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PFL Personal Marketing Center: Use-Cases, Insights and Reviews | 2025 Cuspera

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Sales enablement tool for Sales reps to create personalized and localized marketing messages

PFL Personal Marketing Center Overview

PFL-personal-marketing-center integrates with existing systems to optimize direct mail timing and content. Intent signals are utilized to enhance the channel's effectiveness.

Use Cases

Customers recommend Engagement Management, Account Management, Personalized Marketing, as the business use cases that they have been most satisfied with while using PFL Personal Marketing Center.

Other use cases:

Campaign Management
Sending & Publishing Communications
Conversion Management
Lead Qualification: Technographic
Lead Engagement
Event Management
Advertisement

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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using PFL Personal Marketing Center.

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Grow Market Share

See all business priorities See less business priorities

PFL Personal Marketing Center Use-Cases and Business Priorities: Customer Satisfaction Data

PFL Personal Marketing Center works with different mediums / channels such as Phone Calls. and E-Mail.

PFL Personal Marketing Center's features include Personalization, and Alerts: Popups & Notifications. and PFL Personal Marketing Center support capabilities include Email Support, 24/7 Support, AI Powered, etc. also PFL Personal Marketing Center analytics capabilities include Analytics, and Custom Reports.

Reviews

"PFL helps us send direct mail intelligently. Now, direct mail is sent and tracked – streamlining operations, saving money, and delivering a world-class customer experience." - Tiffany Compton

PFL Personal Marketing Center, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for PFL Personal Marketing Center

Top Industries

Computer Software
Marketing and Advertising
Computer & Network Security

Popular in

PFL Personal Marketing Center is popular in Computer Software, Marketing And Advertising, and Computer & Network Security and is widely used by

Comprehensive Insights on PFL Personal Marketing Center Use Cases

How efficiently Does PFL Personal Marketing Center manage your Engagement Management?

What Are the key features of PFL Personal Marketing Center for Account Management?

How does PFL Personal Marketing Center facilitate Personalized Marketing?

How does PFL Personal Marketing Center address your Campaign Management Challenges?

How does PFL Personal Marketing Center facilitate Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well PFL Personal Marketing Center solved their Sales Enablement needs. Cuspera uses 264 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Tiffany Compton Senior Manager of Customer VIVINT	PFL helps us send direct mail intelligently. Now, direct mail is sent and tracked – streamlining operations, saving money, and delivering a world-class customer experience. Testimonial By Tiffany Compton
Lauren Mead Chief Marketing Officer TIMETRADE	When you look at the overall return (with PFL), leads are converting better, the ROI on the campaigns is higher, and the cost per lead was much less than even some digital channels. Testimonial By Lauren Mead
HIPAA Compliant	Healthcare Payers are always looking for ways to improve member engagement to show value. PFL can help you build personalized experiences across the entire member journey—experiences that can increase ROI from 2X to 120X or more. Healthcare payers know that patient engagement drives better outcomes.... Delivering content via omnichannel, HIPAA-compliant experiences helps members not only receive, but also retain, necessary healthcare information. Testimonial By HIPAA Compliant

CUSTOMERS	TESTIMONIALS
Tiffany Compton Senior Manager of Customer VIVINT	PFL helps us send direct mail intelligently. Now, direct mail is sent and tracked – streamlining operations, saving money, and delivering a world-class customer experience. Testimonial By Tiffany Compton
Lauren Mead Chief Marketing Officer TIMETRADE	When you look at the overall return (with PFL), leads are converting better, the ROI on the campaigns is higher, and the cost per lead was much less than even some digital channels. Testimonial By Lauren Mead
HIPAA Compliant	Healthcare Payers are always looking for ways to improve member engagement to show value. PFL can help you build personalized experiences across the entire member journey—experiences that can increase ROI from 2X to 120X or more. Healthcare payers know that patient engagement drives better outcomes.... Delivering content via omnichannel, HIPAA-compliant experiences helps members not only receive, but also retain, necessary healthcare information. Testimonial By HIPAA Compliant

Case Studies

Health, Wellness and Fitness

CASE STUDY Hinge Health

PFL helped Hinge Health automate their direct mail campaigns. Before, the process was manual and slow. PFL integrated with Iterable to make sending mail faster and easier. Hinge Health could try new ...mail formats and scale campaigns quickly. Costs became easier to control and predict. The team saw more efficiency and higher mail volume right away.

Manufacturing

CASE STUDY Attends (Attindas Hygiene Partners)

PFL direct mail platform helped Attends streamline their sample request process. The old system required sales reps to spend hours entering sample requests in a CRM. With the new Attends Online Sampl...e Store, customers can order samples directly. This reduced administrative work for the sales team and the FOCUS Center. Customers now get samples faster and can try products before ordering through insurance. The solution improved efficiency and customer satisfaction.

CASE STUDY Rx Savings Solutions

Rx Savings Solutions used PFL's direct mail automation to improve member engagement. They wanted to reach customers in a more personal way than digital channels alone. By sending personalized mailers... at key moments, they made their messages stand out. Engagement rates increased and clients noticed better communication. Members felt valued and responded positively to the new approach.

Banking

CASE STUDY Avidia Bank

PFL automated direct mail for Avidia Bank using Salesforce and Marketo integration. The bank replaced manual print and mail tasks with automated processes. This saved nearly 40 hours each month. Cust...omer complaints about undelivered mailers dropped. The customer experience improved with better tracking and delivery. Avidia Bank plans to expand direct mail automation in future projects.

Financial Services

CASE STUDY Total Expert

Total Expert used PFL’s EDDM integration to add direct mail to its customer engagement platform for financial institutions. The challenge was to help mortgage professionals run compliant, co-branded ...outreach at scale. The solution let users design and launch local campaigns without leaving the platform. Over half of Total Expert’s customers now use the EDDM feature. The tool increased customer engagement and made neighborhood marketing easier and more reliable.

Financial Services

CASE STUDY Elements Financial

PFL's Salesforce Marketing Cloud integration helped Elements Financial automate direct mail. The company saved 40 hours each month by reducing manual processes. They exceeded their annual goal with 2...00 additional leads per campaign. Compliance mailers became more timely and traceable. Elements Financial improved customer engagement and stayed compliant with regulations.

More PFL Personal Marketing Center Customer Stories...

Video

PFL Remarkable Brand Experiences (60 Sec)

Peers used PFL Personal Marketing Center for engagement management and account management

PFL Personal Marketing Center Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.24/5 ★ Read Reviews (19)
Custom Reports	4.03/5 ★ Read Reviews (22)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	2.94/5 ★ Read Reviews (1)
Analytics	4.24/5 ★ Read Reviews (19)
Custom Reports	4.03/5 ★ Read Reviews (22)

Software Failure Risk Guidance

for PFL Personal Marketing Center

Overall Risk Meter

Low Medium High

Top Failure Risks for PFL Personal Marketing Center

PFL, Tech Inc. News

Executive 30/09/2024

PROFESSIONAL FIGHTERS LEAGUE NAMES CARL LAWRENCE HEAD OF LICENSING - Professional Fighters League

Carl Lawrence has been named the head of licensing at Professional Fighters League.

PFL, Tech Inc. Profile

Company Name

PFL, Tech Inc.

Company Website

https://www.pfl.com/

HQ Location

Employees

251-500

Financials

PRIVATE