Piano DMP Overview

Piano DMP enables the combination of first, second, and third-party data for user profiles driving multi-channel campaigns. Users gain insight, own their data, and optimize growth.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using Piano DMP.

Other use cases:

  • Segmentation And Targeting
  • Campaign Management
  • Relationship Marketing
  • Business Development
  • Channel Marketing
  • Competitive Intelligence
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Piano DMP.

Other priorities:

  • Enter New Markets Internationally Or Locally
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Piano DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Piano DMP works with different mediums / channels such as Website. and E-Mail.

Piano DMP's features include Personalization. and Piano DMP support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Piano DMP analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Businesses using Cxense s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Data management tool for publishers, media, e-commerce, and retailers which helps with client engagement, reporting, personalization, branding and more...." Peer review from Cxense
"...Latest research from Cxense reveals poorly funded journalism risks damaging the profession, with 78% of respondents seriously concerned for the sector s future Journalists fear a widespread erosion of quality journalism, exacerbated by the spread of fake news, funding struggles of online media brands, and shrinking newsrooms, according to latest research by Cxense, the AI-powered intelligent personalization and data management company that drives revenues for publishers and brands. ..." Underfunded and Under-Resourced: The Future of Digital Journalism in Question
"...Sunnm rsposten is now able to price their targeted advertising products 30% higher than ordinary products; in addition to removing the need for rebating...." Peer review by Sunnmørsposten, Sunnmørsposten

Piano DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Piano DMP

Top Industries

  • Management Consulting

Popular in

  • Small Business

Piano DMP is popular in Management Consulting, and is widely used by Small Business,

Piano DMP Customer wins, Customer success stories, Case studies

How efficiently Does Piano DMP manage your Engagement Management?

How does Piano DMP address your Sending & Publishing Communications Challenges?

How can Piano DMP optimize your Segmentation And Targeting Workflow?

11 buyers and buying teams have used Cuspera to assess how well Piano DMP solved their Data Management Platform needs. Cuspera uses 113 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

iNews - Media - Media

Piano's Ad Revenue Insights and dynamic paywall helped iNews boost paywall revenue by 9%. The media company saw a 28% increase in ad impressions per pageview and a 21% rise in ad revenue per page. Re...al-time reporting allowed teams to make fast decisions and align subscription and ad strategies. iNews used data to loosen the paywall for international readers, maximizing ad revenue. The dynamic paywall improved efficiency and helped identify high-conversion content.

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Blick (Ringier Media Switzerland) - Media Production - Media Production

Piano's Active Churn Prevention helped Blick, a Swiss media company, reduce subscriber cancellations. When users tried to cancel, they saw personalized messages and surveys. Special offers and target...ed content were shown based on their reasons for leaving. This approach led to a 7% increase in overall retention. Users who found the service too expensive had a 17% retention rate after receiving a special offer. Personalized content and direct interventions also improved retention for other groups.

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El Mundo - Publishing - Publishing

Piano's dynamic paywall helped El Mundo boost subscribers by 60%. The Spanish media company wanted to grow subscriptions without losing ad revenue or user engagement. They used Piano's segmentation a...nd Ad Revenue Insights to tailor paywall experiences for different user groups. This approach led to a 51% increase in subscription revenue and a 13% rise in paywall exposures, with minimal impact on pageviews. Registrations grew 5x, supporting ongoing personalization and future growth.

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Swiss Federal Railways (SBB) - Transportation/Trucking/Railroad - Transportation/Trucking/Railroad

Piano Analytics helped Swiss Federal Railways (SBB) unify online and offline customer data. SBB used Piano to track how people move across digital and physical channels. Teams gained a single view of... the customer journey and improved data literacy. SBB saw a 29% compound annual growth rate in digital sales. Insights from Piano let SBB support new audiences and improve the travel experience.

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Kathimerini - Publishing - Publishing

Piano helped Kathimerini transform its newsletter strategy. The publisher moved from generic emails to personalized, segmented newsletters. Using Piano's analytics and AI-driven recommendations, Kath...imerini tailored content to reader interests. Newsletter-driven sessions increased by 1,400%. The subscriber base grew from 10,000 to 250,000. Premium newsletters boosted both acquisition and retention.

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Rabobank - Banking - Banking

Piano Analytics helped Rabobank handle millions of customer interactions while meeting strict GDPR compliance. The bank replaced a slow, non-compliant analytics system with Piano, enabling faster das...hboard creation and broader data access. Rabobank saw a 10x increase in anomaly detection speed and 88% faster dashboard builds. Over 1,350 employees now use analytics, a 30% increase. Incident detection improved by 90%, and all analytics are now 100% GDPR compliant.

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lightning

Peers used Piano DMP for engagement management and sending & publishing communications

Piano DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.64/5 ★

Read Reviews (12)
Analytics

4.63/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.64/5 ★

Read Reviews (12)
Analytics

4.63/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Piano DMP

Top Failure Risks for Piano DMP

Piano Software, Inc. News

Executive

Piano Software Names Nick Worth CEO

Nick Worth has been appointed as the new CEO of Piano, succeeding his role as COO. Worth, who has been instrumental in Piano's growth and operational success, aims to leverage strategic partnerships and AI-driven products to expand the company's market presence. His leadership is expected to drive Piano's next phase of growth, focusing on enhancing customer relationships and revenue acceleration.

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Executive

Piano Announces Leadership Shifts in Software Management Team 2026

Piano has appointed Nick Worth as its new CEO, marking a leadership shift in its software management team. Worth, who previously served as COO and interim CEO, has been instrumental in driving operational growth and strategic initiatives at Piano. His appointment aligns with the company's focus on expanding its AI-driven analytics platform and strengthening partnerships, including a recent collaboration with Stripe.

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Piano Software, Inc. Profile

Company Name

Piano Software, Inc.

Company Website

https://piano.io/

HQ Location

NYC, US

Employees

501-1000

Social

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Financials

SERIES C