Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Peer review evidence (same sources as the product rating summary)

"...the Rubicon Project, the digital advertising infrastructure company, is on a mission to automate buying and selling for the global online advertising industry. ..." Rubicon Project
"...We work only with premium publishers and enforce strict traffic quality and brand safety controls...." Rubicon Project
"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

How can Magnite, For Buyers optimize your Sending & Publishing Communications Workflow?

 

JioHotstar - Media And Entertainment - Very Large

Magnite (MGNI) Deepens CTV Ties With AI Orchestration Launch But What ...

India

Magnite launched Magnite Orchestration, an AI-enabled coordination layer, with partners like dentsu and DIRECTV Advertising testing it. JioHotstar expanded its use of Magnite’s SpringServe for advanc...ed ad mediation across live sports and entertainment content. This highlights Magnite's push to embed its technology in global premium video and connected TV supply.

Read on →
 

JioHotstar - Entertainment - Very Large

JioHotstar Deepens Partnership with Magnite to Advance Programmatic ...

Mumbai, India

JioHotstar has expanded its partnership with Magnite to enhance programmatic monetization and mediation across its live sports and entertainment portfolio. JioHotstar is leveraging Magnite’s SpringSe...rve technology to improve ad quality and transparency, particularly during major events like the ICC Men’s T20 World Cup. This collaboration aims to maximize inventory value and maintain high-quality ad experiences.

Read on →
 

JioHotstar - Streaming Services - Very Large

JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio

Mumbai, India

JioHotstar has expanded its partnership with Magnite, leveraging Magnite's SpringServe to enhance programmatic monetisation and mediation across its live sports and entertainment portfolio. This coll...aboration aims to maximize inventory value and maintain ad quality, supporting JioHotstar's operations during major events like the ICC Men's T20 World Cup.

Read on →

dentsu UK - Marketing And Advertising - Large

Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure connected TV campaigns at scale. The unified, data-driven approach helps an alco...hol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.

D2 Media - Marketing And Advertising

Magnite helped D2 Media activate premium CTV campaigns for a national auto dealership network. D2 Media used Magnite’s platform to move from traditional TV to streaming. The campaign achieved a 99% v...ideo completion rate and strong engagement from local audiences. D2 Media saw a year-over-year sales lift with targeted, programmatic CTV activation. This case highlights measurable results in CTV advertising for agencies.

Allied Services Group - Marketing And Advertising

Magnite ClearLine helped Allied Services Group cut CTV ad costs by 29% during the 2024 election. Allied used direct access to premium connected TV inventory, removing intermediaries. Savings peaked a...t 46% on a major streaming platform. This let Allied's clients reach more voters in key battleground states. Allied also gained transparency and content-level reporting across 90+ million CTV households.

Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Product

Magnite (MGNI) Launches Orchestration And Brings Programmatic Ads To ...

Magnite launched Magnite Orchestration, an AI-driven advertising product, and partnered with Viasat Aviation to enable programmatic advertising on in-flight Wi-Fi and seatback screens across 4,000 aircraft. This expands Magnite's presence in premium omnichannel ad inventory, enhancing its infrastructure for AI-powered ad buying.

Product

Magnite and Viasat Aviation Partner to Bring Programmatic Advertising ...

Magnite and Viasat Aviation have partnered to introduce programmatic advertising to in-flight screens and personal devices. This integration allows advertisers to access premium in-flight advertising inventory, enhancing ad targeting and delivery across Viasat's ecosystem. The collaboration offers brands a unique opportunity to engage with travelers in a high-attention environment.

Partnership

Magnite Partners with Viasat Aviation to Introduce Programmatic ...

Magnite has partnered with Viasat Aviation to introduce programmatic advertising in in-flight Wi-Fi and entertainment services. This collaboration allows brands to access engaged audiences during flights, utilizing Viasat's network across over 4,000 aircraft. The initiative offers premium, addressable inventory with dynamic targeting, enhancing real-time ad placements for advertisers in a unique, immersive environment.

Product

Magnite (MGNI) Climbs 10.7% as Firm Unveils Agentic Advertising Product

Magnite has launched Magnite Orchestration, an agentic advertising product that connects buyer and seller agents within a shared environment. This AI-driven platform enhances the discovery, evaluation, and activation of premium omnichannel inventory, allowing buyers, publishers, and data providers to integrate proprietary audiences with premium supply for a more interoperable ecosystem.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location