Incrementality Measurement for Smarter Cross-Channel Marketing Decisions
Latest Product Updates and Feature Enhancements on Measured
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo
Measured has launched a new omnichannel media planning tool powered by causal media mix modeling. The platform enables marketers to simulate and optimize media investments across channels, leveraging... advanced analytics to predict the incremental impact of spend changes. This solution integrates with Measureds existing media effectiveness suite, providing data-driven insights for budget allocation and campaign planning in digital and offline channels. The tool aims to help brands maximize return on ad spend by quantifying the true contribution of each marketing channel. [source](https://markets.financialcontent.com/wral/article/bizwire-2025-7-1-measured-launches-omnichannel-media-planning-tool-powered-by-causal-media-mix-modeling?utm_source=openai)
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo Finance
Measured has introduced the Media Plan Optimizer, an omnichannel media planning tool powered by causal Media Mix Modeling. This tool allows marketers to directly align media budgets with business out...comes, offering precise recommendations across channels and conversion types. It integrates with existing workflows and enhances connectivity with in-house or third-party models, enabling real-time forecasting and efficient budget allocation.
Measured Expands Integration Capabilities With Amazon Ads ...
Measured has expanded its integration capabilities with Amazon Ads, Supermetrics, and third-party media mix models to enhance marketing data reliability and accuracy.
Awards, Recognitions, and Industry Achievements of Measured
Measured Among Inc. 5000 Fastest Growing Companies in U.S.
Measured has been named one of the fastest-growing companies in the U.S. by Inc. 5000 for the third time, driven by the adoption of its Media Mix Modeling and incrementality testing technology. This ...recognition underscores Measured's role in providing scalable, unbiased measurement solutions to enterprise brands across various sectors, enhancing media investment efficiency and growth.
