Magnite, For Buyers Overview

Magnite-for-buyers enables reaching desired audiences through an efficient and economical marketplace. Better outcomes are achieved with Rubicon Project's advanced solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Magnite, For Buyers.

Other use cases:

  • Segmentation And Targeting
  • Media Planning
  • Deal Management
  • Promotion Management
  • Discount Management
  • Media Buying
  • Contract Management
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Magnite, For Buyers.

Magnite, For Buyers Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...They go above and beyond for their advertisers...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global)...." Peer review by Agency
"...We work only with premium publishers and enforce strict traffic quality and brand safety controls...." Rubicon Project
"...Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results...." Peer review

Magnite, For Buyers, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Magnite, For Buyers

Top Industries

  • Marketing and Advertising
  • Internet
  • Sports

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Magnite, For Buyers is popular in Marketing And Advertising, Internet, and Sports and is widely used by Large Enterprise, Mid Market, and Enterprise.

Magnite, For Buyers Customer wins, Customer success stories, Case studies

What benefits does Magnite, For Buyers offer for Sending & Publishing Communications?

 

Amnet France - Advertising - Medium

Magnite Launches First Agentic Campaign in EMEA With Amnet France

Paris, France

Magnite launched its first agentic campaign in EMEA with Amnet France, using AI to streamline premium CTV campaign execution. Amnet leveraged Magnite's buyer agent to enhance campaign setup efficienc...y by 70% and achieve a 95% video view-through rate. This collaboration highlights the potential of AI in optimizing advertising workflows and improving campaign outcomes.

Read on →
 

Business Insider - Media And Publishing - Large

Magnite, Inc.: Business Insider Launches Standalone FAST Channel ...

New York, USA

Business Insider has chosen Magnite's SpringServe platform to enhance ad serving and programmatic monetization for its new standalone CTV channel. This move marks Business Insider's expansion beyond ...YouTube, aiming to scale CTV monetization and strengthen advertiser partnerships.

Read on →
 

Business Insider - Media And Publishing - Large

Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth

New York, USA

Business Insider has selected Magnite's SpringServe platform to power ad serving and programmatic monetization for its new standalone CTV channel. This move allows Business Insider to enhance its con...tent distribution and monetization strategy while leveraging Magnite's infrastructure to connect with advertisers and unlock new revenue opportunities.

Read on →
 

SHE Media - Media Production - Medium

New York, USA

SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred ...Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.

 

NESCAFÉ Philippines - Food & Beverages - Very Large

Philippines

NESCAFÉ Philippines used Magnite to launch NESCAFÉ Sugar Free and reach health-conscious consumers. The campaign ran during the festive season and used omnichannel digital ads to target people cuttin...g back on sugar. Magnite enabled precise audience targeting with programmatic ads on WeTV, curated streaming audiences with Lotame, and playlist amplification on Spotify. The campaign exceeded goals for awareness, engagement, and conversion among Filipino consumers. NESCAFÉ credits Magnite for helping them connect with their audience at the right moments.

 

Rain the Growth Agency - Marketing And Advertising - Medium

Portland, USA

Rain the Growth Agency used Magnite ClearLine to buy premium CTV, OTT, and OLV inventory. They wanted to reach audiences more efficiently and improve campaign performance. By using ClearLine, they cu...t costs by 30%. The agency also unlocked scalable performance for their ecommerce SaaS client. This helped them drive better results in video advertising.

Magnite, For Buyers Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.88/5 ★

Read Reviews (1)
Custom Reports

2.91/5 ★

Read Reviews (4)
Analytics

1.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Magnite, For Buyers

Top Failure Risks for Magnite, For Buyers

Magnite, Inc. News

Product

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite has enhanced its Magnite Orchestration platform with expanded omnichannel capabilities and third-party integrations. This platform standardizes supply-side intelligence across various media formats, enabling seamless AI-driven buying and optimization of premium inventory. It connects agents in a shared environment, facilitating real-time decision-making across TV, audio, and digital channels.

Partnership

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV - The Manila Times

Magnite and ITN have expanded their partnership to introduce an agentic AI solution for local linear TV. By integrating ITN's seller agent with Magnite's Orchestration layer, the collaboration enhances programmatic buying, reducing the process from weeks to hours. This integration aims to streamline workflows and increase efficiency for advertisers, bridging traditional and digital media buying.

Product

Magnite Announces Major Milestones in Live Streaming Ad Business Ahead of Fall Sports Season - Quiver Quantitative

Magnite announced advancements in its live streaming advertising business, including the introduction of the Live Scheduler tool. This tool allows media owners to announce live events in advance, facilitating better campaign planning for advertisers. Since its launch, 37 media owners have used it for over 4,000 live events, enhancing Magnite's position in live streaming advertising.

Product

Magnite (MGNI) Launches Orchestration And Brings Programmatic Ads To ...

Magnite launched Magnite Orchestration, an AI-driven advertising product, and partnered with Viasat Aviation to enable programmatic advertising on in-flight Wi-Fi and seatback screens across 4,000 aircraft. This expands Magnite's presence in premium omnichannel ad inventory, enhancing its infrastructure for AI-powered ad buying.

Magnite, Inc. Profile

Company Name

Magnite, Inc.

Company Website

//magnite.com

HQ Location