Hospitality Case Studies and Success Stories with PROS Control

CASE STUDY Hyatt Inclusive Collection

PROS airWire helped Hyatt Inclusive Collection improve email marketing. The team used airWire to show clear rates in emails. This change cut email production time by 75%. Campaign prep dropped from t...welve days to three. They saw ROI in just 48 hours after launch. Conversions increased with dynamic content and faster campaigns.

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Construction Case Studies and Success Stories with PROS Control

CASE STUDY Major business supply distributor

PROS helped a major business supply distributor increase revenue by $21 million just 25 days after switching to their platform. The distributor used PROS to optimize pricing and sales processes. The ...fast results show the impact of real-time pricing and automation. This case highlights the value of PROS for large distributors seeking quick revenue growth.

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CASE STUDY office products distributor

PROS helped an office products distributor increase revenue by $74 million. The company used PROS solutions to optimize pricing and sales processes. The distributor improved how they set prices and m...anaged offers. This led to a large boost in revenue. The case shows the impact of using PROS for pricing and sales automation.

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CASE STUDY Crescent Electric Supply

PROS helps Crescent Electric Supply solve big challenges in the electrical distribution industry. Crescent Electric Supply uses PROS to optimize pricing and drive value. The partnership supports Cres...cent Electric Supply's growth and digital transformation. PROS understands Crescent Electric Supply's business needs and goals. The collaboration brings success in a changing industry.

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CASE STUDY S.P. Richards

PROS solutions help S.P. Richards manage prices and improve IT operations. The company has worked with PROS for 17 years. Regina Baute, senior director of applications, shares how the relationship ha...s grown. PROS tools support pricing and business decisions. S.P. Richards values the partnership and looks forward to future results.

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CASE STUDY Crescent Electric Supply Company (CESCO)

PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with outdated pricing data and difficulty getting sales teams to accept price changes. PRO...S provided analytics dashboards and centralized price management. CESCO saw margin gains, better pricing accountability, and more focus on high value tasks. The solution helped CESCO adapt their pricing strategy as their business grew.

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CASE STUDY Essendant

PROS Price Optimization and Management helped Essendant move from spreadsheets to a smarter pricing strategy. Essendant manages over 50,000 SKUs and 15,000 customers across 30 distribution centers. T...he company faced challenges with pricing complexity and outdated systems. PROS enabled a smooth SaaS migration and supported Essendant through inflation and tariffs. Essendant now moves faster, prices smarter, and grows margins, especially during disruption.

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CASE STUDY Essendant, SP Richards, Direct Supply

PROS Price Optimization and Management helps distribution companies manage complex tariffs and pricing challenges. Essendant, SP Richards, and Direct Supply use PROS to update prices in real time and... negotiate better with vendors. The tool supports flexible contract pricing and quick responses to market changes. Teams can act fast and protect margins in a volatile environment. Pricing becomes proactive, not reactive, with PROS.

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CASE STUDY Fortune 500 distribution company

PROS helped a Fortune 500 distribution company switch pricing solutions. The company optimized $7.2 billion in revenue using PROS. The new solution improved pricing and revenue management. The case s...hows the impact of advanced pricing tools for large distributors.

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CASE STUDY One of the world’s largest materials distributors and provider of infrastructural services for the B2B sector

PROS helped one of the world’s largest materials distributors move to digital commerce. The company faced slow revenue growth, low margins, and tough competition. They needed better pricing and sales... tools. PROS provided a platform to optimize pricing, sales guidance, quoting, and agreements. The distributor improved margins, streamlined sales, and increased win rates with PROS.

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Food & Beverages Case Studies and Success Stories with PROS Control

CASE STUDY Fonterra

PROS Real-Time Pricing Engine helped Fonterra solve three big problems. Fonterra needed to support eCommerce growth, real-time pricing, and better user experience. The solution gave Fonterra an omni-...channel pricing experience. Real-time price calculations dropped by about 95%. Fonterra also saw lower costs to serve their fast-growing business.

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CASE STUDY food ingredients manufacturer

PROS helped a food ingredients manufacturer exceed its margin growth goals. The company used PROS to improve pricing and sales processes. The solution enabled faster and more accurate decisions. As a... result, the manufacturer surpassed its targets for margin growth. The case highlights the impact of PROS on profitability in the food and beverage industry.

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CASE STUDY Cargill

PROS helped Cargill shift from product-line selling to a cross-product, regional sales model. Cargill used PROS to build a unified data model and create consistent quoting and pricing across regions.... The platform's flexibility and scalability supported Cargill's digital strategy. Cargill improved efficiency and increased adoption with PROS. The partnership enabled Cargill to meet growing business expectations.

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Computer Software Case Studies and Success Stories with PROS Control

CASE STUDY HP

HP used PROS pricing solutions to improve their pricing process. The company saw better data analytics and higher revenue after the change. Maciek Szczesniak, director of global EG pricing at HP, sha...red that the business went through a full pricing transformation. HP expected to see margin gains from using PROS. The case highlights the impact of advanced pricing tools for large technology companies.

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Oil & Energy Case Studies and Success Stories with PROS Control

CASE STUDY CHS

PROS helps CHS manage complex fuel pricing during its SAP S/4HANA transformation. CHS faces new EPA rules and a changing product mix. PROS supports pricing continuity and smooth migration. The soluti...on keeps pricing stable for customers. CHS gains more flexibility and speed for future growth.

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CASE STUDY Global Oil Company

PROS automated pricing solution helped a global oil company manage billions of gallons of petroleum products across hundreds of terminals. The company struggled with manual processes and non-integrat...ed legacy systems, making it hard to react to market changes. PROS delivered real-time, consolidated pricing data and automated alerts for analysts. This let the company respond quickly to market shifts and competitor moves. Executives gained new reporting tools to track profitability by channel, plant, and product.

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CASE STUDY fuel supplier

PROS helped a fuel supplier increase revenue by more than $1.8 million. The company used PROS solutions to improve pricing and sales processes. The case highlights the impact of digital pricing tools... in the oil and energy sector. The results show strong financial gains from using PROS technology.

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CASE STUDY ExxonMobil

PROS helped ExxonMobil modernize their pricing and quoting processes. ExxonMobil used PROS solutions to improve speed and accuracy in pricing. The platform enabled real-time pricing and quoting at sc...ale. This helped ExxonMobil manage complex pricing needs across their business. The case highlights the use of AI and automation for better sales outcomes.

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CASE STUDY Global Oil & Gas Company

PROS pricing solutions helped a global oil and gas company optimize pricing for its fuels and lubricants business. The company struggled with inconsistent pricing across regions, leading to negative ...margin transactions. PROS integrated with SAP to create efficient, end-to-end pricing processes. The phased rollout quickly eliminated negative margin deals and improved contract negotiation. The company boosted its margin by $350 million after implementing PROS.

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Telecommunications Case Studies and Success Stories with PROS Control

CASE STUDY European telecommunications provider

PROS CPQ unified the quote-to-order system for a €12B European telecommunications provider. The company struggled with slow product launches and inconsistent offers across channels. PROS delivered a ...single quoting platform for 2,000 users in e-commerce, retail, and call centers. Product launch time dropped by up to 75%. The new system supports 99.9% uptime and handles 166,000 software objects for 250 price plans. The provider saved on catalog maintenance and updates.

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CASE STUDY This telecommunications company

PROS Smart CPQ helped this telecommunications company speed up product launches. The company cut product launch time by 75%. PROS Smart CPQ made quoting and configuration faster. The solution improve...d efficiency in sales processes. The company can now bring new products to market much quicker.

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Medical Devices Case Studies and Success Stories with PROS Control

CASE STUDY medical devices manufacturer

PROS helped a medical devices manufacturer with digital transformation. The company used PROS and their partners to improve their business. The case highlights the use of PROS solutions for better pr...icing and sales processes. The story shows how digital tools can help medical device companies work faster and smarter. No specific numbers or detailed results are mentioned in the content.

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CASE STUDY medical devices company

PROS helped a medical devices company improve their RFP response times. The company used PROS to automate and optimize pricing and offers. This allowed the team to spend more time focusing on custome...rs. With PROS, the company responded to RFPs four times faster. The solution supported digital transformation and efficiency.

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Hospital & Health Care Case Studies and Success Stories with PROS Control

CASE STUDY Spire Healthcare

PROS Smart Price Optimization helped Spire Healthcare improve pricing control, efficiency, and governance. Spire Healthcare moved away from spreadsheets and manual processes. The pricing team now man...ages many price points with a small team. They use features like price list management and controlled approval processes. This led to better traceability and more efficient price management.

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CASE STUDY McKesson Medical-Surgical Primary Care

PROS dynamic pricing helped McKesson Medical-Surgical Primary Care stop margin leakage. The company used PROS to optimize prices in real time. This solution improved pricing accuracy and protected pr...ofits. McKesson Medical-Surgical Primary Care saw better control over margins. The case shows how dynamic pricing can help large healthcare distributors.

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Automotive Case Studies and Success Stories with PROS Control

CASE STUDY BORG Automotive Group

PROS Price Management helped BORG Automotive Group manage 18 million prices for over 16,000 SKUs. The company saw 85% time savings when making price changes at scale. Within three months, they onboar...ded 17 of 150 price lists. BORG Automotive Group needed to replace manual pricing with a scalable solution to support growth. The new system improved pricing speed, accuracy, and control.

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CASE STUDY Highline Warren

PROS Gen IV price optimization helped Highline Warren automate pricing in the automotive aftermarket. The company used neural networks to solve complex pricing challenges. Sales staff learned to trus...t the pricing recommendations from PROS. This led to more profitable growth for Highline Warren. The solution made pricing faster and more accurate.

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Transportation/Trucking/Railroad Case Studies and Success Stories with PROS Control

CASE STUDY Car Rental Company

PROS Contribution Management System helped a global car rental company manage over 20 million prices daily. The company faced challenges with disconnected pricing and fleet decisions, leading to miss...ed profit opportunities. PROS automated price transfers and improved forecasting, allowing analysts to target prices for every rental. The company aimed to increase gross profit by $150,000 in the next quarter. The solution enabled better pricing decisions and increased revenue.

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CASE STUDY Leading freight company

PROS helped a leading freight company gain a competitive edge. The company used PROS solutions to improve pricing and offers. This led to better business results and stronger market position. The cas...e highlights the value of PROS for freight and logistics companies.

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CASE STUDY Averitt Express

PROS Price Optimization & Management helped Averitt Express improve its pricing strategy. Averitt used AI-powered pricing to move beyond gut feel and anecdotal evidence. The solution gave them analyt...ics and market insights. This led to better revenue growth and stronger customer relationships. The pricing team gained more confidence and trust with sales. Averitt now stands out by offering value at market-relevant prices.

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CASE STUDY Europcar Mobility Group

PROS Smart POM, Smart CPQ, and Revenue Management helped Europcar Mobility Group modernize pricing and sales. The company replaced three disconnected legacy tools with a single platform. This change ...automated and simplified pricing, making the process faster and more data-driven. Europcar saw 7.1% year-over-year revenue growth in 2024, five times their initial target. 89% of employees said PROS Smart POM helps them generate more business.

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Consumer Electronics Case Studies and Success Stories with PROS Control

CASE STUDY Digi-Key Electronics

PROS AI-powered Pricing helps Digi-Key Electronics manage prices for many products and sales channels. Before PROS, it was hard to set smart prices for different quantities and mixes. Now Digi-Key ca...n update prices daily and keep all product information current. This makes their price management faster and more accurate.

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CASE STUDY electronics distributor

The PROS platform helped an electronics distributor stop $41 million in revenue leakage. The company used PROS to improve pricing and sales processes. The platform automated pricing and offers in rea...l time. This led to better control over revenue and reduced losses. The distributor saw a direct impact on their bottom line.

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Retail Case Studies and Success Stories with PROS Control

CASE STUDY Direct Supply

PROS Price Optimization and Management helped Direct Supply modernize pricing for over 500,000 senior living products. The company replaced manual spreadsheets with automated pricing workflows. Direc...t Supply empowered more than 200 inside sellers with smarter discounting tools. The solution improved pricing efficiency and managed millions of price records. Direct Supply and PROS have partnered for over eight years to drive pricing transformation.

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Consumer Goods Case Studies and Success Stories with PROS Control

CASE STUDY Essity

PROS Smart CPQ helped Essity with digital transformation. Essity wanted to avoid common problems in big technology projects. Debbie Wiggins, global business systems director, shared how they used PRO...S Smart CPQ to make business processes better. The company saw positive results inside the business and with their buyers. She gave advice on how to run digital projects well and avoid mistakes.

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CASE STUDY Land O'Lakes

Land O'Lakes used the PROS platform to improve margins and pricing operations. The company wanted better pricing and more profit. PROS helped them automate and optimize pricing. This made their prici...ng faster and more accurate. Land O'Lakes saw better margins after using PROS.

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CASE STUDY Nestle Brazil

PROS AI-powered pricing solutions help Nestle Brazil manage complex pricing in the Brazilian market. The company uses PROS to handle market volatility and improve pricing decisions. Nestle Brazil ben...efits from AI to navigate challenges and streamline processes. The testimonial highlights the impact of PROS on their pricing strategy.

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Information Technology and Services Case Studies and Success Stories with PROS Control

CASE STUDY Fortune 50 multinational enterprise technology company

PROS pricing solutions helped a Fortune 50 enterprise tech company fix slow quoting and undisciplined pricing. The company used PROS to give partners and salespeople more autonomy with preapproved di...scounts and self-service CPQ software. This sped up quote turnaround from days to two hours and raised automatic approval rates from 10% to 80%. The company gained 12,000 new partners, saw a 111% increase in quotes, and achieved $400 million in incremental revenue. Margin improved by 200 basis points.

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CASE STUDY Fortune 50 multinational tech company

PROS helped a Fortune 50 multinational tech company increase revenue. The company used PROS to optimize pricing and offers. This led to $400 million in new revenue. The solution improved sales and ma...rketing results. The company saw better pricing decisions and faster go-to-market actions.

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Manufacturing Case Studies and Success Stories with PROS Control

CASE STUDY Manitou

PROS Smart CPQ helped Manitou cut ordering time from 30 days to 1 day. Manitou faced slow sales processes, high error rates, and poor visibility into dealer orders. The solution let sales teams and d...ealers configure and place accurate orders online. Integration with Manitou’s ERP system removed errors and sped up order processing. Manitou now manages complex orders faster and with fewer mistakes.

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CASE STUDY Perstorp

PROS helped Perstorp recover $1 million a month in margin leakage. Perstorp used PROS to optimize pricing and manage offers. The solution automated pricing decisions in real time. This led to better ...control over margins. Perstorp saw a direct financial benefit from using PROS.

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CASE STUDY HAWE Hydraulik

HAWE Hydraulik switched from spreadsheets to PROS AI-powered solutions. They faced challenges with sales agreements, mass price changes, and manual data entry. PROS Sales Agreements solution helped t...hem solve these problems. The company now manages sales agreements and price changes more easily. They no longer rely on manual processes. This digital transformation improved their sales operations.

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CASE STUDY process monitoring manufacturer

PROS helped a process monitoring manufacturer improve pricing. The company used PROS to optimize and automate their pricing. This led to a rapid increase in profit margins. The solution supported the...ir business growth. The case highlights the value of price optimization for manufacturers.

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CASE STUDY High-Tech Manufacturer

PROS AI-powered pricing helped a high-tech manufacturer improve gross margins. The company used the platform to optimize pricing decisions. The solution enabled real-time price adjustments. As a resu...lt, the manufacturer saw better profit margins. The case highlights the impact of AI in manufacturing pricing strategies.

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CASE STUDY global manufacturer

PROS Smart CPQ helped a global manufacturer increase sales. The company used PROS Smart CPQ to improve how they price and sell products. The solution made quoting faster and more accurate. This led t...o more sales for the manufacturer. The case shows how digital tools can help large manufacturers grow revenue.

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CASE STUDY Yara

PROS Smart CPQ helped Yara move from spreadsheets to automation in their quote-to-order process. The commercial team now saves many hours that were spent on manual tasks. Yara faced challenges with m...anual quoting before using PROS. The digital transformation improved efficiency and streamlined operations. Seiji from Yara shares lessons learned during the implementation.

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CASE STUDY one manufacturing company

PROS Smart CPQ helped one manufacturing company speed up order processing. The company used the solution to automate and optimize their quoting process. As a result, order processing time dropped by ...90%. This shows the impact of using PROS Smart CPQ for faster sales operations in manufacturing.

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CASE STUDY this industrial manufacturer

PROS helped this industrial manufacturer cut service offer creation time by 98%. The company used PROS solutions to speed up how they build and deliver service offers. The partnership made their proc...ess much faster. This led to big time savings for the business. The result was a more efficient workflow and quicker response to customer needs.

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CASE STUDY Manitou Group

PROS Smart Configure Price Quote (CPQ) helped Manitou Group improve their sales process. The company used the CPQ solution to optimize pricing and quoting. As a result, Manitou Group saw a 26% increa...se in sales year over year. The solution made quoting faster and more accurate. This led to better sales results for the company.

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CASE STUDY Wacker Chemie AG

PROS Platform helps Wacker Chemie AG transform its sales and customer experience. The company uses digital tools and AI to optimize processes and drive innovation. Wacker Chemie launched a digital in...itiative to improve efficiency and value. Nearly 50% of revenue now comes from eCommerce portals. The sales team uses digital solutions to better meet changing customer expectations.

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CASE STUDY Holcim

Holcim uses PROS AI-powered pricing to help with their digital transformation. Holcim is moving from being just a cement company to a full-scale building company. PROS helps them optimize pricing as ...part of this change. The solution supports their business growth and new goals. The case shows how AI pricing tools can help manufacturers transform.

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CASE STUDY SDMO Industries

PROS Smart CPQ helped SDMO Industries, a global manufacturer of power generating units, cut order processing time by 90%. SDMO faced challenges with complex products, multiple sales channels, and inc...onsistent business practices. They needed a solution to support international growth and unify their sales process. PROS Smart CPQ enabled a single master catalog, guided sales reps, and automated quoting. This led to faster order processing, lower costs, and improved customer satisfaction.

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CASE STUDY Groupe DEYA

PROS Smart CPQ and Collaborative Portal helped Groupe DEYA improve their quote process. The company used these tools to make offer configuration, pricing, and quote creation faster and easier. The sa...les and buying experience got better for both teams and customers. Groupe DEYA has worked with PROS for over 20 years, showing strong partnership and trust. The solutions supported their eCommerce strategy and internal changes.

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Wholesale Case Studies and Success Stories with PROS Control

CASE STUDY wholesale grocery distributor

PROS AI-powered Pricing and Quoting helped a wholesale grocery distributor improve their pricing and quoting process. The distributor wanted to make pricing faster and more accurate. They used PROS t...o automate and optimize pricing decisions. This made quoting easier and more reliable. The distributor saw better results with less manual work.

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CASE STUDY Large Electrical Wholesale Distributor

PROS AI-powered pricing helped a large electrical wholesale distributor change prices faster. Before PROS, the company spent a lot of time and effort on pricing changes. With PROS, they can quickly a...dopt new pricing methods. The solution made their pricing process more agile. This helped them respond to market needs with ease.

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CASE STUDY global chemicals company

PROS pricing solutions helped a global chemicals company fix inconsistent pricing. The company had trouble with ad hoc pricing and unclear costs. PROS gave them a real-time pricing interface that wor...ked with SAP. This made pricing data clear and easy to use. The company replaced old systems and made sure sales teams had the latest prices. They set new KPIs and improved profit margins in just weeks.

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CASE STUDY SP Richards

PROS Price Management helps SP Richards, a leading wholesale distributor of office products, manage pricing in a tight-margin market. The company faces challenges from inflation, tariffs, and market ...pressures. With PROS, SP Richards updates prices quickly and stays competitive. The team is moving to PROS Price Optimization for a more data-driven pricing strategy. Real-time pricing tools help them stay profitable and agile during economic uncertainty.

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CASE STUDY global chemicals firm

PROS helped a global chemicals firm improve its pricing. The company used PROS to optimize prices across its business. This led to higher profit margins. The firm increased its margins by millions. P...ROS provided real-time pricing and automation. The solution made pricing faster and more accurate.

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Other Industry Case Studies and Success Stories with PROS Control

CASE STUDY ANA Americas

PROS Route Status airModule helped ANA Americas during the COVID-19 pandemic. ANA needed to boost ticket sales and update travelers on available routes. They used targeted email campaigns and redesig...ned their homepage to feature the Route Status airModule. This tool showed real-time route availability and enabled direct bookings. In the first 30 days, ANA Americas generated $60,000 in extra revenue from their homepage.

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CASE STUDY Volaris

Volaris used PROS products airTRFX, airSEM, airModules, and FareWire to build a Fare Marketing infrastructure. They wanted to boost digital performance and direct channel sales. With airTRFX, they au...tomated landing page creation and improved SEO by 400% in the first year. From 2016 to 2017, organic traffic grew by 400%, and from November 2017 to November 2018, it grew by 46%. Volaris saw a 65% increase in web traffic, 70% more e-commerce transactions, and 61% growth in SEM revenue. Several million dollars in revenue came from airModules in the first month.

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CASE STUDY Azul

PROS Willingness to Pay (WTP) helped Azul transform its revenue management. Azul operates 900 daily flights to 150 destinations and needed to keep up with growth and market changes. By moving from st...atic class codes to WTP, Azul made pricing more dynamic and data-driven. Analysts now make faster, smarter pricing decisions. Azul saw an increase in buy-up behavior and better alignment with customer demand.

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CASE STUDY Hawaiian Airlines

Hawaiian Airlines used PROS Willingness-to-Pay to improve their revenue management. The airline worked closely with PROS to implement this solution. The team discussed the benefits of using Willingne...ss-to-Pay for pricing and offers. They also shared their views on the future of offers and orders in the airline industry. The case highlights the value of advanced pricing tools for airlines.

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CASE STUDY Loxam Group

PROS Gen IV helps Loxam Group improve pricing processes. Loxam Group uses PROS for predictive pricing. The solution supports profitable growth. The case highlights the partnership between Loxam Group... and PROS. The focus is on better pricing and business results.

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CASE STUDY Pacific Coastal

airTRFX helped Pacific Coastal boost online revenue by 15% in the first year. The airline used airTRFX to improve SEO and reach the first page of Google results. Real-time fare updates and optimized ...landing pages made booking easier for travelers. Pacific Coastal now outranks competitors and OTAs in organic search. The solution increased network visibility and improved the customer experience.

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CASE STUDY Porter Airlines

PROS Revenue Management Advantage (RMA) with Willingness-to-Pay helped Porter Airlines modernize its revenue management. Porter moved from class-based forecasting to a behavior-based model. This new ...approach reduced manual work and let analysts focus on big trends. Porter now uses data to make better forecasts and find new revenue. The airline plans to add Real-Time Dynamic Pricing (RTDP) for even more precise revenue strategies.

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CASE STUDY YA VAS by Volaris

PROS airTRFX helped YA VAS by Volaris stand out in Mexico’s crowded travel market. YA VAS used airTRFX to launch personalized campaigns with hotel partners and scale SEO. The tool let them build unli...mited custom pages. YA VAS reached the #1 search ranking for non-brand keywords in hotel and destination searches. They outperformed major OTAs and exceeded their parent airline’s expectations.

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CASE STUDY Wilbur-Ellis

PROS Price Optimization and Management helped Wilbur-Ellis fix fragmented pricing and inconsistent customer experiences. The company used AI-driven insights to centralize pricing and create better st...rategies. Wilbur-Ellis saw margin gains of 2–5% in key channels. The team won the PROS Profit Booster Award for their results. PROS worked closely with Wilbur-Ellis to achieve these improvements.

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CASE STUDY China Southern Airlines

PROS Real-Time Dynamic Pricing and Origin & Destination RM helped China Southern Airlines move to cloud-based revenue management. The airline faced challenges switching to a domestic cloud and needed... new features for code-share flights and audit logs. PROS engineers supported the migration and upgrades. The new system improved management efficiency and let analysts focus on market competition. China Southern Airlines now leads the industry in passenger load factor.

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CASE STUDY Ya Vas

Ya Vas used airTRFX to build brand awareness during the pandemic. They launched many landing pages for each destination, showing real-time prices for vacation packages. This low-cost SEO strategy hel...ped them gain positions in Google search results within six months. They also linked their pages to the Volaris website to use existing traffic. Ya Vas continues to see improvements in SEO and online sales.

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CASE STUDY Azul Airlines

PROS revenue optimization technology helped Azul Airlines manage growth and network complexity. As Azul expanded, its network became more complex. The airline partnered with PROS for advanced revenue... management tools and industry expertise. PROS supported Azul in handling over 100 destinations and 900 daily departures. This partnership helped Azul continue its success as Brazil's largest airline by departures and destinations.

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CASE STUDY SriLankan Airlines

PROS Revenue Management Advantage (RMA) helped SriLankan Airlines move from a leg-based to an O&D-based revenue management system. The airline wanted to modernize its revenue strategy to handle globa...l competition and market changes. PROS RMA enabled advanced forecasting, full itinerary demand modeling, and AI-powered decisions. This improved internal efficiency and analyst insights. The solution also supported SriLankan Airlines' digital transformation and direct channel growth.

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CASE STUDY Saudia

PROS Revenue Management Essentials (RME) helped Saudia modernize its revenue management. Saudia moved from manual, inaccurate forecasting to a data-driven system. Forecast accuracy improved from less... than 20% to over 90%. The airline saw double-digit gains in RASK and yield. Team trust and analyst workflows improved across the company.

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CASE STUDY Copa Airlines

Copa Airlines used PROS airWire, airTRFX, and airSEM to improve their paid search ad campaigns. They showed real-time fares in ads and on landing pages. This made ads more relevant and increased thei...r Google ad position. Copa Airlines saw a 216% increase in revenue, a 36% decrease in cost of sale, and a 56% increase in ROI. Click-through and conversion rates also improved while cost-per-click went down.

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CASE STUDY flydubai

PROS Revenue Management and Real-Time Dynamic Pricing helped flydubai improve pricing and commercial efficiency. The airline used PROS to support data-driven decisions and modern retailing. flydubai ...posted its strongest financial results in 15 years. PROS solutions helped streamline operations and keep the airline agile in a changing market. The partnership empowered analysts and supported flydubai’s growth.

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CASE STUDY jetBlue

PROS Revenue Management Advantage (RMA) helped jetBlue improve forecast accuracy. Their old system required many manual overrides and slowed down analysts. With PROS RMA, jetBlue trusts the data more... and works faster. The new system supports willingness-to-pay forecasting. This change helps jetBlue plan better and improve commercial strategy.

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CASE STUDY ITA Airways

PROS helps ITA Airways improve forecasting and pricing. ITA uses PROS Real-Time Dynamic Pricing and Revenue Management Advantage. These tools support real-time revenue optimization and digital innova...tion. ITA sees better forecasting and more efficient analysts. PROS lays the foundation for ITA's future commercial transformation.

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CASE STUDY Malaysia Airlines

PROS cloud-based revenue management solution helped Malaysia Airlines boost yield by 15%. The airline upgraded to PROS RM Advantage to improve operational efficiency and revenue performance. During t...he COVID-19 pandemic, Malaysia Airlines moved quickly to adopt advanced digital tools. The new system uses big data and artificial intelligence for better forecasting and pricing. Leaders at Malaysia Airlines say the solution makes them more agile and data-driven. The airline achieved record-breaking RASK and greater business performance with PROS.

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CASE STUDY Azores Airlines

PROS Dynamic Offers, Digital Retail, and airTRFX helped Azores Airlines grow fast. The airline saw 82.6% sales growth from 2022 to 2023. Web channel market share rose by 5%. They launched a new brand...ed fare strategy in just 3 months. Azores Airlines credits PROS for helping them move quickly and stay competitive. The partnership led to more sales, higher average fares, and strong digital growth.

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CASE STUDY United Airlines

PROS airWire helped United Airlines improve profitability. United needed to deliver real-time fare content at scale and protect margins. By using airWire, United automated pricing workflows and power...ed email, SMS, and push campaigns with live fare data. This led to better pricing accuracy and less operational friction. United saw a 20% increase in fare-driven marketing performance.

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CASE STUDY Lapeyre

PROS Smart CPQ helped Lapeyre improve its multichannel sales strategy. The solution made it easier for Lapeyre to manage sales across different channels. Lapeyre used PROS Smart CPQ to give customers... a better experience. The case highlights how the tool supported Lapeyre's sales and customer service goals. No specific numbers or metrics are mentioned in the content.

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CASE STUDY Lufthansa

PROS Group Sales Optimizer helped Lufthansa improve its group business. Lufthansa saw changes in market trends and needed a better way to serve travel agents. The solution made it easier for agents t...o book group travel. Lufthansa increased revenue from group bookings. The experience for travel agents improved with the new system.

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CASE STUDY Frontier Airlines

PROS airWire and Movable Ink helped Frontier Airlines send emails with real-time fares. Before, Frontier used a batch and blast email strategy with one offer for everyone. With the new solution, emai...ls showed fares based on each traveler's home airport and interests. This made the emails more personal. Frontier saw a 90% increase in conversion rate and a 40% increase in click through rate. The campaign also saved the marketing team time by automating personalized content.

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CASE STUDY Etihad Airways

Etihad Airways attended the PROS Outperform event. They found the sessions informative and valued the networking with other airlines. The event helped them learn new things and share experiences. Eti...had Airways shared positive feedback about their key takeaways from the event. The testimonial highlights their satisfaction with PROS Outperform.

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CASE STUDY Lufthansa Group

PROS Real-Time Dynamic Pricing helps Lufthansa Group improve revenue management. Lufthansa uses PROS for demand forecasting and advanced revenue optimization. The partnership has lasted over 30 years.... Lufthansa harmonizes systems and speeds up decisions with PROS. The group sees better revenue performance across all airlines. Lufthansa won the PROS Innovator Award for their results.

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CASE STUDY TAP Air Portugal

PROS airTRFX and airWire helped TAP Air Portugal boost digital performance. The airline cleaned up over 100 underperforming pages and added more than 1,000 new destinations. They saw a 49% increase i...n sessions from airTRFX pages and 29% growth in organic channel performance. Mobile traffic grew to 60% of total, and custom pages now drive 38% of all PROS traffic. TAP Air Portugal achieved up to 35% estimated revenue growth from airTRFX pages.

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CASE STUDY Lufthansa Cargo

PROS pricing solutions helped Lufthansa Cargo speed up and simplify its quoting process. The company used PROS Real-Time Pricing Engine to power its Rapid Rate Response eCommerce portal. This made it... easy for agents to get instant pricing for any route. Lufthansa Cargo gained centralized control and science-based rate optimization. The result was double-digit growth in online sales and a better customer experience.

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CASE STUDY Virgin Australia

Virgin Australia used PROS Offer Marketing solutions, including airTRFX and airWire, to improve digital flight pricing. The airline wanted to show the right prices at the right time across all channe...ls. With PROS, they ran tests faster and improved the customer experience. The new tools helped Virgin Australia offer low fares on demand and stay competitive in a changing market.

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CASE STUDY Emirates SkyCargo

Emirates SkyCargo attended the PROS Outperform event. They shared positive feedback about their experience. They highlighted networking across industries and learning about new innovations. The testi...monial shows their satisfaction with PROS Outperform. No specific metrics or numbers are mentioned.

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CASE STUDY Japan Airlines

PROS airWire and Volantio SmartShopper helped Japan Airlines send real-time flight deal alerts to travelers. Japan Airlines added a price alert opt-in on their website, letting users get weekly email...s about fares they searched for. This solution improved direct bookings and email conversion rates. Price alert subscriptions grew by 79% each month. Active users increased by 67%. Revenue per active subscription rose by 30% per month.

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CASE STUDY Thai Airways

Thai Airways used airTRFX Custom Pages to boost loyalty program signups and future travel bookings during COVID-19. They ran a 60th Anniversary promotion offering triple miles for flights booked for ...future dates. The campaign used email, push notifications, and social media to drive traffic to custom landing pages with real-time fares. The two-day promotion generated TBH 6.7 million (USD 207K) in revenue and 22,500 landing page sessions. Email marketing drove a 3.3% conversion rate and 60% of the total revenue.

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CASE STUDY Cathay Pacific

Cathay Pacific uses PROS Offer Marketing with real-time airfare display to improve digital selling. The airline personalizes every customer interaction and makes the booking process seamless. They us...e interactive banners and AI-driven personalization to boost engagement. Cathay Pacific reports better look-to-book ratios and a higher standard for digital experience in travel. Their digital transformation sets them apart in a competitive market.

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CASE STUDY Cyprus Airways

PROS Shopping and Offer Marketing helped Cyprus Airways improve direct sales. The airline wanted faster, more accurate pricing and dynamic offers. PROS enabled Cyprus Airways to grow direct sales fro...m 43% to 53% in one year. The airline then expanded with PROS Repricing and airTRFX for better personalization and pricing agility. Commercial and revenue teams now price smarter and create more personalized journeys. This led to higher engagement, conversions, and customer value.

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CASE STUDY St1

PROS price management software helped St1 manage its growing multinational business. St1 needed a future-proof solution to meet changing customer needs. Linda Pihl, head of ERP & reporting solutions,... led the search for new software. PROS got St1 up and running very quickly. The solution supports St1's growth and evolving requirements.

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CASE STUDY GOL Airlines

PROS airTRFX helped GOL Airlines solve problems with manual landing page creation and outdated fare displays. The airline switched to dynamic fares and automated campaign launches. This made it easie...r to deliver relevant content to travelers. GOL Airlines saw a 500% increase in organic search traffic. Campaign-driven revenue jumped by 230% in six months. The team now plans to use AI to grow direct traffic even more.

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CASE STUDY Cape Air

PROS used airTRFX, airBLDR, and airDPI to help Cape Air improve their SEM campaigns. Cape Air wanted to grow revenue and reach more users with better paid search ads. PROS set up SEM accounts for 4 m...arkets and 2 languages, covering 76 routes and over 300,000 keywords. In 60 days, Cape Air's SEM campaign revenue increased by more than 6 times. The new strategy brought more visitors and clicks to their site.

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CASE STUDY Turkish Airlines

PROS Willingness-to-Pay helps Turkish Airlines improve forecast accuracy and move toward dynamic pricing. Turkish Airlines uses PROS RM, RTDP, and GSO products. The solution helps measure price elast...icity and understand customer intent. PROS supports Turkish Airlines through business transformation and migration projects. The airline reports positive outcomes and a smooth learning curve for revenue management analysts.

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CASE STUDY Qatar Airways Cargo

PROS Smart Price Optimization and Management helps Qatar Airways Cargo offer real-time pricing on all online booking channels. The airline uses PROS to set prices based on customer willingness-to-pay.... This improves the customer experience. Qatar Airways Cargo now has optimized, dynamic pricing across its network. The solution supports faster and more accurate pricing decisions.

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CASE STUDY Breeze Airways

Breeze Airways used Bing for their SEM strategy in 2024. They wanted to reach new customers and increase bookings and revenue. Bing's US market share grew to 14% in 2024, making it a good channel for... SEM. After starting Bing SEM campaigns in February 2024, Breeze saw an 11% increase in conversions and revenue, a 7% rise in traffic, a 12% boost in impressions, a 19% higher click-through rate, a 17% increase in conversion rate, and an 18% jump in return on ad spend. These results came from careful testing and ongoing strategy adjustments.

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CASE STUDY one of the world’s leading aviation groups, counting some of Europe’s biggest and most trusted airline brands as members

PROS Shopping solution FastSearch helped a leading European aviation group improve metasearch and marketing channel distribution. The group needed fast, customizable sales offers for metasearch partn...ers. FastSearch enabled instant search and distribution of millions of flight results in over 70 markets. The solution allowed rapid integration with new partners and millisecond response times. Airlines gained control over sales offers and easy omni-channel management.

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CASE STUDY S7 Airlines

PROS airline revenue optimization solutions helped S7 Airlines improve customer experiences. S7 Airlines wanted to give travelers a better omnichannel shopping experience. They chose PROS to meet thi...s need. Alexey Dokuchaev, head of research and development of revenue management and pricing, said PROS was best positioned to help. The airline used PROS to address growing customer demands for a seamless experience.

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Customer Success Stories of PROS Control

 

Malaysia Airlines Extends Relationship with PROS to Drive Profitable Growth

Malaysia Airlines is continuing its partnership with PROS to enhance its growth and profitability.

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