Navegg empowers businesses with its leading data management platform, perfect for executing retargeting, lookalike, business intelligence, and programmatic media strategies. As a prominent player in the Latin American market, Navegg offers comprehensive analytics and big data solutions. Companies leverage Navegg's capabilities to optimize marketing campaigns through trusted data insights. The platform's unique data classification methodologies and customer data platform features enable precise audience targeting and segmentation. With Navegg, users can enhance their data-driven strategies, ensuring more effective and efficient marketing efforts.
Navegg Use-Cases and Business Priorities: Customer Satisfaction Data
Navegg,
belong to a category of solutions that help Data Management Platform.
Each of them excels in different abilities.
Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Navegg is the Latin American leader in big data, DMP solutions, and analytics. It enables retargeting, lookalike strategies, BI, and programmatic media.
Navegg Customer wins, Customer success stories, Case studies
How can Navegg optimize your Advertisement Workflow?
Navegg offers targeted advertising solutions for large agencies and advertisers.
The platform provides anti-fraud capabilities and audience segmentation based on consumer data.
This allows advertisers to reach specific audiences with relevant advertising while ensuring human viewership.
"...Manage your portal data in a way that provides the type of purchasing and segmentation that advertisers crave.
..."
Navegg for publishers
How does Navegg address your Sending & Publishing Communications Challenges?
Navegg facilitates audience monetization for publishers and brands.
The platform allows for data exchange through agreements with trading desks and publishers.
Navegg's expertise and technology empower publishers and brands to generate revenue through programmatic sales.
"...Data Exchange is a new form of monetization that can be used by both publishers and brands...."
Branded Data
Navegg Publisher DMP helped Agea run a targeted display campaign for Gran DT across Clarín and other network sites. The campaign used audience segmentation for men aged 18 to 35. Segmented ads showed... a conversion rate increase of up to 836% compared to non-segmented ads. The overall conversion lift was 136%. The campaign outperformed Adwords by over 500% and Facebook by over 30% in conversions. Agea used Navegg to analyze audience data and personalize campaigns.
Buscapé used Navegg's audience data for branding campaigns across many media platforms. They targeted ads to specific user profiles like fashionistas and executives. Another group of ads ran without ...segmentation. Campaigns using Navegg data had a conversion rate 3.8 times higher than those without segmentation. Users who clicked segmented ads visited more pages and had a lower bounce rate. Targeted messaging helped Buscapé increase engagement and strengthen its brand.
Navegg helped contém1g make-up run targeted ad campaigns on Editora Abril websites. The campaigns used audience segmentation. Results were 125% higher on average than non-segmented campaigns in the b...eauty sector. The average click-through rate was 0.53%, with a peak of 1.18%. The superbanner format with segmentation reached a 0.78% CTR, 225% higher than the sector average without segmentation. The campaign increased visits to the campaign site and received positive feedback from both the agency and the client.
Diversos anunciantes de cursos de idiomas
- Education
Navegg provided audience data for language course campaigns. Three approaches were tested: no segmentation, contextual segmentation, and Navegg audience data targeting users with purchase intent. The... campaigns using Navegg data had results 60% better than the other two. Clicks increased by 64% compared to no segmentation. The click-through rate was 56% higher than contextual segmentation. Navegg's data-driven targeting improved campaign performance for language course advertisers.
Navegg helped Lojas KD, a furniture retailer, improve online ad performance. Lojas KD used Navegg's audience data to segment Google display campaigns. The segmented campaigns had a 5x higher sales co...nversion rate than non-segmented ones. The cost per conversion dropped by 67%. Click-through rates were lower, but sales results were much better. Lojas KD optimized ad spend and reached the right buyers.
Montadora e portal (unnamed automotive manufacturer and digital portal)
- Automotive
Navegg's DMP platform helped a car manufacturer and a digital portal use data to improve online and offline ad campaigns. The agency and trading desk worked with Navegg to identify user behavior and ...create audience clusters. They combined data from both the advertiser and the portal to find the best content for each car buyer persona. The project enabled smarter media buying and retargeting. The portal also gained a new way to sell audience data instead of just ad inventory.
