Piano DMP: Product updates, Customer stories, and Insights | 2026 Cuspera

Piano helped Swiss Federal Railways (SBB) unify customer data across digital and physical channels. SBB faced challenges with fragmented data and low data literacy as digital channels grew. Using Pia...no’s analytics platform, SBB achieved unified tracking and improved insights into customer journeys. This led to a 29% compound annual growth rate in digital sales and better data literacy across teams. SBB now understands customer needs and travel patterns more clearly, improving digital sales and user experience.
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Piano Analytics helped Rabobank handle millions of customer interactions while meeting strict GDPR compliance. The bank switched from a non-compliant analytics provider to Piano, which offered privac...y-by-design and fast, user-friendly tools. Rabobank saw a 10x faster anomaly detection, 88% faster dashboard creation, and a 90% improvement in issue detection. Over 30% more users accessed analytics, and the platform enabled 100% GDPR compliance. This fostered a strong data-driven culture across the organization.
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Piano helped Fortune Media launch a premium digital site in one year. The team used Piano Composer to test and simplify subscription offers. They built a seamless paywall and improved the checkout pr...ocess. Fortune Media saw a 3x increase in conversions. Piano’s tools let them manage multiple paywalls and reduce user drop-off. The company now uses Piano to personalize offers and drive more subscriptions.
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Piano's Composer tool helped Inc42 double new membership sales. Inc42 used testing to find the best content, channels, pricing, and landing page design. Events and reports boosted conversion rates. F...acebook and email drove the most signups. Raising prices every 15 days increased conversion rates by 24% and average price by 12%. Membership ticket size grew 200% over other business news sites in India.
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Piano helped Corriere della Sera boost digital subscriptions to 384,000. The newspaper used audience research and testing to find new ways to convert loyal readers. They launched an annual subscripti...on offer and a dynamic paywall powered by Piano’s machine learning. These changes led to a 24% revenue increase, with total revenues reaching $610 million in 2021. Digital revenue made up 23% of the total, showing strong results for their digital strategy.
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Piano's Digital Experience Platform helped dmgMedia boost subscriptions for inews.co.uk. The team used propensity modeling and segmentation to target loyal readers. Registered users were 30 times mor...e likely to subscribe than anonymous readers. High-propensity segments saw a 174X higher conversion rate. This approach led to a five-fold increase in conversion rates for high LtS readers. Data-driven insights convinced stakeholders to invest in the project.
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