Navegg: Use Cases, Capabilities & Competitors

Navegg Publisher DMP helped Agea run a targeted display campaign for Gran DT across Clarín and other network sites. The campaign used audience segmentation for men aged 18 to 35. Segmented ads showed... a conversion rate increase of up to 836% compared to non-segmented ads. The overall conversion lift was 136%. The campaign outperformed Adwords by over 500% and Facebook by over 30% in conversions. Agea used Navegg to analyze audience data and personalize campaigns.
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Buscapé used Navegg's audience data for branding campaigns across many media platforms. They targeted ads to specific user profiles like fashionistas and executives. Another group of ads ran without ...segmentation. Campaigns using Navegg data had a conversion rate 3.8 times higher than those without segmentation. Users who clicked segmented ads visited more pages and had a lower bounce rate. Targeted messaging helped Buscapé increase engagement and strengthen its brand.
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Navegg helped contém1g make-up run targeted ad campaigns on Editora Abril websites. The campaigns used audience segmentation. Results were 125% higher on average than non-segmented campaigns in the b...eauty sector. The average click-through rate was 0.53%, with a peak of 1.18%. The superbanner format with segmentation reached a 0.78% CTR, 225% higher than the sector average without segmentation. The campaign increased visits to the campaign site and received positive feedback from both the agency and the client.
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Navegg provided audience data for language course campaigns. Three approaches were tested: no segmentation, contextual segmentation, and Navegg audience data targeting users with purchase intent. The... campaigns using Navegg data had results 60% better than the other two. Clicks increased by 64% compared to no segmentation. The click-through rate was 56% higher than contextual segmentation. Navegg's data-driven targeting improved campaign performance for language course advertisers.
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Navegg helped Lojas KD, a furniture retailer, improve online ad performance. Lojas KD used Navegg's audience data to segment Google display campaigns. The segmented campaigns had a 5x higher sales co...nversion rate than non-segmented ones. The cost per conversion dropped by 67%. Click-through rates were lower, but sales results were much better. Lojas KD optimized ad spend and reached the right buyers.
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Navegg's DMP platform helped a car manufacturer and a digital portal use data to improve online and offline ad campaigns. The agency and trading desk worked with Navegg to identify user behavior and ...create audience clusters. They combined data from both the advertiser and the portal to find the best content for each car buyer persona. The project enabled smarter media buying and retargeting. The portal also gained a new way to sell audience data instead of just ad inventory.
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