PFL Personal Marketing Center: Product updates, Customer stories, and Insights | 2026 Cuspera

Rx Savings Solutions used PFL's direct mail automation to improve member engagement. They wanted to reach customers in a more personal way than digital channels alone. By sending personalized mailers... at key moments, they made their messages stand out. Engagement rates increased and clients noticed better communication. Members felt valued and responded positively to the new approach.
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PFL automated direct mail for Avidia Bank, saving nearly 40 hours per month. The bank used PFL’s integration with Salesforce and Marketo to streamline campaigns like "Adventure Savings" and "New Mort...gage Gift." Customer complaints about undelivered mailers dropped sharply. The solution improved tracking, delivery rates, and customer experience. Avidia Bank plans to expand direct mail automation for future banking products.
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PFL automated direct mail helped Hinge Health lower costs and boost efficiency for enrollment campaigns. The team moved from manual direct mail to an integrated, automated solution with Iterable. Hin...ge Health quickly gained control over costs and improved predictability. They increased mail volume and tested nine new mail formats. The process became faster, more scalable, and easier to manage.
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Total Expert used PFL's Every Door Direct Mail (EDDM) integration to help mortgage professionals run compliant, co-branded direct mail campaigns. The EDDM feature lets users design and launch local c...ampaigns without leaving the Total Expert platform. Over half of Total Expert's customers now use this tool, boosting engagement and neighborhood visibility. The integration is stable, easy to use, and removes friction from direct mail marketing. This partnership helps Total Expert's clients grow their business even in changing markets.
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PFL's direct mail automation platform helped Paycor fix major problems with manual direct mail campaigns. Paycor automated and streamlined direct mail, improving efficiency and reducing returned mail.... With PFL, Paycor achieved a 15.6X return on investment and a 13.7% conversion rate for sales meetings. The integration with Marketo enabled better targeting and personalized experiences. Paycor now uses data-driven insights to refine messaging and boost engagement.
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PFL integrated direct mail with Salesforce Marketing Cloud for Blue Cross Blue Shield of Michigan. The health insurer needed to automate member communications and meet strict compliance deadlines. PF...L's solution enabled 1:1 personalized mailings, automated print fulfillment, and real-time tracking. BCBSM cut time spent on compliance mail by 70% and print spend by 56%. The insurer now delivers seamless, multi-channel member experiences and reduces errors to less than 1%.
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