Piano DMP Overview

Piano DMP enables the combination of first, second, and third-party data for user profiles driving multi-channel campaigns. Users gain insight, own their data, and optimize growth.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using Piano DMP.

Other use cases:

  • Segmentation And Targeting
  • Campaign Management
  • Relationship Marketing
  • Business Development
  • Channel Marketing
  • Competitive Intelligence
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Piano DMP.

Other priorities:

  • Enter New Markets Internationally Or Locally
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Piano DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Piano DMP works with different mediums / channels such as Website. and E-Mail.

Piano DMP's features include Personalization. and Piano DMP support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Piano DMP analytics capabilities include Custom Reports, and Analytics.

Reviews

"...iTroms is able to collect extensive first party user data and act on that data to better engage their readers...." Peer review by Håvard Kvalheim, Head of Big Data, Polaris Media

Peer review evidence (same sources as the product rating summary)

"...Data management tool for publishers, media, e-commerce, and retailers which helps with client engagement, reporting, personalization, branding and more...." Peer review from Cxense
"...The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices...." Peer review
"...Sunnm rsposten is now able to price their targeted advertising products 30% higher than ordinary products; in addition to removing the need for rebating...." Peer review by Sunnmørsposten, Sunnmørsposten

Piano DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Piano DMP

Top Industries

  • Management Consulting

Popular in

  • Small Business

Piano DMP is popular in Management Consulting, and is widely used by Small Business,

Piano DMP Customer wins, Customer success stories, Case studies

What benefits does Piano DMP offer for Engagement Management?

How can Piano DMP optimize your Sending & Publishing Communications Workflow?

What makes Piano DMP ideal for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Piano DMP solved their Data Management Platform needs. Cuspera uses 113 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

スイス連邦鉄道 (SBB) - Transportation/Trucking/Railroad - Very Large

Bern, Switzerland

Piano helped スイス連邦鉄道 (SBB) unify fragmented data across digital and physical touchpoints. SBB used Piano to track customer journeys on websites, apps, and stations. This integration led to a 29% CAGR... in digital sales from 2021 to 2024. Teams improved data literacy and now analyze customer behavior independently. SBB can now identify key customer needs and optimize digital services for travelers.

 

カシメリニ (Kathimerini) - Publishing - Medium

Athens, Greece

Piano helped Kathimerini, a leading Greek newspaper, transform its newsletter strategy. The company moved from generic emails to personalized content using Piano's analytics and AI tools. Newsletter-...driven sessions grew by 1,400%. Subscribers increased from 10,000 to 250,000, a 2,400% rise. Engagement and loyalty improved with targeted onboarding and premium content for paid members.

 

iNews - Media - Medium

London, UK

Piano's Ad Revenue Insights and dynamic paywall helped iNews boost paywall revenue by 9%. The media company saw a 28% increase in ad impressions per pageview and a 21% rise in ad revenue per page. Re...al-time reporting allowed teams to make fast decisions and align subscription and ad strategies. iNews used data to loosen the paywall for international readers, maximizing ad revenue. The dynamic paywall improved efficiency and helped identify high-conversion content.

 

Blick (Ringier Media Switzerland) - Media Production - Large

Zurich, Switzerland

Piano's Active Churn Prevention helped Blick, a Swiss media company, reduce subscriber cancellations. When users tried to cancel, they saw personalized messages and surveys. Special offers and target...ed content were shown based on their reasons for leaving. This approach led to a 7% increase in overall retention. Users who found the service too expensive had a 17% retention rate after receiving a special offer. Personalized content and direct interventions also improved retention for other groups.

 

El Mundo - Publishing - Large

Madrid, Spain

Piano's dynamic paywall helped El Mundo boost subscribers by 60%. The Spanish media company wanted to grow subscriptions without losing ad revenue or user engagement. They used Piano's segmentation a...nd Ad Revenue Insights to tailor paywall experiences for different user groups. This approach led to a 51% increase in subscription revenue and a 13% rise in paywall exposures, with minimal impact on pageviews. Registrations grew 5x, supporting ongoing personalization and future growth.

 

Swiss Federal Railways (SBB) - Transportation/Trucking/Railroad - Very Large

Bern, Switzerland

Piano Analytics helped Swiss Federal Railways (SBB) unify online and offline customer data. SBB used Piano to track how people move across digital and physical channels. Teams gained a single view of... the customer journey and improved data literacy. SBB saw a 29% compound annual growth rate in digital sales. Insights from Piano let SBB support new audiences and improve the travel experience.

lightning

Peers used Piano DMP for engagement management and sending & publishing communications

Piano DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.64/5

Read Reviews (12)
Analytics

4.63/5

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.64/5

Read Reviews (12)
Analytics

4.63/5

Read Reviews (19)

Software Failure Risk Guidance

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for Piano DMP

Top Failure Risks for Piano DMP

Piano Software, Inc. News

Awards

Piano Recognized as a Leader in Snowflake's Modern Marketing Data Stack ...

Piano has been recognized as a Leader in Snowflake's Modern Marketing Data Stack report for its capabilities in marketing analytics and measurement. The report highlights Piano's ability to unify customer data and behavioral analytics on the Snowflake Data Cloud, enabling real-time segmentation and AI-powered insights. This recognition underscores Piano's role in enhancing personalized customer experiences and fostering a data-driven culture.

Executive

Piano Software Names Nick Worth CEO

Nick Worth has been appointed as the new CEO of Piano, succeeding his role as COO. Worth, who has been instrumental in Piano's growth and operational success, aims to leverage strategic partnerships and AI-driven products to expand the company's market presence. His leadership is expected to drive Piano's next phase of growth, focusing on enhancing customer relationships and revenue acceleration.

Executive

Piano Announces Leadership Shifts in Software Management Team 2026

Piano has appointed Nick Worth as its new CEO, marking a leadership shift in its software management team. Worth, who previously served as COO and interim CEO, has been instrumental in driving operational growth and strategic initiatives at Piano. His appointment aligns with the company's focus on expanding its AI-driven analytics platform and strengthening partnerships, including a recent collaboration with Stripe.

Executive

Piano Software Names Nick Worth CEO

Piano has appointed Nick Worth as its new CEO. Worth, previously COO and interim CEO, has been instrumental in driving Piano's growth and operational improvements. He plans to leverage a strategic partnership with Stripe to expand enterprise relationships and explore new subscription verticals. Worth's leadership experience spans various industries, positioning him to guide Piano through its next growth phase.

Piano Software, Inc. Profile

Company Name

Piano Software, Inc.

Company Website

https://piano.io/

HQ Location

NYC, US

Employees

501-1000

Social

Financials

SERIES C