Nextuser is an open marketing platform orchestrating the content across different touchpoints. It helps companies and brands to contextualize their user journeys with big data, machine learning and artificial intelligence.
Nextuser’s online customer life cycle marketing platform is designed to integrate websites, mobile applications and marketing channels to instantly communicate with customers. It creates relevant marketing automation strategies, as well as creates user profiles for anonymous and identified traffic across all touchpoints, enabling clients to maximize their return on investment by improving customer engagement and conversion of potential customers into actual ones.
Nextuser features include User data collection, Personalization, Predictive analytics, Web analytics, Assessment and A/B testing, Artificial intelligence, Personality insight, Machine learning, Voice of the customer, and Visual A.I.
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