MSIGHTS: Product updates, Customer stories, and Insights | 2026 Cuspera

MSIGHTS helped a major U.S. telecom provider manage agency transitions without losing data or productivity. The MSIGHTS platform kept all marketing data secure and accessible, even as the company cha...nged agencies three times over ten years. New agencies got instant access to years of historical data, saving about three months of onboarding work each time. The telecom company kept operations and reporting running smoothly during every switch. MSIGHTS ensured control over marketing data and fast ROI with each new agency.
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MSIGHTS helped a global software company improve its lead management. The company needed better ways to find and qualify good sales leads. MSIGHTS set up global standards and cleaned up lead data acr...oss all teams. This saved $9.8 million by improving data quality, $480K by making operations faster, $926K by giving better reports, and $4.8 million by helping sales target the right leads. For every $1 spent, the company saved $6.30 on media. Response times got 76% faster, so sales teams could follow up with the best leads quickly.
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MSIGHTS helped a customer optimize digital marketing results and attribution. The MSIGHTS Platform automated data collection, integration, and engagement scoring. This allowed the customer to optimiz...e campaigns in real time using multi-touch attribution. The solution improved marketing workflows and provided actionable insights. The case highlights the benefits of better data for smarter marketing decisions.
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MSIGHTS helped a global consumer electronics company improve digital campaign optimization. The company wanted better metrics than just clicks and impressions. MSIGHTS unified and analyzed campaign d...ata, tracking both consumer attitudes and engagement. The MSIGHTS Platform let the client compare performance across markets and channels. The company achieved up to 6X ROI from its campaign investments.
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