MOCA Platform™ Overview

Moca delivers exceptional location-based experiences through its advanced geofencing platform. It offers Software Development Kits (SDKs), Application Programming Interfaces (APIs), and intuitive dashboards that facilitate precise geofencing, beaconing, and analytics. This platform is designed for app developers seeking to integrate location-driven personalization into their applications, ensuring privacy-first interactions. Moca's technology is particularly useful for businesses aiming to engage users based on their geographic location, enhancing user engagement through tailored notifications and interactions. The platform is ideal for retail, events, and travel sectors, where understanding user movement and location can drive better customer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using MOCA Platform™.

Other use cases:

  • Generation Of New Leads
  • Create Engagement Based Loyalty
  • Rating And Review Management
  • Segmentation And Targeting
  • Digital Marketing
  • Communication Management
  • Proximity Marketing
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using MOCA Platform™.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
See all business priorities See less business priorities

MOCA Platform™ Use-Cases and Business Priorities: Customer Satisfaction Data

MOCA Platform™ works with different mediums / channels such as Mobile. Newsletter. Offline etc.

MOCA Platform™'s features include Personalization, Alerts: Popups & Notifications, and Dashboard. and MOCA Platform™ support capabilities include AI Powered, 24/7 Support, Email Support, etc. also MOCA Platform™ analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...Engage visitors and residents with location-based communications and personalized recommendations based on their profile, time and context. ..." A next-level of citizen engagement
"...It provides a full automation tool that enables you to quickly create and run marketing campaigns using different events triggers. ..." A next-level of citizen engagement
"...Enables real-time location analytics report that shows density of mobile audience in a determined time interval directly over a map ...." Build customer journey maps

MOCA Platform™, CrowdTwist, RepeatRewards, AfterSell, etc., all belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Moca-platform allows organizations to create customer journey maps and connect with customers in real-time. AI-powered marketing and location intelligence are used to enhance mobile audience engagement.

MOCA Platform™ Customer wins, Customer success stories, Case studies

What Are the key features of MOCA Platform™ for Engagement Management?

How efficiently Does MOCA Platform™ manage your Campaign Management?

What solutions does MOCA Platform™ provide for Social Media Analytics?

Why is MOCA Platform™ the best choice for Generation Of New Leads?

How does MOCA Platform™ address your Create Engagement Based Loyalty Challenges?

14 buyers and buying teams have used Cuspera to assess how well MOCA Platform™ solved their Location Based Marketing needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

 

Benidorm - Hospitality - Medium

Benidorm, Spain

MOCA used its geofencing platform to upgrade the Visit Benidorm App. The app now uses marketing automation and location technology. Tourists get more personalized services and better engagement. The ...city aims to reach more mobile users and boost tourism. The project helps Benidorm become a smart destination.

 

Visit Benidorm - Hospitality - Small

Benidorm, Spain

MOCA helped Visit Benidorm improve the tourist experience with location-based notifications. Tourists received timely, personalized tips about attractions, restaurants, and hotels. 23% of mobile visi...tors interacted with these messages, a 448% increase over standard push notifications. 80% of app users became active, and 83% enabled location services. The city now engages visitors more effectively and boosts commercial value.

 

Fira Barcelona (MWC18) - Events Services - Medium

Barcelona, Spain

MOCA helped Fira Barcelona at Mobile World Congress 2018 boost attendee engagement. The event app saw a 56% increase in downloads compared to previous years. MOCA delivered personalized recommendatio...ns to attendees based on interests and location. Organizers launched new “Proximity Packages” for exhibitors, creating a new revenue stream. The app’s push notifications were 14 times more effective than standard event apps.

 

Fashion Retail App - Retail - Medium

MOCA helped a fashion retail app boost store visits by 47%. The app used MOCA's geofencing to send location-based push notifications. Campaigns with MOCA had a 62% open rate, much higher than standar...d push notifications. MOCA's solution was set up in about two hours. The app saw 10x higher open rates compared to its old system.

Benidorm - Hospitality

MOCA Platform helped Benidorm become a smart destination. The Visit Benidorm App used MOCA's marketing automation and location technologies. Tourists got more personalized services and better engagem...ent. The solution aimed to increase tourism engagement. The case highlights how technology can improve visitor experience in the hospitality sector.

Frequently Asked Questions(FAQ)

for MOCA Platform™

What is MOCA Platform™?

MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.

It gathers billions of records of behavioral and location data from multiple sources in real-time. It allows organizations and governments to unlock customers' insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. It leverages both digital and physical customer data, and a person-centric approach allows it to build the next layers to create a digital ecosystem.

Key features include segmentation, personalization, automation, marketing analytics, location analytics, and integrations.

What is MOCA Platform™ used for?

MOCA Platform™ is a Location Based Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Campaign Management and Social Media Analytics .

What are the top features of MOCA Platform™?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of MOCA Platform™.

What are MOCA Platform™ alternatives?

CrowdTwist, RepeatRewards and AfterSell are popular alternatives for MOCA Platform™.

Where is MOCA Platform™ located?

MOCA Platform™ is headquartered at Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES.
lightning

Peers used MOCA Platform™ for engagement management and campaign management

MOCA Platform™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (29)
Custom Reports

4.28/5

Read Reviews (64)
Analytics

4.26/5

Read Reviews (70)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (29)
Custom Reports

4.28/5

Read Reviews (64)
Analytics

4.26/5

Read Reviews (70)

Software Failure Risk Guidance

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for MOCA Platform™

Overall Risk Meter

Low Medium High

Top Failure Risks for MOCA Platform™

MOCA Platform News

Product

Releases: mocaplatform/moca-ios-spm

Releases: mocaplatform/moca-ios-spm

MOCA Platform Profile

Company Name

MOCA Platform

HQ Location

Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES

Employees

11-50

Social

Financials

SEED