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Consumer Goods Case Studies and Customer Success Stories with Psyma
- Consumer Goods
- Small
Psyma tested a new packaging design for a consumer goods product. The goal was to see how customers and target... customers reacted to the new look. Psyma used both qualitative and quantitative research in two countries. They did shopper journeys, interviews with sales staff, and exit interviews with customers. The result was a green light for the new design, with some tips for improving product display, colors, and information.
Veggie Community (undisclosed client)
- Consumer Goods
- Large
Psyma created an online community to study vegetarians' lifestyles and values. The project aimed to understand why people choose vegetarianism... and what they expect from veggie products. Psyma ran a three-week online research community, using forums, blogs, and photos to gather insights. The results helped the client improve their products and better target vegetarian consumers. The research also tested new product ideas with real users.
Psyma ran an online community and home-use test for a frozen product. The goal was to understand eating habits and... what consumers want from frozen foods. Participants shared photos and mood boards about their habits. They tested the product at home and discussed packaging and taste. Psyma used the feedback to advise the client on recipe and packaging improvements.
Psyma supported the development and launch of a new beverage product. The team used focus groups and face-to-face interviews to... test the product concept. They evaluated acceptance, relevance, uniqueness, and purchase interest. The process included product tasting and design feedback. The product and concept were improved in several steps. The new beverage was successfully launched.
Psyma supported the development and launch of a new beverage product. The team used both qualitative and quantitative research methods.... Focus groups tested product acceptance and concept features. Face-to-face interviews helped select the final concept and design. The product was optimized in several steps and successfully launched.
Psyma tested a new creative product for children that involves painting and rubbing. The goal was to deeply evaluate the... product concept, its execution, and the best design motifs. Psyma conducted qualitative interviews with 60 children aged 5 to 7 and 60 mothers. Children could try the product and compare it to similar items. The product idea excited the children, but both mothers and children found the packaging unclear.
Unspecified household appliance manufacturer
- Consumer Electronics
- Large
Psyma conducted a foundational study for a household appliance brand. The goal was to improve communication, media mix, and product... development. Researchers used diaries, online forums, and in-home ethnography to track the customer journey. They identified consumer needs, expectations, and pain points during the buying process. The study delivered clear recommendations for targeting different consumer types and optimizing product range and touchpoints.
Psyma helped a client understand how people research and buy a household appliance. The study used diaries, online forums, and... in-home research to track consumer behavior and decision-making. Psyma also observed shoppers at the point of sale. The client received clear advice on how to improve product messaging and touchpoints. These insights supported better communication and product development.
Entertainment Case Studies and Customer Success Stories with Psyma
Unspecified gaming company
- Entertainment
- Large
Psyma delivered a semi-annual brand tracking study for a gaming company. The study measured key KPIs like brand awareness, usage,... and brand image in two markets. Psyma used quantitative online surveys with 1,200 respondents per country. The results helped the company compare its brand to competitors and spot market changes quickly. Insights supported brand image and product optimization.
Banking Case Studies and Customer Success Stories with Psyma
Deutsche Kreditbank AG
- Banking
- Large
Berlin, Germany
Psyma set up a closed longterm community called DKB Meet for Deutsche Kreditbank AG. The goal was to improve internet... banking and customer communication by understanding customer needs and getting fast feedback. The pilot included 48 DKB customers who shared opinions and ideas in a forum. This approach gave quick, reliable insights and led to rapid implementation of new measures. The success of the pilot led to a larger second phase with 300 participants.
Other Industry Case Studies and Success Stories with Psyma
Internationaler Kunde (nicht genannt)
- Large
Psyma conducted a foundational study for an international client to improve understanding of key target groups. The project used a... quantitative online survey with 5,000 consumers across Germany, France, Russia, China, and Japan. The study analyzed needs, attitudes, behaviors, information and purchase processes, and media usage. Psyma identified consumer typologies and created detailed market segment profiles. The results provided actionable insights for market segmentation and consumer behavior analysis.
Psyma helped a client refine their brand positioning. The client wanted to check their brand value and core from the... target group's view. Psyma used focus groups and online panels to test brand associations, strengths, and weaknesses. The results showed which brand strengths to build on and where to adjust brand tone. This process gave clear steps for future brand strategy.
Psyma helped a client review and develop a customer loyalty program. The project used both qualitative and quantitative research methods.... Focus groups and co-creation workshops were held with customers and the client. The team tracked and evaluated new program concepts. Psyma gave recommendations to improve program use and communication.
A company planned to expand its brand into China. They needed insights on how Chinese consumers viewed their product, including... quality, taste, usage, packaging, price, and purchase interest. Psyma conducted qualitative focus groups and product tastings, followed by quantitative point-of-sale interviews in five shops. The research led to recommendations for adapting the product recipe and improving shelf presentation for the Chinese market.
EthnoWalk is a tool for ethnographic market research. The customer wanted to better understand the lives of their potential customers.... The study used in-depth interviews in comfortable environments to build trust and encourage open conversation. The result was a detailed description of the target group's world, with photos and quotes to make insights clear for the customer.
CRM für Clubmitglieder helps clubs improve their membership programs. The goal was to find out what makes club membership attractive... and how to make it better. The team used interviews and online surveys with current and former members. They also asked website visitors about what they want in a club. The result was clear advice on how to make the club more appealing and use it as a strong CRM tool.
Psyma Werbetracking helps check communication activities. The goal is to evaluate different communication actions, focusing on TV ads. The tool... uses regular online surveys with a sample size of 800. It shows key KPIs for each communication activity. The results help track ad recall and brand perception over time. The findings give tips to improve ad channels and content.
