PFL Personal Marketing Center: Use-Cases, Insights and Reviews | 2025 Cuspera

Blue Cross Blue Shield of Michigan needed to meet strict compliance timelines and reach members who prefer physical mail. Their direct mail process was slow, error-prone, and siloed. They partnered w...ith PFL to integrate direct mail into Salesforce Marketing Cloud. This allowed them to automate and personalize communications, send mail within 48 hours, and track delivery. As a result, they reduced time spent on compliance mail by 70%, cut print costs by 56%, and lowered error rates to below 1%.
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Paycor wanted to lower the cost and time spent on direct mail marketing while growing their sales pipeline. They aimed to send 15,000 prospects personalized messages, postcards, and gifts. Paycor use...d PFL’s platform for address verification and direct mail automation. This helped them update over 55,000 data points and deliver 95% of their packages, up from 75%. They saved $160,000 in print and fulfillment costs. Paycor also achieved 209% of their sales opportunity generation goal.
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Medtronic had trouble sending product samples to prospects. The process was slow, costly, and hard to track. They used PFL to automate and integrate sample delivery with their marketing system. This ...made it easy to track and control shipments. Medtronic cut turnaround time by 89% and reduced costs by 80%. Their team could focus more on marketing and sales instead of packing boxes.
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Vivint Smart Home wanted to lower the high cost and time spent on direct mail. They needed to make their mail process smarter and more efficient. They used PFL, which works with Salesforce Marketing ...Cloud, to automate and personalize their direct mail. Now, they only send printed letters to customers without email addresses. This change led to a 98% savings in print costs. Vivint can now track all communications in one place and use the saved money for other marketing efforts.
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Convoy of Hope is a nonprofit that helps people in need around the world. They wanted to get more donors and keep them engaged, but struggled with sending thank you gifts. They used PFL’s direct mail... and gift fulfillment, integrated with Salesforce Marketing Cloud, to send t-shirts and notes to donors. This made the process easy and fast. The campaign led to a 10x return on investment and three times more donors.
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PFL and Salesforce Marketing Cloud helped Blue Cross Blue Shield of Michigan automate direct mail in their member journeys. The company needed to meet strict compliance timelines and reach members wh...o prefer physical mail. PFL integrated direct mail with Marketing Cloud, personalizing and sending communications within 48 hours. BCBSM reduced time spent on compliance mail by 70% and cut print costs by 56%. The error rate dropped below 1%. The solution improved efficiency, compliance, and member engagement.
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