OpenXBuild Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenXBuild.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenXBuild.

Other priorities:

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OpenXBuild Use-Cases and Business Priorities: Customer Satisfaction Data

OpenXBuild works with different mediums / channels such as Website. and Mobile.

Peer review evidence (same sources as the product rating summary)

"...OpenX Ad Exchange provides publishers and app developers complete control over their entire advertising platform with superior customer support...." OpenX Ad Exchange for Publishers
"...OpenX pioneered the Real Time Bidding Advertiser Marketplace and currently provide 1,200+ publishers and 900+ premium mobile publishers access to the budgets from 34K+ advertisers and 400+ Buyers...." OpenX Ad Exchange for Publishers
"...The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum...." OpenX Ad Exchange for Publishers

OpenXBuild Customer wins, Customer success stories, Case studies

How does OpenXBuild address your Sending & Publishing Communications Challenges?

 

McDonald's - Restaurants - Very Large

Chicago, USA

OpenX and Attain helped McDonald's boost new customer acquisition and sales efficiency. McDonald's used a real-time, outcome-based optimization solution for connected TV ads. The integration tracked ...conversion rate, sales lift, and ROAS. McDonald's achieved a 16.44% conversion rate and $9.27 incremental ROAS. The campaign delivered a 2.69% increase in new customers and a 0.67% lift in total sales.

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Genius Sports - Information Technology And Services - Medium

London, UK

Genius Sports used TV by OpenX to run a connected TV campaign focused on live sports. They wanted to boost brand awareness and get better insights into live event viewership. OpenX provided advanced ...content signals and bidstream data for smarter targeting. The campaign achieved a 98% video completion rate and tripled impression delivery to the target audience. Genius Sports optimized their strategy and budget using real-time data from OpenX.

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Leading Telco Company - Telecommunications - Very Large

OpenX helped a leading telecom company lower its display cost per acquisition by 48%. The company wanted to boost mobile plan sales while keeping CPA low. OpenX used deal IDs and data targeting to re...ach shoppers looking for new mobile plans. The campaign used both display and video ads. Video CPA was twice as efficient as the benchmark. The results showed strong gains in programmatic advertising efficiency.

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A leading health and wellness brand - Health, Wellness And Fitness - Large

OpenXSelect helped a health and wellness brand cut CPA by 57% across 18 U.S. markets. The brand used AI-powered, hyperlocal programmatic display to improve media efficiency. SWYM’s platform combined ...local performance data and audience targeting for precise supply path curation. OpenX provided transparent inventory activation with no changes to DSPs or workflows. The campaign also saw a 20% lower CPC and 37% fewer domains.

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A global pharmaceutical brand - Pharmaceuticals - Very Large

OpenX helped a global pharmaceutical brand reach diverse audiences using first- and third-party data targeting. The brand aimed to keep CPMs efficient and exceed a 70% viewability goal. OpenXSelect e...nabled seamless onboarding of first-party audiences and targeted third-party segments like allergy sufferers and pain management consumers. The campaign achieved 89% average viewability, surpassing the target by 27%. The brand maintained CPM efficiency while reaching precise audiences across premium inventory.

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A leading health and wellness brand - Health, Wellness And Fitness - Large

OpenXSelect helped a health and wellness brand with over 1,000 locations cut CPA by 57% across 18 U.S. markets. The brand used AI-powered, hyperlocal programmatic display to improve media efficiency.... SWYM.ai's platform curated supply paths using real-time data and brand safety signals. OpenX provided transparent inventory activation, reducing CPC by 20% and streamlining domains by 37%. The solution required no changes to existing DSP workflows.

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OpenXBuild Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)

OpenXBuild Integrations

OpenXBuild integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

2.93/5 ★

Read Reviews (1)

Blueconic

4.43 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Beeswax Bidder-as-a-Service

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appodeal Platform

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for OpenXBuild

Top Failure Risks for OpenXBuild

OpenX Software Ltd. News

Partnership

Openx & News Australia Expand Programmatic Access to Tubi'S Ctv Inventory

OpenX and News Australia have expanded programmatic access to Tubi's connected TV inventory, enhancing advertising opportunities through increased reach and efficiency.

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Partnership

OpenX and News Australia expand partnership to boost Tubi's CTV ...

OpenX and News Australia have expanded their partnership to enhance access to Tubi's connected TV (CTV) inventory for programmatic buyers in Australia. This collaboration leverages OpenX's CTV platform to provide transparency, brand safety, and flexible access to Tubi's extensive streaming content. The partnership aims to meet the increasing demand for premium CTV inventory as ad spending in this sector is projected to grow significantly.

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Executive

OpenX Advances Intelligent SSP Strategy with Key Leadership ...

OpenX has announced key leadership changes to advance its Intelligent SSP strategy. Lior Charka joins as VP of Product, focusing on AI-driven curation workflows. Joseph Worswick is promoted to SVP, Global Partnerships, to enhance collaboration across agencies and partners. Erika Loberg becomes VP, CTV and Curation, to drive OpenX's curation strategy. These appointments aim to simplify advertising and improve performance.

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Partnership

OpenX & News Australia Expand Programmatic Access To Tubi's CTV Inventory

OpenX and News Australia have expanded their collaboration to offer Tubi's CTV inventory to programmatic buyers in Australia. This partnership leverages OpenX's biddable CTV platform to enhance transparency, brand safety, and access to Tubi's streaming audience. The initiative aims to meet the growing demand for premium programmatic CTV as ad spend in this sector is expected to exceed A$2 billion by 2029.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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