Real-World Case Studies and Customer Success Stories with MarketLogic Market Insights Platform

Hormel Foods used Market Logic's DeepSights platform to speed up research and improve decision-making. The company built a central knowledge... system called The Hive, powered by AI, to connect and search trusted data. DeepSights helped teams save hours on manual research and gave clear, traceable insights. Hormel also added DeepSights Personas, letting teams interact with AI-generated consumer personas based on real data. This new system made it easier to test ideas and understand customers quickly, supporting faster innovation cycles.
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Market Logic Insights platform helped Godrej Consumer Products manage too much data and turn it into actionable insights. The CMIR platform... enabled sharing knowledge across 12 business lines and supported over 1000 research projects and 3500 findings within a year. 100% of Godrej marketers used the platform at least twice per quarter. The solution reduced manual effort and improved access to insights for marketers. AI features like cognitive search and dashboards made information easy to find and use.
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iQuest helped Mondelez build a brand book for Toblerone using existing research. The team found insights from equity tracking, packaging... eye-tracking, shelf tests, and concept tests. They accessed global research in minutes, without commissioning new studies. iQuest made knowledge sharing easy and fast for teams worldwide. This improved consumer centricity and efficiency in brand strategy.
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Market Logic's insights platform, the HIVE, helped General Mills centralize $45 million in insights for 100 brands. The HIVE improved... vendor management, reduced research duplication, and increased visibility across global teams. In two months, 200 users performed over 2,000 searches. The platform unified primary research, syndicated sources, and news feeds in one place. General Mills gained faster decision-making and better ROI on insights.
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Market Logic's Searchable platform helped Dyson organize and access research data from across the company. Dyson's insights team used the... platform to turn large amounts of data into useful insights for stakeholders. During COVID-19, Searchable enabled fast access to market insights, helping Dyson make quick decisions. Over 1,100 users in 10 markets use the platform to collaborate and access curated information. The platform holds 1,500 research projects and 2,100 tests, supporting faster decision-making.
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Market Logic's Ask Kiri platform helped Kellogg Company break down silos and make insights accessible to all employees. Before, insights were... scattered and hard to find, slowing down decision-making. With Ask Kiri, stakeholders can now self-serve business intelligence from one place. The rollout included company-wide training and unique knowledge zones for key topics. Kellogg's saw a big increase in average monthly users and a shift toward an insights-driven culture.
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Market Logic's One Intelligence platform helped L’Oréal give 40,000 employees access to self-service insights. Before, knowledge was siloed across 60+... sources. The new platform centralized information and improved search, making insights easy to find. After launch, 14,000 unique users made 80,000 connections. CMI teams shifted from just sharing data to helping build strategy. Engagement grew with newsletters, surveys, and a champion community. The platform supports better, faster decisions and drives consumer centricity.
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Market Logic helped Mars Wrigley launch the "Synapse" insights platform. Mars Wrigley wanted to end data silos and duplicative work.... They used design thinking and tested new tools with over 100 experts. Market Logic built a new platform with improved search and user experience. Mars Wrigley saw a large uptick in usage just one month after launch. The platform aims to make insights easy to access and drive faster decisions.
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Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG integrates multiple syndicated... sources and internal research, making $300 million in knowledge assets accessible to all business users. The platform delivers personalized, AI-driven content and supports single sign-on for easy access. Colgate-Palmolive reports at least 10% efficiency savings in their insights function. This helps teams avoid duplicate projects and make faster, smarter decisions.
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Market Logic's insights platform, the HIVE, helped General Mills centralize $45 million worth of insights for 100 brands. Before the HIVE,... teams struggled with scattered data and up to 15 logins. The HIVE unified research, automated vendor management, and reduced research duplication. In the first two months, 200 users ran over 2,000 searches, making insights easy to access and share. The platform improved collaboration and ROI on syndicated research.
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Colgate-Palmolive used Market Logic's DIG platform to manage 30 years of research and insights. The company faced lost studies, duplicate... research, and slow decision-making. DIG provided a one-stop-shop for insights, AI-powered knowledge checks, and mobile access. Colgate-Palmolive achieved over 10% budget savings and a tenfold increase in users in two years. Teams now access $300 million in knowledge assets and make faster, smarter decisions.
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Market Logic's Insight Farm platform helped Fonterra shift from a supply-based to a consumer-driven approach. The digital workspace enabled Fonterra's... insights team to reuse insights, reduce wasted time, and cut duplication of work. Within six months, over 250 users performed 2,000 searches monthly, with 50,000 pieces of content valued at $57 million. The platform supported rapid response during COVID-19, helping teams act quickly and understand changing consumer needs. Fonterra now drives business growth with data-driven insights and strategic decision-making.
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Dyson used Market Logic's insights platform, Searchable, to organize and synthesize vast amounts of research data. The platform helped Dyson's... insights team turn complex information into clear, actionable summaries for stakeholders. Over 1,100 users across 10 markets accessed curated knowledge zones, supporting fast, informed decisions. During COVID-19, Searchable enabled Dyson to quickly understand changing consumer behavior and respond in real time. The platform holds thousands of research assets, making decision-making faster and more effective.
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Godrej Consumer Products used the Market Logic Insights platform to manage too much data and turn it into useful insights. Before, their teams... struggled to find and use research, slowing business decisions. With the new CMIR platform, they linked over 1,000 research projects and 3,500 findings, making insights easy to find. Now, 100% of marketers use the platform at least twice per quarter. The platform helps marketers share knowledge, save time, and avoid duplicate research.
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Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG integrates multiple data... sources and research tools, giving decision makers access to over 57,000 documents and a $300 million knowledge asset. The platform delivers personalized, role-based insights and news directly to users. Colgate-Palmolive reports at least 10% efficiency savings for its insights team. The solution helps prevent duplicate projects and speeds up research for smarter business decisions.
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Market Logic helped Mars Wrigley launch the "Synapse" insights platform. Mars Wrigley wanted to end data silos and duplicative research.... They used design thinking and tested new tools with over 100 experts. Market Logic built a new platform with improved search and user experience. After launch, Mars Wrigley saw a big increase in platform usage. The platform aims to make insights easy to find and use across the company.
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Kellogg Company used the Market Logic platform to centralize and democratize business insights. Before, insights were scattered and hard to... access, slowing decision-making. The new "Ask Kiri" platform lets all employees self-serve knowledge with one login. Special knowledge zones help answer key business questions fast. The rollout led to a big jump in monthly users and changed how teams use insights for growth.
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Market Logic helped L'Oréal launch the "One Intelligence" insights platform to 40,000 employees. The platform centralized over 60 sources of... market and consumer knowledge, breaking down silos across 35+ brands in 150 countries. Employees can now self-serve insights using an optimized search tool. The launch drove 14,000 unique visitors and 80,000 platform connections. CMI teams shifted from information delivery to strategic partnership, fueling customer-centric decisions.
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Mondelez used the iQuest insights platform from Market Logic to build a brand book for Toblerone. The team accessed global... research data instantly, without commissioning new studies. They found valuable insights from existing research like equity tracking and packaging tests. This helped create a single source of truth for the Toblerone brand. Now, teams worldwide can quickly find all Toblerone knowledge in one place.
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Market Logic's Knowledge Center helped Proximus, Belgium's largest ICT provider, break down silos and boost collaboration. The platform replaced SharePoint,... offering a single place to find, share, and reuse insights. After a phased rollout to 13,000 employees, Proximus saw a culture shift toward open communication and teamwork. The solution supports market, competitive, and customer information needs, driving digital transformation and smarter work.
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Vodafone used the Market Logic insights platform, VIC, to connect remote teams during lockdown. VIC became the main channel for... sharing insights, replacing scattered SharePoint files. The platform enabled easy collaboration, smart search, and personalized content for over 290 users. In less than a year, VIC hosted nearly 2000 documents and saw 7000 searches and shares. Vodafone now shares insights faster and supports both B2B and B2C teams.
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Market Logic's AI-powered insights platform helped Telstra unlock value from $40 million in research assets. Telstra's team struggled to find... insights due to scattered data and staff turnover. The Insights Hut centralized over 1,000 reports, making them searchable and accessible to 300 professionals. AI-powered search and expert channels improved decision-making and self-reliance. Old reports, once unused, are now actively leveraged, maximizing ROI and supporting data-driven strategies.
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Vodafone used the Market Logic insights platform to launch VIC, a centralized knowledge hub, during the UK lockdown. VIC replaced scattered... SharePoint sites and email lists, making insights easy to find and share. The platform enabled remote teams to collaborate and access up-to-date consumer research. In less than a year, VIC saw 7,000 searches and shares, 290 users, and nearly 2,000 documents. Vodafone’s insights team used VIC to support new product development and improve customer centricity.
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Proximus used Market Logic's insights platform to drive digital transformation. Their old SharePoint system limited collaboration and information sharing. The... new Knowledge Center launched to 13,000 employees, breaking down silos and enabling open communication. The platform offers a single place to find, share, and reuse market and customer insights. Proximus saw a culture shift toward teamwork and interdisciplinary thinking.
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Market Logic’s AI-powered insights platform helped Telstra unlock the value of years-old research. Telstra’s insights team struggled to find information... spread across different servers, wasting hours each week. The Insights Hut centralized over 1,000 reports, making them easy to search and use. AI-powered search and expert channels let 300 professionals quickly access key insights. Old reports, once forgotten, are now used again, maximizing Telstra’s research investment.
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Market Logic's Insights Depot helped The Home Depot shift from "the art of retail" to "the science of retail. " The platform...centralized $45 million in insights and 1,500 projects, enabling faster, easier decisions. During the 2020 pandemic, it supported a curbside delivery rollout in three weeks. Insights Depot saw 21% year-over-year user growth since 2015. Employees now access targeted research to improve marketing and sales decisions.
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Market Logic's DeepSights AI insights platform helped REWE Group transform knowledge sharing. The solution improved collaboration and made insights easy... to access across departments. REWE Group saved time by answering business questions instantly instead of spending hours on manual research. User satisfaction with DeepSights' efficiency and accuracy was high after a three-month test. Teams now use the platform to streamline vendor negotiations and refine marketing strategies.
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REWE Group used Market Logic’s DeepSights AI platform to improve knowledge sharing. The company faced challenges managing insights across its... large retail and tourism business. DeepSights made it easy for teams to find answers fast, saving hours of manual research. The rollout included open testing and strong employee engagement. User satisfaction increased, and teams now rely more on internal insights. This shift helps REWE protect proprietary data and make better decisions.
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Market Logic's insights platform helped The Home Depot shift from "the art of retail" to "the science of retail. " The platform,...called The Insights Depot, enabled the insights team to become strategic partners and storytellers for the business. With $45 million in insights and 1,500 projects, the team supported fast decisions, including rolling out curbside delivery in three weeks during the pandemic. The platform democratized data access and saw 21% year-over-year user growth since 2015.
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Market Logic's Knowledge Hub helped REWE Group deliver curated insights to 2,000 key stakeholders. The platform replaced a 12-year-old PDF... newsletter with automated, expert-curated digital newsletters. This change led to a 720% increase in business users visiting the Hub over two years. Personalized newsletters built trust and made insights part of daily decision making. The Hub now supports strategic moves, like entering new markets, by quickly sharing relevant information.
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Abbott Laboratories used the Insights Hub to speed up insights delivery. The platform holds 2,000 projects and 18,000 documents. Managers... now find answers instantly, saving over 60,000 hours in a year. The Hub connects marketing and three business lines for better knowledge sharing. Abbott avoided research duplication and improved efficiency with this insights management solution.
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Market Logic's Sherlock platform helped Novartis centralize insights and reduce data duplication. Novartis saw a 640% user growth and over... 7,500 unique users in one year. DeepSights AI integration cut primary research spend by 56% and saved 2 hours per research query. The solution improved compliance, collaboration, and decision-making for Novartis.
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Novartis used Market Logic's Sherlock platform to centralize and optimize insights management. Before Sherlock, Novartis struggled with data duplication and... scattered content, slowing decision-making. Sherlock unified data sources, improved compliance, and boosted user engagement by 640%, reaching over 7,500 users. Adding DeepSights AI cut primary research spend by 56% and saved employees 2 hours per research query. Novartis now leverages AI-driven insights for faster, more reliable business decisions.
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Abbott Laboratories used the Market Logic Insights Hub to speed up insights delivery. Before the platform, insight managers spent up... to ten hours over two weeks searching for answers. Now, they get answers instantly with one search. The Hub supports 2,000 projects and 18,000 documents for 85 insights professionals and 500 marketers. In one year, 6,000 searches saved over 60,000 hours. The platform helps share knowledge, avoid duplicate research, and improve collaboration across divisions.
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Market Logic's Insights Farm helped Fonterra shift from a supply-based to a consumer-driven approach. The platform enabled over 250 unique... users and 2,000 searches per month within six months. Fonterra's insights team reduced wasted time, reused insights, and improved strategic decision-making. The COVID-19 knowledge zone supported fast, informed responses during the pandemic. Insights Farm now holds over 50,000 pieces of content worth $57 million.
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DeepSights by Market Logic helped Mars centralize $731 million in knowledge assets. Mars used DeepSights to boost insights engagement by... 60% on their Synapse platform. The AI-powered tool made market and consumer insights easy to access for teams across marketing, sales, and R&D. DeepSights cut the time needed to find insights and reduced research redundancy. Mars now supports knowledge sharing and faster decision-making with DeepSights.
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Market Logic's DeepSights AI platform helped Mars centralize $731 million in knowledge assets. Mars needed to make consumer and market... insights easy to access for teams across the company. DeepSights let employees ask questions in natural language and get answers from internal reports. After launch, Mars saw a 60% increase in insights engagement. The platform also sped up how fast teams could find insights and reduced research redundancy.
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Philips used Market Logic's DeepSights generative AI to improve its consumer insights process. The team compared DeepSights to ChatGPT, Bing,... and their existing knowledge management system. DeepSights answered 64% of questions correctly, while ChatGPT and Bing managed 50%. DeepSights provided verifiable sources 71% of the time, compared to just 14% for ChatGPT and Bing. This helped Philips make faster, more reliable decisions in a highly regulated healthcare environment.
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Philips used DeepSights™, a generative AI solution from Market Logic, to improve its consumer insights process. The company compared DeepSights™... with ChatGPT, Bing, and its existing insights management platforms. Philips wanted to shorten the time to find and use market insights and ensure data reliability. The test showed DeepSights™ provided instant answers to business questions and helped Philips manage insights more efficiently. This move positions Philips as a leader in using AI for healthcare market research.
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Philips used Market Logic's DeepSights generative AI to improve its consumer insights process. The team compared DeepSights with ChatGPT, Bing,... and their existing knowledge management system. DeepSights answered 64% of questions correctly, while ChatGPT and Bing managed 50%. DeepSights provided verifiable sources 71% of the time, compared to just 14% for ChatGPT and Bing. This helped Philips ensure reliable, trustworthy insights for decision-making in the healthcare sector.
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