Optimizely has released the Optimizely Agent service, supporting Feature Experimentation and Full Stack (legacy). This tool, implemented in Golang, allows for A/B testing and feature management, enab...ling product development teams to experiment and gain insights. The service can be run from source or via Docker, with extensive configuration options available for customization.
Optimizely's New Agent Orchestration Gives Marketers a 'Magic Wand' for ...
Optimizely unveiled its AI-powered Agent Orchestration at Opticon NYC, enhancing its Optimizely One ecosystem. The new feature offers customizable workflows through an intuitive drag-and-drop interfa...ce, allowing marketers to deploy specialized AI agents seamlessly. This innovation aims to boost productivity by simplifying complex tasks and integrating with existing tools, reinforcing Optimizely's commitment to advancing digital marketing capabilities.
Optimizely unveiled its Agent Orchestration Platform, Opal, at the Opticon event. Opal enhances AI capabilities with specialized agents, a drag-and-drop interface, and seamless integration with exist...ing tools. The platform supports tasks like content drafting and web performance analysis, aiming to streamline workflows and improve marketing efficiency.
Introducing the Optimizely Experimentation MCP Server
Optimizely introduces the MCP Server for Experimentation, integrating AI-powered development tools with its platform. This server allows developers to manage feature flags and experiments directly fr...om their IDE using natural language, enhancing workflow efficiency. Key features include development-integrated experimentation, real-time debugging, automated flag lifecycle management, and SDK code generation. The MCP Server operates locally, ensuring data security and instant performance. Currently in closed beta, it aims to revolutionize AI-driven experimentation.
Optimizely Launches GEO-Ready CMS for AI Search Visibility
Optimizely has launched new features for its content management system (CMS) to enhance visibility in AI-powered search engines. The update introduces Generative Engine Optimization (GEO) tools, incl...uding Q&A field generation, GEO-specific metadata, and AI indexing enhancements. These features aim to help marketers optimize content for both human and AI audiences, addressing the evolving search landscape influenced by AI technologies like ChatGPT.
Optimizely Opal Gets Supercharged for Agentic AI, Powering Infinite Use Cases for Marketers
Optimizely has enhanced its Opal AI solution, integrating it across the Optimizely One ecosystem. Built on Google's Gemini models, Opal now offers advanced agentic tools and brand-aware capabilities.... These enhancements aim to automate tasks, improve content creation, and streamline marketing workflows, providing marketers with extensive tools for collaboration and personalization.
Optimizely has launched an updated version of Opal, featuring a redesigned user interface and direct integration across the Optimizely One suite. The new Opal streamlines marketing and digital workfl...ows, enabling task automation, brand content creation, and experimentation analysis. It leverages organizational data, campaign performance, and experimentation results to provide actionable insights for digital experience teams.
Icreon Achieves Platinum Partner Status With Optimizely
Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.
Agent to agent: Optimizely's collaboration with Gemini Enterprise
Optimizely has launched Opal, an AI agent orchestration platform, on Google Cloud Marketplace through a collaboration with Gemini Enterprise. This partnership enables Optimizely to integrate its digi...tal experience platform with Google's AI ecosystem, offering customers enhanced automation and personalized experiences. Opal's availability on Google Cloud simplifies procurement and vendor management for businesses, leveraging Google's infrastructure and Optimizely's technology.
Optimizely Opal Available in Gemini Enterprise from Google Cloud, Bringing ... - PR Newswire
Optimizely has integrated its agent orchestration platform, Opal, with Google Cloud's Gemini Enterprise, enhancing marketing capabilities through AI-powered tools. This integration allows marketers t...o unify data and execute personalized campaigns using advanced reasoning capabilities. The collaboration aims to overcome data silos and streamline marketing workflows, providing a comprehensive view of customer journeys.
Optimizely Opal Available in Gemini Enterprise from Google Cloud, Bringing Enterprise-Grade AI Agents to Marketing Teams
Optimizely has integrated its agent orchestration platform, Opal, with Google Cloud's Gemini Enterprise. This integration allows marketing teams to leverage AI-powered tools for personalized campaign...s, addressing challenges like fragmented customer data. Opal's advanced reasoning capabilities, powered by Google's Gemini models, enhance data analysis and campaign execution. This collaboration deepens Optimizely's presence in the Google Cloud Marketplace.
Digitas Earns Optimizely's Highest Honor??Only Platinum Partner in Both UAE and Saudi Arabia
Digitas has been awarded Platinum Partner status by Optimizely, making it the only agency in the UAE and Saudi Arabia to achieve this distinction. This recognition grants Digitas access to exclusive ...features, early product releases, and advanced training, enhancing its ability to deliver personalized digital solutions. The partnership underscores Digitas' commitment to digital innovation in high-growth markets and follows its recognition as Optimizely's 2024 Partner of the Year for the Middle East and Africa.
Material Partners with Digital Experience Firm Optimizely - MrWeb
Material and Optimizely have formed a strategic partnership to enhance digital experience solutions. Optimizely's platform, Optimizely One, will enable Material to offer AI-powered personalized digit...al experiences. This collaboration aims to help businesses meet consumer expectations through scalable solutions across various channels.
Mobile1st, Inc. Earns Platinum-Level Partnership with Optimizely - SOUTHEAST - NEWS CHANNEL NEBRASKA
Mobile1st has achieved Platinum Partner status with Optimizely, the leading digital experience platform (DXP). This certification recognizes Mobile1sts expertise in delivering digital product growth ...solutions using Optimizelys technology. The partnership enables Mobile1st to offer advanced digital experience optimization and reinforces its position in the digital transformation ecosystem.
Mobile1st Achieves Platinum-Level Partnership with Optimizely - citybuzz -
Mobile1st has achieved Platinum Partner status with Optimizely, recognizing its expertise in delivering digital experience solutions using Optimizelys platform. This partnership allows Mobile1st to p...rovide clients with advanced content management, commerce, and personalization capabilities powered by Optimizelys digital experience platform.
Optimizely, commercetools partner to speed up retail campaigns
Optimizely and commercetools have announced a strategic partnership to integrate Optimizely's content management, personalization, and AI capabilities with commercetools' composable commerce platform.... This collaboration aims to help enterprise retailers accelerate campaign development, enhance digital experiences, and boost customer retention by enabling marketers to create content-rich product pages more efficiently.
Awards, Recognitions, and Industry Achievements of Optimizely Content Marketing
Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm
Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Opti...mizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.
Optimizely earns Leader title in 2025 Gartner report - New Zealand
Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms and Digital Experience Platforms, marking the eighth consecutive year of recognition for its exec...ution and vision.
