LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail. and Phone Calls.

LiveRamp IdentityLink™'s features include Personalization. and LiveRamp IdentityLink™ support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also LiveRamp IdentityLink™ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...LiveRamp IdentityLink (formerly LiveRamp Connect) is a tool that connect customer data with digital marketing platforms, from Acxiom...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on LiveRamp IdentityLink™ Use Cases

How does LiveRamp IdentityLink™ facilitate Sending & Publishing Communications?

How efficiently Does LiveRamp IdentityLink™ manage your Onboarding?

How can LiveRamp IdentityLink™ enhance your Segmentation And Targeting process?

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Retail

CASE STUDY DICK'S Sporting Goods

LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used LiveRamp's data collaboration platform to unify data from stores, onl...ine, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.

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Media Production

CASE STUDY SiriusXM Media

LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM Media used LiveRamp to let brands reach and measure audiences across satellite radio, streaming, and podcasts. The solut...ion enabled secure data collaboration and campaign optimization. Brands gained better audience insights and improved campaign ROI. SiriusXM Media now leads in addressable audio advertising with LiveRamp.

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CASE STUDY Delta Airlines

Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal is to create better experiences for passengers. The vi...deo highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.

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Entertainment

CASE STUDY Comcast

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.

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CASE STUDY Lyft

Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand first-party data for better audience engagement. Brands deliver real-ti...me, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.

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CASE STUDY United Airlines

Kinective Media by United Airlines uses LiveRamp to connect with travelers in new ways. United Airlines unified travel data to create a full view of each traveler. This helps brands send personalized... messages at the right time. The solution builds loyalty and gives more value to brand partners. United Airlines can now offer seamless experiences and new partner opportunities while keeping customer trust high.

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lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

Financial

LiveRamp Announces Results for First Quarter FY26

LiveRamp reported its Q1 FY26 financial results, highlighting an 11% revenue increase to $195 million and a record-high operating margin. The company achieved a GAAP operating income of $7 million, reversing a previous loss, and repurchased $30 million in shares. CEO Scott Howe noted strong sales momentum, particularly with the Cross Media Intelligence solution. LiveRamp's outlook for FY26 includes revenue growth of 7-10% and significant operating income expansion.

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Partnership

Tesco Extends Liveramp Partnership To Enhance Data - Driven Marketing And Improve Retail Media Effectiveness

Tesco has expanded its partnership with LiveRamp to enhance data-driven marketing and retail media effectiveness. By utilizing LiveRamp's Data Collaboration Platform, Tesco aims to deliver personalized advertising across its divisions, leveraging its extensive first-party data. This collaboration enhances transparency, targeting, and return on ad spend, benefiting both Tesco and its advertising partners.

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Financial

LiveRamp to Discuss First Quarter FY26 Financial Results - GlobeNewswire

LiveRamp will release its fiscal 2026 first quarter financial results on August 6, 2025, followed by a conference call to discuss the results.

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Financial

LiveRamp Blazes a Trail: Record-Breaking Q4 Earnings and a Bright Future Ahead

LiveRamp reported record-breaking Q4 fiscal 2025 results, achieving double-digit revenue growth for the fifth straight quarter. Subscription revenue rose 11%, while marketplace and other revenue surged 21%. The company added 13 new $1 million-plus subscription customers, including major wins in the financial services sector, highlighting strong enterprise adoption of LiveRamp's data connectivity platform.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO