PulsePoint Overview

PulsePoint accelerates healthcare marketing with its data-driven platform, offering real-time, personalized health information. It equips healthcare marketers with tools to plan, activate, analyze, and optimize their strategies. The platform's standout feature is its ability to provide a holistic, real-time view of health customers, combined with access to a vast health audience data set. This integration allows for contextually relevant marketing, enhancing the precision and effectiveness of health campaigns. PulsePoint's innovative approach ensures marketers can deliver timely and personalized health messages, meeting the dynamic needs of the healthcare industry.

Use Cases

Customers recommend Engaging And Following Up, Proposal & Quote Management, Advertisement, as the business use cases that they have been most satisfied with while using PulsePoint.

Other use cases:

  • Content Management
  • Sending & Publishing Communications
  • Product Marketing
  • Distribution Management
  • Public Relations
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using PulsePoint.

PulsePoint Use-Cases and Business Priorities: Customer Satisfaction Data

PulsePoint works with different mediums / channels such as Social Media. User Generated Content. Blogs etc.

Reviews

"...PulsePoint is a content marketing platform that manages, distributes, & optimizes your content across premium publishers in one interface through social, native and content discovery distribution partners...." Peer review

PulsePoint accelerates data and programmatic health technology to deliver personalized, contextually relevant health information. Healthcare marketers can plan, activate, analyze, and optimize their marketing in one platform.

Popular Business Setting

for PulsePoint

Top Industries

  • Computer Software

Popular in

  • Mid Market

PulsePoint is popular in Computer Software, and is widely used by Mid Market,

Comprehensive Insights on PulsePoint Use Cases

How does PulsePoint address your Engaging And Following Up Challenges?

How does PulsePoint facilitate Proposal & Quote Management?

Case Studies

Marketing and Advertising

CASE STUDY Dentsu health

PulsePoint’s Adaptive Optimization™ helped Dentsu health improve media strategy for a rare disease brand. Dentsu shifted from traditional metrics to a data-driven, clinically based approach. They use...d HCP Clinical Behavior and DTC Audience Quality targeting. This increased reach to diagnosed patients and exposed HCPs. Costs went down while results improved.

Marketing and Advertising

CASE STUDY CMI Media Group

PulsePoint helped CMI Media Group run a healthcare marketing campaign for a global biopharma company. CMI Media Group used PulsePoint’s technology to find and target healthcare professionals on conne...cted TV. The campaign aimed to raise awareness about a vaccine for adults. PulsePoint’s access to premium CTV apps increased exposure to the right audience. The campaign led to higher awareness, interest, and engagement among healthcare professionals.

Marketing and Advertising

CASE STUDY Publicis Health Media (PHM)

PulsePoint’s Life and HCP365 solutions helped Publicis Health Media improve HCP engagement for a top 10 pharmaceutical client. PHM used real-time, NPI-level data to target oncology brands across digi...tal channels. The data-driven approach let PHM optimize outreach and refine targeting. This led to strong results for three oncology brands. The case highlights the impact of personalized omnichannel campaigns in healthcare marketing.

Pharmaceuticals

CASE STUDY The makers of a drug that treats major depressive disorder (MDD) in adults

PulsePoint used real-time weather data from The Weather Company to help a pharmaceutical company reach more healthcare providers. The company wanted to boost awareness and prescriptions for its major... depressive disorder drug. PulsePoint targeted ZIP codes with high MDD prevalence. This approach increased prescriber reach and script lift.

Pharmaceuticals

CASE STUDY leading pharma brand

PulsePoint created a custom electronic health records (EHR) campaign for a leading pharma brand. The goal was to reach healthcare professionals at the point of care. This helped increase market share... and prescriptions written. The campaign supported a new treatment launch. The case highlights targeted digital health marketing for pharmaceuticals.

Marketing and Advertising

CASE STUDY Underscore

PulsePoint helped Underscore, a global healthcare marketing company, run a programmatic campaign for a pharma client. The campaign targeted rare disease patients across medical and media channels. Pu...lsePoint’s platform enabled real-time data capture and mid-flight optimization. Underscore increased prescription volume by 70% using this approach.

PulsePoint Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.79/5

Read Reviews (2)
Analytics

4.15/5

Read Reviews (18)
Custom Reports

3.53/5

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.79/5

Read Reviews (2)
Analytics

4.15/5

Read Reviews (18)
Custom Reports

3.53/5

Read Reviews (4)

Software Failure Risk Guidance

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for PulsePoint

Top Failure Risks for PulsePoint

PulsePoint, Inc. News

Partnership

PulsePoint Strengthens Ad Fraud Protection and Safeguards Advertisers Through Strategic Partnership with HUMAN Security - PR Newswire

PulsePoint has formed a strategic partnership with HUMAN Security to enhance ad fraud protection for healthcare advertisers. This collaboration integrates HUMAN Securitys advanced fraud detection technology into PulsePoints healthcare marketing platform, aiming to safeguard digital advertising investments and improve campaign integrity for pharmaceutical and healthcare brands.

Partnership

PulsePoint Multiplies Point-of-Care HCP Reach by 10x with New EHR Partnerships - PR Newswire

PulsePoint expanded its point-of-care healthcare provider (HCP) reach by 10x through new partnerships with electronic health record (EHR) platforms. These integrations enable healthcare marketers to connect with more HCPs directly within clinical workflows, enhancing targeted digital engagement and data-driven healthcare marketing capabilities.

Partnership

PulsePoint Multiplies Point-of-Care HCP Reach by 10x with New EHR Partnerships

PulsePoint has expanded its point-of-care healthcare provider (HCP) reach tenfold by forming new partnerships with electronic health record (EHR) platforms. These collaborations enable PulsePoint to deliver targeted healthcare marketing and programmatic advertising directly within EHR workflows, enhancing digital engagement and precision targeting for pharmaceutical and healthcare brands.

PulsePoint, Inc. Profile

Company Name

PulsePoint, Inc.

Company Website

https://www.pulsepoint.com/

HQ Location

360 Madison Ave, Floor 14, New York, New York 10017, US

Employees

251-500

Social

Financials

PRIVATE