LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail. and Phone Calls.

LiveRamp IdentityLink™'s features include Personalization. and LiveRamp IdentityLink™ support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also LiveRamp IdentityLink™ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...LiveRamp IdentityLink (formerly LiveRamp Connect) is a tool that connect customer data with digital marketing platforms, from Acxiom...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Beta publishers using IdentityLink saw 50 percent of impressions eligible for real time, people-based buying...." dataxu first to leverage LiveRamp IdentityLink in the bidstream
"...Re-Targeting Data insights can be leveraged to deliver intelligently retargeted ads and direct campaigns to match what is working for similar users in the market...." Introducing the RedPoint Digital Acquisition Platform
"...LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

LiveRamp IdentityLink™ Customer wins, Customer success stories, Case studies

How can LiveRamp IdentityLink™ optimize your Sending & Publishing Communications Workflow?

How does LiveRamp IdentityLink™ facilitate Onboarding?

What solutions does LiveRamp IdentityLink™ provide for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

How LiveRamp's Infrastructure Elevated Customer Experiences

LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.

Read on →
 

Pinterest - Internet - Large

San Francisco, USA

Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest enabled privacy-centric data collaboration with par...tners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.

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Tailored Brands - Retail - Very Large

Houston, USA

LiveRamp helped Tailored Brands unify customer data and personalize marketing across Meta, Snap, Pinterest, and TikTok. The solution nearly doubled customer match rates on Google and expanded Meta ca...mpaign reach by 75%. Men’s Wearhouse saw a 26% higher ROAS and 41% more conversions using CAPI and pixel versus pixel alone. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.

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Sam's Club - Retail - Very Large

Bentonville, USA

Sam's Club used LiveRamp to build the Sam’s Club Member Access Platform. This media network uses member data to improve the customer experience. The platform creates more value for both members and r...etail partners. It helps Sam’s Club move faster and find new growth opportunities. The media network also gives new insights and strengthens retail partnerships.

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CVS Media Exchange - Retail - Large

Woonsocket, USA

CVS Media Exchange worked with LiveRamp to improve its retail media network. They focused on building a strong data foundation. The partnership aimed to increase trust and transparency. Innovation wa...s a key goal for both teams. The solution helped CVS Media Exchange use data to enhance customer experience. The case highlights the value of data collaboration in retail media.

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Pinterest - Internet - Large

San Francisco, USA

Pinterest uses LiveRamp for data collaboration. This helps Pinterest target audiences more accurately. Brands can reach the right users, like teachers and chefs. Pinterest shows partners the impact o...f their ads. The platform also respects user privacy while improving measurement. LiveRamp supports personalized customer experiences for Pinterest.

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lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

M&A

Publicis to acquire LiveRamp | News

Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion. This acquisition will enhance Publicis' data co-creation capabilities, supporting AI-driven business transformation. LiveRamp will continue to operate under its current leadership, maintaining its platform's openness and neutrality. The transaction is expected to close by the end of 2026, pending regulatory and shareholder approvals.

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M&A

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis Groupe is acquiring LiveRamp, a data collaboration and identity resolution platform, for $2.2 billion. This acquisition aims to enhance Publicis' AI capabilities by leveraging LiveRamp's data management and activation services. The deal, expected to close by year-end, will see LiveRamp continue under CEO Scott Howe, reporting to Publicis chief Arthur Sadoun. The acquisition is part of Publicis' strategy to strengthen its position in AI-driven marketing.

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M&A

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Publicis Groupe has acquired LiveRamp for $2.2 billion, marking a significant shift in the data collaboration landscape. LiveRamp, known for its RampID, will now be integrated into Publicis's offerings, raising questions about its independence. The acquisition could expand LiveRamp's client base, but challenges its neutral positioning in the industry.

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M&A

Publicis strikes $2.2 billion deal for LiveRamp to boost agentic AI capabilities

Publicis Groupe has announced its acquisition of LiveRamp for $2.167 billion in an all-cash transaction. The deal, which values LiveRamp at $38.5 per share, aims to enhance Publicis's capabilities in data co-creation and agentic AI. This acquisition follows Publicis's strategy of investing in technology and data services, complementing its previous acquisition of Epsilon.

Read more →

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO