, For Buyers offer for Sending & Publishing Communications?

 

D2 Media Drives Sales Lift with Magnites Streamlined CTV Activation

D2 Media partnered with Magnite to activate premium CTV at scale, aiding a national auto dealership network in launching its first CTV campaign. This collaboration resulted in a year-over-year sales ...lift, a 99% video completion rate, and strong engagement from high-intent local audiences.

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a leading global automotive brand - Automotive

Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.

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the7stars - Marketing And Advertising

Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.

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Wolt - Consumer Services

Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.

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Vidio - Entertainment

Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.

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HEINEKEN UK - Food & Beverages

Magnite helped HEINEKEN UK run a two-month campaign for their new sustainable cider, Inch’s. HEINEKEN UK wanted to measure incremental reach and brand awareness from digital and CTV ads. Magnite’s pl...atform increased brand awareness by 55%. The campaign also drove incremental reach through connected TV. This case highlights digital advertising, CTV, and video streaming for beverage brands.

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Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply

Magnite and New York Times Advertising have formed a strategic collaboration to enhance in-app advertising supply. Magnite's DV+ platform will be the preferred choice for private marketplace deals, allowing advertisers to access premium mobile ad inventory from The New York Times. This partnership aims to improve campaign outcomes by connecting advertisers with engaged audiences in trusted app environments.

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Financial

Magnite to Announce Fourth Quarter 2025 Financial Results on February 25, 2026

Magnite will announce its fourth quarter 2025 financial results on February 25, 2026, after market close. A conference call will follow to discuss the results and outlook.

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Partnership

MNTN and Magnite Turn Live Streamings Biggest Moments Into Performance TV for Growth Brands

MNTN and Magnite have partnered to provide MNTN advertisers access to premium live sports, breaking news, and on-demand streaming through Magnite's media relationships. This integration allows advertisers to reach audiences during high-engagement programming, including major events, with innovative ad formats. The collaboration aims to enhance streaming TV's transparency and effectiveness, benefiting both advertisers and publishers.

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Partnership

Magnite Becomes a Global Partner to Power Rewarded Video on Roblox

Magnite has formed a global partnership with Roblox to power Rewarded Video, enabling advertisers to reach Roblox's vast Gen Z audience. This collaboration enhances Roblox's economic ecosystem by providing new revenue streams for creators and offering advertisers premium video demand through Magnite's mobile in-app capabilities.

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Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location