Psyma - Demand Generation: Use Cases, Capabilities & Competitors

Psyma conducted a foundational study for an international client to improve understanding of key target groups. The project used a quantitative online survey with 5,000 consumers across Germany, Fran...ce, Russia, China, and Japan. The study analyzed needs, attitudes, behaviors, information and purchase processes, and media usage. Psyma identified consumer typologies and created detailed market segment profiles. The results provided actionable insights for market segmentation and consumer behavior analysis.
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Psyma tested a new packaging design for a consumer goods product. The goal was to see how customers and target customers reacted to the new look. Psyma used both qualitative and quantitative research... in two countries. They did shopper journeys, interviews with sales staff, and exit interviews with customers. The result was a green light for the new design, with some tips for improving product display, colors, and information.
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Psyma created an online community to study vegetarians' lifestyles and values. The project aimed to understand why people choose vegetarianism and what they expect from veggie products. Psyma ran a t...hree-week online research community, using forums, blogs, and photos to gather insights. The results helped the client improve their products and better target vegetarian consumers. The research also tested new product ideas with real users.
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Psyma ran an online community and home-use test for a frozen product. The goal was to understand eating habits and what consumers want from frozen foods. Participants shared photos and mood boards ab...out their habits. They tested the product at home and discussed packaging and taste. Psyma used the feedback to advise the client on recipe and packaging improvements.
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Psyma supported the development and launch of a new beverage product. The team used focus groups and face-to-face interviews to test the product concept. They evaluated acceptance, relevance, uniquen...ess, and purchase interest. The process included product tasting and design feedback. The product and concept were improved in several steps. The new beverage was successfully launched.
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Psyma supported the development and launch of a new beverage product. The team used both qualitative and quantitative research methods. Focus groups tested product acceptance and concept features. Fa...ce-to-face interviews helped select the final concept and design. The product was optimized in several steps and successfully launched.
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