Mirriad: Emotionally Intelligent Advertising by AI
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Strategic Partnerships and Integrations of Mirriad
Amagi integrates Mirriad AI tech for dynamic virtual product placement
Amagi has integrated Mirriad's AI technology to enable dynamic virtual product placements for content owners. This technical collaboration allows Amagi's ecosystem to monetize new ad formats, with pl...ans to expand the offering to additional channels.
Mirriad Announces New Partnership with The Shade Room
Mirriad has formed a partnership with The Shade Room, a leading media brand with over 40 million followers. This collaboration will leverage Mirriad's virtual product placement technology to create n...ew advertising opportunities for The Shade Room's advertiser partners, enhancing its content portfolio and audience reach.
Mirriad Partners with Influential to Launch Superimposed Image and Video Capability on Social Media
Mirriad has partnered with Influential to introduce a superimposed image and video capability on social media. This collaboration aims to enhance brand integrations through influencer marketing, leve...raging artificial intelligence for insights and real-world results. LSU basketball player Shareef ONeal is among the first to utilize this new feature.
Rembrand and Mirriad Join Forces to Revolutionize Virtual Product Placement for CTV
Rembrand and Mirriad have formed a strategic joint venture to enhance virtual product placement for U.S. advertisers and publishers. This partnership combines Rembrand's AI-powered virtual advertisin...g technology with Mirriad's expertise in virtual placement and access to premium CTV content. The collaboration aims to deliver a state-of-the-art solution, improving brand engagement and cultural relevance in the competitive media landscape.
Mirriad Seeks New Funds And US Tech Partnership - Finimize
Mirriad is raising 1.7 million by issuing new shares and a retail offer to strengthen its US market presence in virtual product placement. The company also plans to form an exclusive partnership with... a US tech firm, granting marketing rights for virtual product placements in US media. Mirriad will receive a 200,000 upfront payment and share in future revenues, pending shareholder approval.
The Power in Partnerships: LatiNation Media and The Shade Room Unite for Custom Content Creation, with Mirriad Powering Sales and Virtual Product Placement Opportunities Leading into 2025 - GlobeNewswire
LatiNation Media and The Shade Room are partnering for custom content creation, with Mirriad providing sales and virtual product placement opportunities until 2025.
Mergers, Acquisitions, and Business Moves by Mirriad
Startup Rembrand Buys Mirriad??s US Arm, Expanding AI Product Placement - Adweek
Rembrand, an AI startup, has acquired the U.S. operations of Mirriad, a company known for its virtual product placement technology in TV and film. This acquisition allows Rembrand to expand its AI-po...wered product placement strategy and client base to Hollywood, leveraging Mirriad's established media relationships and licensing access.
Mirriad Advertising announced its unaudited interim results for the first half of 2025, highlighting strategic restructuring and market expansion efforts. The company aims to enhance financial perfor...mance through cost reduction, new market entries, and product development. Initiatives include a joint venture in the US and white-labeling their platform, positioning Mirriad for future growth.
Nic Hellyer has stepped down as CFO and director of Mirriad Advertising, effective immediately. This leadership change may influence the company's strategic direction and operational focus in the vir...tual advertising sector.
Maria Teresa Hernandez Named Head of Multicultural Marketplace & SVP, Brand Partnerships
Maria Teresa Hernandez has been appointed as the Head of Multicultural Marketplace and SVP of Brand Partnerships at Mirriad. She will focus on creating virtually inserted advertising campaigns and ex...panding Mirriad's multicultural in-content marketplace.
Vince Amalfi Joins Mirriad as VP of Sales & Brand Partnerships
Vince Amalfi has joined Mirriad as VP of Sales & Brand Partnerships, bringing extensive experience in media sales to drive new business and client growth, particularly focusing on the West Coast and ...Midwest regions.
Mirriad Advertising Announces Board Changes and Strategic Restructuring - TipRanks
Mirriad Advertising has appointed CEO Louis Wakefield to its Board of Directors as part of a strategic restructuring aimed at cost reduction. The restructuring includes the departure of two non-execu...tive directors and the future exit of CFO Nic Hellyer. These changes are intended to streamline operations and improve financial management.
Mirriad Advertising appoints new CEO Louis Wakefield - Investing.com
Mirriad Advertising appointed Louis Wakefield as its new chief executive officer, signaling a leadership change at the in-content advertising technology company.
