Latest News & Updates on Mediaocean

Mediaocean and Guideline have strengthened their partnership by developing an API integration between Guideline's media plan management and Mediaocean's Prisma platform. This integration enhances omn...ichannel media planning by automating data transfer, reducing manual operations, and minimizing errors, thereby improving budget management, forecasting, and campaign execution.
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Mediaocean and Guideline have expanded their partnership by integrating Guideline's MediaTools platform with Mediaocean's Prisma advertising management platform. This API integration aims to streamli...ne media planning and buying workflows, enhance data consistency, and reduce manual reconciliation, addressing the complexities of omnichannel campaigns. The integration supports improved analytics and operational efficiency for agencies and enterprise marketers.
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Mediaocean and Guideline have expanded their API to eliminate the need for spreadsheet reconciliation, enhancing data integration and marketing automation capabilities.

Mediaocean and Guideline have expanded their API integration, connecting Mediaocean's Prisma platform with Guideline's MediaTools. This integration automates data flow between media planning and buyi...ng, enabling plan-vs.-actual analysis and financial reconciliation without manual data entry. Announced at Cannes Lions 2026, the integration aims to streamline media investment workflows for agencies and brands.
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Mediaocean and Guideline have expanded their partnership with new API integrations between MediaTools and Prisma, launched on June 17, 2026. This integration automates the synchronization of campaign... goals and buy data reconciliation, enhancing media campaign management by eliminating manual spreadsheet processes and improving data consistency.
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Mediaocean and Guideline have expanded their integration between MediaTools and Prisma platforms. This integration automates media plan management by connecting planning, buying, and reconciliation w...orkflows. It reduces manual tasks and enhances data consistency for brands and agencies, improving campaign lifecycle management.
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Mediaocean launched NIVO AI, an AI-driven platform enhancing advertising workflows with Innovid agents. NIVO integrates data, decision-making, and execution, enabling rapid campaign launches and real...-time optimization. It connects with AI frameworks like Meta and Snapchat, aiming to streamline advertising processes and improve performance.
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Mediaocean has launched NIVO AI, an AI-driven platform designed to streamline advertising workflows and enhance campaign efficiency. Built on Innovid's ad-serving foundation, NIVO integrates with AI ...frameworks and partner environments, enabling marketers to optimize campaigns in real time and reduce manual tasks by up to 90%. The platform's specialized agents facilitate creative generation, campaign trafficking, and performance measurement.
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Mediaocean launched NIVO AI, enhancing advertising efficiency by integrating with Innovid's platform. NIVO AI automates campaign setup, optimizes performance, and provides real-time insights, transfo...rming advertising workflows. It integrates with AI frameworks and partner environments like Meta and Snapchat, streamlining execution and decision-making across the advertising lifecycle.
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Mediaocean launched NIVO AI, enhancing advertising workflows with Innovid agents. NIVO automates campaign setup, reducing time by 90% and integrating with platforms like Meta and Snapchat. It improve...s campaign execution, decision-making, and performance insights, transforming advertising operations.
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Mediaocean launched NIVO AI, an intelligence layer built on Innovid's ad serving infrastructure, enhancing campaign setup efficiency by up to 90%. NIVO integrates with Meta and Snapchat, automating t...asks like trafficking and QA through AI agents. This integration aims to streamline advertising operations and improve real-time campaign management.
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Nielsen and Mediaocean have expanded their collaboration to enhance audience measurement for television advertising. The integration of Nielsen's Big Data + Panel solution within Mediaocean's Prisma ...platform enables consistent audience definitions across planning, activation, and measurement. This aims to improve interoperability and visibility in data-driven TV campaigns, allowing marketers to apply detailed audience definitions throughout the campaign lifecycle.
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Nielsen has announced enhanced integrations with Mediaocean, improving data connectivity for media planning and buying. This development aims to streamline advertising technology processes by offerin...g better data integration capabilities.
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Nielsen and Mediaocean are expanding their partnership to integrate advanced audience measurement into Mediaocean’s Prisma platform. This integration allows advertisers to define and measure audience... segments using Nielsen tools, enhancing consistency across media planning and buying workflows. The collaboration aims to support more precise audience targeting beyond traditional demographics.
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Nielsen and Mediaocean have announced a new integration to enhance audience measurement for data-driven linear national TV campaigns. This collaboration integrates Nielsen's Big Data + Panel audience... measurement solution into Mediaocean's Prisma platform. The integration aims to provide consistent audience definitions across ad planning and measurement workflows, launching in September 2026.
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Nielsen Holdings Ltd. and Mediaocean have partnered to integrate advanced audience measurement capabilities into Mediaocean's Prisma platform. This integration allows marketers to define audience seg...ments in Nielsen Audience Builder and view metrics within Mediaocean, enhancing data-driven linear national TV campaigns. The integrated capabilities will launch in September 2026.
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Mediaocean has launched Prisma Direct, a new integrated workflow for direct transactions in streaming, video, and connected TV, with Disney as its first media partner. This partnership automates proc...esses like ordering, trafficking, and billing, aiming to streamline premium video transactions and reduce operational costs for agencies and brands. Prisma Direct is set to go live in Q3, enhancing automation and efficiency in media buying.
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Innovid has enhanced its Social Ads Manager by integrating Reddit tools, allowing for comprehensive ad management across multiple social networks including Reddit, Meta, and TikTok. The update also i...ntroduces a cross-publisher dashboard, Google CM360 integration, and links to Digital Asset Manager systems, aiming to streamline campaign management and improve performance insights for marketers.
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Basis and Mediaocean have integrated Protected by Mediaocean's AI-driven verification into Basis's advertising platform, enabling real-time brand safety and quality controls within campaign workflows.... Announced on April 14, 2026, this marks the first phase of a strategic partnership aimed at reducing fragmentation in media lifecycle management. The integration allows marketers to optimize campaigns dynamically, addressing the operational challenges of separate activation and verification workflows.
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Basis and Mediaocean have launched an AI-driven integration between Basis and Protected by Mediaocean, enhancing media quality and brand safety in campaign workflows. This strategic partnership intro...duces a performance-based approach to media quality, enabling marketers to apply advanced controls and real-time verification, optimizing campaigns for better performance and reduced waste.
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Mediaocean and Basis Technologies have announced a partnership to integrate their systems, automating the media campaign process from start to finish. This foundational partnership involves deep inte...gration with Innovid Ad Server, enhancing connectivity for shared customers. The collaboration aims to streamline media processing beyond simple API connections.
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Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verificati...on, preventing ad placements near harmful content and ensuring brand safety. The partnership aims to protect children online and improve advertising outcomes by embedding IWF's intelligence into Mediaocean's verification suite.
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Mediaocean has partnered with the Internet Watch Foundation (IWF) to enhance digital advertising safety. This collaboration integrates IWF's data services with Mediaocean's AI-powered verification to...ol, Protected, to prevent ad placements near harmful content. The partnership aims to improve campaign activation, reporting, and media cost efficiency while ensuring brand safety.
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Mediaocean partners with IWF to strengthen brand safety commitments

Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verificati...on, aiming to prevent ad placements near harmful content and improve brand safety. The partnership supports Mediaocean's commitment to responsible advertising and strengthens its verification capabilities.
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Mediaocean has appointed Iván Markman as President and COO to lead its AI-driven transformation. Markman, with extensive experience in ad tech and data, will align global operations to enhance innov...ation and customer outcomes. His role focuses on scaling Mediaocean's AI capabilities and integrating its platforms for more effective advertising solutions.
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Iván Markman has been appointed as President/COO of Mediaocean, responsible for global operations. He will focus on driving innovation and outcomes for clients, leveraging his experience in ad tech ...and data. This appointment is part of Mediaocean's leadership changes, including new roles for Zvika Netter and Guy Kuperman.
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Mediaocean has appointed Ivn Markman as President and COO to drive AI-driven transformation in advertising. Markman will focus on aligning global operations and enhancing innovation. His experience i...n ad tech and data will support Mediaocean's growth and customer outcomes. This appointment follows other leadership changes aimed at strengthening the company's strategic direction.
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Mediaocean has appointed Guy Kuperman as Chief Strategy Officer, enhancing its leadership team. Mediaocean is a key player in omnichannel advertising, managing $200 billion in ad spend globally.

Mediaocean appoints Guy Kuperman as Chief Strategy Officer to drive AI-focused growth and strategic partnerships. Reporting to CEO Bill Wise, Kuperman will oversee corporate strategy, business intell...igence, and partnerships, including integrations with major platforms. His role aims to align Mediaocean's business units and enhance the company's AI capabilities in the advertising sector.
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Mediaocean has appointed Guy Kuperman as Chief Strategy Officer. Kuperman will lead corporate strategy, business intelligence, and strategic partnerships, reporting to CEO Bill Wise. His role focuses... on expanding Mediaocean's footprint through strategic alliances and enhancing the company's AI capabilities. Kuperman aims to ensure Mediaocean's platforms remain interoperable and aligned with client outcomes.
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Mediaocean has appointed Guy Kuperman as Chief Strategy Officer to lead corporate strategy and strategic partnerships. Kuperman will focus on expanding Mediaocean's footprint and enhancing media perf...ormance through AI-driven solutions. He will oversee strategic partnerships and ensure integration across Mediaocean's platforms, including Innovid and Prisma, to deliver value in the evolving advertising market.
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Mediaocean has appointed Zvika Netter, CEO of Innovid, as its Chief Innovation Officer. In this role, Netter will drive cross-platform product innovation, focusing on AI-powered solutions across Medi...aocean's business units. This strategic move aims to enhance Mediaocean's offerings in the advertising ecosystem by leveraging AI to create more connected and intelligent products.
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Mediaocean has appointed Zvika Netter, CEO and co-founder of Innovid, as its new Chief Innovation Officer, expanding his role within the company.

Mediaocean has appointed Michael Kassan as vice chairman of its board of directors. Kassan, known for his extensive industry experience and connections, previously led MediaLink and played a role in ...Hudson MX. Mediaocean CEO Bill Wise highlighted Kassan's strategic insights as crucial for the company's growth in AI-driven advertising solutions.
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Michael Kassan, founder of MediaLink, joins Mediaocean as vice chairman of its board of directors. Kassan will guide Mediaocean, an omnichannel adtech platform, in its AI-driven future. CEO Bill Wise... highlights the company's extensive partner integrations as a key strength.
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Mediaocean has been recognized as one of the 2026 Ad Age Best Places to Work, marking its fourth consecutive year receiving this honor. The company ranked in the Top 15 overall and Top 2 among ad tec...h firms. The award highlights Mediaocean's commitment to a people-centric culture, focusing on employee support and development.
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Mediaocean has been recognized as a 2025 Top Workplaces Culture Excellence winner by Energage, highlighting its leadership, innovation, and commitment to a people-first culture. The award acknowledge...s Mediaocean's excellence in areas such as employee well-being, professional development, and work-life flexibility. This recognition is part of several accolades Mediaocean received in 2025 for fostering an inclusive and dynamic work environment.
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Prisma, a Mediaocean product, has been recognized as a Leader in the G2 Fall 2025 Reports, earning 26 badges across various advertising categories. It achieved top rankings in cross-channel, mobile, ...social, and video advertising, highlighting its flexibility and strength. Prisma was also ranked #1 in the UK Regional Grid Report for Mobile Advertising, showcasing its global market excellence.
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Mediaocean's 2025 Wrapped highlights a year of significant achievements, including the merger of Innovid and Flashtalking under the Mediaocean brand, and the launch of Innovid Orchestrator, an AI sup...eragent for campaign activation. The company received numerous accolades, such as being named a top workplace by Ad Age and receiving multiple G2 badges for its products. CEO Bill Wise was honored with the "Leadership in Advertising" award by AdExchanger.
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