LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail. and Phone Calls.

LiveRamp IdentityLink™'s features include Personalization. and LiveRamp IdentityLink™ support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also LiveRamp IdentityLink™ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...LiveRamp IdentityLink (formerly LiveRamp Connect) is a tool that connect customer data with digital marketing platforms, from Acxiom...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

LiveRamp IdentityLink™ Customer wins, Customer success stories, Case studies

What benefits does LiveRamp IdentityLink™ offer for Sending & Publishing Communications?

How can LiveRamp IdentityLink™ optimize your Onboarding Workflow?

How does LiveRamp IdentityLink™ facilitate Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

How LiveRamp's Infrastructure Elevated Customer Experiences

LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.

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Omni Hotels & Resorts - Hospitality - Hospitality

LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company used its first-party data with PAIR to deliver relevant ads while pro...tecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.

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Tailored Brands - Retail - Retail

LiveRamp helped Tailored Brands unify customer data and boost campaign performance. The retailer used LiveRamp's CAPI Hub to connect data across Meta, Snap, TikTok, and Pinterest. Match rates nearly ...doubled on Google, and Meta campaign reach grew by almost 75%. Men’s Wearhouse saw 26% higher ROAS and 41% more conversions. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.

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Microsoft Advertising - Marketing And Advertising - Marketing and Advertising

LiveRamp's clean room solution helps Microsoft Advertising boost data collaboration and privacy. Microsoft Advertising uses LiveRamp to connect brands to billions online while keeping data safe. The ...platform enables advanced measurement and insights across channels, including CTV and search. Microsoft Advertising values the multi-cloud capability and strong trust features. LiveRamp supports secure, scalable marketing impact and analytics.

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Dollar General - Retail - Retail

LiveRamp Data Collaboration Platform helped Dollar General grow its media network. Dollar General used LiveRamp to connect with rural customers and reach 90 million unique profiles. The solution enab...led over 50 advertising partnerships and supported 2 billion transactions each year. Dollar General gained deeper customer insights and improved engagement for its retail media network. The platform unified online and offline data for better targeting and measurement.

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Hill's Pet Nutrition - Consumer Goods - Consumer Goods

LiveRamp helped Hill's Pet Nutrition connect with pet parents and measure engagement across channels. Hill's used LiveRamp's cross-media measurement and analytics to combine retailer, publisher, and ...CRM data for a complete customer view. The company increased media spend fivefold over five years and needed to prove marketing ROI. With LiveRamp, Hill's optimized campaigns and linked advertising to sales, driving measurable growth.

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lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

Partnership

LiveRamp & Akkio Partner to Enable Seamless Measurement & Stronger Insights for Marketers Using AI

LiveRamp has partnered with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration allows agencies and brands to use AI for enhanced media measurement and cross-channel analytics. The integration aims to democratize insights for non-technical users, improving marketing strategies and investments.

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Partnership

LiveRamp and Akkio team up to bring conversational AI into marketing ...

LiveRamp and Akkio have formed a strategic partnership to integrate Akkio's AI chat engine into LiveRamp's data collaboration platform. This integration allows marketers to use natural language to query campaign data, generate AI-driven recommendations, and create custom audience segments without needing data science expertise. Announced on April 7, 2026, this collaboration enhances LiveRamp's agentic ecosystem by making complex data insights accessible to non-technical users.

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Partnership

Canela Media x LiveRamp: Expanding Access to Premium ...

Canela Media and LiveRamp have formed a strategic partnership to enhance access to U.S. Hispanic audiences. Through LiveRamp's data collaboration network, marketers can leverage Canela's audience of over 35 million, enabling precise targeting and eliminating data silos. This collaboration utilizes LiveRamp's RampID for cross-platform data connection, offering advertisers improved reach and personalized messaging.

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Partnership

LiveRamp and Akkio Partner to Enable AI-Powered Measurement and ...

LiveRamp has announced a strategic partnership with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration aims to democratize media measurement insights by making them accessible in natural language, enabling nontechnical users to leverage AI for enhanced marketing performance. Akkio's AI infrastructure will serve as a foundational layer in LiveRamp's ecosystem, enhancing data accessibility and actionable insights for agencies and brands.

Read more →

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO