LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail. and Phone Calls.

LiveRamp IdentityLink™'s features include Personalization. and LiveRamp IdentityLink™ support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also LiveRamp IdentityLink™ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

LiveRamp IdentityLink™ Customer wins, Customer success stories, Case studies

How does LiveRamp IdentityLink™ facilitate Sending & Publishing Communications?

Why is LiveRamp IdentityLink™ the best choice for Onboarding?

How does LiveRamp IdentityLink™ address your Segmentation And Targeting Challenges?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Whirlpool Corporation - Retail

LiveRamp helped Whirlpool Corporation reach 5x more shoppers by connecting and activating first-party data. KitchenAid used LiveRamp’s RampID to unify customer data and build lookalike audiences. Thi...s enabled more personalized marketing and improved campaign optimization. Whirlpool gained deeper customer insights and expanded its addressable audience. The solution supported business growth and enhanced shopper experiences across channels.

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Hill’s Pet Nutrition - Retail

LiveRamp Cross-Media Intelligence helped Hill’s Pet Nutrition connect with pet parents and measure engagement across channels. Hill’s needed more insights than their first-party data could provide. T...hey struggled to link advertising spend to sales. Using LiveRamp Clean Room, Hill’s combined retailer, publisher, and CRM data for a full customer view. Now, they can measure media performance in one place and optimize campaigns for growth.

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Omni Hotels & Resorts - Hospitality

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.

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Snap, Inc. - Media + Advertising

LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.

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Prisma Media - Media Production

LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.

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Comcast - Entertainment

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.

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lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

Product

LiveRamp just turned its data marketplace into an AI model training hub

LiveRamp has expanded its Data Marketplace to support AI model training by offering data licensing, AI model access, and partner application integration. This enhancement allows marketers and developers to utilize high-quality, permissioned data for AI applications, ensuring privacy and governance. The marketplace now serves as a comprehensive hub for AI needs, enabling data monetization and improved marketing intelligence.

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Product

LiveRamp Expands its Marketplace to Data, Models, and Agents for AI Use Cases - Yahoo Finance

LiveRamp has expanded its Data Marketplace to include data, models, and AI-powered applications, enhancing AI use cases in marketing. This expansion allows clients to license data for AI training, access third-party AI models, and utilize AI applications, all within a governed and transparent environment. The Marketplace supports advertising and marketing AI use cases, offering seamless access to premium, permissioned data for improved decision-making and ad targeting.

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Financial

LiveRamp Announces Results for First Quarter FY26

LiveRamp reported its Q1 FY26 financial results, highlighting an 11% revenue increase to $195 million and a record-high operating margin. The company achieved a GAAP operating income of $7 million, reversing a previous loss, and repurchased $30 million in shares. CEO Scott Howe noted strong sales momentum, particularly with the Cross Media Intelligence solution. LiveRamp's outlook for FY26 includes revenue growth of 7-10% and significant operating income expansion.

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Partnership

Tesco Extends Liveramp Partnership To Enhance Data - Driven Marketing And Improve Retail Media Effectiveness

Tesco has expanded its partnership with LiveRamp to enhance data-driven marketing and retail media effectiveness. By utilizing LiveRamp's Data Collaboration Platform, Tesco aims to deliver personalized advertising across its divisions, leveraging its extensive first-party data. This collaboration enhances transparency, targeting, and return on ad spend, benefiting both Tesco and its advertising partners.

Read more →

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO