Mirriad Overview
Mirriad specializes in virtual product placement and in-content advertising, positioning itself as a leader in the field. The platform integrates products seamlessly into video content, enhancing brand visibility without disrupting viewer experience. This approach enables advertisers to reach audiences in a more engaging manner, adapting to the evolving digital landscape. By bridging the inventory gap, Mirriad provides a unique ad format that resonates with viewers, offering a fresh alternative to traditional advertising methods. This strategy not only supports advertisers in achieving exceptional results but also aligns with modern content consumption habits.
Use Cases
Customers recommend Advertisement, Lead Qualification: Technographic, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Mirriad.
Business Priorities
Enter New Markets Internationally Or Locally and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Mirriad.
Mirriad Use-Cases and Business Priorities: Customer Satisfaction Data
Mirriad works with different mediums / channels such as Video.
Mirriad, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mirriad is the leading VPP and in-content advertising platform. Exceptional results for advertisers are driven by their innovative technology.
Comprehensive Insights on Mirriad Use Cases
Why is Mirriad the best choice for Advertisement?
What makes Mirriad ideal for Lead Qualification: Technographic?
What solutions does Mirriad provide for Engaging And Following Up?
What benefits does Mirriad offer for Content Management?
11 buyers and buying teams have used Cuspera to assess how well Mirriad solved their Native Advertising needs. Cuspera uses 104 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.
Peers used Mirriad for advertisement and lead qualification: technographic
Mirriad Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Custom Reports | Read Reviews (10) |
| Analytics | Read Reviews (10) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (18) |
| Custom Reports | Read Reviews (10) |
| Analytics | Read Reviews (10) |
Software Failure Risk Guidance
?for Mirriad
Top Failure Risks for Mirriad
Mirriad Advertising plc News
Startup Rembrand Buys Mirriad??s US Arm, Expanding AI Product Placement - Adweek
Rembrand, an AI startup, has acquired the U.S. operations of Mirriad, a company known for its virtual product placement technology in TV and film. This acquisition allows Rembrand to expand its AI-powered product placement strategy and client base to Hollywood, leveraging Mirriad's established media relationships and licensing access.
Mirriad Advertising Reports Interim Results Amid Strategic Restructuring - TipRanks
Mirriad Advertising announced its unaudited interim results for the first half of 2025, highlighting strategic restructuring and market expansion efforts. The company aims to enhance financial performance through cost reduction, new market entries, and product development. Initiatives include a joint venture in the US and white-labeling their platform, positioning Mirriad for future growth.
Mirriad Advertising Announces CFO Departure - TipRanks
Nic Hellyer has stepped down as CFO and director of Mirriad Advertising, effective immediately. This leadership change may influence the company's strategic direction and operational focus in the virtual advertising sector.
Maria Teresa Hernandez Named Head of Multicultural Marketplace & SVP, Brand Partnerships
Maria Teresa Hernandez has been appointed as the Head of Multicultural Marketplace and SVP of Brand Partnerships at Mirriad. She will focus on creating virtually inserted advertising campaigns and expanding Mirriad's multicultural in-content marketplace.
Mirriad Advertising plc Profile
Company Name
Mirriad Advertising plc
Company Website
https://www.mirriad.com/HQ Location
London, England
Employees
101-250
Social
Financials
IPO
