OpenXBuild Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenXBuild.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenXBuild.

OpenXBuild Use-Cases and Business Priorities: Customer Satisfaction Data

OpenXBuild works with different mediums / channels such as Website. and Mobile.

Peer review evidence (same sources as the product rating summary)

"...OpenX Ad Exchange provides publishers and app developers complete control over their entire advertising platform with superior customer support...." OpenX Ad Exchange for Publishers
"...OpenX pioneered the Real Time Bidding Advertiser Marketplace and currently provide 1,200+ publishers and 900+ premium mobile publishers access to the budgets from 34K+ advertisers and 400+ Buyers...." OpenX Ad Exchange for Publishers
"...The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum...." OpenX Ad Exchange for Publishers

OpenXBuild Customer wins, Customer success stories, Case studies

How does OpenXBuild address your Sending & Publishing Communications Challenges?

Overwolf - Internet - Medium

Tel Aviv, Israel

OpenX and Overwolf partnered to help advertisers reach engaged gaming audiences. Overwolf provided access to immersive gaming environments, while OpenX used its curation tools to target high-attentio...n video inventory. The campaigns achieved a 98.2% video viewability rate and an 89.2% video completion rate. Advertisers benefited from attentive reach and strong video performance. This case highlights the value of programmatic video in gaming.

Horizon - Marketing And Advertising - Large

New York, USA

Horizon used OpenX and ID5 to improve identity resolution for a premium beverage brand. The teams wanted better addressability and more precise bidding. By using OpenX’s integration with ID5, they re...duced signal duplication and improved match quality. This led to an 11% increase in unique IDs per bid request and a 12% rise in display CTR. Horizon achieved fewer wasted impressions and stronger signal quality.

A national business services retailer - Retail - Large

OpenX and inPowered AI helped a national business services retailer cut cost per store visit by 80%. The retailer wanted more efficient store visits using programmatic advertising. inPowered AI built... a custom AI model with PlaceIQ location data and OpenX supply signals. The solution filtered out low-value impressions before bidding. This led to 98% more efficiency than the closest competitor.

Hyundai - Automotive - Very Large

Seoul, South Korea

Hyundai used OpenX and Chalice to improve video ad performance. The team wanted more vehicle searches, not just more ad views. They used AI-powered decisioning to pick better ad placements in real ti...me. This led to a 67% drop in CPMs for online video and a 20% lower cost per vehicle details page visit. Hyundai made smarter media investments and got better results from their video ads.

 

McDonald's - Restaurants - Very Large

Chicago, USA

OpenX and Attain helped McDonald's boost new customer acquisition and sales efficiency. McDonald's used a real-time, outcome-based optimization solution for connected TV ads. The integration tracked ...conversion rate, sales lift, and ROAS. McDonald's achieved a 16.44% conversion rate and $9.27 incremental ROAS. The campaign delivered a 2.69% increase in new customers and a 0.67% lift in total sales.

 

Genius Sports - Information Technology And Services - Medium

London, UK

Genius Sports used TV by OpenX to run a connected TV campaign focused on live sports. They wanted to boost brand awareness and get better insights into live event viewership. OpenX provided advanced ...content signals and bidstream data for smarter targeting. The campaign achieved a 98% video completion rate and tripled impression delivery to the target audience. Genius Sports optimized their strategy and budget using real-time data from OpenX.

OpenXBuild Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5

Read Reviews (4)

Software Failure Risk Guidance

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for OpenXBuild

Top Failure Risks for OpenXBuild

OpenX Software Ltd. News

Product

OpenX Launches OpenX IQ, a Suite of AI and Machine Learning ...

OpenX has launched OpenX IQ, a suite of AI and machine learning capabilities designed to enhance media decisioning. This new intelligence layer offers features like inventory quality scoring, audience modeling, and performance modeling, enabling advertisers to optimize media workflows with greater transparency and control. OpenX IQ aims to improve media buying by integrating high-fidelity supply-side data and automation.

Product

Chalice AI and OpenX Bring AI-Powered Curation to High-Quality Video

Chalice AI and OpenX have partnered to integrate AI-powered curation into high-quality video inventory. This collaboration allows advertisers to deploy custom AI models within OpenXBuild, enhancing real-time video impression evaluation and bidding. The integration aims to improve video advertising outcomes by enabling precise, real-time decision-making directly at the supply layer.

Partnership

AI at the Edge: Chalice and OpenX Rewire the Programmatic Video Grid

OpenX and Chalice AI have partnered to integrate custom AI into OpenX's supply-side platform, enabling advertisers to run proprietary AI models for real-time video ad impression decisions. This collaboration shifts intelligence to the supply side, enhancing efficiency and privacy compliance. Hyundai's campaign using this solution saw a 20% cost reduction in high-value actions and a 67% decrease in CPMs.

Partnership

Openx & News Australia Expand Programmatic Access to Tubi'S Ctv Inventory

OpenX and News Australia have expanded programmatic access to Tubi's connected TV inventory, enhancing advertising opportunities through increased reach and efficiency.

OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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