Pega CRM Applications Overview

Pega CRM applications provide enterprises with a unified platform featuring end-to-end automation and real-time AI. This ensures flexibility for current and future needs.

Use Cases

Customers recommend Engagement Management, Workflow Management, Customer Case Management, as the business use cases that they have been most satisfied with while using Pega CRM Applications.

Other use cases:

  • Communication Management
  • Helpdesk Management
  • Event Management
  • Measuring Net Promoter Score
  • Measuring Customer Satisfaction
  • Digital Signature
  • Lifetime Value Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Pega CRM Applications.

Other priorities:

  • Acquire Customers
  • Shorten Ramp Up Time
  • Scale Best Practices
  • Improve Visibility
See all business priorities See less business priorities

Pega CRM Applications Use-Cases and Business Priorities: Customer Satisfaction Data

Pega CRM Applications's features include Personalization. and Pega CRM Applications support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Pega CRM Applications analytics capabilities include Analytics, and Custom Reports.

Reviews

"Now, we can see everything in real-time, and customer advocacy has improved by 180%." - Frank Ferguson

Peer review evidence (same sources as the product rating summary)

"...Deliver insight and engage customers, at the right moment. ..." Enterprise CRM software on a unified platform
"...We replaced four back-office systems that we used for workflow, claims, customer service, and the contact center functions all with Pega...." Case Study CNO
"...Customer Case Study...." Enterprise CRM software on a unified platform

Popular Business Setting

for Pega CRM Applications

Top Industries

  • Insurance
  • Telecommunications
  • Transportation/Trucking/Railroad

Popular in

  • Enterprise

Pega CRM Applications is popular in Insurance, Telecommunications, and Transportation/Trucking/Railroad and is widely used by Enterprise,

Pega CRM Applications Customer wins, Customer success stories, Case studies

What makes Pega CRM Applications ideal for Engagement Management?

How does Pega CRM Applications address your Workflow Management Challenges?

How does Pega CRM Applications facilitate Customer Case Management?

What makes Pega CRM Applications ideal for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Pega CRM Applications solved their business needs. Cuspera uses 141 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

CUSTOMERS TESTIMONIALS
Pega CRM Applications testimonial

Frank Ferguson

Senior Business Analyst

Telstra

Now, we can see everything in real-time, and customer advocacy has improved by 180%. Testimonial By Frank Ferguson
Pega CRM Applications testimonial

Jo Allen

Business Lead – Next Generation Decisioning

British Gas

When you make it more real-time, you make it more relevant. Customers expect us to know what they're thinking right now. Testimonial By Jo Allen
Pega CRM Applications testimonial

Sandra Lenis

Director of Products & Customers

Air Europa

Our world revolves around our customers. To be able to identify, personalize, and manage all our interactions, for all of our passengers, from one platform is truly transformational. Testimonial By Sandra Lenis
CUSTOMERS TESTIMONIALS
Pega CRM Applications testimonial

Frank Ferguson

Senior Business Analyst

Telstra

Now, we can see everything in real-time, and customer advocacy has improved by 180%. Testimonial By Frank Ferguson
Pega CRM Applications testimonial

Jo Allen

Business Lead – Next Generation Decisioning

British Gas

When you make it more real-time, you make it more relevant. Customers expect us to know what they're thinking right now. Testimonial By Jo Allen
Pega CRM Applications testimonial

Sandra Lenis

Director of Products & Customers

Air Europa

Our world revolves around our customers. To be able to identify, personalize, and manage all our interactions, for all of our passengers, from one platform is truly transformational. Testimonial By Sandra Lenis
 

Wells Fargo - Banking - Very Large

Pega: Agentic AI, Orchestration & Why Projects Fail

San Francisco, USA

Pega has launched the Customer Engagement Studio, enhancing its Customer Decision Hub to streamline marketing campaigns through a conversational interface. Wells Fargo, a key customer, uses this solu...tion for six billion monthly decisions, highlighting its scalability. Pega shifts to outcome-based pricing, focusing on business results rather than token consumption, aligning with industry trends in AI cost models.

Read on →

Zurich Santander - Insurance - Large

Pega Platform helped Zurich Santander cut claim resolution time by 30%. 65% of customers now use the new digital claims process. Net Promoter Score for claims rose by 20 points. The company integrate...d Pega with legacy systems for real-time claim tracking. During a major storm, Zurich Santander used Pega to guide 7,200 affected customers and reduce losses.

Wells Fargo - Banking - Very Large

San Francisco, USA

Wells Fargo used Pega Customer Decision Hub to analyze 4 billion digital interactions. The bank personalized messages and experiences for over 70 million customers. Pega's real-time modeling and adap...tive AI helped Wells Fargo send the right message at the right time. Customer interaction rates increased by 3 to 10 times across channels. The bank now makes nearly 1,000 decisions per second. Conversion rates improved in all channels.

Vodafone - Telecommunications - Very Large

London, UK

Vodafone used Pega Marketing and Customer Decision Hub to connect all customer channels. They unified call centers, retail stores, web, mobile app, and IVR for real-time engagement. Vodafone saw a 7%... increase in average revenue per user and a 22% drop in commissions. Offer acceptance rose by 12%. The solution delivered over £100 million in incremental annual gains. Vodafone now delivers personalized, relevant messages in every channel.

Vodafone Germany - Telecommunications - Very Large

Düsseldorf, Germany

Vodafone Germany used Pega to improve B2B order management. They faced complex enterprise operations and cost pressure from competition. Pega enabled digital order capture, technical order fulfillmen...t, and automated business process management. Vodafone reduced fulfillment effort by 51%. They gained end-to-end order visibility and improved customer experience.

United States Census Bureau - Government Administration - Very Large

Washington, USA

Pega helped the United States Census Bureau modernize its data collection for the 2020 census. The Bureau moved from paper-based to digital processes, using an integrated CRM and the ECaSE platform. ...This enabled real-time data use, automated partner communications, and a mobile multichannel system. The Bureau saw a 48.57% increase in field staff productivity and 80% of responses came online. The census was 90% complete six weeks before the deadline, with no system downtime.

lightning

Peers used Pega CRM Applications for engagement management and workflow management

Pega CRM Applications Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.94/5

Read Reviews (8)
Analytics

3.95/5

Read Reviews (7)
Custom Reports

3.75/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.94/5

Read Reviews (8)
Analytics

3.95/5

Read Reviews (7)
Custom Reports

3.75/5

Read Reviews (8)

Software Failure Risk Guidance

?

for Pega CRM Applications

Top Failure Risks for Pega CRM Applications

Pegasystems Inc. News

Financial

Pega to Announce Financial Results for the Second Quarter of 2026 and ...

Pega will announce its financial results for Q2 2026 on July 21, 2026, after market close, with a conference call and webcast scheduled for July 22, 2026.

Financial

Pegasystems Inc (PEGA): Pega to Announce Financial Results for the ...

NR Reason: The article is about Pegasystems' upcoming financial results announcement, which falls under financial results scheduling and is categorized as "Financial" news, not relevant for summarization.

Product

Pegasystems (PEGA) Launches Solution Designer Initiative to Streamline Enterprise AI Delivery

Pegasystems launched the Solution Designer Initiative to enhance enterprise AI delivery. This program, based on the Pega Blueprint methodology, equips practitioners to translate business goals into production-ready designs, improving AI project efficiency. It includes free credentials, workshops, and expert community access, aiming to accelerate delivery cycles and improve software quality.

Product

Pegasystems Offers Extended AI Capabilities In New Workflow ...

Pegasystems unveiled new AI capabilities in its workflow development and customer engagement platforms at PegaWorld. The company introduced Pega Infinity Studio and Customer Engagement Studio, enhancing AI-driven workflow automation and marketing operations. Pegasystems also announced a pricing model change, eliminating per-token charges for AI workflows, and expanded support for the Model Context Protocol standard to enhance AI agent integration.

Pegasystems Inc. Profile

Company Name

Pegasystems Inc.

Company Website

https://www.pega.com/

Year Founded

2017

HQ Location

One Rogers Street Cambridge, MA 02142-1209 U.S.A

Employees

5001-10000

Social

Financials

IPO