MarcomCentral: Use-Cases, Insights and Reviews | 2025 Cuspera

Starbucks used MarcomCentral to support its marketing strategy. The company wanted to create a strong brand and deliver a unique customer experience. Starbucks used personalized marketing and a clear... brand image to grow from one store to over 38,000 locations worldwide. Their approach helped them build a loyal customer base and become a global coffee leader. The case study shows how marketing tools can help companies grow and stand out.
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MarcomCentral helped a Michigan craft brewery organize and manage all marketing assets in one place. Before, the team struggled with messy shared folders and slow file searches. With MarcomCentral, o...ver 400 users, including 300 reps and distributors, can now access sales collateral anytime, anywhere. The platform supports mobile access and custom user groups for 9 regions. The brewery can now scale marketing efforts and add new reps easily.
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MarcomCentral helped CoolSculpting create a one-stop shop for marketing assets. The marketing team needed to support a global network and keep materials brand compliant. MarcomCentral offered multi-l...anguage support, compliance updates, and Salesforce integration. CoolSculpting launched a portal in 10 languages with over 4300 users worldwide. All assets are now 100% brand compliant and easy to personalize. The analytics feature lets marketing track asset engagement and optimize campaigns.
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MarcomCentral helped Dayton Children’s Hospital manage their new brand and marketing assets. The hospital needed to fix inconsistent branding and improve community perception. They used MarcomCentral... to organize assets, create custom materials, and ensure brand consistency. Over 800 materials are now available, 300+ employees trained, and 50 templates created. The Brand Resource Center gives staff 24/7 access to approved, on-brand marketing items.
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MarcomCentral helped Delta Vacations solve marketing production delays and high print costs. The company’s small in-house agency struggled to keep up with over 3,000 projects a year and rising printi...ng expenses. MarcomCentral’s cloud platform enabled easy distribution of marketing assets, print-on-demand, and social media integration. Marketing became proactive, not reactive. The sales team cut nearly $60,000 in annual printing costs. Brand awareness and efficiency improved across the organization.
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MarcomCentral helped Goodwill of Middle Tennessee manage marketing assets for 31 retail stores. The marketing team faced problems with branding inconsistencies and process management. MarcomCentral p...rovided a central platform for stores to access and order marketing materials. This saved time for both the stores and the marketing team. All assets are now pre-approved, ensuring consistent branding across locations.
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