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PulsePoint
PulsePoint 4.0 79 reviewer insights

PulsePoint: Audience Targeting and Omnichannel Health Marketing

PulsePoint: With the most intelligent health-centered view of the customer, PulsePoint is pioneering RADICAL HEALTH PERSONALIZATION™.

PulsePoint helps marketing teams run omnichannel health marketing campaigns and target healthcare professionals. Teams use it to run omnichannel health marketing campaigns, reaching targeted healthcare professionals and consumers for specific health conditions. They also target healthcare professionals for pharma campaigns, using tools like Audience Manager to connect with HCPs on platforms such as LinkedIn. For example, a customer wanted to move from multichannel to omnichannel communications for its FOTIVDA brand. An integration with NPI-level insights and automated data integration helped the customer improve their outreach.

Main focus

Reported results

Typical customer

Large and mid-size companies

80% of customer stories; 73% from marketing and advertising.

What teams use PulsePoint for

Explore PulsePoint use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Also used for
Campaign management and promotion CMI Media Group, Digitas Health Social Media Marketing Main focus
Common use
Butler/Till, Dentsu health Marketing Automation Main focus
Common use
Email campaign management Good Apple Email Marketing
Emerging use
SEO measurement and reporting Digitas Health SEO
Emerging use
Marketing campaign management CMI Media Group CRM
Emerging use
Lumanity Marketing Automation
Emerging use
Digitas Health Account Based Marketing
Emerging use
AVEO Oncology & Lumanity Customer Data Platform
Emerging use
CMI Media Group Influencer Marketing
Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

PulsePoint capabilities

Explore PulsePoint capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses PulsePoint

IndustriesAggregated usage insights
Computer Software: 50%Marketing and Advertising: 37%Pharmaceuticals: 12%Health, Wellness and Fitness: 1%
Company sizeAggregated usage insights
Mid-market: 68%Enterprise: 26%Small business: 6%
  • Mid-market68%
  • Enterprise26%
  • Small business6%

PulsePoint customer stories

Butler/Till

Marketing · Medium

Butler/Till achieved a 16.7% cost reduction using PulsePoint's AI-powered Adaptive Optimization tool. This AI solution improved audience quality and campaign efficiency, doubling the Audi...

Butler/Till achieved a 16.7% cost reduction using PulsePoint's AI-powered Adaptive Optimization tool. This AI solution improved audience quality and campaign efficiency, doubling the Audience Quality Index (AQI) and increasing frequency by 20%. The collaboration with IQVIA Digital provided independent measurement, showcasing the tool's impact in real-time campaign optimization.

Aug 2026 Source: pulsepoint.com ↗

CMI Media Group

Health, Wellness, And Pharmaceutical Marketing · Large

PulsePoint and CMI Media Group launched the first agency activation of HCP2DTC Influenceâ„¢, a solution connecting healthcare provider intelligence to direct-to-consumer activation. CMI M...

PulsePoint and CMI Media Group launched the first agency activation of HCP2DTC Influenceâ„¢, a solution connecting healthcare provider intelligence to direct-to-consumer activation. CMI Media Group is deploying this solution across a leading oncology brand, bridging physician and patient marketing. This marks a significant milestone in expanding PulsePoint's HCP2DTC Influenceâ„¢ innovations.

Jul 2026 Source: prnewswire.com ↗

PulsePoint activities

From 79 reviewer insights.

Mentioned most

Rated highest and lowest

Integrations

AdrollBucksenseBeeswax Bidder-as-a-ServiceGenius MonkeyDoubleVerify

PulsePoint, Inc. News

Product

PulsePoint Expands EHR Programmatic Supply Through New Partnership with ...

PulsePoint has formed a new partnership with LANE4.io to integrate EHR inventory into its programmatic platform. This collaboration expands PulsePoint's reach to 115,000 additional NPIs, enhancing its EHR Curated Market to nearly 1 million NPIs. The integration allows healthcare marketers to target prescribers during critical clinical moments, optimizing campaign performance and improving healthcare marketing strategies.

Read more →
Product

PulsePoint Announced the Launch of DTC Explorer

PulsePoint launched DTC Explorer, a self-service workspace that enables pharma marketers to create and optimize Bespoke Audiences quickly. This tool integrates with PulsePoint's platform, enhancing audience strategy by connecting HCP intelligence with DTC campaigns. It allows real-time adjustments and automatic updates based on new clinical data, improving targeting accuracy and operational efficiency.

Read more →
Product

PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service ...

PulsePoint has launched DTC Explorer, a self-service workspace that accelerates the creation of Bespoke Audiences for health marketers. This tool integrates with PulsePoint's HCP2DTC operating system, enabling real-time audience segmentation and campaign optimization based on clinical data. The platform allows users to refine and publish audiences directly, maintaining updated targeting with new claims data.

Read more →
Product

PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service Control Over Real-Time Bespoke Audience Creation - PR Newswire

PulsePoint launched DTC Explorer, a self-service tool for health marketers to create custom Bespoke Audiences quickly. It integrates with PulsePoint's HCP2DTC system, allowing marketers to filter and publish audiences based on clinical data. This enhances real-time strategy alignment and audience targeting, leveraging AI for streamlined operations.

Read more →
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PulsePoint, Inc. Profile

Company Name

PulsePoint, Inc.

Company Website

https://www.pulsepoint.com/

HQ Location

360 Madison Ave, Floor 14, New York, New York 10017, US

Employees

251-500

Social

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Financials

PRIVATE