psyma.com - Brand Research, Measure Client Satisfaction and Customer Loyalty...
Entertainment Case Studies and Success Stories with Psyma
CASE STUDY A gaming company
Psyma conducted an international brand tracking study in the gaming sector. The goal was to track key KPIs for the customer brand and competitors in two markets every six months. The study used quant...itative online surveys with 1,200 participants per country. The results gave a detailed view of market trends and helped optimize brand image and products.
Banking Case Studies and Success Stories with Psyma
CASE STUDY Deutsche Kreditbank AG
DKB Meet is a longterm community platform for Deutsche Kreditbank AG. The bank wanted to improve internet banking and customer communication by understanding customer needs better. Psyma set up a clo...sed community of DKB customers to share feedback and test new features. The pilot started with 48 members and quickly expanded to 300 due to strong results. The project delivered fast, reliable insights and enabled rapid implementation of new ideas.
Consumer Goods Case Studies and Success Stories with Psyma
CASE STUDY A consumer goods company
Konzepttest helped test a new creative product for children. The goal was to deeply evaluate the product idea, its execution, and the best designs. Researchers used qualitative interviews with 60 chi...ldren and 60 mothers. Children tried the product and compared it to similar products. Kids loved the idea, but both kids and mothers found the packaging unclear.
Psyma ran an online community with a home-use test for a frozen product. The goal was to learn about eating habits and what consumers want in frozen foods. Participants shared photos and mood boards ...to show their habits and motivations. They discussed new product ideas, taste-tested the product at home, and reviewed packaging designs. Psyma used the results to give advice on improving the recipe and packaging, and made suggestions for future product development.
Psyma supported the development and launch of a new beverage product. The team used both qualitative and quantitative research. Focus groups tested product acceptance and features. Face-to-face inter...views included product tasting. The research helped optimize the product and concept. The new beverage was successfully launched.
Psyma helped a client in the consumer goods industry understand how people research and buy household appliances. The client wanted to know what consumers need, expect, and struggle with. Psyma used ...diaries, online forums, in-home research, and shopper journeys to study real consumer behavior. The research gave clear advice on how to reach different types of buyers and improve product range and touchpoints. The client got insights to make their communication and product development better.
Psyma created an online community to study vegetarians' lifestyles and values. The goal was to understand why people become vegetarian and what they expect from veggie products. Psyma ran a three-wee...k online research community, using forums, blogs, and photos to gather insights. The results helped the client improve their products and better target vegetarians.
Psyma conducted a foundational study on the customer journey for a household appliance. The goal was to improve communication, media mix, and product development by understanding consumer needs, expe...ctations, pain points, and behaviors. Methods included diaries, online forums, ethnographic in-home studies, and shopper journeys at the point of sale. The study delivered clear recommendations on how and when to address different consumer types along the customer journey. It also provided insights for optimizing product range and touchpoints.
Other Industry Case Studies and Success Stories with Psyma
CASE STUDY Anonymous
Psyma tested a new, modern packaging design with customers and target customers. The goal was to see how people reacted to the new design, including recognition, perception, acceptance, usability, an...d brand fit. They used both qualitative and quantitative methods in two countries, including shopper journeys, interviews with sales staff, and exit interviews with customers. The result was a green light for the new packaging design, with suggestions for improving product display, colors, and information.
CRM für Clubmitglieder helps clubs improve their membership programs. The goal was to find out what makes club membership attractive and how to make it better. The team used interviews and online sur...veys with current and former members. They also asked website visitors about what they want in a club. The result was clear advice on how to make the club more appealing and use it as a strong CRM tool.
Psyma Werbetracking helps check communication activities. The goal is to evaluate different communication actions, focusing on TV ads. The tool uses regular online surveys with a sample size of 800. ...It shows key KPIs for each communication activity. The results help track ad recall and brand perception over time. The findings give tips to improve ad channels and content.
Psyma conducted a quantitative online survey for an international client to improve understanding of target groups. The study aimed to analyze needs, attitudes, behaviors, information and purchase pr...ocesses, and media usage. 5,000 consumers from Germany, France, Russia, China, and Japan participated. The output included detailed insights into information, purchase, and usage behavior, as well as brand and product perception. Segmentations identified consumer typologies, described as 'fingerprints.'
Psyma helped a client refine their brand positioning. The client wanted to check their brand value and core from the target group's view. Psyma used focus groups to form ideas and then validated them... with a larger online survey. The results showed which brand strengths to build on and gave tips for improving brand tone.
Psyma supported a client planning to expand their brand into China. The client needed insights on how Chinese consumers see their product, including quality, taste, usage, packaging, price, and buyin...g interest. Psyma ran focus groups, taste tests, and in-store interviews in five shops during a test market launch. The research led to recommendations for adapting the product recipe and improving shelf presentation for the Chinese market.
Psyma used a mix of qualitative and quantitative research methods to review and develop a customer loyalty program. They segmented customer groups, held focus groups, and ran co-creation workshops wi...th the client. They tracked the results of new program features over time. The output was recommendations for implementing concepts and services to increase program usage.
EthnoWalk is a tool for ethnographic market research. The customer wanted to better understand the lives of their potential customers. The study used in-depth interviews in comfortable environments t...o build trust and encourage open conversation. The result was a detailed description of the target group's world, with photos and quotes to make insights clear for the customer.
