Mirriad Overview
Mirriad specializes in virtual product placement and in-content advertising, positioning itself as a leader in the field. The platform integrates products seamlessly into video content, enhancing brand visibility without disrupting viewer experience. This approach enables advertisers to reach audiences in a more engaging manner, adapting to the evolving digital landscape. By bridging the inventory gap, Mirriad provides a unique ad format that resonates with viewers, offering a fresh alternative to traditional advertising methods. This strategy not only supports advertisers in achieving exceptional results but also aligns with modern content consumption habits.
Use Cases
Customers recommend Advertisement, Lead Qualification: Technographic, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Mirriad.
Business Priorities
Enter New Markets Internationally Or Locally and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Mirriad.
Mirriad Use-Cases and Business Priorities: Customer Satisfaction Data
Mirriad works with different mediums / channels such as Video.
Mirriad, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mirriad is the leading VPP and in-content advertising platform. Exceptional results for advertisers are driven by their innovative technology.
Comprehensive Insights on Mirriad Use Cases
How efficiently Does Mirriad manage your Advertisement?
What benefits does Mirriad offer for Lead Qualification: Technographic?
Why is Mirriad the best choice for Engaging And Following Up?
How does Mirriad facilitate Content Management?
8+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Mirriad solved their Native Advertising needs. Cuspera uses 104 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.
Peers used Mirriad for advertisement and lead qualification: technographic
Mirriad Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Custom Reports | Read Reviews (10) |
| Analytics | Read Reviews (10) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Custom Reports | Read Reviews (10) |
| Analytics | Read Reviews (10) |
Software Failure Risk Guidance
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Top Failure Risks for Mirriad
Mirriad Advertising plc News
Startup Rembrand Buys Mirriad??s US Arm, Expanding AI Product Placement - Adweek
Rembrand, an AI startup, has acquired the U.S. operations of Mirriad, a company known for its virtual product placement technology in TV and film. This acquisition allows Rembrand to expand its AI-powered product placement strategy and client base to Hollywood, leveraging Mirriad's established media relationships and licensing access.
Rembrand and Mirriad Join Forces to Revolutionize Virtual Product Placement for CTV
Rembrand and Mirriad have formed a strategic joint venture to enhance virtual product placement for U.S. advertisers and publishers. This partnership combines Rembrand's AI-powered virtual advertising technology with Mirriad's expertise in virtual placement and access to premium CTV content. The collaboration aims to deliver a state-of-the-art solution, improving brand engagement and cultural relevance in the competitive media landscape.
Mirriad Advertising Announces Board Changes and Strategic Restructuring - TipRanks
Mirriad Advertising has appointed CEO Louis Wakefield to its Board of Directors as part of a strategic restructuring aimed at cost reduction. The restructuring includes the departure of two non-executive directors and the future exit of CFO Nic Hellyer. These changes are intended to streamline operations and improve financial management.
Mirriad Seeks New Funds And US Tech Partnership - Finimize
Mirriad is raising 1.7 million by issuing new shares and a retail offer to strengthen its US market presence in virtual product placement. The company also plans to form an exclusive partnership with a US tech firm, granting marketing rights for virtual product placements in US media. Mirriad will receive a 200,000 upfront payment and share in future revenues, pending shareholder approval.
Mirriad Advertising plc Profile
Company Name
Mirriad Advertising plc
Company Website
https://www.mirriad.com/HQ Location
London, England
Employees
101-250
Social
Financials
IPO
