LiveRamp IdentityLink™ Overview

Liveramp-identitylink provides secure identity solutions for marketing and analytics. A comprehensive customer view is created using their identity resolution and graph technologies.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using LiveRamp IdentityLink™.

Other use cases:

  • Segmentation And Targeting
  • Digital Marketing
  • Category Management
  • Knowledge Management
  • Engaging And Following Up
  • Identify Target Customers
  • Lead Qualification: Firmographic
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using LiveRamp IdentityLink™.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Enhance Customer Relationships
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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LiveRamp IdentityLink™ Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp IdentityLink™ works with different mediums / channels such as E-Mail. and Phone Calls.

LiveRamp IdentityLink™'s features include Personalization. and LiveRamp IdentityLink™ support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also LiveRamp IdentityLink™ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...LiveRamp IdentityLink (formerly LiveRamp Connect) is a tool that connect customer data with digital marketing platforms, from Acxiom...." Peer review

Popular Business Setting

for LiveRamp IdentityLink™

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business

LiveRamp IdentityLink™ is popular in Marketing And Advertising, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on LiveRamp IdentityLink™ Use Cases

How efficiently Does LiveRamp IdentityLink™ manage your Sending & Publishing Communications?

What solutions does LiveRamp IdentityLink™ provide for Onboarding?

Why is LiveRamp IdentityLink™ the best choice for Segmentation And Targeting?

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well LiveRamp IdentityLink™ solved their business needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Media Production

CASE STUDY Snap, Inc.

LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.

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Media Production

CASE STUDY Prisma Media

LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.

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Retail

CASE STUDY DICK'S Sporting Goods

LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used LiveRamp's data collaboration platform to unify data from stores, onl...ine, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.

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Hospitality

CASE STUDY Omni Hotels & Resorts

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.

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Entertainment

CASE STUDY Comcast

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.

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Retail

CASE STUDY ThirdLove

ThirdLove achieved a 60% lift in search conversions and 71% site visit rates by partnering with LiveRamp, enhancing their cross-screen measurement and digital media strategy.

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lightning

Peers used LiveRamp IdentityLink™ for sending & publishing communications and advertisement

LiveRamp IdentityLink™ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

3.95/5 ★

Read Reviews (13)
Analytics

3.73/5 ★

Read Reviews (8)

LiveRamp IdentityLink™ Integrations

LiveRamp IdentityLink™ integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.80/5 ★

Read Reviews (8)
Data Import

3.49/5 ★

Read Reviews (7)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for LiveRamp IdentityLink™

Top Failure Risks for LiveRamp IdentityLink™

LiveRamp News

Financial

LiveRamp Blazes a Trail: Record-Breaking Q4 Earnings and a Bright Future Ahead

LiveRamp reported record-breaking Q4 fiscal 2025 results, achieving double-digit revenue growth for the fifth straight quarter. Subscription revenue rose 11%, while marketplace and other revenue surged 21%. The company added 13 new $1 million-plus subscription customers, including major wins in the financial services sector, highlighting strong enterprise adoption of LiveRamp's data connectivity platform.

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Partnership

LiveRamp and RE/MAX Media Network Partner for New Clean Room Integration - RISMedia

LiveRamp and RE/MAX Media Network have formed a partnership to integrate LiveRamp Clean Room, enabling secure data collaboration and unified audience insights across RE/MAXs digital channels. This integration allows advertisers to leverage LiveRamps data collaboration platform for enhanced audience targeting, campaign optimization, and improved marketing performance across home improvement, luxury, automotive, and financial services verticals.

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Awards

LiveRamp Named a Leader in 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

LiveRamp Named a Leader in 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

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Partnership

Performance Unlocked: AdOmni and LiveRamp Bring New Targeting and Attribution to CTV, OLV, and DOOH

AdOmni and LiveRamp have collaborated to enhance targeting and attribution capabilities for connected TV (CTV), online video (OLV), and digital out-of-home (DOOH) advertising.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO