Porch Group Media launched Active Shopper Attributes, a new feature within its ConsumerPlus data asset, powered by Porch Group Media Signals technology. This tool allows brands to target consumers wi...th a high propensity to purchase within 90 days, using real-time shopping activity data. It enhances omnichannel marketing strategies across direct mail, email, display, and social media, outperforming traditional audience data by 10-20%.
Porch Group Media Launches Consumer Insight Data on Snowflake Marketplace
Porch Group Media has launched its consumer insight data on the Snowflake Marketplace, offering marketers access to detailed consumer profiles. This integration provides insights on over 217 million ...U.S. consumers, featuring 315 data points such as demographics and shopping behaviors. The data aims to enhance marketing strategies and drive results by leveraging Snowflake's Data Cloud capabilities.
Porch Group Media has expanded its Signals family of in-market automotive purchase intent solutions, now providing visibility into 100% of U.S. automotive sales. The new product, Signals Online, capt...ures real-time online auto browsing data, while Signals Mobile identifies 71 million on-lot shoppers annually. This comprehensive data allows automotive marketers to target high-value consumers with precision, enhancing marketing efficiency.
Porch Group Media Achieves Top Ranking for Data Accuracy and Launches Home Factors
Porch Group Media achieved top rankings in data accuracy from Truthset, excelling in categories like Home Renter and Military Status. They launched Home Factors, a first-party data solution offering ...insights into home conditions for insurance underwriting and targeted marketing. This solution aims to enhance risk assessment and pricing for insurers and assist marketers in reaching consumers seeking home services.
Porch Group Media (PGM) has released updated mover journey benchmarks, revealing a 2.5-month window for high-intent marketing. This data, covering over 90% of U.S. homebuyers and 27+ million movers a...nnually, aims to help brands effectively reach consumers during the move journey.
PGM Releases Mid-Year Mover Data Benchmarks, Revealing a 2.5-Month Window for High-Intent Marketing
Porch Group Media released its mid-year mover data benchmarks, highlighting a 2.5-month window for high-intent marketing opportunities. The data, covering over 27 million movers annually, reveals tha...t marketers have a critical period to engage consumers before their move. PGM's insights, based on verified Porch platform engagements, offer rich segmentation attributes and multi-channel contact data, enhancing mover targeting and campaign performance.
PGM Releases Three New Home Factors Geared Towards Improving Property Risk Segmentation in Home Insurance
Porch Group Media has launched three new Home Factors aimed at enhancing property risk segmentation in home insurance. These factors, focusing on water intrusion signs, are part of PGM's property int...elligence platform, which uses AI-driven models to provide insurers with actionable insights for better underwriting precision. The company plans to expand to over 100 attributes by the end of 2025, significantly impacting risk assessment and pricing.
PGM Solutions Introduces New Electrical Sub-Panel Data to Improve Property Risk Assessment in Home Insurance
Porch Group Media has launched new electrical sub-panel data within its property data solutions, aiming to enhance property risk assessment for home insurance providers. This addition supports insure...rs in more accurately evaluating home risks and improving underwriting processes.
Strategic Partnerships and Integrations of Porch Group Media
[press release] Porch Group Media Partners with Strategus
Porch Group Media has partnered with Strategus to enhance its media advertising solutions by integrating advanced connected TV (CTV) capabilities. This collaboration allows brands to target precise m...over and homeowner audience segments using CTV, alongside other channels like email and social media. The partnership aims to leverage first-party data and streaming to optimize advertising campaigns for audiences in the moving and homeowner journey.
Mergers, Acquisitions, and Business Moves by Porch Group Media
[press release] V12 Data Acquired by Porch Group
Porch Group has acquired V12 Data, enhancing its mover marketing capabilities by integrating V12's purchase intent insights and mover data with Porch's existing assets. This strategic acquisition aim...s to revolutionize mover and homeowner marketing by leveraging a comprehensive database and proprietary data products. Porch Group Media will play a central role in Porch's strategy to dominate the mover marketing sector.
Leadership and Executive Team Updates at Porch Group Media
[press release] Porch Group Media Promotes Kym Vance
Porch Group Media has promoted Kym Vance to Chief Revenue Officer. Vance, previously Senior Vice President of Client Solutions, will now oversee sales revenue strategies. Her extensive experience in ...multichannel marketing and strategic vision are expected to enhance Porch Group Media's audience and media execution capabilities.
Awards, Recognitions, and Industry Achievements of Porch Group Media
PGM Earns Top Rankings in Truthsets Data Accuracy Report for the Third Consecutive Quarter - PGM Solutions
Porch Group Media (PGM) has been recognized by Truthset for achieving top rankings in data accuracy for the third consecutive quarter. PGM ranked highest in categories such as Home Renter and Spanish... Speakers, and performed well in other segments like Age and Gender, and Car Owner. This recognition underscores PGM's commitment to providing high-quality data solutions.
[press release] Porch Group Media Ranked by Truthset
Porch Group Media was ranked highest by Truthset for car ownership, pet ownership, and race data accuracy in the Q1 2021 Data Quality TruthscoreTM Report. The company also placed in the top three for... several other demographic categories, highlighting its strength in providing accurate consumer data for marketing purposes. This recognition underscores Porch Group Media's commitment to delivering high-quality data solutions for targeted consumer engagement.
[press release] Porch Group Media Ranks High by Truthset
Porch Group Media ranked highest among consumer data vendors for gender and age attributes in Truthset's evaluation. The company scored first or second in six of eight core consumer data attributes. ...Porch Group Media's data accuracy was notably high, with a TruthscoreTM Index showing 14% greater accuracy for age data compared to other providers. This recognition underscores Porch Group Media's commitment to high-quality, data-driven marketing solutions.
Porch Group Media Consistently Recognized for Highly Accurate Data by Truthset
Porch Group Media has been consistently recognized by Truthset for delivering highly accurate marketing data. This recognition highlights the company's strength in providing precise consumer, automot...ive, and homeowner data segments for omnichannel marketing. Truthset's validation affirms Porch Group Media's data quality, supporting marketers seeking reliable audience targeting and customer insights.
Corporate News and Organizational Updates on Porch Group Media
PGM rebrand announcement NEW
Porch Group Media has rebranded to PGM Solutions, reflecting its expanded role in providing advanced data solutions and strategic audience insights. The rebrand signifies a commitment to delivering s...marter data and better outcomes for clients, with offerings accessible through platforms like LiveRamp and Snowflake.
PGM Solutions' email append service helped a national apparel retailer enhance its customer file, resulting in a 22.3% increase in email reach and boosting e-commerce sales.
PGM Solutions' email append service helped an HVAC contractor boost customer acquisition and campaign ROI, resulting in $127,323 in total sales and a 4x ROI. The service aimed to enhance lead generat...ion and brand awareness for new residents.
A regional bank leveraged PGM Solutions' customer acquisition services to successfully open a record number of high-yield savings accounts and write a record number of mortgages, despite a limited ma...rketing budget and strong competition.
PGM Solutions assisted a New England dealership group in enhancing data hygiene and customer acquisition. By cleansing and enriching their data, PGM identified 210,000 potential customers, leading to... $1.29 million in gross sales within 90 days.
