Real-World Case Studies and Customer Success Stories with MarketLogic Market Insights Platform

Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG integrates multiple syndicated... sources and internal research, making $300 million in knowledge assets accessible to all business users. The platform delivers personalized, AI-driven content and supports single sign-on for easy access. Colgate-Palmolive reports at least 10% efficiency savings in their insights function. This helps teams avoid duplicate projects and make faster, smarter decisions.
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Market Logic helped Mars Wrigley launch the "Synapse" insights platform. Mars Wrigley wanted to end data silos and duplicative work.... They used design thinking and tested new tools with over 100 experts. Market Logic built a new platform with improved search and user experience. Mars Wrigley saw a large uptick in usage just one month after launch. The platform aims to make insights easy to access and drive faster decisions.
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Market Logic's One Intelligence platform helped L’Oréal give 40,000 employees access to self-service insights. Before, knowledge was siloed across 60+... sources. The new platform centralized information and improved search, making insights easy to find. After launch, 14,000 unique users made 80,000 connections. CMI teams shifted from just sharing data to helping build strategy. Engagement grew with newsletters, surveys, and a champion community. The platform supports better, faster decisions and drives consumer centricity.
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Market Logic's Ask Kiri platform helped Kellogg Company break down silos and make insights accessible to all employees. Before, insights were... scattered and hard to find, slowing down decision-making. With Ask Kiri, stakeholders can now self-serve business intelligence from one place. The rollout included company-wide training and unique knowledge zones for key topics. Kellogg's saw a big increase in average monthly users and a shift toward an insights-driven culture.
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Godrej Consumer Products used the Market Logic Insights platform to solve problems with too much data and not enough insights. Before, their data... was scattered and hard to use. They launched the CMIR platform to link research, make insights easy to find, and help marketers work better. In less than a year, the platform stored over 1,000 research projects and 3,500 findings. Now, 100% of Godrej marketers use the platform at least twice per quarter.
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Market Logic's Searchable platform helped Dyson organize and access research data from across the company. Dyson's insights team used the... platform to turn large amounts of data into useful insights for stakeholders. During COVID-19, Searchable enabled fast access to market insights, helping Dyson make quick decisions. Over 1,100 users in 10 markets use the platform to collaborate and access curated information. The platform holds 1,500 research projects and 2,100 tests, supporting faster decision-making.
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Market Logic's insights platform, the HIVE, helped General Mills centralize $45 million in insights for 100 brands. The HIVE improved... vendor management, reduced research duplication, and increased visibility across global teams. In two months, 200 users performed over 2,000 searches. The platform unified primary research, syndicated sources, and news feeds in one place. General Mills gained faster decision-making and better ROI on insights.
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iQuest helped Mondelez build a brand book for Toblerone using existing research. The team found insights from equity tracking, packaging... eye-tracking, shelf tests, and concept tests. They accessed global research in minutes, without commissioning new studies. iQuest made knowledge sharing easy and fast for teams worldwide. This improved consumer centricity and efficiency in brand strategy.
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Market Logic Insights platform helped Godrej Consumer Products manage too much data and turn it into actionable insights. The CMIR platform... enabled sharing knowledge across 12 business lines and supported over 1000 research projects and 3500 findings within a year. 100% of Godrej marketers used the platform at least twice per quarter. The solution reduced manual effort and improved access to insights for marketers. AI features like cognitive search and dashboards made information easy to find and use.
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Colgate-Palmolive uses the DIG platform, powered by Market Logic, to turn trends data into actionable insights. DIG brings together multiple... data sources and research tools in one place for easy access. The platform helps decision makers find and use trends knowledge quickly. Colgate-Palmolive's insights team saves at least 10% in efficiency by using DIG. The platform supports smarter, faster, and insights-driven decisions at scale.
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Dyson used the Market Logic 'Searchable' platform to bring all their research into one place. The challenge was to synthesize... large amounts of data from many teams and markets. With Searchable, Dyson created over 28 knowledge zones for easy access to curated insights. During COVID-19, the platform helped Dyson quickly understand changing consumer behavior and make fast decisions. Over 1,100 users across 10 markets use Searchable to access thousands of research projects and tests for better, faster decision-making.
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Market Logic helped Mars Wrigley improve knowledge management with a new insights platform. Mars Wrigley wanted to stop data silos... and reduce wasted research. They worked with Market Logic to test and redesign their insights tool. Over 100 experts and several competitors joined the process. The new platform launched in October 2021 and made insights more accessible across the company.
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Market Logic's "One Intelligence" platform helped L’Oréal break down knowledge silos across its global teams. L’Oréal launched the platform to... 40,000 employees, making insights easy to access for almost half its workforce. The platform centralized over 60 sources of market and consumer data. CMI teams shifted from just delivering information to helping build business strategies. The launch improved knowledge sharing and empowered staff to make better decisions.
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Kellogg Company used the Market Logic platform, "Ask Kiri," to make business insights easy for everyone to access. Before, insights were... hard to find and experts spent too much time searching for information. The company had too few experts for many brands and stakeholders. With Market Logic, Kellogg’s created a one-stop platform for research and data. Now, employees can find answers themselves, helping Kellogg’s become more insights-driven.
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Market Logic's insights platform helped General Mills create the HIVE, a digital workspace for insights. The HIVE made it easier... for teams to manage vendors, share research, and access $45 million in insights. It reduced research duplication and improved collaboration across global teams. Senior leadership supported the rollout, helping teams move quickly. The platform gave General Mills a complete view of their data and better ROI on research subscriptions.
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Colgate-Palmolive used the Market Logic DIG platform to manage 30 years of research and insights. The company faced problems with... lost studies and duplicate research. DIG provided a one-stop-shop for insights, reducing duplicate research and streamlining project management. The platform enabled single sign-on and mobile access for teams. Colgate-Palmolive achieved over 10% budget savings and a tenfold increase in users.
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Market Logic's Insights Farm helped Fonterra shift from a supply-based to a consumer-driven company. The platform lets Fonterra's insights team... reuse insights, cut wasted time, and reduce duplicate work. Within six months, over 250 users made 2,000 searches per month, and the platform held over 50,000 pieces of content worth $57 million. The COVID-19 knowledge zone helped teams act quickly and understand market changes. Fonterra's insights team now plays a more strategic role in driving business growth.
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iQuest by Market Logic helped Mondelez build a brand book for Toblerone. The team used existing research in iQuest instead... of commissioning new studies. They found insights from equity tracking, packaging tests, and global research. This saved time and gave them a single source of truth for the brand. Now, anyone at Mondelez can quickly find all Toblerone knowledge in one place.
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Market Logic's AI-powered insights platform helped Telstra unlock value from $40 million in research assets. Telstra's team struggled to find... insights due to scattered data and staff turnover. The Insights Hut centralized over 1,000 reports, making them searchable and accessible to 300 professionals. AI-powered search and expert channels improved decision-making and self-reliance. Old reports, once unused, are now actively leveraged, maximizing ROI and supporting data-driven strategies.
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Market Logic's Knowledge Center helped Proximus, Belgium's largest ICT provider, break down silos and boost collaboration. The platform replaced SharePoint,... offering a single place to find, share, and reuse insights. After a phased rollout to 13,000 employees, Proximus saw a culture shift toward open communication and teamwork. The solution supports market, competitive, and customer information needs, driving digital transformation and smarter work.
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Vodafone used the Market Logic insights platform, VIC, to connect remote teams during lockdown. VIC became the main channel for... sharing insights, replacing scattered SharePoint files. The platform enabled easy collaboration, smart search, and personalized content for over 290 users. In less than a year, VIC hosted nearly 2000 documents and saw 7000 searches and shares. Vodafone now shares insights faster and supports both B2B and B2C teams.
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Proximus used the Knowledge Center insights platform from Market Logic. They wanted to break down silos and improve collaboration. Their... old SharePoint system was not enough for digital transformation. The new platform became a single place to find, share, and reuse insights. After launch, 13,000 people could access it, and engagement was high. The result was a culture shift toward open communication and teamwork.
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Market Logic's Insights Hut helped Telstra solve the problem of scattered research and slow access to insights. Telstra needed a... way to make information easy to find and use for thousands of employees. The Insights Hut uses AI-powered search, expert channels, and user-friendly onboarding to give fast access to key insights. Telstra's teams now save time, avoid repeating research, and make better decisions with trusted data. The platform supports strategic research and helps different groups find what they need quickly.
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Vodafone used the Market Logic insights platform to launch VIC, a centralized knowledge hub, during the UK lockdown. VIC helped remote... teams connect and share insights, replacing scattered SharePoint files and email chains. The platform made it easy to access and distribute research, supporting both B2B and B2C needs. VIC uses AI to personalize content for users and democratizes insights across the company. Vodafone saw improved engagement and collaboration on insights, helping them stay customer-focused during the pandemic.
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Market Logic's DeepSights AI insights platform helped REWE Group transform knowledge sharing. The solution improved collaboration and made insights easy... to access across departments. REWE Group saved time by answering business questions instantly instead of spending hours on manual research. User satisfaction with DeepSights' efficiency and accuracy was high after a three-month test. Teams now use the platform to streamline vendor negotiations and refine marketing strategies.
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Market Logic's Insights Depot helped The Home Depot shift from "the art of retail" to "the science of retail. " The platform...centralized $45 million in insights and 1,500 projects, enabling faster, easier decisions. During the 2020 pandemic, it supported a curbside delivery rollout in three weeks. Insights Depot saw 21% year-over-year user growth since 2015. Employees now access targeted research to improve marketing and sales decisions.
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Market Logic's DeepSights™ helped REWE Group improve knowledge management with AI-driven insights. The solution made it easier for teams to... share knowledge and work together. REWE Group used DeepSights™ to turn complex data into simple, useful insights. This led to faster decisions and better business strategies. The platform also helped centralize information and streamline research processes.
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REWE Group used the Knowledge Hub Newsletter to deliver curated insights across its large retail business. The company replaced an... old PDF newsletter with an AI-powered, automated platform. This new system sends expert-curated and personalized newsletters to about 2,000 key stakeholders. The change led to a 720% increase in business users visiting the Knowledge Hub in two years. The platform helped REWE Group make faster, more confident, and data-driven decisions.
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The Home Depot used Market Logic's Insights Depot platform to improve decision-making and support business growth. The platform helped the... insights team move from a small department with a backlog to a strategic partner at the board level. During the 2020 pandemic, Insights Depot enabled a fast rollout of curbside delivery in just three weeks. The platform holds $45 million in insights and 1,500 projects, making data accessible to all employees. Since 2015, user growth for Insights Depot has increased by 21% year-over-year.
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DeepSights by Market Logic helped Mars centralize $731 million in knowledge assets. Mars used DeepSights to boost insights engagement by... 60% on their Synapse platform. The AI-powered tool made market and consumer insights easy to access for teams across marketing, sales, and R&D. DeepSights cut the time needed to find insights and reduced research redundancy. Mars now supports knowledge sharing and faster decision-making with DeepSights.
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Market Logic's Insights Farm helped Fonterra shift from a supply-based to a consumer-driven approach. The platform enabled over 250 unique... users and 2,000 searches per month within six months. Fonterra's insights team reduced wasted time, reused insights, and improved strategic decision-making. The COVID-19 knowledge zone supported fast, informed responses during the pandemic. Insights Farm now holds over 50,000 pieces of content worth $57 million.
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DeepSights helped Mars improve how it uses market insights. Mars used DeepSights to build a platform for sharing consumer and... market data. This platform made it easier for teams to work together and share knowledge. Mars also improved its strategy and efficiency. The company kept high ethical standards with its Responsible AI Council.
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Abbott Laboratories used the Insights Hub platform to improve how they share and find marketing insights. Before using the platform,... insight managers spent up to ten hours over two weeks searching for answers. Now, they can find answers instantly with one search. In the last year, 6,000 searches saved over 60,000 hours for users. The platform helps teams work faster, avoid duplicate research, and share best practices across the company.
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Market Logic's Sherlock platform helped Novartis centralize insights and reduce data duplication. Novartis saw a 640% user growth and over... 7,500 unique users in one year. DeepSights AI integration cut primary research spend by 56% and saved 2 hours per research query. The solution improved compliance, collaboration, and decision-making for Novartis.
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Abbott Laboratories used the Insights Hub to speed up insights delivery. The platform holds 2,000 projects and 18,000 documents. Managers... now find answers instantly, saving over 60,000 hours in a year. The Hub connects marketing and three business lines for better knowledge sharing. Abbott avoided research duplication and improved efficiency with this insights management solution.
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Market Logic's Global Insights Exchange helped Visa automate research management and boost efficiency. Visa unified regional teams and improved information... sharing. The platform delivered positive ROI in under 12 months. Visa exceeded all efficiency savings targets. Fast access to insights enabled quick, informed decisions for high-stakes legal matters. Planned integrations include digital asset management and AI-powered marketing assistant.
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Visa used the Market Logic Global Insights Exchange platform to improve how they share insights worldwide. They wanted to speed... up information sharing and make research management automatic. The platform helped Visa save money and time, reaching positive ROI in less than a year. Visa's teams now get answers to business questions much faster. The platform also helps avoid duplicate research and supports better decision-making.
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Market Logic's insights platform, The Loop, helped Toyota Motor North America manage data overload and connect siloed information. The Loop enabled... efficient knowledge sharing and weekly high-level summaries for executives. During the Covid-19 crisis, the platform's knowledge zones doubled in use and overall usage rose over 40% each quarter. The Loop became the single source of truth for Toyota and Lexus employees, boosting the insights team's visibility and impact.
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Toyota used the Market Logic insights platform called The Loop. They needed to manage data overload and connect information across... the company. The Loop helped them share insights quickly, especially during the pandemic. Executives now use these insights in business decisions. The platform made it easier for teams to access and act on important data.
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Philips used Market Logic's Eureka platform to improve storytelling and share insights across the company. The challenge was to make... data accessible and help decision-makers use insights quickly. Philips used the Forrester storytelling method and Market Logic software to broadcast stories to target audiences. The Eureka platform became the central place for all research and insights. This helped Philips democratize knowledge and support fast, insights-driven decisions.
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Philips used DeepSights™, a generative AI solution from Market Logic, to improve its consumer insights process. The company compared DeepSights™... with ChatGPT, Bing, and its existing insights management platforms. Philips wanted to shorten the time to find and use market insights and ensure data reliability. The test showed DeepSights™ provided instant answers to business questions and helped Philips manage insights more efficiently. This move positions Philips as a leader in using AI for healthcare market research.
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Market Logic Software helped Novartis with Sherlock, a data solution for insights management. Novartis wanted to centralize and improve how... they use insights. The solution made it easier for Novartis to manage and use data across the company. Their work together was recognized as a finalist in the 2024 Market Research Society Awards. New generative-AI features are set to make insights even more useful for Novartis.
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Philips used DeepSights™ to test generative AI for consumer insights. They compared DeepSights™ with ChatGPT, Bing, and other insights management... platforms. The goal was to see if generative AI could give fast and reliable business information. Philips found valuable results for using AI in business decisions. The case study shares details about the methods and business impact.
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