MobileFuse delivers consumer clarity, enabling our partners to understand
Latest Product Updates and Feature Enhancements on MobileFuse
Introducing MobileFuse Insights for PMPs: MobileFuse-Level Reporting for Private Marketplace Campaigns | MobileFuse
MobileFuse has launched MobileFuse Insights for PMPs, offering advertisers detailed reporting for private marketplace campaigns. This tool provides insights into audience demographics, device intelli...gence, and location data, enhancing advertisers' ability to optimize campaign performance. The solution extends MobileFuse's reporting capabilities from managed services to PMP deals, improving visibility and decision-making for advertisers.
Strategic Partnerships and Integrations of MobileFuse
Adstra
MobileFuse Taps Adstra's Identity Data to Deliver Better Addressability for Buyers
MobileFuse and Adstra have formed a long-term partnership to enhance audience addressability for advertisers and agencies. By integrating Adstra's identity data, MobileFuse aims to improve precision ...and transparency in connecting fragmented audience signals, enabling more effective campaign activation and measurable outcomes. This collaboration reflects MobileFuse's commitment to advancing identity solutions and strategic relationships in the advertising industry.
MobileFuse and AWS: Partnering to Drive Real-World Efficiency in Ad Tech | MobileFuse
MobileFuse and AWS have partnered to launch RTB Fabric, a cloud-native service aimed at enhancing real-time bidding efficiency in ad tech. This collaboration optimizes supply paths, boosts operationa...l efficiency, and reduces latency, aligning with MobileFuse's mission for a smarter, transparent advertising ecosystem. The integration promises up to 80% cost reduction and improved programmatic transactions.
Leadership and Executive Team Updates at MobileFuse
MobileFuse Appoints Charlotte Jackson as Chief Executive Officer | MobileFuse
MobileFuse has appointed Charlotte Jackson as its new CEO. Jackson, who has been with the company since its inception, previously served as Executive Vice President of Sales & Customer Success. Her l...eadership will focus on expanding MobileFuse's roadmap across agencies, brands, and retail media, emphasizing measurable outcomes such as visitation and sales. This appointment marks MobileFuse as one of the few female-led ad tech companies.
Awards, Recognitions, and Industry Achievements of MobileFuse
MobileFuse Wins Digiday Best CSR Initiative Award for Employee Green Energy Program
MobileFuse won the Digiday Best CSR Initiative Award for its Employee Green Energy Program, which helps employees transition to renewable home energy, reducing emissions and enhancing sustainability ...efforts.
MobileFuse Achieves TAG Platinum Recertification for Fifth Consecutive Year
MobileFuse has achieved TAG Platinum Recertification for the fifth consecutive year, highlighting its commitment to fraud prevention, brand safety, and transparency in digital advertising. This certi...fication underscores MobileFuse's operational excellence and its role as a trusted partner in the mobile advertising ecosystem.
MobileFuse Wins Platinum Award at 2025 MarCom Awards for "Broad Banking ...
MobileFuse received the Platinum Award at the 2025 MarCom Awards for its "Broad Banking Prospects" campaign, developed in collaboration with Space Coast Credit Union. This award, a top honor in marke...ting and communications, highlights MobileFuse's creativity and innovation in mobile advertising. The campaign was recognized for its interactivity and performance-driven storytelling, underscoring MobileFuse's impact in delivering high-impact mobile experiences.
