Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Magnite, For Buyers Use Cases

What makes Magnite, For Buyers ideal for Sending & Publishing Communications?

Case Studies

Entertainment

CASE STUDY Vidio

Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.

Consumer Services

CASE STUDY Wolt

Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.

Entertainment

CASE STUDY RCTI+

Magnite Streaming helped RCTI+ automate and expand advertising for live sports in Indonesia. RCTI+ used Magnite to deliver programmatic ads during major tournaments like the AFC U23 Asian Cup and Eur...o 2024. The platform enabled real-time reporting and seamless campaign delivery. RCTI+ unlocked new advertiser demand and increased ad revenue. This was the first programmatic monetization for live sports on RCTI+.

Sports

CASE STUDY Tennis Australia

Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical and operational ...skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.

Food & Beverages

CASE STUDY Nestlé Dentsu Indonesia

Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted to celebrate its 50th anni...versary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.

Food & Beverages

CASE STUDY McCain

Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was to find viewers not watching traditional TV. This approach increased incremental re...ach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.

Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access

Magnite and T-Mobile have partnered to expand mobile-first advertising access, enabling brands to reach audiences on the go through advanced programmatic ad solutions. This collaboration leverages Magnites sell-side ad platform and T-Mobiles mobile network to deliver targeted, high-impact campaigns optimized for mobile environments.

Partnership

Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey

Magnite and Redfin have announced a partnership to provide advertisers with enhanced audience targeting across the homebuying journey. This collaboration enables brands to reach potential homebuyers more effectively using Magnite's programmatic advertising technology and Redfin's audience data.

Partnership

ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market Digital Media Net

Magnite and ITN have launched the first programmatic solution for local linear TV advertising in the US. This collaboration allows advertisers to buy live local TV ads programmatically, streamlining access to over 1,100 stations. The initiative modernizes local TV ad buying, addressing rising demand for live local inventory.

Financial

Magnite Reports First Quarter 2025 Results

Magnite has announced its financial results for the first quarter of 2025. The report details the companys recent performance and key financial metrics for the period.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location