cuspera logo CUSPERA
MainEvent
MainEvent Event Management 4.0 266 reviewer insights

MainEvent: Event Management and Field Marketing Program Management

MainEvent - Experiential & Field Marketing Software

MainEvent helps data teams manage field marketing programs and brand ambassador activities through event management. Teams use it to manage field marketing programs, centralizing work and sharing real-time data with partners and clients. They also manage field marketing activities by scheduling events, obtaining approvals, and automating notifications. For example, MainEvent built a platform for U.S. Cellular to manage field marketing and experiential activities. The platform ran scheduling, approvals, and automated notifications for marketing executions.

Is MainEvent right for your team?

Main focus

Typical customer

Small and large companies

67% of customer stories; 78% from marketing and advertising.

What teams use MainEvent for

Explore MainEvent use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Event Management jobs
Event measurement and feedback DirecToHispanic, Montage Marketing Group, RedPeg Marketing Main focus
Core use
Event planning and logistics Momentum Worldwide, Moosylvania, Momentum Main focus
Common use
Also used for
Campaign management Montage Marketing Group, RedPeg Marketing, Next Level Marketing Account Based Marketing
Common use
Influencer relationship management Fuse Influencer Marketing
Common use
Marketing campaign management Next Level Marketing CRM
Emerging use
Business reporting DirecToHispanic Business Intelligence
Emerging use
Campaign and acquisition measurement Fuse Digital Analytics
Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

MainEvent capabilities

Explore MainEvent capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses MainEvent

IndustriesAggregated usage insights
Marketing and Advertising: 78%Food & Beverages: 11%Telecommunications: 11%
Company sizeAggregated usage insights
Small business: 45%Enterprise: 33%Mid-market: 22%
  • Small business45%
  • Enterprise33%
  • Mid-market22%

MainEvent customer stories

Results reported in published case studies.

U.S. Cellular

Telecommunications · Large

MainEvent built a software solution for U.S. Cellular to manage field marketing and experiential activities. The platform enabled scheduling, approvals, and automated notifications for ma...

MainEvent built a software solution for U.S. Cellular to manage field marketing and experiential activities. The platform enabled scheduling, approvals, and automated notifications for marketing executions. It integrated real-time API data capture for leads and included a coupon fulfillment system. Custom text and email communications improved team coordination. U.S. Cellular gained an intuitive system to track and analyze every marketing event.

RedPeg Marketing

Marketing And Advertising · Medium

MainEvent helped RedPeg Marketing manage thousands of events for clients like GEICO. RedPeg needed a flexible platform for field and experiential marketing campaigns. MainEvent provided c...

MainEvent helped RedPeg Marketing manage thousands of events for clients like GEICO. RedPeg needed a flexible platform for field and experiential marketing campaigns. MainEvent provided custom dashboards, event calendars, and reporting tools. The solution enabled RedPeg to automate notifications, integrate third-party data, and streamline onboarding. RedPeg improved reporting, reduced costs, and focused on delivering top campaigns.

Next Level Marketing

Marketing And Advertising · Small

Next Level Marketing needed software to manage rapid growth and complex field marketing for beverage brands. MainEvent helped them schedule, recap, and report on over 210 programs at 20,0...

Next Level Marketing needed software to manage rapid growth and complex field marketing for beverage brands. MainEvent helped them schedule, recap, and report on over 210 programs at 20,000+ locations. The solution handled payroll and expenses for 3,000+ field staff. Custom dashboards gave real-time transparency and goal tracking. Staff rating tools ensured top talent for every event. The platform supported multimedia, account history, and data integrations.

Moosylvania

Marketing And Advertising · Small

MainEvent helped Moosylvania manage the ASSA ABLOY Innovation Fleet. Moosylvania used MainEvent to centralize event data and automate manual tasks. The platform integrated with their lead...

MainEvent helped Moosylvania manage the ASSA ABLOY Innovation Fleet. Moosylvania used MainEvent to centralize event data and automate manual tasks. The platform integrated with their lead generation app for real-time data collection. Moosylvania tracked over 2,500 events, reaching 30,000 people and traveling 500,000 miles. MainEvent enabled faster event updates and improved decision-making with historical data.

Montage Marketing Group

Marketing And Advertising · Small

MainEvent helps Montage Marketing Group manage national field marketing programs. Montage uses MainEvent to centralize work and share real-time data with partners and clients. The platfor...

MainEvent helps Montage Marketing Group manage national field marketing programs. Montage uses MainEvent to centralize work and share real-time data with partners and clients. The platform streamlines event production and improves communication with field staff. Montage can quickly report outcomes and provide analysis to stakeholders. MainEvent brings transparency and accountability to their field activations.

Momentum

Marketing And Advertising · Large

MainEvent helped Momentum run the Share a Coke tour for Coca-Cola. Momentum used MainEvent to manage event scheduling, approvals, and reporting. The platform enabled real-time data access...

MainEvent helped Momentum run the Share a Coke tour for Coca-Cola. Momentum used MainEvent to manage event scheduling, approvals, and reporting. The platform enabled real-time data access and role-based controls for agency, field, and client teams. MainEvent integrated with kiosk data and the tour website for seamless updates. Momentum tracked over one million in-field leads and delivered live reports to clients.

MainEvent activities

From 266 reviewer insights.

Mentioned most

Rated highest and lowest

Main Event Software, Inc. Profile

Company Name

Main Event Software, Inc.

HQ Location

1953 N Clybourn Ave, Suite R-164, Chicago, IL 60614, US

Employees

NA

Social

Financials

NA