Magnite (MGNI) Expands AI Suite with Agentic Execution Capabilities
Magnite has expanded its AI suite by introducing intelligent assistance and agentic execution capabilities. These enhancements aim to streamline workflows in CTV and premium media, featuring a new bu...yer agent and upgrades to the SpringServe video platform. The updates include real-time anomaly detection, demand path optimization, and dynamic pricing tools, enhancing inventory management and demand source optimization for publishers.
Magnite AI-Powered Assistance and Agentic Execution Capabilities
Magnite introduces AI-powered assistance and agentic execution capabilities, enhancing its technology offerings. These features aim to improve automation and decision-making processes within its plat...form, reflecting Magnite's commitment to innovation in the ad tech industry.
Magnite expands AI capabilities across advertising technology platforms ...
Magnite has expanded its AI capabilities across its advertising technology platforms, enhancing workflow automation and campaign optimization. New features in its SpringServe video platform include a...nomaly detection, demand path optimization, and dynamic pricing. The company is also developing agentic AI tools, such as a buyer agent, to streamline campaign management. Partners like Kepler and MiQ are testing these tools, aiming for improved efficiency and outcomes in media transactions.
Magnite expands AI buyer agent and SpringServe mediation with Disney ...
Magnite has expanded its AI capabilities by introducing a new buyer agent and three AI-assisted mediation features in its SpringServe video technology. These enhancements aim to automate and optimize... programmatic advertising workflows, particularly in CTV. The announcement involves partners like Disney Advertising, Spectrum Reach, Kepler, and MiQ. The new features include anomaly detection, demand path optimization, and dynamic pricing, enhancing monetization control for publishers.
Magnite Unveils New AI-Powered Intelligent Assistance and Agentic ...
Magnite has introduced new AI-powered intelligent assistance and agentic solutions, enhancing its technology offerings. These innovations aim to improve efficiency and user engagement through advance...d AI capabilities.
Magnite launches buying agent, partners with Disney, Publicis
Magnite has launched a new media buying agent, establishing connections with Disney inventory. This initiative marks a significant step for Magnite in expanding its capabilities within the media buyi...ng sector.
Magnite unveils new capabilities for media owners and buyers
Magnite has expanded its AI capabilities to enhance decision-making for media owners and buyers. The advancements include AI-supported mediation features in its SpringServe video platform, such as an...omaly detection, demand path optimization, and dynamic pricing tools. These features aim to streamline workflows and improve efficiency in programmatic advertising, with tests being conducted by partners like Kepler and MiQ.
Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, ...
Magnite has introduced new AI-powered intelligent assistance and agentic execution capabilities. These enhancements aim to improve automation and decision-making processes, offering advanced solution...s for their clients.
Magnite unveils AI-powered intelligent assistance and agentic execution ...
Magnite has unveiled new AI-powered capabilities to enhance decision-making for media owners and buyers. The enhancements include AI-driven mediation features in its SpringServe platform, such as ano...maly detection and dynamic pricing. Magnite is also testing agentic AI tools with partners like Kepler and MiQ, aiming to streamline advertising workflows and improve efficiency in media transactions.
Magnite Buyer Agent Now Bids on Its Own Disney Inventory
Magnite has launched a buyer agent that bids on its own Disney inventory, marking a significant shift in ad tech. This move allows Magnite to operate both the buyer's and seller's bidding logic, rais...ing questions about potential conflicts of interest. Disney benefits from workflow automation, while Publicis gains a competitive edge. The launch reflects a structural change in agentic systems, with implications for transparency and vendor lock-in.
Magnite has expanded its offerings by incorporating AMC's linear and streaming ad buying capabilities. This enhancement allows advertisers to access AMC's inventory through Magnite's platform, broade...ning the reach and targeting options for ad campaigns.
Magnite To Unify Curation & Activation Within ClearLine Buying Solution
Magnite has announced an update to its ClearLine buying solution, integrating curation and activation capabilities within a single platform. This evolution, powered by AI and recent acquisitions, aim...s to streamline access to premium video inventory, enhance data fidelity, and improve ad spend returns. ClearLine's unified approach allows advertisers to curate and activate campaigns across various screens, including streaming TV, reaching 109 million US households.
Hearst News picks Magnite for high-impact web and CTV ad formats
Hearst News has selected Magnite as its preferred partner for high-impact web and CTV ad formats, including web exit-intent placements and CTV pause ads. This partnership, announced on April 21, 2026..., also introduces a new collaboration with Magnite's SpringServe platform to enhance Hearst's video ad operations. The move aims to unify Hearst's programmatic marketplace, offering advertisers consistent experiences across its digital inventory.
Magnite Taps AMC And Hearst To Deepen Connected TV And Video Reach
Magnite has formed new partnerships with AMC Global Media and Hearst News to enhance its reach in connected TV and video advertising. These agreements will utilize Magnite's ClearLine and Live Schedu...ler tools to streamline programmatic workflows, enabling advertisers to access both linear and streaming TV content. The partnerships aim to provide advertisers with high-impact ad formats and premium inventory, potentially increasing Magnite's relevance in the programmatic advertising sector.
AMC and Magnite make a bigger bet on unified TV ad buying
Magnite and AMC Global Media have expanded their partnership to offer a unified TV ad buying system, integrating linear and streaming inventory through Magnite's ClearLine and Live Scheduler. This mo...ve aims to streamline ad buying processes, reflecting the industry's shift towards consolidated media buying. The partnership enhances Magnite's position in connected TV and premium video advertising.
Magnite (MGNI) Partners with AMC Global Media for Service Expansion
Magnite has partnered with AMC Global Media to enhance its service offerings, integrating linear and streaming products for programmatic buying. This collaboration utilizes Magnite's ClearLine techno...logy, allowing brands to access AMC's television products through a unified platform. The partnership aims to improve visibility and measurement for marketers across AMC's channels, including its streaming service, AMC+.
Hearst News Selects Magnite as Preferred Deal Partner for High-Impact ...
Hearst News has chosen Magnite as its preferred deal partner for high-impact advertising formats across web and connected TV (CTV) supply. This partnership also involves SpringServe, enhancing Magnit...e's capabilities in delivering targeted ad solutions.
Magnite Says Selected as Hearst News' Preferred Deal Partner for High ...
Magnite has been selected by Hearst News as their preferred deal partner for high-impact advertising formats across web and CTV supply. This partnership enhances Magnite's position in the digital adv...ertising space, leveraging its technology to automate the purchase and sale of advertising inventory.
Hearst News Selects Magnite as Preferred Deal Partner for High-Impact Formats Across Web and CTV Supply, Announces SpringServe Partnership
Hearst News has chosen Magnite as its preferred partner for high-impact advertising formats across web and CTV supply. This partnership includes leveraging Magnite's SpringServe platform to enhance H...earst's video advertising operations. The collaboration aims to deliver premium ad experiences across Hearst's digital properties, supporting formats like web exit-intent placements and CTV pause ads.
Magnite and AMC Global Media have partnered to enhance programmatic advertising capabilities. This collaboration aims to leverage Magnite's technology to optimize ad delivery and performance for AMC ...Global Media.
AMC Global Media's linear TV inventory goes programmatic through Magnite
Magnite and AMC Global Media have partnered to enable programmatic buying of AMC's linear TV inventory alongside its streaming supply through Magnite's ClearLine platform. This collaboration, announc...ed on April 15, 2026, integrates AMC's linear and streaming ad inventory, simplifying access for advertisers and enhancing operational efficiency during the 2026-27 upfront season. The partnership leverages Magnite's Live Scheduler to optimize live linear addressable inventory.
AMC Global Medias Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite
Magnite has partnered with AMC Global Media to offer AMC's unified streaming and linear programmatic buying capabilities through Magnite's platform. This collaboration, enabled by Magnite's ClearLine... solution, allows advertisers to access AMC's TV content via a single access point, enhancing operational efficiency and simplifying media executions across linear and streaming environments.
AMC Global Medias Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite
Magnite has expanded its collaboration with AMC Global Media to offer unified programmatic buying for linear and streaming TV content. Using Magnite's ClearLine and Live Scheduler solutions, advertis...ers can access AMC's TV content through a single platform, enhancing operational efficiency and simplifying media executions. This partnership aims to streamline access to AMC's premium content, aligning with market trends for consolidated media buying.
Magnite (MGNI), NOVA Entertainment Partner to Enable Programmatic Audio ...
Magnite and NOVA Entertainment have partnered to enable programmatic advertising on the Nova Retail Network in Australia. This collaboration integrates NOVA's digital audio inventory with Magnite's t...echnology, streamlining campaign activation and enhancing access to retail environments. The partnership aims to automate the buying process, providing brands with efficient access to high-impact retail spaces.
Magnite Enables Programmatic Access to Nova Retail Network
Magnite has partnered with NOVA Entertainment to enable programmatic advertising across the Nova Retail Network, a major in-store audio network in Australia. This collaboration allows advertisers to ...access premium digital audio inventory programmatically, enhancing campaign activation and offering brands new opportunities to engage consumers at retail locations.
Magnite and NOVA Entertainment Partner to Enable Programmatic ...
Magnite has partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, an in-store audio network in Australia. This collaboration allows advertisers to programmatical...ly access premium digital audio inventory, enhancing campaign activation and offering brands new opportunities to engage with consumers at the point of purchase.
New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply
Magnite and New York Times Advertising have formed a strategic collaboration to enhance in-app advertising supply. Magnite's DV+ platform will be the preferred choice for private marketplace deals, a...llowing advertisers to access premium mobile ad inventory from The New York Times. This partnership aims to improve campaign outcomes by connecting advertisers with engaged audiences in trusted app environments.
MNTN and Magnite Turn Live Streamings Biggest Moments Into Performance TV for Growth Brands
MNTN and Magnite have partnered to provide MNTN advertisers access to premium live sports, breaking news, and on-demand streaming through Magnite's media relationships. This integration allows advert...isers to reach audiences during high-engagement programming, including major events, with innovative ad formats. The collaboration aims to enhance streaming TV's transparency and effectiveness, benefiting both advertisers and publishers.
Magnite Becomes a Global Partner to Power Rewarded Video on Roblox
Magnite has formed a global partnership with Roblox to power Rewarded Video, enabling advertisers to reach Roblox's vast Gen Z audience. This collaboration enhances Roblox's economic ecosystem by pro...viding new revenue streams for creators and offering advertisers premium video demand through Magnite's mobile in-app capabilities.
Magnite and Cognitiv Announce Deep Learning Integration for Real-Time Curation
Magnite and Cognitiv have integrated deep learning models to enhance real-time curation within Magnite's ClearLine solution. This partnership aims to optimize media buying by providing more dynamic a...ccess to premium video inventory, allowing buyers to plan and activate custom curated deals effectively. The integration enriches the bidstream, enabling better omnichannel campaign optimization.
Fanatics Teams Up with Magnite to Bring Sports-Fueled Audiences to Advertisers
Fanatics has partnered with Magnite to enhance its commerce media business by leveraging Magnite's curation and buying platform. This collaboration allows advertisers to connect with sports fans usin...g Fanatics' first-party data integrated with Snowflake's cloud platform. The partnership aims to provide scalable, high-performing audience access, enhancing engagement and ROI for advertisers in the sports sector.
ITV Launches GenAI Ads Manager Powered by Magnites streamr.ai
ITV and Magnite have partnered to launch the ITV GenAI Ads Manager, a platform powered by Magnites streamr.ai technology. This service enables SMEs to create TV ads quickly and affordably, leveraging... GenAI to streamline ad production. The platform integrates the UK Code of Broadcast Advertising to ensure compliance, making TV advertising more accessible to small businesses.
Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite
The Digital News Publishers Association (DNPA) has adopted Magnite Access, allowing its members to streamline access to premium inventory and audience data. This collaboration enables DNPA publishers... to leverage Magnite's self-service tool for creating high-value audience segments, enhancing private marketplace and programmatic guaranteed deals. This partnership aims to deliver better value to advertisers and support independent journalism.
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Magnite
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data directly through M...agnite, improving ad spend efficiency and performance. The integration offers advanced forecasting and increased match rates, benefiting advertisers by reducing costs and maximizing media impact.
Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite
Magnite has partnered with REMAX to expand commerce media across onsite and offsite channels. REMAX will utilize Magnite's technology to monetize its digital inventory and leverage first-party home b...uyer data, creating curated audience packages. This collaboration aims to enhance targeting precision and efficiency for advertisers, aligning with the trend of data moving to the supply side.
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Magnite and Dentsu have expanded their partnership to enhance CTV and video activation across EMEA. This collaboration leverages Magnite's video tools to support Dentsu's Total TV initiative, focusin...g on interoperability and automation. The partnership aims to improve media planning, transparency, and client performance by integrating data-rich connections and optimizing media buys.
Paramount & Magnite Partner To Unlock Programmatic Access To Paramount+ Ad Tier
Magnite has partnered with Paramount Australia to enable programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration leverages Magnite's technology to enhanc...e advertisers' reach and efficiency in targeting engaged streaming audiences. The partnership marks a significant step in Paramount Australia's technology transformation and offers advertisers improved automation and data-driven buying strategies.
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Magnite and Paramount Australia have partnered to provide programmatic access to Paramount+'s ad-supported streaming inventory in Australia. This collaboration allows advertisers to reach engaged aud...iences more efficiently using Magnite's technology, enhancing targeting and automation in media buying strategies.
Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access
Magnite and T-Mobile have partnered to expand mobile-first advertising access, enabling brands to reach audiences on the go through advanced programmatic ad solutions. This collaboration leverages Ma...gnites sell-side ad platform and T-Mobiles mobile network to deliver targeted, high-impact campaigns optimized for mobile environments.
Magnite reported a 6% increase in Q1 revenue, driven by CTV and live sports growth. Despite challenges from Google and The Trade Desk, Magnite remains optimistic, leveraging AI tools like ClearLine a...nd SpringServe. CEO Michael Barrett anticipates potential gains from the Google ad tech trial outcome and maintains confidence in Magnite's market position.
Magnite reported a 6% year-over-year revenue increase to $164.4 million for Q1 2026, with a notable 30% growth in CTV contribution. The company achieved a net income of $4.4 million, reversing a loss... from the previous year. Adjusted EBITDA rose by 16%, reflecting strong performance in its advertising technology services.
Magnite reported strong Q1 2026 financial results with a 6% increase in revenue to $164.4M and a 10% rise in contribution ex-TAC to $160.9M. The company's CTV segment significantly contributed to gro...wth, with a 30% increase in contribution ex-TAC, reaching $82.3M. Adjusted EBITDA also improved by 16% to $42.9M, reflecting a 27% margin. Magnite reaffirmed its full-year growth targets, emphasizing continued momentum in CTV and strategic areas.
MGNI Press Release: Magnite to Announce First Quarter 2026 Financ...
Magnite will announce its first quarter 2026 financial results on May 6, 2026, after market close. A conference call to discuss the results will follow.
Magnite's Q4 results highlight a significant shift towards Connected TV (CTV) as its primary revenue driver, with CTV growing 32% year-over-year to $93.6 million. Despite challenges in its display ad...vertising segment, Magnite's overall revenue increased by 6% to $205 million. The company is also exploring AI capabilities through the Ad Context Protocol framework, aiming to enhance automated ad buying processes.
Magnite Reports Fourth Quarter and Full-Year 2025 Results
Magnite reported a 6% increase in Q4 2025 revenue to $205.4 million, with a 20% rise in Contribution ex-TAC from CTV. Net income surged to $123.1 million, benefiting from a $90 million tax benefit. T...he company announced a $200 million stock buyback program, highlighting its strong financial performance and strategic focus on CTV growth.
Magnite Reports 6% Revenue Growth and 8% Increase in Contribution ex ...
Magnite reported a 6% revenue increase to $205.4 million for Q4 2025, with a notable 20% growth in connected TV (CTV) contribution ex-TAC. The company announced a $200 million stock buyback program. ...Net income rose significantly to $123.1 million, aided by a one-time tax benefit. Magnite anticipates at least 11% growth in overall contribution ex-TAC for 2026.
Magnite Reports Fourth Quarter and Full-Year 2025 Results
Magnite reported its Q4 and full-year 2025 financial results, highlighting a 6% revenue increase to $205.4 million in Q4. Contribution ex-TAC rose 8%, with CTV contributing $93.6 million, a 20% year-...over-year increase. The company announced a new $200 million stock buyback program and expects continued growth in 2026, with CTV now comprising over 50% of its business.
Magnite to Announce Fourth Quarter 2025 Financial Results on February 25, 2026
Magnite will announce its fourth quarter 2025 financial results on February 25, 2026, after market close. A conference call will follow to discuss the results and outlook.
Magnite reported a 6% year-over-year revenue increase to $173.3 million for Q2 2025, with a 10% rise in Contribution ex-TAC to $162 million, surpassing guidance. CTV and DV+ segments showed strong gr...owth, with CTV up 14% and DV+ up 8%. Net income reached $11.1 million, reversing a loss from the previous year. Adjusted EBITDA grew 22% to $54.4 million.
Magnite announced the retirement of CFO David Day, effective September 30, 2026. Day will continue as a special advisor until May 31, 2027. The company has begun a search for his successor. Day playe...d a key role in Magnite's growth, including the merger of Rubicon Project and Telaria, and the acquisition of SpotX and SpringServe.
Magnite Announces CFO David Day's Retirement and Successor Search
Magnite announced the retirement of CFO David Day, effective September 30, 2026. Day will remain as a special advisor until May 31, 2027, while the Board searches for a successor. Day has been pivota...l in Magnite's growth, overseeing financial operations during major mergers and acquisitions.
Magnite has announced the retirement of its CFO, David Day, effective September 30, 2026. This change in leadership comes as the company continues to focus on expanding its AI-powered capabilities an...d partnerships in the advertising sector.
Magnites Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Magnite's President of Operations, Katie Evans, joins the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment highlights Magnite's commitment to i...nclusive CTV advertising, leveraging her expertise to transform unused CTV inventory into opportunities for mission-driven organizations.
Magnite??s Katie Evans Joins AdGood Board to Help Expand CTV Access for Nonprofits
Katie Evans, Magnite's President of Operations, has joined the board of AdGood, a nonprofit focused on expanding CTV advertising access for nonprofits. Her appointment aligns with Magnite's commitmen...t to inclusive CTV access, leveraging her expertise in video and streaming to support AdGood's mission of transforming unused CTV inventory into advertising opportunities for mission-driven organizations.
