PFL Personal Marketing Center: Use-Cases, Insights and Reviews | 2026 Cuspera

PFL helped the University of Pittsburgh CTSI optimize direct mail for the "All of Us" research program. CTSI used A/B testing and creative designs to boost engagement. With PFL, they hit their annual... participant quota of over 6,000 and reached 40,000 lifetime participants. The team now spends less time on process details and can prove ROI better. Direct mail marketing became more effective and efficient for their research recruitment.
Show More..

Blue Cross Blue Shield of Michigan needed to meet strict compliance timelines and reach members who prefer physical mail. Their direct mail process was slow, error-prone, and siloed. They partnered w...ith PFL to integrate direct mail into Salesforce Marketing Cloud. This allowed them to automate and personalize communications, send mail within 48 hours, and track delivery. As a result, they reduced time spent on compliance mail by 70%, cut print costs by 56%, and lowered error rates to below 1%.
Show More..

PFL helped LTN run a direct mail campaign using personalized kits and QR codes. LTN wanted to boost awareness for a core technology solution and cut through digital noise. The campaign sent 86 custom... kits to clients, each with a call to action and a landing page video. Sales team insights drove personalization. The campaign delivered a 1,300% ROI, showing direct mail can drive strong engagement and results.
Show More..

PFL's automated direct mail platform helped Lindemann Chimney improve their marketing. Lindemann integrated PFL with NetSuite to automate mailers and target contacts better. They doubled their closed...-won rates from 8-10% to 20%. One postcard campaign delivered a 172x ROI. QR codes on mailers increased website traffic. Lindemann values the safety and engagement benefits of automated direct mail.
Show More..

PFL direct mail platform helped Attends streamline their sample request process. The old system required sales reps to spend hours entering sample requests in a CRM. With the new Attends Online Sampl...e Store, customers can order samples directly. This reduced administrative work for the sales team and the FOCUS Center. Customers now get samples faster and can try products before ordering through insurance. The solution improved efficiency and customer satisfaction.
Show More..

PFL's Salesforce Marketing Cloud integration helped Elements Financial automate direct mail. The company saved 40 hours each month by reducing manual processes. They exceeded their annual goal with 2...00 additional leads per campaign. Compliance mailers became more timely and traceable. Elements Financial improved customer engagement and stayed compliant with regulations.
Show More..