Mapp Engage Overview

Mapp Engage empowers marketers to create automated, cross-channel campaigns with advanced analytics and rich customer data. Key features include Unified Contact Profile, Powerful Segmentation, and Industry-leading Email Deliverability.

Use Cases

Customers recommend Engagement Management, Campaign Management, Lead Analytics, as the business use cases that they have been most satisfied with while using Mapp Engage.

Other use cases:

  • Forecasting
  • Lifetime Value Management
  • Channel Marketing
  • Generation Of New Leads
  • Segmentation And Targeting
  • Contact List Management
  • Workflow Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Engage.

Other priorities:

  • Increase Customer Life Time Value
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
See all business priorities See less business priorities

Mapp Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Engage works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Mapp Engage's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Engage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Mapp Engage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better." - Steven Doak

Peer review evidence (same sources as the product rating summary)

"...They had been sent using the personalized cross-channel marketing solution Mapp Engage, which is part of the Mapp Cloud. ..." Mapp Announces The Results Of Its Global Provider Report 2019
"...Mapp Engage s Whiteboard offers marketers an intuitive campaign builder to create automation workflows that extend from email to mobile and beyond...." Mapp Engage
"Mapp Cloud helped Witt-Gruppe automate their email marketing. Before, the team did many tasks by hand and lost time. With Mapp, they used dynamic size filters and automation. Click rates went up by 13%. Conversion rates rose by 36%. Sales from email grew by 69%. The team now works faster and reaches customers in a more personal way." https://mapp.com/resource/case-studies/witt-gruppe-getting-a-major-boost-in-sales-and-productivity-thanks-to-email-automation/

Mapp Engage, Mapp Acquire, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Engage

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market

Mapp Engage is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, and Mid Market,

Mapp Engage Customer wins, Customer success stories, Case studies

Why is Mapp Engage the best choice for Engagement Management?

What benefits does Mapp Engage offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Mapp Engage solved their Marketing Automation needs. Cuspera uses 494 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Mapp Engage testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Engage testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Engage testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
CUSTOMERS TESTIMONIALS
Mapp Engage testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Engage testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Engage testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli

Peacocks - Apparel & Fashion - Large

Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped from 50% to 9%. Mapp cleaned legacy data, added real-time email v...erification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.

Read more →
 

neckermann.at - Retail - Medium

Vienna, Austria

neckermann.at used Mapp and trbo to personalize its newsletters. The company replaced static product blocks with real-time, personalized recommendations. This led to a 19% increase in newsletter clic...k rate and a 25% rise in orders. Average order value grew by 23%. The new approach boosted buyer activity and long-term revenue.

Read more →
 

LOFT - Apparel & Fashion - Large

New York, USA

Mapp Fashion helped LOFT, a women's lifestyle brand, improve product detail page recommendations and product discovery. LOFT used Mapp Fashion’s apparel-specific models to address size fragmentation ...and customer preferences. In head-to-head tests, Mapp Fashion outperformed Salesforce Einstein and another vendor on key metrics like revenue per visitor and average order value. The solution used discovery-weighted recommendations and respected inventory and promo constraints. LOFT plans to expand use to homepage, cart cross-sell, and themed emails.

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EMP - Retail - Medium

Lingen, Germany

EMP used Mapp Intelligence to boost online store performance. From May–July 2025, EMP saw a 5.4% increase in traffic and a 17.9% rise in product page views compared to the same period in 2024. The ex...it rate at login dropped by 3.1%. EMP teams used shared dashboards and live reports for fast campaign adjustments. Data-driven decisions led to better customer journeys and more targeted product entries.

Read more →
 

Ann Taylor - Apparel & Fashion - Large

New York, USA

Mapp Fashion helped Ann Taylor improve product discovery on their site. Ann Taylor wanted more than generic personalization and needed recommendations based on features like fabric, fit, and occasion.... Mapp Fashion's solution used real-time data and detailed product attributes to match customer intent. In tests, Mapp Fashion outperformed Salesforce Einstein and another vendor. Gains were strongest for high intent sessions focused on suiting and workwear.

Read more →
 

Peacocks - Apparel & Fashion - Large

Cardiff, UK

Mapp helped Peacocks, a UK fashion retailer, fix a major email deliverability problem. Microsoft open rates had dropped from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, a...nd improved list hygiene. Open rates rose to 60-70%, a 51-61% increase. Revenue per 1000 sendouts grew by 54%. Attributed revenue increased by 2%.

Read more →

Cross-Channel Marketing with Mapp Engage

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Peers used Mapp Engage for engagement management and campaign management

Mapp Engage Competitors

Mapp Engage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (27)
Analytics

4.75/5 ★

Read Reviews (59)
Custom Reports

4.60/5 ★

Read Reviews (62)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (27)
Analytics

4.75/5 ★

Read Reviews (59)
Custom Reports

4.60/5 ★

Read Reviews (62)

Software Failure Risk Guidance

?

for Mapp Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Engage

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE