Navegg Overview

Navegg empowers businesses with its leading data management platform, perfect for executing retargeting, lookalike, business intelligence, and programmatic media strategies. As a prominent player in the Latin American market, Navegg offers comprehensive analytics and big data solutions. Companies leverage Navegg's capabilities to optimize marketing campaigns through trusted data insights. The platform's unique data classification methodologies and customer data platform features enable precise audience targeting and segmentation. With Navegg, users can enhance their data-driven strategies, ensuring more effective and efficient marketing efforts.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Social Media Analytics, as the business use cases that they have been most satisfied with while using Navegg.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Competitive Intelligence
  • Generation Of New Leads
  • Media Buying
  • Knowledge Management
  • Contract Management
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Navegg.

Other priorities:

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Navegg Use-Cases and Business Priorities: Customer Satisfaction Data

Navegg, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Navegg is the Latin American leader in big data, DMP solutions, and analytics. It enables retargeting, lookalike strategies, BI, and programmatic media.

Comprehensive Insights on Navegg Use Cases

How efficiently Does Navegg manage your Sending & Publishing Communications?

Case Studies

Automotive

CASE STUDY Montadora e portal (unnamed automotive manufacturer and digital portal)

Navegg's DMP platform helped a car manufacturer and a digital portal use data to improve online and offline ad campaigns. The agency and trading desk worked with Navegg to identify user behavior and ...create audience clusters. They combined data from both the advertiser and the portal to find the best content for each car buyer persona. The project enabled smarter media buying and retargeting. The portal also gained a new way to sell audience data instead of just ad inventory.

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Education

CASE STUDY Portal Educação

Portal Educação used Navegg's audience data to promote an online Estética course. They ran ads with and without Navegg's data for comparison. Using Navegg, they found the best audience and targeted t...hem. The campaign with Navegg data had a 25% higher conversion rate and a cost per conversion 4.3 times lower than unsegmented campaigns. The click-through rate was 150% higher than campaigns without data and 67% higher than retargeting campaigns.

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Education

CASE STUDY Diversos anunciantes de cursos de idiomas

Navegg provided audience data for language course campaigns. Three approaches were tested: no segmentation, contextual segmentation, and Navegg audience data targeting users with purchase intent. The... campaigns using Navegg data had results 60% better than the other two. Clicks increased by 64% compared to no segmentation. The click-through rate was 56% higher than contextual segmentation. Navegg's data-driven targeting improved campaign performance for language course advertisers.

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Internet

CASE STUDY Buscapé

Buscapé used Navegg's audience data for branding campaigns across many media platforms. They targeted ads to specific user profiles like fashionistas and executives. Another group of ads ran without ...segmentation. Campaigns using Navegg data had a conversion rate 3.8 times higher than those without segmentation. Users who clicked segmented ads visited more pages and had a lower bounce rate. Targeted messaging helped Buscapé increase engagement and strengthen its brand.

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Retail

CASE STUDY Lojas KD

Navegg helped Lojas KD, a furniture retailer, improve online ad performance. Lojas KD used Navegg's audience data to segment Google display campaigns. The segmented campaigns had a 5x higher sales co...nversion rate than non-segmented ones. The cost per conversion dropped by 67%. Click-through rates were lower, but sales results were much better. Lojas KD optimized ad spend and reached the right buyers.

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Consumer Goods

CASE STUDY contém1g make-up

Navegg helped contém1g make-up run targeted ad campaigns on Editora Abril websites. The campaigns used audience segmentation. Results were 125% higher on average than non-segmented campaigns in the b...eauty sector. The average click-through rate was 0.53%, with a peak of 1.18%. The superbanner format with segmentation reached a 0.78% CTR, 225% higher than the sector average without segmentation. The campaign increased visits to the campaign site and received positive feedback from both the agency and the client.

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Navegg Features

  • Low
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  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.08/5 ★

Read Reviews (18)
Custom Reports

3.88/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.08/5 ★

Read Reviews (18)
Custom Reports

3.88/5 ★

Read Reviews (11)

Software Failure Risk Guidance

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for Navegg

Top Failure Risks for Navegg

Navegg Tecnologia Ltda. Profile

Company Name

Navegg Tecnologia Ltda.

Company Website

https://www.navegg.com/en/

HQ Location

São Paulo, SP

Employees

11-50

Social

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Financials

PRIVATE