Philips used Market Logic's Eureka platform to improve storytelling and share insights across the company. The challenge was to make data accessible and help decision-makers use insights quickly. Phi...lips used the Forrester storytelling method and Market Logic software to broadcast stories to target audiences. The Eureka platform became the central place for all research and insights. This helped Philips democratize knowledge and support fast, insights-driven decisions.
The Home Depot used Market Logic's Insights Depot platform to improve decision-making and support business growth. The platform helped the insights team move from a small department with a backlog to... a strategic partner at the board level. During the 2020 pandemic, Insights Depot enabled a fast rollout of curbside delivery in just three weeks. The platform holds $45 million in insights and 1,500 projects, making data accessible to all employees. Since 2015, user growth for Insights Depot has increased by 21% year-over-year.
Market Logic's DeepSights™ helped REWE Group improve knowledge management with AI-driven insights. The solution made it easier for teams to share knowledge and work together. REWE Group used DeepSigh...ts™ to turn complex data into simple, useful insights. This led to faster decisions and better business strategies. The platform also helped centralize information and streamline research processes.
REWE Group used the Knowledge Hub Newsletter to deliver curated insights across its large retail business. The company replaced an old PDF newsletter with an AI-powered, automated platform. This new ...system sends expert-curated and personalized newsletters to about 2,000 key stakeholders. The change led to a 720% increase in business users visiting the Knowledge Hub in two years. The platform helped REWE Group make faster, more confident, and data-driven decisions.
Visa used the Market Logic Global Insights Exchange platform to improve how they share insights worldwide. They wanted to speed up information sharing and make research management automatic. The plat...form helped Visa save money and time, reaching positive ROI in less than a year. Visa's teams now get answers to business questions much faster. The platform also helps avoid duplicate research and supports better decision-making.
DeepSights helped Mars improve how it uses market insights. Mars used DeepSights to build a platform for sharing consumer and market data. This platform made it easier for teams to work together and ...share knowledge. Mars also improved its strategy and efficiency. The company kept high ethical standards with its Responsible AI Council.
Dyson used the Market Logic 'Searchable' platform to bring all their research into one place. The challenge was to synthesize large amounts of data from many teams and markets. With Searchable, Dyson... created over 28 knowledge zones for easy access to curated insights. During COVID-19, the platform helped Dyson quickly understand changing consumer behavior and make fast decisions. Over 1,100 users across 10 markets use Searchable to access thousands of research projects and tests for better, faster decision-making.
Godrej Consumer Products used the Market Logic Insights platform to solve problems with too much data and not enough insights. Before, their data was scattered and hard to use. They launched the CMIR... platform to link research, make insights easy to find, and help marketers work better. In less than a year, the platform stored over 1,000 research projects and 3,500 findings. Now, 100% of Godrej marketers use the platform at least twice per quarter.
Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG brings together multiple data sources and research tools in one place for easy acce...ss. The platform helps decision makers find and use trends knowledge quickly. Colgate-Palmolive's insights team saves at least 10% in efficiency by using DIG. The platform supports smarter, faster, and insights-driven decisions at scale.
Colgate-Palmolive used the Market Logic DIG platform to manage 30 years of research and insights. The company faced problems with lost studies and duplicate research. DIG provided a one-stop-shop for... insights, reducing duplicate research and streamlining project management. The platform enabled single sign-on and mobile access for teams. Colgate-Palmolive achieved over 10% budget savings and a tenfold increase in users.
Market Logic's \'One Intelligence\' platform helped L\’Oréal break down knowledge silos across its global teams. L\’Oréal launched the platform to 40,000 employees, making insights easy to access for... almost half its workforce. The platform centralized over 60 sources of market and consumer data. CMI teams shifted from just delivering information to helping build business strategies. The launch improved knowledge sharing and empowered staff to make better decisions.
Market Logic's Insights Farm helped Fonterra shift from a supply-based to a consumer-driven company. The platform lets Fonterra's insights team reuse insights, cut wasted time, and reduce duplicate w...ork. Within six months, over 250 users made 2,000 searches per month, and the platform held over 50,000 pieces of content worth $57 million. The COVID-19 knowledge zone helped teams act quickly and understand market changes. Fonterra's insights team now plays a more strategic role in driving business growth.
Kellogg Company used the Market Logic platform, \'Ask Kiri,\' to make business insights easy for everyone to access. Before, insights were hard to find and experts spent too much time searching for i...nformation. The company had too few experts for many brands and stakeholders. With Market Logic, Kellogg\’s created a one-stop platform for research and data. Now, employees can find answers themselves, helping Kellogg\’s become more insights-driven.
Market Logic's insights platform helped General Mills create the HIVE, a digital workspace for insights. The HIVE made it easier for teams to manage vendors, share research, and access $45 million in... insights. It reduced research duplication and improved collaboration across global teams. Senior leadership supported the rollout, helping teams move quickly. The platform gave General Mills a complete view of their data and better ROI on research subscriptions.
iQuest by Market Logic helped Mondelez build a brand book for Toblerone. The team used existing research in iQuest instead of commissioning new studies. They found insights from equity tracking, pack...aging tests, and global research. This saved time and gave them a single source of truth for the brand. Now, anyone at Mondelez can quickly find all Toblerone knowledge in one place.
Market Logic helped Mars Wrigley improve knowledge management with a new insights platform. Mars Wrigley wanted to stop data silos and reduce wasted research. They worked with Market Logic to test an...d redesign their insights tool. Over 100 experts and several competitors joined the process. The new platform launched in October 2021 and made insights more accessible across the company.
Proximus used the Knowledge Center insights platform from Market Logic. They wanted to break down silos and improve collaboration. Their old SharePoint system was not enough for digital transformatio...n. The new platform became a single place to find, share, and reuse insights. After launch, 13,000 people could access it, and engagement was high. The result was a culture shift toward open communication and teamwork.
Market Logic's Insights Hut helped Telstra solve the problem of scattered research and slow access to insights. Telstra needed a way to make information easy to find and use for thousands of employee...s. The Insights Hut uses AI-powered search, expert channels, and user-friendly onboarding to give fast access to key insights. Telstra's teams now save time, avoid repeating research, and make better decisions with trusted data. The platform supports strategic research and helps different groups find what they need quickly.
Vodafone used the Market Logic insights platform to launch VIC, a centralized knowledge hub, during the UK lockdown. VIC helped remote teams connect and share insights, replacing scattered SharePoint... files and email chains. The platform made it easy to access and distribute research, supporting both B2B and B2C needs. VIC uses AI to personalize content for users and democratizes insights across the company. Vodafone saw improved engagement and collaboration on insights, helping them stay customer-focused during the pandemic.
Toyota used the Market Logic insights platform called The Loop. They needed to manage data overload and connect information across the company. The Loop helped them share insights quickly, especially... during the pandemic. Executives now use these insights in business decisions. The platform made it easier for teams to access and act on important data.
Abbott Laboratories used the Insights Hub platform to improve how they share and find marketing insights. Before using the platform, insight managers spent up to ten hours over two weeks searching fo...r answers. Now, they can find answers instantly with one search. In the last year, 6,000 searches saved over 60,000 hours for users. The platform helps teams work faster, avoid duplicate research, and share best practices across the company.
Philips used DeepSights™ to test generative AI for consumer insights. They compared DeepSights™ with ChatGPT, Bing, and other insights management platforms. The goal was to see if generative AI could... give fast and reliable business information. Philips found valuable results for using AI in business decisions. The case study shares details about the methods and business impact.
Market Logic Software helped Novartis with Sherlock, a data solution for insights management. Novartis wanted to centralize and improve how they use insights. The solution made it easier for Novartis... to manage and use data across the company. Their work together was recognized as a finalist in the 2024 Market Research Society Awards. New generative-AI features are set to make insights even more useful for Novartis.
