Placewise: Customer Engagement and Loyalty Program Management

Placewise helped the biggest shopping mall in Singapore’s North-East region launch a new rewards loyalty program. The mall started with no existing customer base on the new system. Placew...

Placewise helped the biggest shopping mall in Singapore’s North-East region launch a new rewards loyalty program. The mall started with no existing customer base on the new system. Placewise used targeted social ads, email, SMS, and in-mall events to drive app signups. The campaign led to a $1.6M increase in spending. Daily sign ups rose by 252%, and members grew by 152%. Fashion and accessories revenue increased by 43%.

Placewise implemented its Mall Performance Cloud for Waasland Shopping Center in under two months, meeting GDPR compliance. The Placewise loyalty app launched later, offering discounts an...

Placewise implemented its Mall Performance Cloud for Waasland Shopping Center in under two months, meeting GDPR compliance. The Placewise loyalty app launched later, offering discounts and digital features to shoppers. In 14 months, Waasland’s customer database grew by 42%, from 24,000 to 34,000 members. The database maintains a 60-70% activity rate every 90 days. Waasland also launched a new website and plans to use Placewise’s tenant engagement tool.

Placewise helped Portfolio Transit Mall Hubs launch a new loyalty program across three malls. The goal was to move shoppers to a new customer database and boost mobile app use. Placewise ...

Placewise helped Portfolio Transit Mall Hubs launch a new loyalty program across three malls. The goal was to move shoppers to a new customer database and boost mobile app use. Placewise enabled auto-deposit of loyalty points and instant winner draws. Shoppers joined a digital lucky draw by scanning QR codes after spending $20. Members could play daily and get up to three chances to win each day.

Placewise CRM modules powered a Lunar New Year treasure hunt for a major Asian mall group. Members unlocked over $200,000 in rewards through the app. The campaign credited instant points,...

Placewise CRM modules powered a Lunar New Year treasure hunt for a major Asian mall group. Members unlocked over $200,000 in rewards through the app. The campaign credited instant points, e-Vouchers, and Digital Gift Cards to members’ e-Wallets. This gamified approach led to 315,000 transactions and a 25% rise in app downloads. The mall saw $2.4 million in sales and $1.4 million in shopper spending.

Placewise helped Cushman & Wakefield Spain unify their digital strategy for shopping centers. Before, customer data was siloed and marketing was manual and reactive. Placewise built a cen...

Placewise helped Cushman & Wakefield Spain unify their digital strategy for shopping centers. Before, customer data was siloed and marketing was manual and reactive. Placewise built a centralized platform, automated campaigns, and provided daily management. The loyalty program grew to over 400,000 members, with 5,000 new sign-ups monthly. Member engagement reached up to 65% in some centers, and email open rates hit 36%.

Placewise and TouchSource helped Starwood Retail Partners upgrade their retail centers with digital wayfinding and integrated shopper engagement. The solution unified web, mobile, social,...

Placewise and TouchSource helped Starwood Retail Partners upgrade their retail centers with digital wayfinding and integrated shopper engagement. The solution unified web, mobile, social, and in-mall displays for a seamless customer experience. Starwood Retail now updates all directories with one action, saving time and ensuring consistent marketing. Shoppers get turn-by-turn directions, access to deals, and personalized content. The platform also enables targeted advertising and collects valuable shopper data for smarter marketing.