Locus: Reviews, Testimonials and Expert Opinions

EQ Works used audience segmentation and behavioural targeting to help an automotive client boost conversions. The campaign drove a 30% increase in test drives and a 26% rise in build and price conver...sions compared to the previous year. EQ Works combined first-party data, customer personas, and location behaviour data to create 34 audience segments. Dynamic ads and retargeting encouraged users to book test drives or build and price vehicles. The campaign exceeded the client's expectations for digital marketing results.
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EQ Works helped a leading Canadian university boost student applications by 8,620% year-over-year. The campaign used CRM integration, UTM tracking, and retargeting pixels across 50+ landing pages. Au...diences were optimized using university personas and ads ran on programmatic, Facebook, search, and Twitter. The campaign generated 66,000 visits and 1,462 leads, with a 22% conversion rate. The university extended EQ Works' contract by 3 years with a 40% higher budget.
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EQ Works used geospatial cohorts to replace one-to-one device targeting for a higher education client. The solution used location behavior data and EQ visitation data to group audiences without perso...nal identifiers. Over 500 million impressions in six months, win rates tripled and eCPC efficiency improved. CPMs dropped by just over 8%, with only a minor decrease in engagement rates. The approach maintained privacy while delivering strong advertising results.
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EQ Works helped a Canadian coffee chain boost store visits by 22% in one quarter. The goal was to increase in-store visits by 10% at 6 locations during rush hours. EQ Works used location behaviour da...ta to create two targeted audience segments. One group received contextual ads, while the other got discount offers after visiting competitors. The second group saw a 15% rise in visits when targeted with offers. The campaign led to a 28% conversion rate and was expanded to more stores.
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EQ Works used location behaviour data and first-party audience data to help an automotive client. The goal was to boost test drives and build and price actions by 10%. EQ Works created 34 audience se...gments and targeted users who visited auto shows or dealerships. Dynamic ads and retargeting encouraged users to book test drives or build and price vehicles. The campaign led to a 30% increase in test drives and a 26% rise in build and price conversions.
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