Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
See all use cases See less use cases

Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...They go above and beyond for their advertisers...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency
"...the filters in the search engine could be more precise, may be improving the deffinition of the publishers...." Peer review by User
"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

What Are the key features of Magnite, For Buyers for Sending & Publishing Communications?

 

Business Insider - Media And Publishing - Large

Magnite, Inc.: Business Insider Launches Standalone FAST Channel ...

New York, USA

Business Insider has chosen Magnite's SpringServe platform to enhance ad serving and programmatic monetization for its new standalone CTV channel. This move marks Business Insider's expansion beyond ...YouTube, aiming to scale CTV monetization and strengthen advertiser partnerships.

Read on →
 

Business Insider - Media And Publishing - Large

Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth

New York, USA

Business Insider has selected Magnite's SpringServe platform to power ad serving and programmatic monetization for its new standalone CTV channel. This move allows Business Insider to enhance its con...tent distribution and monetization strategy while leveraging Magnite's infrastructure to connect with advertisers and unlock new revenue opportunities.

Read on →
 

JioHotstar - Media And Entertainment - Very Large

Magnite (MGNI) Deepens CTV Ties With AI Orchestration Launch But What ...

India

Magnite launched Magnite Orchestration, an AI-enabled coordination layer, with partners like dentsu and DIRECTV Advertising testing it. JioHotstar expanded its use of Magnite’s SpringServe for advanc...ed ad mediation across live sports and entertainment content. This highlights Magnite's push to embed its technology in global premium video and connected TV supply.

Read on →
 

SHE Media - Media Production - Medium

New York, USA

SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred ...Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.

 

NESCAFÉ Philippines - Food & Beverages - Very Large

Philippines

NESCAFÉ Philippines used Magnite to launch NESCAFÉ Sugar Free and reach health-conscious consumers. The campaign ran during the festive season and used omnichannel digital ads to target people cuttin...g back on sugar. Magnite enabled precise audience targeting with programmatic ads on WeTV, curated streaming audiences with Lotame, and playlist amplification on Spotify. The campaign exceeded goals for awareness, engagement, and conversion among Filipino consumers. NESCAFÉ credits Magnite for helping them connect with their audience at the right moments.

 

Rain the Growth Agency - Marketing And Advertising - Medium

Portland, USA

Rain the Growth Agency used Magnite ClearLine to buy premium CTV, OTT, and OLV inventory. They wanted to reach audiences more efficiently and improve campaign performance. By using ClearLine, they cu...t costs by 30%. The agency also unlocked scalable performance for their ecommerce SaaS client. This helped them drive better results in video advertising.

Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5

Read Reviews (1)
Custom Reports

2.91/5

Read Reviews (4)
Analytics

1.96/5

Read Reviews (3)

Software Failure Risk Guidance

?

for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Product

Magnite (MGNI) Launches Orchestration And Brings Programmatic Ads To ...

Magnite launched Magnite Orchestration, an AI-driven advertising product, and partnered with Viasat Aviation to enable programmatic advertising on in-flight Wi-Fi and seatback screens across 4,000 aircraft. This expands Magnite's presence in premium omnichannel ad inventory, enhancing its infrastructure for AI-powered ad buying.

Product

Magnite and Viasat Aviation Partner to Bring Programmatic Advertising ...

Magnite and Viasat Aviation have partnered to introduce programmatic advertising to in-flight screens and personal devices. This integration allows advertisers to access premium in-flight advertising inventory, enhancing ad targeting and delivery across Viasat's ecosystem. The collaboration offers brands a unique opportunity to engage with travelers in a high-attention environment.

Partnership

Magnite Partners with Viasat Aviation to Introduce Programmatic ...

Magnite has partnered with Viasat Aviation to introduce programmatic advertising in in-flight Wi-Fi and entertainment services. This collaboration allows brands to access engaged audiences during flights, utilizing Viasat's network across over 4,000 aircraft. The initiative offers premium, addressable inventory with dynamic targeting, enhancing real-time ad placements for advertisers in a unique, immersive environment.

Product

Magnite (MGNI) Climbs 10.7% as Firm Unveils Agentic Advertising Product

Magnite has launched Magnite Orchestration, an agentic advertising product that connects buyer and seller agents within a shared environment. This AI-driven platform enhances the discovery, evaluation, and activation of premium omnichannel inventory, allowing buyers, publishers, and data providers to integrate proprietary audiences with premium supply for a more interoperable ecosystem.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location