Strategic Partnerships and Integrations of OneMagnify
Shopify
OneMagnify Achieves Shopify Premier Partner Status, Powering Measurable ...
OneMagnify has achieved Premier Partner status in the Shopify Partner Program, highlighting its expertise in delivering complex commerce solutions. This status reflects a strong collaboration with Sh...opify, enabling OneMagnify to drive significant growth for global brands through innovative digital and AI-led transformations.
Mergers, Acquisitions, and Business Moves by OneMagnify
OneMagnify acquires Optimal's performance marketing business to expand performance media and audience data capabilities
OneMagnify has acquired Optimal's performance marketing business to enhance its capabilities in performance media and audience data. This acquisition integrates Optimal's expertise and proprietary da...ta into OneMagnify's AI-powered platform, strengthening its paid media offerings across various digital channels. The move aligns with OneMagnify's strategy to become a unified, AI-native agency focused on B2B growth.
OneMagnify in Detroit Acquires Optimal's Performance Marketing Business
OneMagnify, a Detroit-based AI-enabled marketing solutions provider, has acquired Optimal's performance marketing business. This acquisition aims to integrate Optimal's expertise and proprietary data... into OneMagnify's AI-powered platform, enhancing its paid media offerings across various digital channels. The move supports OneMagnify's transformation into an AI-native, platform-enabled agency focused on B2B growth.
OneMagnify acquires Optimal's performance marketing business to boost ...
OneMagnify has acquired Optimal's performance marketing business to enhance its AI-enabled platform, integrating expertise in paid media and audience analytics. This acquisition, supported by Crestvi...ew Partners, aims to expand OneMagnify's offerings for B2B brands, positioning it as a leading AI-native agency in the competitive North American AdTech sector.
OneMagnify Acquires Optimal to Enhance Performance Marketing Capabilities
OneMagnify has acquired Optimal's performance marketing business to enhance its AI-enabled marketing solutions. This strategic move aims to integrate Optimal's media expertise with OneMagnify's platf...orm, strengthening its paid media offerings. The acquisition supports OneMagnify's transformation into an AI-native agency focused on B2B growth, aligning with the market's demand for integrated marketing solutions.
OneMagnify Acquires Optimal's Performance Marketing Business
OneMagnify has acquired Optimal's Performance Marketing business, enhancing its AI-driven marketing solutions. This acquisition integrates Optimal's expertise in performance media and audience data w...ith OneMagnify's platform, expanding its offerings across digital channels like programmatic, connected TV, and paid social. The move aims to create a unified, AI-native agency focused on B2B growth.
OneMagnify has acquired Optimal's Performance Marketing business, enhancing its AI-powered marketing platform with Optimal's expertise in performance media and audience data. This acquisition strengt...hens OneMagnify's offerings in programmatic, CTV, paid search, paid social, and marketplace advertising, creating a comprehensive solution for B2B growth. Executives emphasize the alignment of Optimal's capabilities with OneMagnify's vision for an AI-native, platform-enabled agency.
OneMagnify Buys Optimal to Forge an AI-Powered B2B Marketing Giant
OneMagnify has acquired Optimal's Performance Marketing business to enhance its AI-driven B2B marketing capabilities. Supported by Crestview Partners, this acquisition aims to integrate Optimal's exp...ertise in performance media and proprietary audience data into OneMagnify's AI-enabled platform. This move positions OneMagnify as a comprehensive marketing powerhouse, offering a unified, data-driven solution for B2B growth.
OneMagnify, supported by Crestview Partners, has acquired Optimal's Performance Marketing business. This acquisition enhances OneMagnify's AI-powered marketing platform by integrating Optimal's exper...tise in performance media and proprietary data assets. The move aims to create a comprehensive paid media offering, strengthening OneMagnify's position as a unified, AI-native agency focused on B2B growth.
Crestview-backed OneMagnify acquires Guidance to expand digital experience & eCommerce capabilities
OneMagnify, supported by Crestview Partners, has acquired Guidance, an eCommerce agency known for its enterprise-level digital commerce expertise. This acquisition enhances OneMagnify's digital exper...ience and eCommerce capabilities by integrating Guidance's expertise and partnerships with platforms like Shopify Plus and Salesforce Commerce. The move aims to offer comprehensive, data-driven digital solutions for businesses in the digital economy.
OneMagnify has acquired Emodo, an AI-driven, CTV-first marketplace specializing in dynamic creative and audience targeting solutions. This acquisition enhances OneMagnify's capabilities in AI-powered... programmatic marketing, allowing clients to deliver personalized campaigns and achieve better ROI. Emodo will continue to operate independently, bringing its expertise in immersive CTV and native ad formats to OneMagnify's B2B marketing solutions.
Leadership and Executive Team Updates at OneMagnify
OneMagnify Strengthens Enterprise Growth Team
OneMagnify has appointed Chris Werner as Senior Vice President, Enterprise Growth, and Peter Twombly as Vice President, New Logo & Go-to-Market. These appointments aim to enhance the company's enterp...rise growth strategy and strengthen technology partnerships. Werner will lead the enterprise growth strategy, while Twombly will focus on expanding the new logo pipeline.
Ravi Karumuru leads AI-driven growth at OneMagnify as CEO
Ravi Karumuru has been appointed CEO of OneMagnify, succeeding Mark Petroff, who becomes Chairman. This leadership change, supported by Crestview Partners, marks a shift towards an AI-driven growth s...trategy. Karumuru, with a strong technical background, aims to enhance AI integration for Fortune 500 clients. The company also established a global innovation hub in Chennai to bolster its data science and software engineering operations.
OneMagnify has appointed Ravi Karumuru as CEO, succeeding Mark Petroff, who becomes chairman. Karumuru, previously president, will focus on shaping the company's strategy as an AI-native marketing se...rvices partner. He brings over 20 years of experience in digital transformation and data-driven marketing.
OneMagnify Names Ravi Karumuru CEO to Lead AI-Native Growth Strategy, Mark Petroff Becomes Chairman
OneMagnify has appointed Ravi Karumuru as CEO, transitioning from his role as president, to lead the company's AI-native growth strategy. Mark Petroff will become chairman. This leadership change aim...s to enhance OneMagnify's focus on AI and platform-led marketing solutions for enterprise clients.
Crestview-Backed OneMagnify Appoints Ravi Karumuru as CEO
OneMagnify, supported by Crestview Partners, has appointed Ravi Karumuru as CEO and board member, succeeding Mark Petroff, who becomes chairman. This leadership change aligns with OneMagnify's strate...gic pivot towards becoming an AI-native, platform-enabled marketing services provider, enhancing growth for B2B clients. The company specializes in advanced analytics, customer insights, and AI-driven marketing solutions, employing over 880 staff across the US, Germany, and India.
OneMagnify Appoints New India MD, Sets Up Chennai GCC
OneMagnify has appointed Venkatesh Kidambi as Managing Director for India and launched a global innovation hub at its Chennai Global Capability Center. This strategic shift focuses on AI-led growth a...nd integrates data engineering, analytics, and performance marketing to enhance global client outcomes. Kidambi, with extensive experience in digital transformation, will lead this transition.
OneMagnify Appoints Sukumar Muthya as SVP, Pre-Sales & Solutioning
OneMagnify has appointed Sukumar Muthya as Senior Vice President of Pre-Sales & Solutioning. Muthya, with a strong background in data strategy and technology leadership, will enhance OneMagnify's AI-...native, platform-enabled B2B digital agency capabilities. His role focuses on aligning technical capabilities with client business objectives to drive measurable impact and accelerate market speed.
OneMagnify Announces Addition of Ravi Karumuru as President - PR Newswire
OneMagnify has appointed Ravi Karumuru as President to enhance its global data-driven marketing and AI technology capabilities. Karumuru, formerly of Wipro, brings extensive experience in digital tra...nsformation and customer experience. He will work alongside CEO Mark Petroff to drive growth and client engagement, focusing on AI-powered integrated solutions.
Awards, Recognitions, and Industry Achievements of OneMagnify
OneMagnify India earns Best Place to Work certification for the fourth consecutive year
OneMagnify India has been certified as a Best Place to Work in India for the fourth consecutive year, achieving the #5 spot for 2025. This recognition highlights the company's commitment to fostering... an innovative and people-first work environment.
Corporate News and Organizational Updates on OneMagnify
OneMagnify establishes global innovation hub in Chennai, names ...
OneMagnify has launched a global innovation hub in Chennai, transitioning its Global Capability Center to focus on AI-native, platform-led growth. Venkatesh Kidambi has been appointed as Managing Dir...ector of OneMagnify India to lead this initiative, which aims to integrate data engineering, analytics, AI, digital experience, and performance marketing to enhance client outcomes.
