Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Magnite, For Buyers Use Cases

How can Magnite, For Buyers enhance your Sending & Publishing Communications process?

Case Studies

Consumer Services

CASE STUDY Wolt

Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.

Marketing and Advertising

CASE STUDY the7stars

Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.

Restaurants

CASE STUDY national quick-service restaurant chain

Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences with precision. Measurement partners Innovid a...nd Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.

Food & Beverages

CASE STUDY McCain

Magnite helped McCain and its agency Havas Germany use CTV supply with ACR data. The goal was to reach new audiences not found on linear TV. This approach increased incremental reach for McCain. The ...campaign used streaming and CTV channels to find more customers. The case shows how brands can use Magnite to improve campaign performance by targeting unique viewers.

Food & Beverages

CASE STUDY Heineken

Magnite helped Heineken reach more young viewers on connected TV (CTV) in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted people aged 18 to 34. The campaign impr...oved audience engagement and helped Heineken make smarter ad investments. The case highlights the value of CTV for brands seeking younger audiences.

Sports

CASE STUDY Tennis Australia

Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical skills and opera...tional support. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia also found new global demand during the Australian Open.

Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite

Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through Magnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.

Financial

Magnite Reports Second Quarter 2025 Results

Magnite reported a 6% year-over-year revenue increase to $173.3 million for Q2 2025, with a 10% rise in Contribution ex-TAC to $162 million, surpassing guidance. CTV and DV+ segments showed strong growth, with CTV up 14% and DV+ up 8%. Net income reached $11.1 million, reversing a loss from the previous year. Adjusted EBITDA grew 22% to $54.4 million.

Partnership

Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite

Magnite has partnered with REMAX to expand commerce media across onsite and offsite channels. REMAX will utilize Magnite's technology to monetize its digital inventory and leverage first-party home buyer data, creating curated audience packages. This collaboration aims to enhance targeting precision and efficiency for advertisers, aligning with the trend of data moving to the supply side.

Executive

Magnite??s Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits

Katie Evans, Magnite's President of Operations, has joined the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment aligns with Magnite's commitment to inclusive CTV access, leveraging her expertise in video and streaming to support AdGood's mission of transforming unused CTV inventory into advertising opportunities for mission-driven organizations.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location