LiveRamp IdentityLink™: Use-Cases, Insights and Reviews | 2025 Cuspera

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.
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LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.
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LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.
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LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
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LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used LiveRamp's data collaboration platform to unify data from stores, onl...ine, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.
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Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal is to create better experiences for passengers. The vi...deo highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.
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