Opiniator: Product updates, Customer stories, and Insights | 2026 Cuspera

Opiniator Product Overview

Opiniator addresses the challenge of capturing immediate customer feedback by transforming traditional comment cards into a digital format accessible via cell phones. This platform enables businesses to gather real-time insights directly from customers during their experience, bypassing delays associated with email surveys or post-visit reviews. By facilitating direct communication at critical moments, Opiniator helps businesses improve service quality, safety, and maintenance. It effectively prevents negative online reviews by resolving issues before customers leave the premises. The platform's ability to close the feedback loop ensures that businesses can respond promptly, enhancing customer satisfaction and retention.

Reviews

"AWP is a rapidly growing company. When we centralized our Support Center, some customers were apprehensive to deal with someone outside of their local vicinity. Opiniator allowed us to measure customer experience so that we not only knew how well we... are doing, but also gave us the opportunity to use the metrics to reassure new customers that our staff is capable of servicing them well, no matter what proximity they are to us." - Deanna Meadows

"With Opiniator, the contractor and the FDOT contract manager will get an email immediately from the system when the visitor gives a low rating, or requests to be contacted. Because the feedback is in real time via the visitor’s own cellphone, any co...ncerns, maintenance or safety issues can immediately trigger an alert to DOT staff so they can fix the issue and connect with the visitor well before the issue affects others. Opiniator replaced our old comment card system." - Kirk Hutchison