Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Other priorities:

  • Improve ROI
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Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Peer review evidence (same sources as the product rating summary)

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency
"...the filters in the search engine could be more precise, may be improving the deffinition of the publishers...." Peer review by User
"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

What makes Magnite, For Buyers ideal for Sending & Publishing Communications?

 

BDG Media - Digital Media - Medium

How BDG Media Achieved CPM Lift at Increasing Scale with Magnite’s Prebid Yield Optimization

New York, USA

BDG Media improved its advertising revenue by adopting Magnite's Prebid Yield Optimization. This solution enhanced BDG Media's programmatic ad management, resulting in a 2.7% increase in rCPM and a 2....4% increase in fill rate. Magnite's technology provided automation and control, optimizing ad opportunities without added complexity.

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Next Media Agency - Communications - Medium

How Next Media Agency (Part of Be Closer) Expanded CTV Reach with Magnite

Italy

Next Media Agency, part of Be Closer, collaborated with Magnite to launch a CTV advertising campaign for an Italian food brand. The campaign aimed to expand reach across Italian streaming audiences, ...utilizing Magnite's platform to activate a programmatic multi-publisher CTV deal, accessing premium inventory beyond major streaming platforms.

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HP TV+ - Streaming Services - Very Large

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+ - Yahoo Finance

Palo Alto, USA

HP TV+ has selected Magnite as its primary video ad server and programmatic technology provider. Magnite's technology, including SpringServe ad serving and ClearLine Curation, will enable HP TV+ to c...onnect advertisers with PC audiences across various content categories. This partnership aims to enhance HP TV+'s streaming advertising capabilities by integrating ad serving and programmatic features, supporting its growth in the streaming sector.

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SHE Media - Media Production - Medium

New York, USA

SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred ...Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.

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NESCAFÉ Philippines - Food & Beverages - Very Large

Philippines

NESCAFÉ Philippines used Magnite to launch NESCAFÉ Sugar Free and reach health-conscious consumers. The campaign ran during the festive season and used omnichannel digital ads to target people cuttin...g back on sugar. Magnite enabled precise audience targeting with programmatic ads on WeTV, curated streaming audiences with Lotame, and playlist amplification on Spotify. The campaign exceeded goals for awareness, engagement, and conversion among Filipino consumers. NESCAFÉ credits Magnite for helping them connect with their audience at the right moments.

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Rain the Growth Agency - Marketing And Advertising - Medium

Portland, USA

Rain the Growth Agency used Magnite ClearLine to buy premium CTV, OTT, and OLV inventory. They wanted to reach audiences more efficiently and improve campaign performance. By using ClearLine, they cu...t costs by 30%. The agency also unlocked scalable performance for their ecommerce SaaS client. This helped them drive better results in video advertising.

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Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Partnership

LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen

Magnite and LG Ad Solutions have expanded their partnership to enhance agentic buying on home screens. The three-year deal extends Magnite's exclusive CTV ad serving via SpringServe and strengthens programmatic ties. This collaboration introduces automated workflows for advertisers, enabling efficient access to LG's premium CTV inventory. The partnership aims to streamline media planning and execution, leveraging Magnite's agentic technology.

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Financial

Magnite to Announce Third Quarter 2026 Financial Results on November 4 ...

Magnite will announce its third quarter 2026 financial results on November 4, 2026, after market close. A conference call will follow to discuss the results and outlook.

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Executive

Magnite Promotes Brian Gephart to Chief Financial Officer - Yahoo Finance

Magnite has promoted Brian Gephart to Chief Financial Officer, effective October 1, 2026. Gephart, previously the Chief Accounting Officer, will succeed retiring CFO David Day. He will oversee global financial strategy and operations. CEO Michael Barrett highlighted Gephart's strategic expertise and capital markets experience as key to leading Magnite's financial organization.

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Executive

Magnite Promotes Brian Gephart to Chief Financial Officer - Yahoo Finance

Magnite has promoted Brian Gephart to Chief Financial Officer, effective October 1, 2026. Gephart, previously Chief Accounting Officer, succeeds the retiring CFO David Day. He will oversee global financial strategy and operations, leveraging his extensive experience in finance and capital markets to support Magnite's growth in the CTV landscape.

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Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location