Magnite, For Buyers: Product updates, Customer stories, and Insights | 2026 Cuspera

Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted to celebrate its 50th anni...versary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.
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Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
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Magnite helped Gear Up NC and VisionPointMarketing run the "Affordable for All" campaign. The goal was to reach first-generation students and their families in North Carolina. The campaign used OTT a...nd OLV advertising to raise awareness about college affordability. Thousands of potential students learned about affordable college options. This case highlights targeted programmatic advertising in the education sector.
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Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences with precision. Measurement partners Innovid a...nd Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.
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Magnite helped XL Axiata run programmatic OTT ads during Ramadan. The campaign aimed to boost awareness of XL Axiata's Internet Packages. Magnite launched ads across premium OTT sites with interactiv...e features. This led to an increase in purchase consideration and awareness for XL Axiata. The campaign targeted Indonesian consumers during a key season. Results showed a clear uplift in purchase intent.
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