ReadPeak - Content Marketing: Use Cases, Capabilities & Competitors

Austria Tourism achieved exceptional engagement and ultra-low CPCV in the UK using Readpeak's Video Native solution. The campaign, aimed at challenging Austrian stereotypes, delivered 1,877,766 impre...ssions with a 0.03 CPCV, 23 times lower than other providers. It recorded nearly 300,000 completed views and a 39.85% VTR. This collaboration highlights Readpeak's effectiveness in native video advertising.
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Readpeak helped Matexi, a top Belgian property developer, attract high-intent website visitors. The campaign focused on promoting visiting days for new homes using native advertising. Readpeak delive...red a 0.12% CTR and an average session time of 1:37. Traffic quality and engagement outperformed traditional media sources. Matexi reached more relevant users interested in buying property.
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Readpeak's automatic pacing helped ROAS-Schweiz cut cost per click by 15%. The team ran a controlled A/B test using identical campaigns, changing only the pacing strategy. Automatic pacing used real-...time bid optimization to target high-performing inventory. This led to a 23% higher click-through rate and over three times more conversions. Traffic quality improved, showing more product interest and higher purchase intent.
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Readpeak native advertising helped Verman exceed its campaign goal by 63%. The campaign targeted Finnish consumers aged 55+ with educational content about brain health. Verman used native ads alongsi...de TV to reach and engage this audience. The campaign delivered 10,841 clicks, 1.7 million impressions, and a €0.77 CPC. Lifestyle publishers and creative messaging about forgetfulness drove strong engagement.
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Readpeak helped Diabetesforeningen run a 5-month native advertising campaign in Denmark. The campaign drove over 7,600 completed online risk tests for type 2 diabetes. Readpeak's data-driven optimiza...tions increased CTR by 83% and cut CPC by 46%. Conversion rate rose from 31% to 47%, and CPA dropped by 61%. The campaign identified 10,000 prediabetes cases and 2,000 new diabetes diagnoses.
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NORQAIN used Readpeak to boost local awareness and store visits in the UK. The campaign targeted audiences around retail partners using premium publisher environments and precise geo-targeting. NORQA...IN ran three ad groups, including a Christmas gift guide and store locator, with both Content Native and Video Native formats. The campaign delivered over 8 million impressions and nearly 8,000 clicks for content ads, plus 474,789 impressions and 565 clicks for video ads. Readpeak's AI templating saved time and kept the campaign on brand.
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