Mirriad Overview

Mirriad specializes in virtual product placement and in-content advertising, positioning itself as a leader in the field. The platform integrates products seamlessly into video content, enhancing brand visibility without disrupting viewer experience. This approach enables advertisers to reach audiences in a more engaging manner, adapting to the evolving digital landscape. By bridging the inventory gap, Mirriad provides a unique ad format that resonates with viewers, offering a fresh alternative to traditional advertising methods. This strategy not only supports advertisers in achieving exceptional results but also aligns with modern content consumption habits.

Use Cases

Customers recommend Advertisement, Lead Qualification: Technographic, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Mirriad.

Other use cases:

  • Content Management
  • Campaign Management
  • Generation Of New Leads
  • Creative Agency
  • Market Research
  • Digital Signature
  • Contract Management
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Business Priorities

Enter New Markets Internationally Or Locally and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Mirriad.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
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Mirriad Use-Cases and Business Priorities: Customer Satisfaction Data

Mirriad works with different mediums / channels such as Video.

Mirriad, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mirriad is the leading VPP and in-content advertising platform. Exceptional results for advertisers are driven by their innovative technology.

Mirriad Customer wins, Customer success stories, Case studies

How does Mirriad facilitate Lead Qualification: Technographic?

Why is Mirriad the best choice for Engaging And Following Up?

How does Mirriad facilitate Content Management?

11 buyers and buying teams have used Cuspera to assess how well Mirriad solved their Native Advertising needs. Cuspera uses 104 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

lightning

Peers used Mirriad for advertisement and lead qualification: technographic

Mirriad Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.62/5 ★

Read Reviews (18)
Custom Reports

4.46/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.62/5 ★

Read Reviews (18)
Custom Reports

4.46/5 ★

Read Reviews (10)
Analytics

4.02/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Mirriad

Top Failure Risks for Mirriad

Mirriad Advertising plc News

M&A

Startup Rembrand Buys Mirriad??s US Arm, Expanding AI Product Placement - Adweek

Rembrand, an AI startup, has acquired the U.S. operations of Mirriad, a company known for its virtual product placement technology in TV and film. This acquisition allows Rembrand to expand its AI-powered product placement strategy and client base to Hollywood, leveraging Mirriad's established media relationships and licensing access.

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Financial

Mirriad Advertising Reports Interim Results Amid Strategic Restructuring - TipRanks

Mirriad Advertising announced its unaudited interim results for the first half of 2025, highlighting strategic restructuring and market expansion efforts. The company aims to enhance financial performance through cost reduction, new market entries, and product development. Initiatives include a joint venture in the US and white-labeling their platform, positioning Mirriad for future growth.

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Executive

Mirriad Advertising Announces CFO Departure - TipRanks

Nic Hellyer has stepped down as CFO and director of Mirriad Advertising, effective immediately. This leadership change may influence the company's strategic direction and operational focus in the virtual advertising sector.

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Executive

Maria Teresa Hernandez Named Head of Multicultural Marketplace & SVP, Brand Partnerships

Maria Teresa Hernandez has been appointed as the Head of Multicultural Marketplace and SVP of Brand Partnerships at Mirriad. She will focus on creating virtually inserted advertising campaigns and expanding Mirriad's multicultural in-content marketplace.

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Mirriad Advertising plc Profile

Company Name

Mirriad Advertising plc

Company Website

https://www.mirriad.com/

HQ Location

London, England

Employees

101-250

Social

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Financials

IPO